Creator Economy

November 19, 2024

5 min read

The State of the Link-In-Bio Market 2024

Kiril Dameski

Head of Marketing at influencers.club

November 19, 2024

5 min read

The report is based on the analysis of 100M Instagram profiles.

 

Key Stats

• 31 million Instagram users have a link-in-bio tool. 

• There are 62 different link-in-bio tools. 

• 24.7M users have Linktree, making it the absolute market leader (79.95% market share).

Other interesting findings

• More link-in-bio users are women (64%), compared to men (36%). 

• 49% of all link-in-bio users are from the United States. 

• California has the highest percentage (15%) among US link-in-bio users. 

• The most common hashtags for link-in-bio users are #podcast, #vegan, #fashion, and #travel. 

• 55% of all creators with more than 50k fans and a link-in-bio did any kind of brand collaboration.

 

There are 31 million Instagram users with a link-in-bio tool.

 

 

Passion Economy Users: People who engage in any activity to monetize individuality and non-commoditized skills supported by digital platforms.

Creators: Individuals who use their influence, creativity, or skills to aggregate and monetize their audience.

Link-in-Bio Users: Total number of Instagram users with any link-in-bio tool listed in their IG biography. 

 

There are 62 different companies that offer a link-in-bio tool.

 

Download List With All Link-In-Bio Tools

Link-in-Bio Tools_Market Report

Out of 31M link-in-bio users, 79.95% (or 24.7M people) use Linktree, making it the absolute market leader. 

Next in line are Milkshake (3.7%), Beacons (2.4%), Linkin.bio (1.6%), and Bio.site (1.3%).

With less then 1% market share are Lnk.bio (.9%), Instabio (.9%), DistroKid (.9%), LinkFire (.7%), and Carrd (.7%). 

 

 

More link-in-bio users are women (64%), compared to men (36%). 

 

 

 

 

Profiles with less than 1k followers account for 40.4% of all link-in-bio users. 1k-5k profiles account for 36.6% of all link-in-bio users. 

If we merge these two groups we see that profiles with less than 5 000 followers on Instagram account for 77% of all link-in-bio users. 

 

 

Creators (+50k fans) & Brand Collabs

We wanted to know how many creators with a link-in-bio and more than 50 thousand followers have also done a brand deal.

55% of these creators have partnered with a brand for promotional purposes.

 

 

49% of all link-in-bio users are from the United States. 

Related: Click here to view the number of users by state. 

 

 

Based on our data, 46.4% of all link-in-bio users are businesses vs 53% that are creators.

 

 

Click here to view the top niches for these businesses. 

 

We took a sample of 3M link-in-bio pages and wanted to see what are the most popular domains that link-in-bio users usually link out to.

 

 

 

 

 

 

 

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Link-in-Bio Tools_Market Report

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