HypeAuditor vs. alternatives
2 Biggest Downsides of HypeAuditor
1. 35% more expensive than the average Influencer marketplace
According to G2, HypeAuditor is 25% more expensive than most Influencer platforms for small businesses and 35% more expensive than other alternatives for mid-sized companies.
Moreover, even if you decide to purchase the entry price, that doesn’t include some of the most useful features like advanced search filters or auto campaign tracking.
2. Influencer outreach features
HypeAuditor as a part of the platform has an influencer relationship management tool that will help you manage influencers from beginning to end. The platform offers simplified campaign organization, custom workflows, contract and payment processing, and more.
Even though the feature seems to have it all it actually has only tools to simplify campaign organization. When it comes to creating a strategy and knowing how to reach influencers to get replies you will be on your own. And it goes without saying, but having a large data of influencers at your fingertips means nothing if you can’t get any of them to partner with your brand.
2 Things to Look for in HypeAuditor Alternatives
1. Advanced filtering options
Some influencer marketing platforms have up to 100M creators in their database. However, that is not an advantage unless they have advanced filtering options.
Without the right filtering options, your business can’t use the full potential of the data. For example, the engagement metric is most useful for eCommerce businesses, but for creator economy platforms the most important is whether the creator is monetizing or not.
Having the right information about specific influencers will definitely help you predict if partnering with them will bring your business value.
2. Influencer outreach
Whether using a built-in contact influencers tool, or an influencer outreach service, without this feature brands cannot have desired results from their influencer marketing strategy.
Having the perfect-match influencers means nothing for brands if they don’t have a solid influencer outreach strategy. Brands must know how to reach out to influencers to get them to accept a partnership offer.
5 best HypeAuditor alternatives
Influencers.club
Best for: Creator platforms, eCommerce businesses, Marketing Agencies, Influencer outreach services, and getting creator data at scale.
Price: From 0.15€ to 0.25€ per email
At Influencers.club, we have focused on multiple influencer marketing features that might interest you if you’re looking for a HypeAuditor alternative.
- We are a sales intelligence tool for the creator economy with 70M creators in our database.
- We give data to businesses that want to do influencer outreach at scale, covering any niche they need from Instagram, YouTube, TikTok, and other platforms.
- We can help you find consumers that are most likely to love your products and become your new customers.
- We offer influencer outreach + data relevant to your business goals. This is our partnership service that is limited to 3 spots per quarter. We have a dedicated Ops and CS account manager that will take care of your influencer outreach strategy. The partnership includes outreach to 1000+ creators per month and one-on-one meetings every week for custom reporting and analytics. Most influencer marketing platforms have dashboard analytics, but we prefer the human touch to the data.
- ABM approach – Our creator sales team of 30 people is personalizing emails for businesses that want to target bigger creators.
- Outreach at scale – Using our data we are sending semi-personalized emails. Using this approach, for some clients, we sent up to 3M emails with a 60% open rate and 20% reply rate.
- Unlike HypeAuditor, our pricing model is different and enables you to get more data for less money. HypeAuditor has monthly subscription plans, while we charge only for the data you need.
To get our data you don’t need to sign and pay monthly or annually. Instead, you can export the data, test influencer campaigns and strategies you can do with the data, and then decide whether you will come back for more data or not.
TribeDynamics
Best for: Medium to large brands and agencies
Price: starting from $250 per month or $25k per year.
Influencity
Best for: Small, Medium, and Large Brands, Agencies
Price: Starting from $48
Pitchbox
Best for: Digital marketing and SEO agencies, Large brands with in-house marketing teams, and marketing and SEO consultants.
Price: per request
Pitchbox also can’t be used as an alternative for all HypeAuditor features, but it is a great outreach tool for reaching influencers. Moreover, the tool is of great use for link building.
When used for influencer outreach, the tool can help you achieve high-scale outreach by creating separate roles for team members, creating templates, automating follow-ups, and more. However, keep in mind that the platform focus is on blog influencers instead of social influencers.
On the dashboard, you can see data and insights to report the team progress and activity, including white-label options for agencies that are choosing to do influencer outreach for their clients using Pitchbox.
Sprout Social
Best for: Small brands and agencies, Social media management, and Social Listening
Price: Starting at $249 per month
Although primarily Sprout Social is a social media management tool, it can be very useful for influencer marketing if you leverage its social listening feature. You can track the mentions of your brand, track your competitors, your keywords, and more.
As a part of the platform, they have Sprout Smart Inbox where you will have your running campaigns and additionally you can track your influencers organized with hashtags. If you use affiliate marketing, you can also create tracking links or affiliate codes to see how your campaign is performing.
Compared to HypeAuditor, both platforms have a feature to monitor your social media account, but while HypeAudotr lacks Facebook data, Sprout Social does a good job with all social media platforms including Facebook.
Key takeaways
With the rise of influencer marketing platforms in the past few years, you don’t need to compromise if you decide to use a platform that is more affordable than HypeAuditor. Just make sure that before you jump into purchasing one of the HypeAuditor alternatives you have your campaign goals and budget range set.
In the end, if you need influencer data or you think that our influencer outreach services will be of help to your business, feel free to contact us and book a free meeting. We can further discuss our services so you can have a better understanding of how we can help you achieve your business goals.
