With the immense rise of influencer marketing campaigns, brands are tumbling head over heels to find YouTube Influencers.
Are they in on something? The answer is—100% yes!
Influencer marketing is currently one of the biggest mediums through which brands sell their goods and services. In fact, 49% of consumers depend on influencer recommendations before purchasing. So, if you’re not already working up a kick-ass influencer marketing campaign, you’re dismissing a big portion of your target audience.
YouTube has stood the test of time over and over again, being the second most used website worldwide—right after Google. According to EarthWeb, the number of influencers on Youtube is anywhere between 1.5 to 5 million. So, the chances of finding the right Youtube influencers that’ll help grow your brand are pretty high.
However, some things are easier said than done.
Finding relevant influencers on this platform can quickly become a tedious task. Additionally, you have to determine which type of influencers will benefit your needs. So, in this article, we’ll go through the easiest ways you can find the best Youtube influencers for your brand. Moreover, we’ll provide you with simple tips on how to define whether you need a micro or micro-influencer. Lastly, you’ll get a free sample list of 150 Youtube influencers from 5 different niches (Beauty, Fitness, Fashion, Vegan, and Crypto).
Let’s dive in.
The Role of YouTube in Influencer Marketing
Before we go over all the ways you can find relevant influencers, it’s crucial to understand this social media giant’s role in influencer marketing.
As of 2022, Youtube has 2.6 billion active users. To put things more into perspective, the United States has a population of around 350 million.
You get the gist.
Furthermore, roughly 1 billion hours of Youtube videos are being watched daily, with 2 billion active users monthly, out of which around 100 million people visit the platform every day. In like manner, the influencer marketing industry will probably reach its $16.4 billion mark this year.
Additionally, one thing that’s unique to this social platform is how engaged its users are. Proof of this is the numbers we mentioned above. Moreover, Youtube influencers and their subscribers have a different kind of relationship than influencers and their followers on other social platforms. And while someone can be an influencer on multiple social media apps, the outcomes of Youtube influencer marketing relationships tend to be more beneficial.
So, let us do the math for you… our way. You need to start your influencer outreach right away!
However, before you proceed, you need to decide if you’re looking for micro or macro Youtube influencers.
Micro VS Macro YouTube Influencers
Although both influencer groups can do wonders for your brand and business, it’s crucial to collaborate with the one that best fits your actual needs & desired outcomes. Namely, the two groups can bring you different results.
Let’s take a closer look.
Micro-influencers have a subscriber count of anywhere between 3,000 to 100,000. These influences are not as well known as macro-influencers; however, they have a more authentic relationship with their audience. Therefore, users are more likely to buy a product or service endorsed by micro-influencers.
Checklist: You should collaborate with micro-influencers if:
- You have a smaller budget for your influencer marketing campaigns;
- Reaching a specific, targeted niche audience is part of your strategy;
- Authentic & personal content is a priority;
- You require better results such as ROI or conversions (Micro-influencers average double engagement rates compared to macro-influencers);
- You want more control in the influencer campaigns;
What to know before collaborating with a micro-influencer
Although communicating directly with micro-influencers is a huge advantage, you should keep in mind that these influencers have less experience when it comes to working with brands. So, the actual communication might be more difficult; however, that isn’t always the case. Additionally, even though working with micro-influencers can get you conversions, your brand will be exposed to a smaller audience.
This group comprises successful influencers whose Youtube channels have a subscriber count of above 100.000. These influencers are usually famous or at least well-known in the mainstream media. It’s worth mentioning that because of the size of their subscribers and workload, their content and subscriber-relationship are less authentic.
Working with macro-influencers can bring you much value based on your needs, goals, and budget for your influencer marketing campaigns.
Checklist: You should collaborate with macro-influencers if:
- You have a large budget for your influencer marketing campaigns;
- Saving time on influencer campaign management is part of your strategy;
- Professional, high-quality content is a priority;
- You want to reach new, untapped audience demographics;
- You want your product/service to be endorsed by a more ‘authoritative’ figure based on popularity;
What to know before collaborating with a macro-influencer
Because of the size of their subscribers and workload when it comes to their channel, their content and subscriber-relationship are less authentic, which tends to result in lower engagement rates. Additionally, you will rarely communicate directly with the influencer, making the process harder. Lastly, the chances of these influencers being endorsed by brands similar to yours or even direct competitors are high.
So, take your time to consider these things before deciding which group you want to work with. In any case, when you find a suitable Youtube influencer, they’ll help you reach new customers.
6 Easy Ways to Find YouTube Influencers
Now that we’ve made a clear distinction between the two groups of Youtube influencers, it’s time to look at how you can find and reach them.
1. Influencer marketing platforms
Finding the right influencers on dedicated influencer platforms is usually the to-go solution. There are tons of influencer marketing platforms, and they all have different functions; however, most of them cover the same bases.
Once you subscribe to the platform, you can post your requirements and hope that an influencer will contact you for collaboration. Moreover, you can research through the influencers on the platform, find a suitable person based on your needs, and then contact them.
You take care of all the marketing processes after you find the influencers based on your niche, needs, and planned budget.
It’s worth mentioning that these platforms aren’t free; however, they definitely cost less than agencies. You can find smaller, high-functioning platforms with a monthly subscription fee as low as $60. In contrast, we have some of the most popular platforms in the industry, including:
These platforms don’t offer a free trial and have different fee policies. For example, Klear provides custom plans based on your brand, while Grin has a fixed starting fee of $2,125.00 per month.
One of the most significant benefits of finding and collaborating with influencers from dedicated influencer platforms is that you’ll have complete insight into key audience metrics, audience demographics, or other similar metrics.
It’s worth noting that these platforms are more likely to help brands with large budgets seeking bigger influencers. So, unless your goal is to go big with your influencer campaign, these platforms might not be the right fit for your needs.
2. Get a database of your perfect YouTubers
If you want to do influencer marketing at scale and need to reach out to a large number of people, this is the perfect solution for you.
At least it was for some of our clients including: Linktree, VOI, Pearpop, and many more.
So, if you’re a creator economy company, B2C company looking for influencer marketing at scale, or anyone who wants to reach a larger audience in a more cost-effective way— you’re at the right place.
Using a targeted database from a service like Influencers.club can save you a lot of time and unnecessary costs.
In fact, Influencer.Club can deliver you a full, ready-to-use email list of Youtube influencers based on your needs and preferred characteristics—from any niche.
How do we do this?
We collect influencer data so you can personalize your outreach based on:
- Whether they’re actually creators;
- The date when their channels were launched;
- Which channels they have in their bio;
- The channel’s topic and different content categories;
- The channel’s keywords, tags, and comment section;
- Videos similar to your target.
Additionally, we can identify creators, search through profiles and see which channels they have in their bio, as well as check out their Linktree profile.
Moreover, we can identify which brands they’ve already collaborated with, whether they monetize out of their content creation, which other platforms they’re using, as well as analyze all their resources in their bio or Linktree profile.
What does this mean?
You’re not only getting targeted emails, but a database that has the formula to help you reach your goals!
Lastly, we provide the most precise targeting features and the sheer volume of influencer emails. Whether it’s micro, macro, or any size of influencer— you name it, we deliver it.
Additionally, for every influencer contact, we provide 28+ data points including:
- Keywords in Bio;
- Type of links in Bio;
Want to get your Youtube influencers database and start your personalized outreach?
We’ve also sent out millions of emails ourselves, so we know a thing or two about sending emails at scale.
3. Hire an agency
Plenty of influencer marketing agencies can easily help you find influencers. Hiring an agency can save you a lot of time with your influencer marketing campaigns, which comes with a higher price. Agencies have different fee policies; however, the price range is roughly around $1,000 – $18,000.
If you’ve decided to hire an agency for your influencer marketing efforts, this means you want to have less input in the campaigns. So, it’s important to choose an agency that covers all the major aspects.
- Creating the marketing strategy;
- Finding and doing the influencer outreach;
- Developing quality content aligned with your brand;
- Monitoring progress and keeping track of key metrics;
- Evaluating and reporting results.
So, even though this is a more expensive alternative, your brand will be covered by the best influencers, and you can expect new, highly engaged followings.
4. Hire an outreach specialist
With the freelance industry growing more and more each year, you can easily reach out to a specialist for any kind of job. Hiring an outreach specialist to find Youtube influencers for you is always an option.
You can find these experts on freelance marketplace websites like Fiverr and Upwork. When searching for an outreach specialist, there are a few things you should look for before hiring them.
- Their price & service package;
- Ratings (can be found on their profile);
- Recommendations from past clients;
- Niche specifications.
Lastly, make sure you clearly communicate your needs and preferences, and they’ll take care of all the heavy lifting. This solution is effective, and it costs less than some of the other options.
5. Influencer events and webinars
Marketers usually search for influencers online or through different tools or websites. However, there are various live events and webinars where influencers get together, which is the perfect place where you can scout them. The good thing is that both macro and micro-influencers are part of these conventions, so you’ll be able to find the right people either way.
By taking part in different discussions or workshops, you can meet tons of influencers and get to know them better & the type of content they create. This is a great opportunity to find the right person that will fit your brand.
What’s more, most of the influencers attending these events are looking for brands to endorse them as well. So, there’s a high chance you can find the right Youtube influencer there & start off initial talks about collaborating.
Additionally, influencer conferences dedicate a lot of time to networking. This means you’ll have time to talk to a lot of different influencers, get to know their work, and find out if they match your niche. This way, you can narrow down your list of potential influencers and get information from the ones you would potentially collaborate with.
However, don’t forget that you need to sell yourself as well. There are a lot of other marketers and brand representatives that are there for the same reason. Make sure you’re ready to share what you can offer to the influencer and how you’re better than any other brand offering them an endorsement.
Once you’ve narrowed down the influencers and gathered their personal information, you can contact the Youtube influencers after the event.
6. The power of hashtags
This option is optimal if you’re just starting out with influencer marketing and have a very small budget that you can’t spend on outreach.
Hashtags were here long before today’s most popular platforms, and if you want to find YouTube influencers, you should definitely give them a try.
Simply type ‘sponsored’ + your niche keywords in the search tab, and you’ll be able to view all content that brands endorsed. This way, you can manually research influencers and directly check out their channels and overall engagement.
This option takes up a lot more time; however, it works if you don’t have the resources for influencer outreach.
To Sum Up
Finding potential influencers for your brand isn’t a walk in the park. However, kicking-off influencer marketing efforts is the best business decision you can make in 2022. So, before you start your journey and select influencers, make sure to know what exactly it is you’re looking for. Moreover, make sure to consider your needs and your budget before deciding on how you’re going to find the best Youtube influencers.
The influencer marketing industry is just starting to grow and reach its potential— make sure you hop on the train before your competition is way ahead of you.
The ball is in your court— are you going to grasp this opportunity or continue with less effective efforts?