How Pearpop Onboarded 100K+ Creators in 7 Months

Pearpop – trusted by global brands like Netflix, Amazon, Microsoft, Activision, American Eagle, and Condé Nast – partnered with us to scale creator acquisition for its performance-based campaigns. The goal was to bring in high-quality creators at a predictable cost while maintaining precise niche targeting and enabling Pearpop to activate campaigns at any speed.

As Pearpop continued powering campaigns for top global brands, they needed a high-volume, high-quality creator acquisition engine that could scale without overwhelming their internal team.

Specifically, Pearpop required:

• A consistent stream of qualified, high-intent creators across niche categories

• Predictable and low cost per creator signup

• Ability to scale from thousands to tens of thousands of creators on demand

• Minimal operational load on their own team

• A targeting system capable of finding creators who matched campaign-specific verticals (e.g., fans of certain Netflix stars, actors, and content genres)

Their growth team needed a partner who could handle sourcing, outreach, testing, and communication at scale, while delivering creators who would meaningfully participate in Pearpop’s performance-based challenges.

Targeted Creator Sourcing

Using our database of 340M+ creators enriched by off-platform behavior (Twitch, Discord, Patreon, Linktree, etc.), we identified TikTok creators who engaged with specific Netflix actors and aligned with Pearpop’s campaign criteria.

This approach ensured Pearpop received creators who were:

• A tight niche match

• Actively engaged in the verticals that matter to Pearpop

• Likely to convert and participate in campaigns

• Already producing high-quality content in relevant categories

By prioritizing creators with strong community signals (Discord groups, active comments, repeat viewers), we increased conversion quality and ensured Pearpop onboarded creators who would actually participate and deliver value on the platform.

Personalized Outreach at Scale

Our fully managed outreach engine – run by a team of 40+ specialists who send up to 5M emails per month – handled all creator communications.
For Pearpop, we executed:

• 15,000 personalized emails per week at launch

• Tailored messaging for each niche segment

• Up to 5 follow-ups per creator

• Deliverability, testing, and sequencing managed end-to-end

• All emails sent from influencers.club domains to preserve trust

This personalization enabled Pearpop to reach creators who rarely respond to brand outreach, dramatically expanding the talent pool.

Building a Pipeline of High-Intent Creators

Even though creators needed to complete a higher-effort action (respond meaningfully and qualify), we maintained:

• 47% open rate

• 12% reply-to-open conversion

• Weeks where 6,799 creators responded with interest

As campaigns scaled, we grew from 15,000 to 200,000 emails per week while keeping performance consistent – one of the biggest operational advantages for Pearpop.

This created a continuous, automated funnel of creators Pearpop could activate at will.

Qualification, Vetting & Scaling

Every creator we reached out to was pre-qualified for:

• Follower count (1,000+)

• Geographic criteria (U.S.-based for this campaign)

• Niche match (actors, Netflix-specific talent, and related categories)

• Content quality

Our team tested niche verticals one by one to identify the categories with the highest conversion. These insights allowed Pearpop to double down on the segments that drove the strongest results.

The campaign delivered both scale and high-quality creator acquisition while enabling Pearpop to power major brand campaigns with consistent, predictable performance. Key results include:

• Tens of thousands of qualified creators onboarded, giving Pearpop an immediate pipeline of talent to activate for campaigns across TikTok, Instagram, and YouTube.
• A significantly lower cost per creator acquisition compared to Google and Facebook Ads, making this one of Pearpop’s most efficient and dependable growth channels.
• A scalable pool of high-intent creators, allowing Pearpop to request 5,000 or 10,000 new sign-ups for upcoming campaigns and trust that we could deliver the volume quickly and predictably.
• Full outsourcing of creator sourcing, outreach, qualification, and communication, saving Pearpop’s growth team substantial operational time and ensuring campaigns could launch without internal bottlenecks.
• Higher creator lifetime value, as personalized email outreach attracted creators who were more engaged, more invested, and more likely to participate in multiple Pearpop challenges long-term.
• A steady influx of niche-matched creators – from fans of specific Netflix stars to vertical-specific communities – strengthening campaign relevance and performance for Pearpop’s major brand clients.

Pearpop received the volume, quality, and consistency of creators required to support their rapid growth, validate campaign performance, and scale efficiently—without diverting internal resources from product, sales, or brand partnerships.