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Influencer Outreach Email Templates

Get our best-performing influencer outreach email templates, refined from reaching out to 10M influencers worldwide.

Categories

Collaboration Invitations
Paid Collaborations
Introduction Email
Collaboration Proposals
Feedback Requests
Relationship Building
Negotiation
Reminders and Follow-ups
Termination
Crisis Management
Opportunities and Offers
Partnerships and Long-Term Collaborations
Payments and Invoicing
Events and Meet-ups
User-Generated Content (UGC) and Rights
Contests and Giveaways
Miscellaneous

Invite influencers to be a part of your campaign

Collab invitationSingle email

739 Emails sent

78% Average open rate

20% Average reply rate

Reach out to influencers to co-create new products

Collab invitationSequence

402 Emails sent

71% Average open rate

14% Average reply rate

Invite influencers to host a giveaway together

GiveawaySingle email

328 Emails sent

84% Average open rate

37% Average reply rate

Reach out to influencers to do a social media takeover

Collab invitationSingle email

316 Emails sent

57% Average open rate

39% Average reply rate

Ask influencers to review your product

Product reviewSingle email

1032 Emails sent

41% Average open rate

09% Average reply rate

Ask influencers to write guest posts for your blog

Guest postSingle email

136 Emails sent

79% Average open rate

48% Average reply rate

Ask for influencer-generated content

UGC Requests Sequence

3441 Emails sent

82% Average open rate

42% Average reply rate

Invite an influencer on a podcast

PodcastSingle email

48 Emails sent

83% Average open rate

64% Average reply rate

Invite influencers to join your event

InvitationsSingle email

34 Emails sent

82% Average open rate

50% Average reply rate

Approach Influencers for Affiliate Marketing

Affiliate marketing Single email

3441 Emails sent

82% Average open rate

41% Average reply rate

Reach out with a paid collaboration proposal

Paid collabSingle email

641 Emails sent

37% Average open rate

17% Average reply rate

Cold introduction for new brands.

Initial OutreachSingle email

28,395 Emails sent

58% Average open rate

24% Average reply rate

Introduction based on a mutual contact/reference.

Initial Outreach Single email

14,008 Emails sent

60% Average open rate

13% Average reply rate

Email after connecting on social media.

Initial OutreachSingle email

14,068 Emails sent

55% Average open rate

15% Average reply rate

Introduction after meeting at an event.

Initial OutreachSingle email

14,201 Emails sent

64% Average open rate

17% Average reply rate

Re-connecting after a long gap.

Re-introduction Single email

9,136 Emails sent

65% Average open rate

15% Average reply rate

Follow-up after a previous collaboration.

Re-introductionSingle email

26,369 Emails sent

61% Average open rate

16% Average reply rate

Reaching out after a change in your brand/product.

Re-introductionSingle email

15,184 Emails sent

69% Average open rate

21% Average reply rate

Offering a new product for review.

Product Review Single email

10,701 Emails sent

56% Average open rate

20% Average reply rate

Request for reviewing an updated product.

Product ReviewSingle email

30,573 Emails sent

64% Average open rate

24% Average reply rate

Collaboration for unboxing videos.

Product ReviewSingle email

30,903 Emails sent

62% Average open rate

21% Average reply rate

Video content proposal.

Sponsored Content Single email

28,124 Emails sent

66% Average open rate

10% Average reply rate

Podcast guest invitation.

Sponsored ContentSingle email

32,072 Emails sent

67% Average open rate

20% Average reply rate

Social media takeover proposal.

Sponsored ContentSingle email

28,979 Emails sent

56% Average open rate

10% Average reply rate

Introduction to an affiliate program.

Affiliate Partnerships Single email

22,518 Emails sent

67% Average open rate

15% Average reply rate

Upgraded terms for current affiliates.

Affiliate PartnershipsSingle email

28,627 Emails sent

59% Average open rate

15% Average reply rate

Special deals for top-performing affiliates.

Affiliate PartnershipsSingle email

26,819 Emails sent

55% Average open rate

20% Average reply rate

Invitation to a product launch.

Event Collaborations Single email

22,623 Emails sent

59% Average open rate

16% Average reply rate

Proposing a joint webinar.

Event CollaborationsSingle email

19,074 Emails sent

55% Average open rate

19% Average reply rate

Hosting a workshop together.

Event CollaborationsSingle email

16,291 Emails sent

66% Average open rate

15% Average reply rate

Seeking feedback after influencer use.

Product Feedback Single email

31,884 Emails sent

56% Average open rate

12% Average reply rate

Asking for testimonials.

Product FeedbackSingle email

13,365 Emails sent

69% Average open rate

19% Average reply rate

Post-collaboration review request.

Collaboration FeedbackSingle email

17,575 Emails sent

63% Average open rate

24% Average reply rate

Seeking suggestions for future projects.

Collaboration Feedback Single email

12,115 Emails sent

67% Average open rate

18% Average reply rate

Asking for feedback on collaboration terms.

Collaboration FeedbackSingle email

34,989 Emails sent

60% Average open rate

17% Average reply rate

Casual check-in without an agenda.

Check-insSingle email

28,627 Emails sent

59% Average open rate

11% Average reply rate

Celebrating an influencer's achievement.

Check-ins Single email

25,798 Emails sent

71% Average open rate

18% Average reply rate

Offering assistance/support.

Check-insSingle email

17,256 Emails sent

71% Average open rate

11% Average reply rate

Sharing brand updates.

UpdatesSingle email

16,009 Emails sent

56% Average open rate

20% Average reply rate

Announcing new product launches.

Updates Single email

33,882 Emails sent

66% Average open rate

21% Average reply rate

Informing about company milestones.

UpdatesSingle email

19,192 Emails sent

61% Average open rate

23% Average reply rate

New Year greetings.

Holiday WishesSingle email

15,681 Emails sent

65% Average open rate

12% Average reply rate

Birthday wishes.

Holiday Wishes Single email

14,423 Emails sent

61% Average open rate

13% Average reply rate

Festive season greetings.

Holiday WishesSingle email

20,214 Emails sent

71% Average open rate

23% Average reply rate

Discussing payment terms.

Terms of CollaborationSingle email

16,549 Emails sent

66% Average open rate

21% Average reply rate

Setting deliverables and timelines.

Terms of Collaboration Single email

15,585 Emails sent

55% Average open rate

13% Average reply rate

Addressing exclusivity terms.

Terms of CollaborationSingle email

26,193 Emails sent

63% Average open rate

20% Average reply rate

Addressing negative feedback.

Resolving IssuesSingle email

17,926 Emails sent

64% Average open rate

22% Average reply rate

Sorting out payment discrepancies.

Resolving Issues Single email

19,975 Emails sent

67% Average open rate

19% Average reply rate

Resolving content or branding disagreements.

Resolving IssuesSingle email

15,030 Emails sent

57% Average open rate

12% Average reply rate

Reminder for a pending response.

General Follow-upsSingle email

12,523 Emails sent

67% Average open rate

18% Average reply rate

Checking on the delivery of products.

General Follow-ups Single email

31,660 Emails sent

67% Average open rate

10% Average reply rate

Thanking for a successful collaboration.

Post-CollaborationSingle email

22,250 Emails sent

59% Average open rate

24% Average reply rate

Asking for content sharing.

Post-CollaborationSingle email

24,764 Emails sent

58% Average open rate

11% Average reply rate

Inquiring about collaboration results.

Post-Collaboration Single email

9,679 Emails sent

70% Average open rate

18% Average reply rate

Mutual end to a collaboration.

Ending a CollaborationSingle email

19,881 Emails sent

65% Average open rate

18% Average reply rate

Termination due to brand changes.

Ending a CollaborationSingle email

34,994 Emails sent

70% Average open rate

16% Average reply rate

Ending due to non-compliance.

Ending a Collaboration Single email

23,846 Emails sent

69% Average open rate

24% Average reply rate

Politely declining a collaboration offer.

Opting OutSingle email

15,498 Emails sent

70% Average open rate

24% Average reply rate

Withdrawing from ongoing negotiations.

Opting OutSingle email

9,059 Emails sent

69% Average open rate

11% Average reply rate

Exiting an affiliate program.

Opting Out Single email

31,515 Emails sent

66% Average open rate

23% Average reply rate

Apologizing for shipment delays.

ApologiesSingle email

11,860 Emails sent

66% Average open rate

24% Average reply rate

Addressing product issues.

ApologiesSingle email

14,462 Emails sent

57% Average open rate

20% Average reply rate

Apologizing for miscommunication.

Apologies Single email

25,244 Emails sent

66% Average open rate

11% Average reply rate

Clearing up brand-related rumors.

Addressing Rumors or Negative PRSingle email

23,243 Emails sent

68% Average open rate

24% Average reply rate

Addressing product-related controversies.

Addressing Rumors or Negative PRSingle email

25,536 Emails sent

69% Average open rate

20% Average reply rate

Seeking support during negative PR waves.

Addressing Rumors or Negative PR Single email

29,855 Emails sent

64% Average open rate

13% Average reply rate

Offering exclusive product deals.

Exclusive DealsSingle email

21,649 Emails sent

70% Average open rate

10% Average reply rate

Inviting to a VIP event.

Exclusive DealsSingle email

28,098 Emails sent

64% Average open rate

11% Average reply rate

Presenting early-bird offers.

Exclusive Deals Single email

25,770 Emails sent

57% Average open rate

23% Average reply rate

Inviting to a product training session.

Training and DevelopmentSingle email

13,139 Emails sent

69% Average open rate

13% Average reply rate

Offering resources for content improvement.

Training and DevelopmentSingle email

18,595 Emails sent

72% Average open rate

19% Average reply rate

Presenting early-bird offers.

Training and Development Single email

28,625 Emails sent

60% Average open rate

15% Average reply rate

Introducing a brand ambassador program.

Brand Ambassador ProgramsSingle email

20,027 Emails sent

65% Average open rate

14% Average reply rate

Renewing a brand ambassador contract.

Brand Ambassador ProgramsSingle email

20,648 Emails sent

62% Average open rate

14% Average reply rate

Proposing a co-branded product.

Joint Ventures Single email

24,630 Emails sent

67% Average open rate

22% Average reply rate

Suggesting a joint giveaway.

Joint VenturesSingle email

13,124 Emails sent

64% Average open rate

18% Average reply rate

Introducing a collaborative content series.

Joint VenturesSingle email

16,924 Emails sent

61% Average open rate

18% Average reply rate

Asking for influencer referrals.

Referrals Single email

33,957 Emails sent

71% Average open rate

22% Average reply rate

Offering incentives for successful referrals.

ReferralsSingle email

25,210 Emails sent

69% Average open rate

24% Average reply rate

Thanking for a successful referral.

ReferralsSingle email

26,771 Emails sent

62% Average open rate

24% Average reply rate

Discussing payment methods.

Payment Processes Single email

24,047 Emails sent

58% Average open rate

20% Average reply rate

Confirming payment timelines.

Payment ProcessesSingle email

12,750 Emails sent

60% Average open rate

11% Average reply rate

Addressing payment delays.

Payment ProcessesSingle email

13,808 Emails sent

63% Average open rate

16% Average reply rate

Requesting an invoice.

Invoicing Single email

21,211 Emails sent

56% Average open rate

20% Average reply rate

Confirming receipt of an invoice.

InvoicingSingle email

31,828 Emails sent

65% Average open rate

19% Average reply rate

Inviting to a brand event.

InvitationsSingle email

30,051 Emails sent

70% Average open rate

18% Average reply rate

Inviting to a virtual event.

Invitations Single email

22,986 Emails sent

58% Average open rate

19% Average reply rate

Inviting to a webinar.

InvitationsSingle email

32,320 Emails sent

59% Average open rate

21% Average reply rate

Inviting to a workshop.

InvitationsSingle email

16,212 Emails sent

63% Average open rate

16% Average reply rate

Inviting to a panel discussion.

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Invitations Single email

28,450 Emails sent

63% Average open rate

14% Average reply rate

Offering tickets to a popular event.

InvitationsSingle email

18,582 Emails sent

71% Average open rate

18% Average reply rate

Proposing a face-to-face meetup.

InvitationsSingle email

11,995 Emails sent

55% Average open rate

21% Average reply rate

Confirming event attendance.

Confirmations and Changes Single email

11,857 Emails sent

61% Average open rate

14% Average reply rate

Informing about event changes.

Confirmations and ChangesSingle email

22,827 Emails sent

69% Average open rate

11% Average reply rate

Rescheduling a meetup.

Confirmations and ChangesSingle email

19,576 Emails sent

66% Average open rate

11% Average reply rate

Asking for permission to use UGC.

UGC Requests Single email

24,902 Emails sent

60% Average open rate

19% Average reply rate

Offering incentives for UGC.

UGC RequestsSingle email

18,664 Emails sent

63% Average open rate

24% Average reply rate

Celebrating exceptional UGC.

UGC RequestsSingle email

32,643 Emails sent

67% Average open rate

18% Average reply rate

Seeking extended content rights.

Rights and Permissions Single email

13,210 Emails sent

67% Average open rate

12% Average reply rate

Clarifying usage terms.

Rights and PermissionsSingle email

21,244 Emails sent

69% Average open rate

16% Average reply rate

Addressing rights infringements.

Rights and PermissionsSingle email

30,181 Emails sent

63% Average open rate

20% Average reply rate

Introducing a new contest.

Invitations to Participate Single email

26,274 Emails sent

65% Average open rate

12% Average reply rate

Inviting to judge a contest.

Invitations to ParticipateSingle email

22,313 Emails sent

61% Average open rate

24% Average reply rate

Proposing a joint giveaway.

Collaboration on GiveawaysSingle email

31,537 Emails sent

69% Average open rate

23% Average reply rate

Setting giveaway terms.

Collaboration on Giveaways Single email

11,750 Emails sent

62% Average open rate

19% Average reply rate

Offering a loyalty program for influencers.

MiscellaneousSingle email

30,504 Emails sent

72% Average open rate

21% Average reply rate

Inviting feedback for the brand's outreach program.

MiscellaneousSingle email

30,327 Emails sent

60% Average open rate

24% Average reply rate

Nick Chen

Co-founder & CEO at Pico

“Really impressed with the response rate so far, and this is just with the first draft of the email campaign! Goes to show that your data and targeting hunches are spot on.”

Paul Randall

Creator Development Manager at HP

“Influencers.club made our Foodie Creator outreach process instantly successful and delivered great results for our new business incubation project. We managed to find, contact and sign some brilliant new talent in the space of just a couple of weeks! I would definitely recommend them to anyone looking to get ahead of the game in the creator economy.

Daniel Eriksson

Growth at willa.com

“Working with Nikola and his team we have learned the importance of including context and personalization in our outreach. I would recommend, and have already recommended Nikola and influencers.club to other entrepreneurs in the space.”

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