More and more brands think of email marketing as a way to acquire new customers, not just to nurture existing ones. The easiest way to do that is by buying a targeted consumer email database from a credible data provider. And in this article, we’ll explain how you can find your ideal consumers, where to buy a B2C email list, and how to use that list to grow your sales business.
Purchase Consumer Email List for Super-Targeted Marketing
Influencers Club is the only consumer email list provider with over 40M verified, accurate and high-quality contacts in their database.
A high-quality consumer email database essentially boils down to understanding the person behind every prospect/email.
That’s why we have more than 28 different types of information on every prospect in our database:
- Other demographic data
- First and last name
But the two most important data points that brands use to find their ideal consumers are:
Find consumer emails based on keywords in the Instagram bio
Every prospect(email address) in our database consists of the person’s Instagram biography. This gives us the ability to filter through our database of 40M consumers and instantly identify your best customers based on specific text/keywords in their Instagram biography.
You can try it out for yourself by adding text/keywords in the form below that your potential customers have in their bio. For example, if you sell cameras online you might want to get a consumer database with “photographer” in bio.
Getting customer email addresses that are targeted based on your keywords is the best way to get the audience you need.
Now let’s move on to the other way brands use us to get their own consumer list.
Find emails from people that follow your competitors on IG
The second best way to reach your potential customers is by getting emails from followers of any Instagram account.
You can order emails from:
- People that follow you or your competitors
- Followers of other brands that are complementary to what you sell
- Or fans of influencers that your audience likes
How to Purchase B2C Email Lists?
The process of buying consumer email lists from Influencers Club is based on three simple steps:
1. Describe your most ideal customers
Use the form below to describe your target audience, and share your targeted keywords or competitors’ IG profiles (i.e. their followers).
2. We hop on a quick call to explain all options
We provide a free strategy call with our team of experts to make sure you understand all the targeting options we offer. By the end of this call, we’ll make sure to leave any stone unturned when it comes to finding the most relevant consumers for your business.
We also discuss how you’re going to use the emails and offer free advice from our experience with over 200 clients that already sent millions of cold emails.
3. Have your own consumer database in 48 hours
The average ETA for orders below 500K emails is 48 hours after our intro call.
Our job is to go through our database and look for people that match your defined criteria. Since we have contact info on so many people (40M) there’s a good chance you’ll find everything you need right in our system.
In case we don’t have the required number of contacts for your use case, we use our research team to analyze Instagram users, find more prospects with exact characteristics, and get their public personal info. Currently, there are over 1 billion Instagram users so there’s no shortage of people that fall in your “ideal customers” bucket.
How to Use Targeted Email Lists for Marketing Campaigns
As you can see from our free data sample, you’re not only getting an email list. Instead, you get a database of people with specific characteristics presented as different data points.
This will come in handy when you’re defining your marketing strategy.
You can design a message that’s relevant for your target audience (personalization) while offering something you know they’ll like.
Now, the second thing is to decide the channel that you’ll use.
By importing consumer email lists in Facebook Ads Manager, you can show ads on Facebook and Instagram only to those specific prospects.
The reason businesses choose this approach is because it saves them a ton of money since the ads are shown only to consumers that are relevant to your business.
If you’re interested in the results you can expect from this strategy check out this case study:
Obviously, the other use-case is to reach out to the same prospects via email marketing. Creating a multichannel approach will increase your chances of converting this audience into your customers.
How to Use a Consumer Database for Best ROI
Using custom audiences + cold consumer emails will inevitably lead to great profits for your business.
But, you can squeeze out even more from this investment by:
1. Modeling a Facebook Lookalike Audience
Based on the highly targeted consumer emails from Influencers Club’s database, you can broaden the reach of your Facebook Ads and target similar customers.
2. Use the Free Phone Numbers We Provide
One of the 28 data points we provide alongside emails is the personal phone number of the contacts. But, since not all of our contacts have a phone number included (only 20% have one) we don’t charge extra for it.
You can create an SMS campaign or do cold calling to additionally inform consumers about your product or service.
3. Consumer Marketing Lists Have No Expiration Date
People’s behavior constantly changes. Just a decade ago everyone used Facebook. Then Instagram came along and now we see TikTok is attracting more and more youngsters.
However, personal email addresses are becoming a sort of a “digital key” for internet users. For example, almost every website asks you to enter your email address to create an account.
An email address is part of the digital identity of a person and is not easily replaceable.
According to research by The Relevancy Group, 66% of online consumers check their email account multiple times per day, with 13% of online consumers actually checking their email hourly or more frequently.
So, buying a consumer emails list and using them for email campaigns means that:
- You get access to everyone’s inbox
- And more importantly, unlike paid ads where you pay every time a user clicks your ad, with email marketing you only pay per contact. Meaning you can reach the same person at no additional cost.
Ready to Connect With Your New Customers?
Influencers Club is the best place you can go to find a targeted email list. But the other inseparable piece of the puzzle is to make sure the email addresses are safe to contact. That’s why every email we provide is validated by our research team and NeverBounce, and further enriched with Clearbit.