Get Email Addresses From Your Instagram Followers (3 Easy Steps)

By October 22, 2020 July 23rd, 2021 No Comments

This article is created for business owners, marketers, influencers, or even regular Instagram users on how to get emails from their Instagram followers, with a couple of easy tricks. 

I recommend you read all of these strategies before deciding the best one for you:

1. How to grow your email list with Instagram for free 

2. How to use Facebook Ads for getting follower emails

3. How to instantly get email addresses from all your Instagram followers

How to grow your email list with Instagram for free

Let’s think for a second about the value of Instagram followers for any business. They’re people that went out of their way to visit a certain business on Instagram and select the “Follow” button, agreeing to keep up with any post you share on Instagram. 

Your decision to read this article and try to get their emails is completely justified since this is an audience with huge business potential! 

So how can you convert Instagram followers into subscribers and customers?

To make people do a certain action (share a post, subscribe to a newsletter, or purchase a product) you need to offer some value in exchange. The best ways to get people to sign-up to your email list from Instagram are:

  1. Easy to enter contests/challenges or giveaways
  2. High-value freebies

Let’s cover how you can execute each one of them and start collecting those emails. 

1. How to run contests and giveaways for your Instagram fans 

Instagram contests are a great way to strengthen your relationship with your fans while growing your Instagram email list. Here is the most important stuff you need to know to run contests.

How Fabletics used giveaways to build an email list with Instagram
  • A clear set of official rules that are easily accessed

Since you cannot include links in the description of a post, use the comment section to direct them to your website, or landing page where they can read the rules and leave their email to enter. 

  • Comment & subscribe to enter the contest

No matter what the giveaway is for always make your audience announce that they’ve entered the contest by leaving a comment. That way we’ll get social-proof and higher perceived value of the prize. 

For those of you who want to get a tone of virality in their contest, you can ask for your followers to tag a friend in their comment. 

Once they leave their comment they will click your link and access the landing page with the rules and your email form. 

  • Choosing the right reward

Offering an expensive prize that’s not really relevant to your brand will attract freeloaders who will follow only while the giveaway is active. Such followers are not the ones you want to target, right?

The best way to keep them at bay is by offering a prize related to your brand or profile theme. 

It can be in a form of an exclusive gift basket containing your products, loyalty points, or free membership.

Instagram giveaways are used for growing Instagram email database of followers.

As you can see from the screenshot other than their personal contact information, you should add an Instagram handle section. That way you’ll know whether the person that signed up also commented on your post. 

2. Offer amazing freebies as lead magnets

A lead magnet is a free item that you offer to your followers in order to collect as many emails as you can. 

Remember, the goal here is to provide incredible value that will convert followers into subscribers and eventually customers. 

Take a moment to understand what kind of problems is your audience facing. For example, if you’re a fitness coach create a small recipe book for people that want to start eating healthy.

Here are some of the most common lead-magnets that are used for getting Instagram subscribers. 

  1. Free samples of your product
  2. Coupons or discounts
  3. Worksheets, Checklists, or Workbooks
  4. A mini-course
  5. E-books
  6. Infographics
An example of a an Instagram campaign that wants to collect emails from their followers.

How to use Facebook Ads for getting follower emails

Facebook Ads are great for getting more exposure to your Instagram followers. But, the platform doesn’t offer a direct option to target your followers. 

Why, you ask? 

Because everyone would use them since the targeting would be too great and they would make less money from advertisers. 

However, there is a workaround that enables you to run ads on an audience that probably follows you. Let me explain:

Re-Targeting Your Instagram Followers With Facebook and Instagram Ads

Creating this type of ads is just like any other type of Facebook re-targeting. 

The process is basically seting up a new Custom Audience that contains your Instagram followers, and then creating your ads to target that custom audience. 

  • How to create a custom audience with your Instagram followers

Once you’re in Facebook Ad Manager click on “Audiences” -> “Create Audience” -> “Custom Audience” -> “Engagement”. Once you’re in these Instagram engagement ads you can choose to create an audience based on:

  1. People who have engaged with your Instagram business profile
  2. OR who have watched one of your videos on Instagram

We recommend selecting the first option and retarget people that have interacted with your account. That’s because you get additional targeting opportunities with “Instagram business profile” such as:

  1. Everyone who engaged with your Instagram profile (this includes visiting your profile OR engaging with your content or ads)
  2. Only people who visited your Instagram profile
  3. Only people who engaged with your content or ads
  4. People who sent a message to your business profile
  5. People who saved any of your posts or ads
  6. Target Instagram Followers With Facebook Ads

Collect Email Addresses From Instagram

First of all, there’s no option to include clickable links in Instagram posts, but you can add them to your Instagram bio or in Stories (if you have 10 000+ followers).  

Second, if you want to increase the percentage of sign-ups add instructions to the image description that people need to take, ie “click on the link in the bio section on our Instagram profile to get the discount code”. 

Example of link in bio as a call to action for getting emails from Instagram followers.

As you might guess, the number of people that will “visit your profile and click on the bio link” will be pretty low. But, when you have an Instagram business profile, you can pay to promote your posts and stories. And, (surprise surprise) since you’re paying for ads, you’re allowed to include a link to the captions of the promoted post. 

You can run ads to include a link in your Instagram posts so that your followers can click on it and visit your website.

Depending on the size of your audience, you probably don’t need more than 100-300$ to make sure that all followers have seen the sponsored posts/stories multiple times. 

Hitting the Limit: On Average, 2% of Followers Will Leave Their Email!

The number of emails you gather from this campaign depends on the incentive you offer. A more generous/better offer means more subscribers. But again, it’s highly unlikely that you’ll be able to convert more than 2% of your followers to leave their email in exchange for your goodies. 

How to instantly get email addresses from your Instagram followers

Approximately 30 percent of all Instagram users have a business account, even though they are not a business at all. Why are they doing this? Because it’s super easy to switch to a business account + because users get access to additional stats about their profile that they otherwise don’t get see. 

What people overlook is the fact that when they’re making the switch into a business profile they agree for their contact information to be publicly displayed on their accounts.

Where to find Instagram email address?

The secret of our Instagram email finder tool online for followers.

As you can see in the screenshot, there’s an email button on this business profile that you access (only) through a mobile device. And if you click on it you’ll be able to see their email address. 

How to find email from business profile of your Instagram followers.

This means that if you have less than 500 followers you can go over every follower to check if they have their email displayed. Copy-paste it into a spreadsheet (can be a drag but it’s well worth it) and use it for your email campaign. 

Anyone with more than 500 followers (there’s no upper limit) can reach out to us for getting the email list of the followers of any Instagram profile. 

Using our Instagram research team, we analyze and deliver user emails in less than 48 hours, cleaned of spam traps, fake accounts, bots. We also verify every email with Clearbit so you can safely contact only real people and not worry about being flagged by Google for reaching out to invalid emails.

Important note: Please be advised that automatically accessing Instagram is against their terms of service.

This is just an educational resource and for those of you who don’t have the time, resources, and want to be 100% on the legal side of things, get in touch with us and just buy email addresses from Instagram.

We’ve seen more than 300 businesses use this strategy for growing their business. Read more about the results others got with this approach and how you can achieve that too:

Let’s sum up the process of how to build an email list with Instagram:

  1. Create incentive (discounts, free trial, or free content) as an exchange for followers emails
  2. Create an impressionable post or story and sponsor it so that you can include a link
  3. Extract emails of the remaining followers
  4. Start your (Instagram) email marketing 🙂

Extra tip: Get the email addresses of your competitors’ followers

Other than businesses getting the email addresses of their followers, the second most used tactic is to go after the followers of their competitors. 

As one client said:

“It’s the simplest way to steal part of competitors market”

How to start?

  • Share with us your most important competitors
  • Our research team analyzes their Instagram follower emails (20-30% will have their emails publicly available)
  • In 48 hours you get the email list, ready to be used

How to Contact Your Competitors’ Followers?

Since the approach is different than the one used for contacting your own audience, here’s how our clients usually go about it:

“Hey {name}, 

We saw that you ( {their IG username} ) follow {competitor} on Instagram, so we thought you might be interested in xxx.”

Reaching out to people this way is not only personalizing the message but also binding to GDPR and CCPA regulations because you’re mentioning where you got their public email from (Instagram).

And if you’re hesitant to email them, you can use the list as Custom Audience and show ads only to those people on Facebook and Instagram. 

Let me emphasize that: You can run Facebook and Instagram Ads on people that follow your competitors!!

One client ran a test campaign with 10 000 competitor emails in social media ads and this is what they wrote back:

Using email addresses scraped from Instagram for running ads on your followers.

Case study: Using Targeted Emails in Facebook Ads for 13x ROAS

Ready to get email addresses from Instagram followers?

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