Snapchat is finally back on the radar and this time as a powerful influencer marketing platform for brands. The AR, visual story ads, and other features inspired many from the total 422M active users to play with their creativity and become successful Snapchat influencers that collaborate with giants like Disney, Coca-Cola, or Amazon.
As now it’s the perfect opportunity to leverage everything that the platform offers, we created a list of 20 top Snapchat influencers for this year. Plus more insights for brands that want to create Snapchat influencer marketing campaigns.
So, in this article, you will find:
- 20 top Snapchat influencers to follow in 2024
- 5 must-know Benefits of Snapchat influencers
- 7 proven methods for finding Snapchat influencers
Therefore, let’s get started!
20 Top Snapchat Influencers to Follow in 2024
In the list below we selected the top 20 Snapchat influencers in 2024. We’ve verified Snapchat influencers who worked with companies and had successful Snapchat campaigns. Check the list below:
- 11K average views per video
- Niche: Graphic design, AR experience creator, Arts
Cyrene Quamco (cyreneq) is a talented graphic designer and artist who became popular on Snapchat because of her creative content. She found a way to mix AR and art and create various AR experiences that brought her collaborations with giants like Disney. In 2015 she was nominated as a Snapchater of the Year, and since then she has only developed her channel further.
She is a multi-skilled content creator including, graphics, storytelling, and campaigns for brands. Her most successful campaign with a brand was with Samsung when she promoted Galaxy Note 7 on her channel. Brands targeting tech-savvy audiences should definitely consider collaboration with Cyrene.
- 1.30M subscribers
- Hidden number of views per video
- Niche: Comedy and entertainment
Lele Pons (lelepons) is one of the best Snapchat influencers. She has 1.30M subscribers on her channel and she is an actor, singer, and dancer at Dancing With the Stars. One of her most successful influencer campaigns is Sprint: #LiveUnlimited.
Sprint’s goal was to raise awareness among the younger generation. The brand leveraged Lele’s massive influence and reached millions of Gen Z and millennials. So, businesses targeting audiences with similar demographics should definitely explore a collaboration with Lele.
- 191K subscribers
- 97K views per video
- Niche: Graphic design, AR experience and Art
Geir Ove Pedersen (Geeohsnap) is a Content Creator, Social Speaker, and Illustrator Artist on Snapchat. He began doodling real photos and videos with the tools on Snapchat, but later he became a skilled illustrator who collaborated with brands like Disney, Starbucks, and Hyundai. Geir also partnered with Red Bull to promote the Doodle Art competition.
Given his past experience and audience size, Geir is a suitable Snapchat influencer for big brands and companies that need experienced creators for bigger projects.
- 4.11M subscribers
- 3M views on his video
- Niche: Athleticism, Boxing, and Vlogging
Logan Paul (loganpaul) is an athlete and popular Snapchat influencer with an audience size of 4.11M subscribers. His expertise in storytelling, vlogging, and skills to create engaging content is what makes him one of the best Snapchat influencers to follow and even partner with.
He knows how to capture the attention of his audience to watch his videos (his “The Craziest Jump of My Life” video has 3M views). Logan has past collaborations with brands like WWE. Additionally, he owns one of the world’s most popular energy drink – PRIME.
- Number of subscribers is not publicly available
- Number of views per video is not publicly available
- Niche: Graphic design, Illustration, Engineer
Evan Garber (emgarber) is a mechanical engineer, designer, illustrator, and full-time content creator on Snapchat. He started doodling on Snapchat for fun, but later he realized the potential of Snapchat when brands started to contact him for collaborations.
He created campaigns for company giants like AT&T, GE, and NBC. Evan is a super fit for telecommunication companies looking for creative designers with experience in the industry who also have a strong online presence and influence to increase awareness.
- 726K subscribers
- The number of views per video is not publicly available
- Niche: Music and entertainment
Christian Collins (weekly-chris) is a US-based Snapchat influencer and an aspiring music artist. He grows his channel by posting lifestyle and day-in-the-life videos that appeal mostly to young audiences.
He worked with the famous Sour Patch Kids gummies brand and that was his first successful project. In a Forbes interview, he said he would like to collaborate with Red Bull, GoPro, and similar brands. Therefore, brands within the food and beverage industry are welcome to collaborate with this Snapchat influencer.
- 426K subscribers
- 4K views per video
- Niche: Fitness and Wellness
Emily Skye (emilyskyefit) is an Australian fitness Snapchat influencer. Her content is focused on post-partum fitness exercises and she is known for her inspirational talks on overcoming the extra weight after pregnancy. Emily also has a dedicated app called Emily Skye FIT that has helped thousands of mothers get back in shape.
Businesses targeting new mothers trying to get back in shape can benefit greatly from a collaboration with Emily.
- 5.87M subscribers
- 371K views per video
- Niche: Comedy and entertainment
Liza Koshy (lizakoshy) has a strong personality on Snapchat with 5.87M subscribers. She is one of the most active Snapchat influencers, regularly posting different content to keep her audience informed and entertained.
Her past successful collaborations include Calvin Klein and Nike. Therefore, fashion brands looking for experienced Snapchat influencers with large audience bases should consider working with Liza.
- 325K subscribers
- Over 1K views per video
- Lifestyle and Entertainment
Shaun McBride (shonduras) is one of the first Snapchat influencers. He started off as a snowboard and skateboard sales representative, but later he showed his artistic skills with the drawing tool. Companies like Disney and Taco Bell recognized his talent and partnered with Shaun to get engaging and authentic content for their brands.
Otherwise, Shaun has a large audience of 325K subscribers and thousands of views on the posts. Therefore, brands looking for an experienced and big Snapchat influencer in the entertainment or lifestyle niche should consider Shaun McBride as a potential collaborator.
- 156K subscribers
- 9K views per video
- Niche: Fitness and Wellness
Anna Victoria (annavictoriafit) is a fitness professional targeting women who want to dedicate themselves to eating healthy and staying fit. She is located in Los Angeles, California, and her audience counts 156K active users.
Her posts feature fitness and wellness tips, healthy lunch ideas, and lifestyle hacks. American-based businesses targeting women who want to invest in wellness, healthy lifestyles, and fitness can have a productive collaboration with Anna Victoria.
- 188K subscribers
- 2K views per video
- Niche: Hair and Beauty
Gretty Rose (grettyrose1) is a hair enthusiast who regularly shares the best tips for proper hair care with her 188K subscribers. Her methods for hair care are focused on sustainability.
Along with hair care routines, Gretty shares heatless hairstyles that count over 2K views per video. Beauty and hairstyle brands looking for a Snapchat influencer with a dedicated community can benefit from a collaboration with Gretty Rose.
- 129K subscribers
- 5K views per video
- Niche: Beauty and Lifestyle
Natalie Rolland (natalie_sinappy) is one of the most popular Snapchat influencers who owns her own beauty brand – The Complete Brow – that allows others to feel their most authentic self. She strongly believes that beauty is individual and everyone should embrace theirs, so you can sense that encouragement in most of her stories.
B2B brands looking to partner with a beauty expert should check her profile. Her content includes beauty tutorials focused on brows, but also day-in-life and lifestyle hacks.
- 2.37M subscribers
- 10K views per video
- Travel, Fashion, Beauty, Lifestyle
Demi Rose (demirosemawby) is a British content creator and a strong Snapchat personality. She posts travel, fitness, fashion, beauty, and hairstyle content which makes her a suitable collaborator for fashion and lifestyle businesses.
Apart from her online presence, Demi is a fashion model and global brand ambassador for Pretty Little Thing. Fashion brands looking for experienced fashion influencers should consider collaboration with Demi.
- 249K subscribers
- 20K views per video
- Niche: Lifestyle
Jimbo (jimbo4736) is a content creator, comedian, and one of the favorite Snapchat influencers among younger audiences. His pranks and family videos raise huge engagement of over 70K views.
Businesses looking for lifestyle Snapchat influencers with engaged audiences should consider Jimbo as a potential collaborator.
- 194K subscribers
- 3K views per video
- Niche: Entertainment
Mike Platco (mplatco) is one of the original Snapchat influencers known for his outstanding art. His expertise in transforming narratives and strategies and creating innovative creatives on his platform caught the attention of industry leaders like Disney or The Voice.
Otherwise, Mike has experience with influencer collaboration, content creation, and account and community management. His audience reaches 194K subscribers. He’s open to collaboration, consultation, or other content services. This makes him suitable for all kinds of brands.
- 1.70M subscribers
- Number of views is hidden
- Niche: Fitness, Wellness, Lifestyle
Noah Becks (noah_beck8) is one of the favorite Snapchat influencers among youngsters. He likes to talk about fitness and lifestyle and share the best tips to remain fit. On his channel, you can find routines, diets, exercises, and supplements he uses.
His product reviews and unboxing videos raise significant engagement among the viewers. The wellness and fitness businesses have a great opportunity to tap into a loyal fanbase by starting a collab with Noah.
- 421K subscribers
- 2K views per video
- Niche: Beauty and Fashnion
Jasmine Tookes (jastookes) is a Cali Snapchat influencer and fashion supermodel. She walked high-end runways like Prada, Victoria’s Secret, Oscar de la Renta, and Calvin Klein. Her Snapchat channel contains videos of her day-to-day life where she shares her beauty routines, tips and hacks, and beauty product recommendations.
Her marketing power lies in her natural and relatable tone that calls her 421K audience to action and try out the products that work for her. She also has collaborated with Swarovski, Crate & Kids, and Anna Klein.
- 9.30M subscribers
- 10K videos
- Niche: Beauty, Lifestyle, Entertainment
Loren Gray (loren) is a music artist and Snapchat influencer with a growing audience. Her Snapchat followers are predominantly female as she shares funny sketches of relatable everyday girly moments.
Additionally, she shares her makeup routine and her videos go viral. One of the recent videos reached 285K views. Therefore beauty and fashion brands targeting the Gen Z audience have the perfect opportunity to collaborate with this influencer.
- 2.25M subscribers
- 10K views per video
- Niche: Lifestyle
Baby Ariel (babyariel) is one of the most popular day-in-the-life vloggers on Snapchat. She shares her adventures with her 2.25M audience on Snapchat. Additionally, she posts travel content where she shares her experience, and suggests the best things to do when in a given location.
Otherwise, she is known for raising her voice against cyberbullying through the #ArielMovement in 2015 which turned out successful. Ariel is a suitable collaborator for businesses looking to tap into a US audience of young adults.
- Number of subscribers is hidden
- Number of viewers is hidden
- Niche: AR Lens and Graphic Design
Sallia Goldstein (sallliasnap) is a US-based snapchat creator and a 3D artist. She regularly shares her 3D designs of the Snapchat lens which helped her grow her profile. In 2020, she partnered with Ruben Ochoa, also a 3D artist and won the Lens Fest Award for their AR monument in LA.
Brands targeting lens creatives for their campaigns should definitely consider collaborating with Sallia.
Benefits of Snapchat Influencer Marketing
Jasmine Enberg views Snapchat creator collab initiative as a tripple win for brands, creators, and platforms. We picked the top advantages to consider from influencer marketing on Snapchat.
- Build community with the Snapchat Creator Marketplace: By connecting with Snapchat influencers, you’ll gain access to essential insights on the latest trends. Then you can use that knowledge for your decision-making, and build a community that resonates with your target audience.
- Boost traffic and engagement: Snapchat’s features like Swipe Up links, Lenses, Filters, and Stories allow influencers to create interactive content that calls their subscribers to action and visit the brand’s website. This significantly boosts traffic and engagement.
- Cultivate brand awareness: Given that the platform has hundreds of millions of active users, businesses of all sizes and industries have a perfect opportunity to raise awareness of their brand.
- Connect with a new demographic: Snapchat has over 422M active users on the platform with 51.5% of them being Gen Z. If you’re a brand targeting younger generations, Snapchat is the best platform to do it.
- Showcase your brand and build trust: Behind the Scenes, or Get Ready with Me content videos allow you to engage with the audience and create a notion of exclusivity as you become more personal with them. That’s one of the best foundations to build trust and the platform is the right place to start developing that trust. Snapchat appeared as a platform where you can escape the parent’s radar.
How to Find the Right Snapchat Influencers for Your Brand
We compiled a list of the top 7 most effective ways to find Snapchat influencers for your brand. There are free and paid methods, plus the best ways to find influencers at scale. Keep reading to learn more about it.
1. Use an influencer discovery platform
If you want to find Snapchat influencers in any niche within a few minutes, the easiest and most precise way is to use an influencer discovery platform.
Our platform allows you to filter our massive database of 80M+ influencers with 40+ filters. You can search for influencers by location, online presence on other platforms (Snapchatters that are also on YouTube), engagement rates, past brand collaborations, etc.
Besides having 40+ data points, we also have a verified email address for each Snapchat influencer.
You can start your free trial by signing up to our creator dashboard and selecting a few filters to set criteria.
Next, to find Snapchat influencers, write ‘Snapchat’ in Link in bio filed:
2. Check out Snapchat Creator Marketplace
Snapchat Creator Marketplace is a dedicated community of Snapchat creators so that brands and creators can find each other easily for collaboration. To use their services, you must have a business account on Snapchat.
The marketplace provides data points on the creator’s interests, audience size, and location. However, the disadvantage is that the majority of the influencers on the platform are high-value influencers who are not easy to approach.
3. Search on Google
Google is one of the best free alternatives to find Snapchat influencers. You can find all kinds of articles with detailed information about the influencers, their experience, and interests. This is especially helpful during the research process as you gather more information.
All you have to do is type the niche and add the type of influencer you’re looking for. For example, beauty + Snapchat influencers if you’re looking for a micro-influencer in the beauty industry. Check the picture below to see how it’s done:
Feel free to adjust the keywords to narrow down the search process. You can go for a vegan micro-influencer if you have a cruelty-free beauty line.
But, keep in mind that if you want to find niche influencers (especially from less popular niches) there might not be good results. Also, you might find repetitive articles or the same Snapchat influencers.
So, although this is free and easy strategy, keep in mind that in most cases is effective and previse only for popular niches and locations.
Read More: Find Snapchat Emails in 30 Seconds
4. Look in your customer list
Another effective way to find Snapchat influencers is to look into your customer list. Brands with customer emails in their database are often unaware that their Snapchat influencer hides in their list.
Our Enrichment Service allows you to identify the Snapchat influencers from your list. All you have to do is click on Add New Batch to upload your list and we will match the influencers from our database.
The advantage of this method is that you identify Snapchat influencers who are familiar with your brand.
This boosts the chances to collaborate with the influencer as they are already your customers. Additionally, we provide 40+ other data points per user. Therefore, book a demo call with our sales team or sign up to our dashboard for free, and see what influencers are hiding in your list.
5. Ask for recommendations
Referrals are also effective solutions when finding Snapchat influencers. You can ask influencer marketers for recommendations or guidance to find the best influencer for your brand.
Apart from the marketers, you can also ask the influencers you worked with for referrals. Influencers communicate with each other and it’s very likely to find the right one from their networks.
6. Check out dedicated communities
Discord features a dedicated community for Snapchatters that comes with over 16K members. In that community, you can find influencers of all niches with various experiences. You can easily get in touch with them and start a collaboration. Here’s how it looks once you log in:
On the other hand, you can check popular forums like Reddit and withdraw personal experience of working with a collaborator. This is an easy way to verify your selected Snapchat influencer for collaboration
7. Attend industry events
VidCon and DigMarCon are just the two industry events for influencers and brands where you can meet your potential collaborators. These events feature the most successful creators as speakers.
Influencers look at the happenings and challenges in the creator or influencer marketing industry, share their experience, and what they expect to happen in the next year. You can learn more about an influencer you had in mind and find out more.
Make sure you go there prepared with a brief introduction of your proposal. Feel free to approach the influencer you had in mind with your proposal, but keep it short. If they seem interested, say that you will email them later, and have fun.
Conclusion
To sum up, influencing marketing on Snapchat comes with many benefits for all businesses. It allows them to understand the younger audience through its unique database, create influencer marketing campaigns, or find other positioning opportunities. Given these features, more and more influencers focus on collaborations on Snapchat.
However, finding a suitable influencer for your brand is a difficult task. Manual searches on Google, or industry events appear promising but are often known to be limited, especially for a brand looking for influencers on their terms.
Here at influencers.club, we can help you find exactly what you’re looking for. We have the largest database of 80M+ influencers, from which 200K are Snapchatters and we help companies find Snapchat influencers per their criteria within a few minutes.
FAQ
Compared to other social media platforms, Snapchat allows you to create personal and direct connections with users. This approach allows brands to engage with the audience authentically and build stronger connections.
Snapchat influencers charge per number of views which is tightly related to their follower/subscriber base. That means the more followers the higher the price.
The average rate for Snapchat posts in 2024 for nano influencers is $200-$1,000, micro $1,000-$5,000, mid-tier $5,000-$20,000, macro $20,000-$35,000 and celebrities $35,000+.
Samsung partnered with Snapchat influencer and artist CyreneQ to launch Galaxy Note 7.
The purpose of the campaign was to tap into the influencer’s tech-savvy user base and raise awareness. The campaign turned out successful as it generated real engagement from the users.
Another successful collaboration is Red Bull and Canadian snowboarder and X Games champion Mark McMorris. The goal was to promote the brand in his extreme sports content and expand the audience base per niche.
Also, Disney collaborated with graphic design influencers to create new filters for The Lion King to promote the new live-action movie. The goal was to call subscribers to try the filter themselves and increase awareness which turned out to be successful.
The most effective way to find and connect with Snapchat influencers is to use a creator discovery tool.
Here at influencers.club, you can search through 100M+ creators from Snapchat, Instagram, TikTok, YouTube, OnlyFans and other creator platforms.
You’ll have 40+ filters available and you can search as broad or as niche as you want. Some of the most used filters are hashtags used, creators with brand collaborations, that promote affiliate links, Snapchatters that also have OnlyFans or TikTok, and more.
Once you find Snapchat influencers who are ideal for you, you can directly connect with them because we have a verified email for all influencers on our platform.
To get started, sign up to our platform for free.
To get a positive reply from the influencer, you need to craft a compelling message first. That means, personalization.
Start the message by greeting the influencer by their name. Then briefly introduce your brand and mention their specific skill or mutual interest that caught your attention. Conclude the message with the benefits of the collaboration and add a compelling CTA.
Yet, as this often sounds easier said than done, many brands choose to hire a influencer outreach agency to handle the entire process.
We have a partnership program where we dedicate a team of outreach experts to our clients. They source, reach out, and negotiate with their ideal Snapchat influencers until clients get exactly what they need.
We have a few spots available per quarter so if this seems like something you need, get in touch with us so we can discuss this further.
The best negotiation strategy overall is to research your partner or in this case the Snapchat influencer.
- Start by understanding their audience and engagement.
- Create a plan and write down your goals, like brand awareness or product promotion.
- Be open about what you need like posts, deadlines, and compensation.
- Be open to compensation, but always mention the benefits on both sides.
- Make sure everything complies with legal standards, including proper disclosure of sponsored content.
Good communication and mutual benefits are key to a successful partnership.
