Are you trying to find a way to target business owners on Facebook? Then read on.
In today’s article, we’ll introduce you to a compelling advertising strategy on how to target business owners of Facebook and maximize your ROAS.
With over 2.8 billion active users and revenues exceeding $80 billion, the Facebook platform is certainly the hotspot for B2B and B2C advertising. But despite Facebook’s expansive advertising capabilities, 66% of companies that run sponsored ads campaigns on Facebook are having trouble figuring out how to target business owners.
So, how can marketers tackle the power of this immerse platform to create a strategic advertising campaign that targets business owners?
Let’s find out.
Target business owners on Facebook with Custom Audiences
A Facebook custom audience is an option that lets you target people based on numerous origins like website or app traffic, engagement, etc.
Facebook custom audiences help you narrow the audience for your ad campaign and effectively target business owners on Facebook. Below are some of the targeting strategies to reach business owners on Facebook.
1. Creating a custom audience with consumer email lists
Now, let’s look at the process of creating a custom audience on Facebook.
Begin by visiting the Facebook Ads Manager and click on the Create Audience field, as shown in the picture below:
In the next window, you’ll be asked about the different ways of creating an audience. Here is what that looks like:
2. Target business page admins
Business page admins are one of the ways to target companies on Facebook.
In the ‘Detailed Targeting’ section within your Facebook ads business manager, you can target business page admins who are most likely business owners. You wanna be careful with this one though because you don’t want to end up spending money on reaching a 15-years-old admin of a meme page.
Dig deeper and target business page admins in specific industries, or combine other categories like job titles.
3. Use Facebook Pixel
Running ads on Facebook go hand-in-hand with Facebook Pixel.
Facebook Pixel is a powerful piece of code that enables you to measure and optimize your audience to reach business owners on Facebook who is most likely to take action after seeing your ad.
As per Facebook’s ad manager page, here’s how it works:
“When someone visits your website and takes an action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took an action after seeing your Facebook ad.”
“You’ll also be able to reach this customer again by using a Custom Audience. When more and more conversions happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions.”
4. Target business owners with Lookalike Audiences
A lookalike audience is another strategy that you can use to target business people on Facebook.
A lookalike audience can be defined as a sophisticated audience matchmaker that enables you to target business owners and increase your audience at no additional cost.
Just tell Facebook what your ideal consumer looks like, and Facebook will deliver a new audience segment filled with prospects that match your criteria.
5. Target based on email address domain
You can provide Facebook with the list of emails stored in your CRM, phone numbers, or the email service provider. Most Facebook users have a registered email address and phone number within the platform, and therefore Facebook can match the details you provided with the user.
For example, if you’d want to target business owners with Yahoo email addresses, you can create custom audiences based on that.
6. Target business owners by their mobile brand
With this targeting model, you can target business owners on Facebook via ad placement.
Within the ad placements section, there is an option called ‘Specific Devices & OS’ which enables you to select the devices where you’d like to have Facebook place your ad.
7. Target based on various web browsers
You can also generate valuable insights by targeting your ads on the type of browsers used. This will enable you to laser target business owners that use only your preferred browser.
8. Target based on the OS they use
Similar to browser targeting, you can also drill down to the type of operating system business owners on Facebook are using. Since people are very loyal to their phone brands and operating systems, this is a great way to narrow down your audience.
9. Target business owners using Facebook Payments
Businesses that sell goods and services use a variety of payment methods and applications. By targeting these payment channels you can focus on business owners who use the Facebook payment system.
Even though Facebook has the most powerful Social Media advertising platform available, targeting specific individuals can be challenging. Especially with Apple’s iOS 14 update, the efforts to target business owners got even more knotty.
In aims to provide privacy protection for its users, Apple’s new policy prohibits the collection of data and sharing, unless users opt-in to tracking on iOS 14 devices.
This pulls the triggers on ad personalization. Ad creation limitations directly impact the ability to effectively target business owners on Facebook, resulting in an overall decrease in ad performance and reporting.
Apple’s latest OS requires iPhone users to opt-in for tracking on all apps in the App Store, including all Facebook family apps. The iOS 14 update displays a pop-up indicating that an app wants to track them. It also gives users a chance to opt out of tracking.
An option that 96% of users are likely to select.
As more and more devices update to iOS 14, the size of your retargeting audience is expected to diminish. Meaning that what comes as a solution to monitoring and collecting user data, may be deadly to your business marketing efforts to target business owners on Facebook.
Why you need consumer email lists to target business owners on Facebook
The Facebook advertising platform offers many options for interest-based targeting, but targeting specific individuals with Facebook Ads is quite challenging. But have no worries because there is quite an effective workaround that you can do when targeting business owners.
Facebook Ads allows you to import email lists and target people only within that database. This is known as Custom Audience.
Targeting business owners by creating a custom audience is the most ROI-positive way of Facebook advertising, due to the high targeting control. The best thing about these custom audiences is that Facebook doesn’t ask for verification that people in your database are opt-in on your list.
And this is where the real opportunity lies.
You can import your consumer email list as a custom audience and target business owners on Facebook with ease. This is certainly the best way to target ads on Facebook because it allows you to expand your reach to highly relevant audiences that are most likely to be a part of your niche.
The most effective way to target business owners on Facebook
The easiest and most effective way to target business owners on Facebook is by buying a highly targeted email list from a credible data provider. Targeted mailing lists are the best way to target ads on Facebook, and receive higher conversations and higher ROI.
One of the Influencers Club services is an Instagram data provider that can help you get access to super-targeted emails, as a simple yet powerful way to get the best-targeted audience on Facebook.
How do we do that?
We mainly do it in two ways:
- We find consumer and creator emails based on keywords in their IG bio section
- We find emails from people that follow your competitors on IG
Generally, people use the limited space in their profile bio to highlight the most important parts of their lives. Meaning, bios are full of keywords. And keywords are what we’re after.
Use our Instagram bio search engine to enter one keyword that your target audience has. For example, try searching with keywords like an entrepreneur, co-founder, or business owner.
Other than getting emails from users based on keywords, we can also get targeted email lists from followers of specific IG accounts. Let me briefly explain the process to you.
Step 1. Share with us a specific IG account, be it a competitor, an influencer, or any account that your customers follow.
Step 2. We use trusted, external APIs to analyze the fans of your competitors and discover them in our systems.
Step 3. You get email lists along with 28 other data points that are 100% clean and accurate data that you can match in FB Ads.
For example, let’s look at the IG profile of an Entrepreneur. The 3.6M followers, and potential business owners – Would you like to target these people? Who wouldn’t! With our consumer e-mail lists, you can target their followers and convert them into your customers.
To ensure that the emails we get are active and regularly used, we run them through Neverbounce to verify them. We also pay for an additional enrichment service called ClearBit to add missing information about every single prospect on our list.
With that, businesses can better understand their audiences and strengthen their engagement strategy.
If you are looking to outsource the creator acquisition via outbound email we have an entire team of 20+ people that have been doing that for a while now.
Take a look at our Partnership program and click here to schedule a free call.
What’s in it for you
Email lists have the highest ROI of all other marketing channels.
They work better and much faster compared to other social media channels by a wide range. Having a targeted consumer email list allows you to target business owners on Facebook more effectively, and with a guaranteed increase in ROAS.
Stop paying for ads & buy data instead
Business owner marketing lists have no expiry date.
Unlike paying for Facebook ads every time you run them, with email lists, you can re-engage with your ultra-targeted audience as many times as you want. Once you buy consumer email lists you own that data, you can choose to do whatever you want with it.
An algorithm change can tank your messages’ exposure. This is why you need to invest in buying data rather than paying for ads.
Check out this story of how one of our clients used the custom audience as their best way to target Facebook Ads. They got 13x ROAS from advertising to competitors’ fans.
In short, the success story went something like this:
Our client owned an eCommerce store for beard care products and used Facebook as their only growth channel. They were constantly running Facebook Ads based on audience interests and still experienced a significant loss in the ad budget.
That’s when they decided to go with a more secure approach and create a custom audience with the e-mail addresses of followers of their competitors. And can you guess what happened?
The results they got were incredible. In the first campaign, they’ve reached 13:1 ROAS on Facebook Ads – that’s $13 for every $1 spent.
Over To You
How do you target business owners on Facebook?
If you’re already on top of your advertising budget, but you’re still struggling to successfully target business owners on Facebook, our strategies are here to help. We’ve built them to help you run successful PPC campaigns and engage with your audience.
So if you’re up for a growth hack and want to get targeted business owner email lists, Book a Free Strategy Call to learn how to target business owners on Facebook with a maximum ROAS rate.
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If you are interested in learning more about how you can get validated Instagram data, make sure to schedule a quick call with our team, where you can discuss the details related to your targeting.