Creator marketing is one of the most effective marketing channels for businesses to reach their target audience. In 2022 authenticity is far more crucial than ever before.
That’s why, in order to be well-received, sponsored content must align with an influencer’s own personal brand.
Brands can find top fashion creators on Instagram, which recently implemented a social commerce feature where consumers can buy without leaving the platform.
However, choosing the correct creators for your brand might be tough. Luckily we’ve done some of the legwork for you and put up a list of our top 16 fashion influencers (thank us for their emails later) to keep an eye on.
Free Download: A List of 150 Micro-Influencers in Every Niche
1. Foreveryoursbetty (71.1k)
Sheri’s, nicknamed Betty’s, trademark color and style inspires her fans to find what makes them happy. Her commercial posts are diverse, colorful, and entertaining (@TropicanaJuicesUK ambassador), and she has completely adopted Instagram Reels to express her creativity.
She also doesn’t shy away from difficult subjects, such as mental health, period poverty in the United Kingdom, and fashion sustainability. Her #ThisOldThingChallenge invites fans to find love with their present outfits while also promoting the benefits of shopping vintage and secondhand.
2. Emma Hill (818k)
Emma Hill is a well-known British designer who has collaborated with Marc Jacobs, Gap, and, most recently, Mulberry. She runs a blog where she talks about fashion styles and trends.
3. Tess Daly (220k)
Tess Daly, a fashion and beauty influencer from the United Kingdom, is someone to keep an eye on. Tess collaborates with well-known companies such as @benefitcosmeticsuk and @boohoo to provide her 218k followers gorgeous makeup and clothing. Her blog pieces, tales, and video lectures are full with wit and fun.
4. Mariano Di Vaio (6.6M)
Mariano Di Vaio is an Italian actor, fashion model, and designer. He has worked with Hugo Boss, Dolce & Gabbana, and Calvin Klein as a director of marketing. He also recently published his first book ” My Dream Job”. He also founded MDV Jewels, MDV Shoes, and MDV Eyeglasses, a brand of eyewear.
5. Afua Rida (129k)
Afua Rida is a fashion creator that has heavily invested in her personal brand and Instagram page. Her followers are inspired by her glamorous outfits, artistic staging and home design, and her stunning smile. She has a large following on her website in addition to being an Instagram fashion creator.
Her fashion tale is both personal and relevant. “I integrated aspects of my mother’s assertive style, my North American and worldwide experiences, and Ghanaian cultural influence to build my own method, which I would want to share with you,” she said in the About section of her site.
6. Chrissy Rutherford (166k)
Chrissy Rutherford has over 12 years of professional experience in the fashion social media scene. Tiffany & Co., Jimmy Choo, Saks Fifth Avenue, Farfetch, UGG, Depop, Rothes, and Lincoln Motors have all worked with her as a digital developer.
7. Declan Chan (80.5k)
Declan Chan is a creative, stylist, and professional art director and consultant. Color, cut, texture, and print are highlighted in his pictures thanks to the angles and close-up attention on premium fashion goods. His sophisticated style and layering will amaze and inspire connoisseurs of Louis Vuitton, Prada, and Chanel.
If you’re stuck in a style rut after 20201, Declan and other male fashion icons will help you come up with new ideas for your next venture.
8. Cole Sprouse (35M)
Cole is an Instagram fashion and lifestyle creator as well as a famous photographer and actor. He is most recognized for his roles on the Disney Channel’s The Suite Life of Zack and Cody and Riverdale. Cole has made headlines in the fashion sector, and in 2018 he was named a “Emerging Style Icon.”
9. Kenny Ethan Jones (92k)
Kenny Ethan Jones is a writer, advocate, and consultant recognized for his activism and slick style. Kenny, the first trans guy to headline a period advertisement, urges his fans and the LGBTQ+ community to be themselves in the world. And he does it with style.
Kenny has worked with a diverse range of businesses, from Revolundies and the Sunglass Hut to Firefox and PrimeVideo UK, demonstrating that fashion creators bring more to the table than simply the outfits they style.
10. Camila Coelho (9.5M)
Camila Coelho is a Los Angeles-based Brazilian fashion designer and content creator. She has worked with a number of well-known fashion houses, most notably Dior and Tory Burch among others.
11. Grece Ghanem (738k)
Grece Ghanem, a popular Instagram creator with almost a million followers. She proves that fashion is ageless through her aesthetic that is sophisticated and chic, with splashes of color and quiet naturals, and her captions are brief and sweet. She also has close ties with brands such as Calvin Klein and Dior.
Besides fashion she also talks about her workout regimens, preferred skincare and cosmetics products, and vacation adventures.
12. Chriselle Lim (1.4M)
Chriselle is an Instagram fashion creator and the founder of Chriselle factor, a fashion influencer and stylist. She is also one of the most well-known mom influencers, having worked with tiffany & co., coach, victoria’s secret, the banana republic, and walked the runway for Rebecca Minkoff.
13. Karen Britchick (237k)
Karen Blanchard always comes to mind when people think about fashionable lux clothes. She’s a British fashion creator in New York who never fails to remind us of what makes the city’s style so renowned. She’s not only a top Instagram fashion creator. She’s also a businesswoman and a YouTube fashion creator with over 315k subscribers. Her video series “What Everyone Is Wearing in New York” shows us what’s trending right now.
14. Danielle Bernstein (2.8M)
Daniella is the founder of the well-known fashion blog and business weworewhat. She is regarded as one of the top style influences among her fans. Danielle has collaborated with a number of companies and created her own fashion lines, including second skin overalls. She was also included on Forbes’ “30 Under 30” list in 2017.
15. Ashley Best Dressed (1.6M)
Ashley is one hell of a fashion creator. With 1.6M Instagram followers and 3.8M YouTube subscribers, she blends fashion and beauty videos with an interesting commentary.
Ashley demonstrates how she adapts old clothing and home furnishings to make everything she has really unique, using a crafty, do-it-yourself approach. She relocated from Los Angeles to New York City in 2020, bringing the best of both worlds to her digital nook.
16. Karen Wazen (7.3M)
Karen Wazen, the founder of Karen Wazen eyewear, is a well-known fashion creator in the Middle East. She has been on the covers of a number of high-profile fashion magazines, including Grazia and Harper’s Bazaar Arabia.
It might be difficult to find the ideal fashion creators for your brand. When looking for fashion creators to collaborate with, it’s vital to seek real personalities and for content that is relevant to your business or target demographic.
But speaking of brand collabs, there’s a reason they call us Influencers Club. The creators on this list we’re just a fraction of our 50M creator database in which we can find your perfect creators (and their emails) based on your specific targeting criteria:
- Number of followers
- Keywords in bio (keyword targeting)
- Type of link in bio
- + 20 more data points
If you want to learn more then schedule a free strategy call with our team and we can find the perfect creators for your cause, together.
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