In today’s blog post we will be discussing how to target pet owners on Facebook, but before we get to it, allow me to share with you a few fun facts about our furry friends from around the globe. Take a look at these:
- Romania has the world’s most balanced pet population, with 45% of households owning dogs, and 45% owning cats
- Norwegians are spending the most money on dogs food, totaling roughly $629 a year
- Americans spend over $50 billion per annum on their pets.
Okay, that’s enough facts for now. Let’s look at how to target pet owners with your Facebook page and run effective pet campaigns.
Suppose you’re the owner of a pet shop or a veterinary office, in need of a Facebook advertising strategy that will help you expand your market reach and generate more leads. Who would your ideal customers be?
Clearly, they are the people who are interested in pets and pet care products and services. But most pet care products and services providers are facing struggles in developing an effective Facebook advertising strategy and targeting pet lovers.
Facebook with its 2.8 billion active users is an excellent tool for lead generation since no other advertising channel can equal the level of detail that the platform provides. But there is one hurdle here – the iOS14 update.
Apple’s latest update has changed the way Facebook ads work by prohibiting collecting and sharing data unless users opt in to tracking. This directly impacts the interest targeting on Facebook, resulting in an overall decrease in ad performance and reporting.
That’s why in this blog post we are sharing a top-notch strategy with you, that will enable you to laser target pet owners with your Facebook ads. But before we get to it, let’s first see what the Facebook ads platform has in store for targeting pet lovers.
How To Target Pet Owners With Facebook Ads
Facebook ads are one of the most powerful advertising tools you can use to find your potential customers. The platform offers suitable audience targeting conditions that can help you expand your brand awareness, increase market coverage, and bring conversions.
Let’s quickly go through the process of setting up Facebook ads that target pet owners.
Disclaimer: Please keep in mind that the following audience groups are just examples. They do not promise that your ad efforts will result in sales. A variety of things, such as ad copy and creativity, go into creating a successful ad campaign. These templates can be used as a starting point for your own targeting approach.
The first thing you need to do when setting up pet campaigns is choosing a campaign objective. The objective you’re going to choose depends on the nature of the campaign you wish to run. Therefore, if you’re looking to boost engagement on your Facebook page, then that would be your campaign objective.
The next step of setting up an ad campaign is defining your target audience. This is often one of the most difficult parts of running effective pet campaigns. Following are some of the best practices and targeting tips to get your pet ads in front of the right people.
1. Location Targeting
When it comes to defining your target audience, this is the first set to consider. Facebook has advanced location targeting settings that allow you to target people owning a pet by country, state, zip code, and even some specific roads. You can also select to exclude places from your query that may have audiences you don’t want to reach.
2. Demographic Targeting
In this section, we can set the language, age, and gender of our target group.
Also, if you’d like to target people who are speaking certain languages, this is the place where you can make the appropriate setting.
3. Detailed Targeting
The detailed targeting section allows you to dive into the specifics of who you’re targeting, and narrow down your target audience. You do this by leveraging demographics, interests, and behaviors, which Facebook collects on a daily basis from its users.
For example, we can set our pet campaigns to appear in front of prospects who have expressed an interest in dogs or cats. We can also set the interest targeting to spot people who had shown interest in purchasing pet food. With detailed targeting, you can also exclude certain interests where needed.
Go ahead and test these settings and parameters until you are satisfied with your target audience. .
As a matter of fact, the Facebook ads platform has some incredible targeting capabilities, but with the latest limitations that Apple’s update imposes targeting individual pet owners can be hard.
Fortunately, there is an effective way to bypass these limitations and target pet lovers on Facebook. Read on to find out our prime strategy for targeting pet owners.
Targeting Pet Owners By Using Consumer Email Lists
The Facebook ads platform allows you to import email addresses from potential consumers as your target audience, and run ads only to users within that database. This is referred to as creating a custom audience.
What Is A Facebook Custom Audience?
A Facebook custom audience enables you to precisely identify a target market for your pet care products and services. Due to the high targeting control, this is the most ROI-positive way to target pet owners. When creating a custom audience you can import pet owners’ email addresses and run your ads only on the people from that list.
The best part about these custom audiences is that Facebook doesn’t ask for confirmation that the people in your database are opt-in on your list. This way you can push through the limitations of Apple’s update and target pet owners on Facebook with ease.
Creating A Custom Audience With Pet Owners’ Email Addresses
Here, we have laid out the process for creating a custom audience on Facebook with pet owners’ email addresses:
1. In the Facebook Ads Manager click on the Create Audience field
2. Next, choose from where you’d like to source your information.
3. After clicking the Customer List option, you can begin importing your customer list. You can do this in two ways:
- By importing a customer list from Mailchimp
- By importing a CSV or text file (pay attention to your formattings here, you want to be sure that Facebook understand all of the data you’re giving)
When you’re done, hit Import and Create, and you’re good to go!
How To Micro Target Pet-Owners On Facebook
So now that we’ve made it clear that consumer email lists are the real deal when it comes to targeting pet owners on Facebook, let’s see how we can get these email lists.
Influencers Club can give you a hand with this. We are an Instagram data provider that can help you target pet owners on Facebook with a super-targeted list of email addresses.
What Do We Do?
- We search and find pet owners email addresses by keywords in their IG bio;
- We sneak-a-peek into your competitors’ followers and get their emails for you
How Do We Do That?
People usually use the limited space in their IG profile bio to emphasize the most essential aspects of their lives. And oftentimes our dogs, cats, ferrets, etc. can be part of the essentials. Meaning, keywords like ‘dog mom’, ‘cat lover’, or ‘fish owner’ flourish in IG bios.
That’s why we have an in-house team of researchers that, with the help of our analyzing tools, find people who have pet-related keywords in their bio. Here is some example of profiles that we have in our constantly updated database:
Other than this, we can also get targeted email lists from followers of specific IG accounts. For example, here’s the IG profile of Manny The Frenchie, the world’s most-followed and popular Bulldog on the Internet.
Assuming that people who are into dogs and pets follow Manny, we can provide you with roughly about 40% of the email addresses of Manny’s followers. And if you do the math, you’ll see that that’s about 400 000 potential customers for your pet care business.
How You Can Benefit From Our Strategy
Owning an email list of people that are pet owners makes reaching thousands of new leads a seamless operation. Consumer email lists are known to have the highest ROI of all other marketing channels. They work better and much faster compared to other social media channels by a wide range.
A targeted consumer email list allows you to target pet owners on Facebook more effectively, and most of our customers have seen an increase inRoaS after doing so.
Sounds too good to be true? Don’t take my word for it. Check out this story of one of our clients who got 13x RoaS (that’s $13 for every $1 spent) from advertising to their competitors’ fans.
So Are You Up For A Growth Hack?
Whether you’re a pet shop selling pet accessories, or you’re about to start a dropshipping business for pet care products and services, Influencers Club can help you effectively target pet lovers through your Facebook account.
By pairing our in-house team of researchers and the powerful IG bio search engine, we can find users with keywords in their bio that are relevant to your pet niche. Other than that we can also help you sneak-a-peek into your competitors’ followers, and get their emails for you.
An effective advertising strategy is rooted in having valid and up-to-date data. Jack Black Beard Oil is an excellent example of this. And at Influencers Club we offer exactly that – targeted and relevant data guaranteed to get you the desired results.
We regularly run our emails through Neverbounce to verify them and ensure that they’re active and regularly used. We also pay for an additional enrichment service called ClearBit to add missing information about every single prospect in our list, which allows pet care businesses to better understand their audiences and strengthen their engagement strategy.
So if you’re ready to take your pet campaign to the next level, schedule a quick call with our team, and get your targeted consumer email lists today!