How a Top Creator Platform Got From 300K to 489K Signups/Month

Most creator-focused platforms have long sign-up forms. 

To complete the profile, they require over 10 steps, including:

• Verification
• Links from profiles on multiple platforms
• Insights and performance on those platforms
• Write a bio, list interests, add images, and more
• Payment setup, etc. 

That’s why 7 out of 10 creators usually abandon the sign-up form or enter random data just to get it over with.

In this case study, we’ll walk you through how one of the biggest creator monetization platforms pulls social media data directly from creators’ profiles across all platforms.

Using this strategy, they managed to lower sign-up drop-off rates by up to 27% while keeping every creator’s profile filled out with all the key sections.

The best part is that it’s a one-time setup, and it removes friction from the sign-up flow forever.

The Problem

Creator platforms need long signup forms to build complete profiles, but every extra field can drop the conversion rate by 5-15%. 

Yet, platforms need complete and detailed profiles to have a chance to succeed on the platform. 

On top of that, platforms need to verify every piece of information a creator has entered to avoid impersonation and fraud, especially on monetization platforms. 

This means slower onboarding processes, especially if done manually or by sourcing data from multiple places. 

By the time companies confirm their reach, creators have possibly moved on to a competitor.

The Solution

A streamlined, auto-filled onboarding flow using a creator API. 

Using just the email or social media handle provided by the creator, the API will populate all fields with verified publicly available data.

So, instead of manually typing a bio, linking profiles and stats, the creator’s page will be pre-filled. 

For example, we found you have 50,000 Instagram followers and 10,000 YouTube subscribers – confirm to add to your profile

But let’s discuss how it really works.

Our creator API in action

Here’s how one of the biggest monetization platforms achieved up to a 27% increase in completed signups by integrating the auto-filled social details strategy. 

Before the integration:

Their registration page got around 1M monthly visits and only about 30% of those who started registration actually finished creating and setting their profiles.

After doing a detailed funnel analysis to pinpoint where most drop-off rates happen they realized many creators register via mobile. 

They either skip fields or type inaccurate details when asked for multiple social handles. 

The integration:

They’ve integrated our creator API and made the flow simple:

1. The user enters one handle
2. The API fetches the necessary social data (bio, links to other networks, follower counts)
3. The form auto-fills within seconds and requires user confirmation

Additionally, they’ve set filters to do lead qualification automatically. Here’s how they’ve divided the users:

• Creators with an existing fan base that post regularly – They didn’t publicly require a follower count to join, but they use the data from the API they know whether a user has an established online following and posting frequency. 

For example, if someone singing up has 500K TikTok followers, the system flags as VIP lead and sends Slack notification “High-value creator onboarding – reach out to support”.

• ‘Unqualified’ creators with less than 1000 followers across all socials – They route them to educational resources on building an audience before launching monetization. 

The result:

• 15-27% increase in completed signups – The number of signups jumped from 300K to 489K per month (an extra 189K signups every month). In just three months, they had 567K additional signups. 

• 75% reduction in the total time needed to complete the profile – It took on average 8-10 minutes (and sometimes more) for creators to set their profile. Using the API, the profile is pre-filled in under 2 minutes. 
• Immediately detect high-value creators – Compared to waiting weeks or months for creators to start earning on the monetization platform

How it works

If you don’t have experience with API integrations, just get in touch with us.

We’ll integrate our creator API directly into your signup process and when a new user applies, the API will get their social data and auto-fill the registration form. 

You won’t need any coding knowledge, the process will be fully automated.

For technical teams:

Just integrate our API into your workflow and choose:

• Based on what to pull data (emails or social media username)
• What metrics to pull (handles, followers, engagement, keywords, etc).

Additionally, set real-time alerts in Slack or email when signups meet certain thresholds (for example, 100k+ followers).

For more details, view the API documentation or get in touch with us.