Having a blogger email list can give you the means to reach out to thousands of potential new leads. This article will cover how companies interested in advertising through bloggers can find ones that are suited to their niche (Food, Fashion, Business Bloggers, etc.) and contact them through their email.
Free Download: A List of 150 Micro-Influencers in Every Niche
Other data providers can have outdated email lists, as many of them don’t have a way to update them. While those addresses remain un-updated, several things could happen, the blogger in question could switch to another blog type, or no longer cater to the targeted audience of the person who bought the email list, worst-case scenario, he’ll quit blogging and all that data will be useless for the future!
In comparison, our email data is based on the text bloggers put on their social media bios (health, food, lifestyle, or any other type of blogger), as well as the hashtags they use (#blogger is a good example). Because all of this is publicly available information, our team can constantly update our database.
Right at the end of this article, we have a couple of free email addresses from bloggers in our database, as a little reward for a loyal reader like yourself.
How To Find Blogger Leads
In a 2021 study, it’s been estimated that out of over 1.7 billion websites, 600 million are blogs! In the United States alone, over 31 million active bloggers are posting at least once a month. Talk about big numbers! Email user statistics show that 9 out of 10 US citizens above the age of 15 have and use an email. If we translate that to our case, that means that almost every blogger is an active or semi-active email user.
Add to that the fact that 40% of all Instagram users have their email address publicly available on their biography or have a contact button (if you click on it you’ll access their email address, only present on the Instagram app).
1. Blog-related keywords in people’s Instagram bios
People use their bio to make a short description of their account, sharing only the most relevant and important information about themselves. Blogging is a job or an important hobby for many people, so they usually include that fact into their bio.
As an example, we usually find people based on:
- Keywords such as “fashion blogger”, “makeup blogger” or any account that has “blogger” in their Instagram bio.
- Bloggers that specify what type of blogger they are like “book blogger”, “lifestyle blogger”, “food blogger”.
2. Hashtags related to blogging or its topics
Hashtags on Instagram are used to describe images on the platform, but they can also be used to promote posts or drive traffic their way.
If you search under the hashtag #blogger, you’ll find every account on the platform that’s ever posted with that hashtag. When they post on the hashtag, we’ll be able to see the email of the account and add it to our email list.
With over 115 million posts on the #blogger hashtag, there are definitely many partnership opportunities in every niche.
3. The followers and fans of the bloggers themselves
A good way to find and reach out to a big audience that’s interested in a certain type of blogger or topic is to go for the followers of blogger accounts. They like and share the content bloggers put out, and in some cases, they’re even influenced by the things their favorite blogger will say or buy.
The followers and fans of the bloggers themselves
| Blogger name | Number of followers |
|---|---|
| lola_rossi_ | 391k |
| cristina_cocco_ | 156k |
| laborsadimartina | 79.6k |
| aylinden | 46.5k |
| lafilleagateaux | 34.8k |
The great thing about bloggers is that there are so many of them! They cover topics from the smallest niche to the most popular and relevant thing on the market today.
In any case, a lot of our clients use this tactic to get email lists from the followers of their competitors.
How To Use a List of Blogger Leads For a Max Return on Investment
A database of a big number of people like this brings a lot of potential marketing opportunities with it. This is where we’ll cover one simple strategy that’ll help you to maximize the returns you get from your email list.
Running Ads to the community of your chosen blogger
While Facebook might not have specific targeting that aims at food bloggers, for example, there is a great workaround that a lot of seasonal Facebook advertisers use.
Namely, importing a customer list into Facebook Ads that’ll allow you to run ads only to people in that database. These are referred to as Custom Audiences, and due to their high targeting control, they’re considered as the most ROI-positive ads available.
The cherry on top? Facebook won’t ask you to verify that the database is from people who subscribed to your list.
By importing our list of emails and phone numbers as Custom Audiences, you’ll run semi-personalized ads to the people of those lists. You can also make personalized campaigns for people depending on the Instagram profiles that they follow. So if you have the emails of people who follow a food blogger, for example, you might want to make your ads to be connected to kitchen utilities or have a recipe in them.
The point of running these initial ads is to “warm up the audience”. People will familiarize themselves with your brand after a couple of weeks of seeing your ads, which is exactly the thing we want to see.
The second step – emailing the warmed-up audience
Now that you’ve sufficiently warmed up your audience to give you a lot of clicks and impressions, it’s time to create your first marketing campaign for your blogger email list.
First things first, you’ll be emailing people who aren’t subscribed to your email list, so it’s very important to include a visible “unsubscribe” button. It is an easy way for users to cancel getting any further emails if they don’t want to receive them.
An important thing to note is that every email address can be used for promotional purposes, as long as you mention the source of the email, which in our case is from Instagram. Now if you’re interested in reading about the “CAN-SPAM” act then we suggest you read this article.
The third step – Lookalike audiences and Retargeting
Anyone that’s ever visited your website through ads or one of your emails, should be regularly retargeted. Because these people have shown interest in your brand, they just need to be pushed in the right direction to convert them into a customer.
On the other hand, people who have already made the decision and have purchased something from your website can create Lookalike audiences and run Facebook Ads. Having an audience that’s already purchased something, Facebook has an easier time identifying people with similar characteristics to your new customers.
And with that, you can easily reach out and find narrowly targeted audiences who are interested in the products/services that you offer.
Final words
If you want to market to an audience of bloggers, you should consider using email marketing, the ROI and customer connections alone make it worth your while.
Now if you have a better method than our “Custom Audiences” one, then feel free to use it, marketing strategies change often, but one constant remains, having valid, up-to-date data is invaluable.
We here at Influencers Club offer just that, so if you’re in the mood for a successful marketing campaign, make sure to schedule a quick call with our team.
And, as we promised at the start of this blog, here is some free blogger sample data!
Free Food Blogger Email List
This is a free list of users who have the keyword “food blogger” in their Instagram bio.
Free Food Blogger Email List
| Instagram Username | Instagram Biography | |
|---|---|---|
| nordish_food_blog | apodlasly21@gmail.com | 🥗 FOODLOVER & BLOGGER 🍲📍 Hamburg (🇩🇪)🧚♂️ AlexEat thoughtfully; live joyfully – My privat homecook |
| _nosh_0.8_by_apurva | apurvadubey0026@gmail.com | 🥗 Homemade food only.😋🥗 Yummy Recipes😋🥗 Managed & food made by @iamapurva26#agra #food #foods #delhifood #lucknowblogger #foodnetwork |
| shamsi_eebi | areebashamsi@yahoo.com | 👩🏻🍳 Graduate from @iccadubaiFood BloggerRecipes 💯Restaurant Reviews ⬇️📍🇦🇪 From 🇵🇰 |
| rinku_paaji_op | aquam.arora25@gmail.com | Cook to eat Foodie Food blogger Future Chef Use @theformalfoodie for getting feature Operated by :- @its_aquam |
Free Fashion Blogger Email List
These emails are from “fashion bloggers” in our database.
Free Fashion Blogger Email List
| Instagram Username | Instagram Biography | |
|---|---|---|
| aoifeweefa | aoifeweefablog@gmail.com | 📝 Occasional Blogger📖Lifestyle & Parenting💕 Mum to Charlotte & Hannah📱Insta/Facebook/Twitter: aoifeweefa📧 aoifeweefablog@gmail.com |
| florida_mama_90 | aocan001@fiu.edu | 29 years youngFlorida ☀️Wife 💕Stay at Home MomFormer teacher 🍎Coffee ☕️Lifestyle & Disney Blogger |
| ceoinprogress | aparenteau@ceoinprogress.com | Amelia // CEO in Progress Procurement Analyst 💱 Lifestyle Blogger 💻 Traveler✈️ Busy Bee 🐝 ‘The harder I work; the luckier I get.’ |
| blackmatter__on | blaccsmitth995@outlook.com | Artist.fashion blogger.poet. |
| appleola0018 | appleola@ymail.com | Dancer; Beauty blogger; 💙 lilo&stitch;Stay classy never trashy ♕♛(follow me ) |
| house_of_tst | aqsasafdar184@yahoo.com | @ninetynine_apparelsCooking Passionate🍲🍱🍴Food recipies you like🍢Life Style blogger❤Part time photographer as well🌻🎑GraduatedSagittarius⚡ |
Free Video Blogger Email List
If you need a list of bloggers that also create videos along with their blogs, we got you covered.
Free Video Blogger Email List
| Instagram Username | Instagram Biography | |
|---|---|---|
| anaareinert | apr.gatita@gmail.com | ▪︎ Lifestyle and Blogger▪︎ Parcerias via direct ou por e-mail contatoanareinert@gmail.com▪︎ VÍDEO NOVO ↴ |
| iamaphadaya | aphadayamanagement@gmail.com | •Youtuber•fashion blogger•fitness @aphadayafitness•collab ✉️ aphadayamanagement@gmail.comNew videos every Monday + Friday at 12pmSubscribe 👇👇👇 |
| hiiiqueenbae | arabozorgian@gmail.com | 🦋travel blogger📌CanadaMain @araqueenbaeTikTok: @ araqueenbaee⬇️NEW YOUTUBE VIDEO |
Free Photography Blogger Email List
We also cover bloggers who write about their experiences, or use their blog to advertise their work, like photography bloggers do.
Free Photography Blogger Email List
| Instagram Username | Instagram Biography | |
|---|---|---|
| mo.nabawy | archmohamednabawy@gmail.com | Blogger ✍ – Freelancer 👨💻 – Traveller 🌍 |
| car.cher | archerquiseo@hotmail.com | Automotive & Lifestyle PhotographerCARbloggerWanna be Racecar DriverChasing that Supercar Dream#carcherlife#alloyksa🇸🇦Riyadh; KSA |
| architect.ontheroad | architectontheroad@gmail.com | 🏠 Interior Architect✈️Travel Blogger🌎Top design story around the world📌 France 🇫🇷👇🏼Join the creative traveler community |
| aquiltinglife | aquiltinglife@gmail.com | * I ❤️ Quilts* Designer for Moda Fabrics* Quilting & Creative Lifestyle Blogger* Author & Pattern Designer* www.etsy.com/shop/SherriQuilts |
If you want to order an email list of photography bloggers, you can schedule a free 30-minute call with our team at this link.
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