Calling all the brands – do you struggle to pitch the right influencers that will help your business grow?
We all know influencer marketing is an effective way for brands and agencies to promote their products or services to a wider audience.
But, pitching to influencers is a daunting task. Still, the right influencer approach and strategy can lead to a successful collaboration.
If you ever tried to write a pitch email at least once, you know the struggle. Luckily, in this guide, we’ll provide you with tips and tricks on how to pitch to influencers and get the deal.
4 reasons why brands should pitch to influencers
While it’s a common practice for influencers to pitch their services to brands, as a brand, you have a better understanding of your target audience, brand image, and marketing goals.
By taking the lead and proactively pitching to influencers, you can identify and recruit affiliates or influencers who can deliver the best results for your brand.
Besides that, here are some of the top reasons why brands and agencies should consider pitching to influencers:
What are the key ingredients in a successful influencer pitch?
It’s not hard to write a pitch letter to influencers. It’s hard to pitch them successfully. It’s not rocket science, but it has delicate touches that could make or break the deal.
Explain the benefit
An influencer is his own personal brand. So, when you’re proposing a collaboration, try to explain what the influencer will get.
Don’t focus the pitch on how the influencers will help your brand stand out. Instead, drive the conversation in a way that you’ll point out the value your brand would add to their personal brand.
Don’t make the pitch like you want to take advantage of their social media popularity. Make clear what’s in it for them to get them interested in the proposal. It makes sense, right?
Provide specifics
Your pitch email shouldn’t belong, boring, and time-consuming. Provide the influencer with specific information about the goal and the terms of collaboration.
Try to be as precise as possible in your pitch emails:
- Clarify why your brands match,
- How many campaigns you’ll need,
- Why do you think your consumers fit the influencer’s audience demographics
- Similarities in the target market, etc.
Create deadlines
You shouldn’t be pushy, but a slight sense of urgency can work when it comes to brand influencers. Provide the influencer with a timeframe in which they can join the brand partnership.
Don’t leave them an open-end deadline. That way, they’ll probably lose your offer in their already full inbox. Along with the deadlines, propose a timeframe giving them free space to consider the pitch proposal and make a decision.
7 steps to pitch influencers and get a deal
You know that the perfect email pitch should be 2-3 paragraphs long, but there are some essentials you HAVE to incorporate that will land any influencer.
Follow these 7 simple steps to create an effective influencer outreach strategy that can help you successfully pitch to influencers and close a deal.
1. Craft an amazing subject line
You have to stand out in their inbox! When you’re doing influencer outreach, the subject line is the first thing that influencers will see when your email lands.
The best way you can play this is to keep it short and eye-catching. To make it stand out even more, you can include a CTA or a greeting.
2. Introduce yourself
If you want to build a good relationship, the key is to start doing it from the beginning. Start the email by introducing who you are, and what your brand and company do, and add something that will make them more interested in your brand.
The point is to give them a short overview of who you are and smoothly transition to something that is a middle ground for both sides (like similar clients, a value, etc.).
3. Personalize your pitch email
Remember – personalization is everything!
Don’t start the pitch with “Dear Influencer” or “Dear Blogger.”
Use their name – it’s a specific person and not a general mass. If you give them the impression that this is just another copy-and-paste email, you’ll probably end up in their spam folder.
4. Make an interactive offer
Don’t just ask influencers to review your products in a blog post or video on Instagram stories and other social media. Give them a real-life experience with it instead. For example, send them over some samples to try out and decide if they really liked them.
This is a success-proven way to get the influencer interested in your offer. Moreover, it will help you in establishing a more genuine relationship. Also, it gives the impression that a real person stands behind the brand.
5. Keep it simple
Most people are making the mistake of long and boring pitches. Yes, you should show that you’ve done your research and point out the benefit of the collaboration with your business, but you shouldn’t write a whole essay.
Not only should the influencer pitch be short and concise, but providing them with sample content or brand products should also be easy. If that’s too much effort for the influencer, they’ll probably pass on your offer.
6. Use email templates
Using templates for influencer pitching is always a good idea to make your life easier. Below, you’ll get an example pitch for the most common collaborations with influencers.
How to pitch an influencer for a product launch?
