How Trivia Crack Generated 1.3k UGC Videos in 3 Months

Trivia Crack partnered with us to support the launch of its new REELS feature using authentic User-Generated Content created by real users. The project aimed to educate existing players, test adoption, and understand how video-based trivia could enhance overall engagement.

Trivia Crack wanted to introduce a new content format inside the app and needed creators who could bring credibility, creativity, and relevance. The goal was to recruit 66 macro creators across six niches and have each produce 20 video trivia questions within three months.

This required:

• Finding creators whose content style matched user expectations

• Ensuring high engagement, not just large follower counts

• Managing outreach, negotiations, and production at scale

• Producing enough high-quality content to test user interest in REELS across categories

The internal team at Trivia Crack needed a partner who could deliver large-scale sourcing, handle all operational work, and keep the campaign aligned with product objectives.

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Targeted Creator Sourcing

Using our database of over 340 million creator contacts, along with off-platform activity from Patreon, Twitch, Discord, Linktree, and others, we filtered for creators with active communities and real engagement.

For Trivia Crack, this ensured they saw creators who were not only a niche match but also capable of producing content that users would genuinely interact with. For example, TikTok creators with active Discord groups were prioritized since they tend to attract loyal and engaged audiences. This directly improved content quality and relevance for the REELS feature.

Personalized Outreach at Scale

Our Partnerships Program includes a team of 40 specialists who manage outreach to creators daily (sending up to 5 million emails per month). Using personalized communication rather than mass emails allowed us to reach creators who are often unavailable to brands.

Across the campaign:

• We sent 15,000 personalized emails

• Each creator received tailored messaging and five follow-up emails

• All outreach came from influencers.club domains to maintain credibility

This level of personalization resulted in engagement from creators who usually filter out brand communications, giving Trivia Crack access to a much wider and more qualified pool.

Building a pipeline of 1972 interested creators

Although our emails required creators to complete a survey—a higher-effort action—we achieved a 13 percent conversion rate. A total of 1,972 creators expressed serious interest.

Trivia Crack hand-selected 108 from this group. To confirm content quality, each creator produced a 30-second video trivia sample inside the app. This final qualification step ensured that only creators who understood the format and could deliver engaging content moved forward.

From this filtered pool, 66 creators were chosen. Trivia Crack ended up with a group of contributors who were aligned in both style and capability.

Negotiating and activating 66 creators

We managed all negotiations, finalized rates, and answered creator questions. This removed a significant operational burden from the Trivia Crack team.

Creators were asked to produce 20 short trivia videos. To improve performance and give the product team better insights, content was produced in two waves:

Phase One:
10 videos per creator in the first two weeks
Total: 660 videos

Interim Review:
One week dedicated to performance analysis and strategy adjustments

Phase Two:
10 more videos per creator across the next two weeks
Total: 660 additional videos

This structure allowed Trivia Crack to test user reactions, refine content direction, and validate the REELS feature with real data.

Automated invoicing and payments ensured creators stayed focused and eliminated delays for the client.

The campaign delivered both scale and high-quality UGC while enabling Trivia Crack to educate users and validate the new feature’s value. Key results include:

• 1,320 short-form trivia videos produced in just five weeks, giving Trivia Crack immediate content volume for testing and user education.

• Cost-effective content production compared to traditional studio shoots. The creator-generated videos delivered far more assets at a fraction of the cost, while still meeting quality requirements.

• A pool of 1,972 interested creators, giving Trivia Crack the freedom to select only the top performers who fit their needs.

• Full outsourcing of creator operations, saving the internal team significant time on sourcing, qualification, negotiations, and coordination.

• Faster feature validation, thanks to the two-phase model that allowed Trivia Crack to collect early performance data and apply improvements to the second content wave.

• Authentic UGC from creators with active communities, which helped support early user education and strengthen the feature rollout.

Trivia Crack received the volume, diversity, and quality of content required to introduce and test its REELS feature efficiently and cost-effectively, without diverting internal resources from product development.