Influencers.Club in collaboration with Linktree

Linktree Review

A deep-dive into the behaviors of Linktree creators

What's happening inside the links?

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What’s happening inside the links?

What are the most popular links among creators?
What do audiences click on the most?
What are the most popular websites people visit from Linktree?
Which social media platforms are essential to creators?
Which social media platforms are rising in popularity?
What type of creators drive the most traffic?

The Linktree team shared insights about the behavior and activity of creators and audiences happening inside Linktree pages.

1. What are the most popular links among creators?

Creators are mostly sharing links to their TikTok accounts and YouTube videos. Other common links include documents, Spotify playlists, and Spotify songs.

Our take:

It’s not about you, it’s about the audience

Creators are linking to a broad range of content in order to provide their audience with as many options as possible (e.g. social media links, music playlists, documents, etc.). However, audiences are more interested in a specific type of content or platform (like YouTube and video content).

One thing is for sure – video content on YouTube reigns supreme.

2. What do audiences click on the most?

People most often click on the creators’ latest Tweets and short Bit.ly links. Other popular destinations include YouTube channels, Amazon shops, and YouTube videos.

3. What are the most popular websites people visit from Linktree?

The 5 most-clicked website domains on Linktree are Twitter and Instagram, followed by WhatsApp, Google Drive, and Bit.ly.

Our take:

Audiences crave a deeper connection

The popularity of WhatsApp indicates that audiences want to engage in close conversations with their favorite creators, while Google Drive hints at bonus materials waiting to be discovered by audiences.

They’re interested in more than just social media posts, so adding more such links might be the secret to drawing in a crowd.

4. Which social media platforms are essential to creators?

The top 5 most-linked social media platforms on Linktree are Instagram and YouTube, followed by TikTok, Facebook, and WhatsApp.

Our take:

Double down & experiment with established and emerging platforms

Although there is some overlap between the most-linked and the fastest-growing social media platforms, such as TikTok appearing in both, it represents different aspects of the social media landscape on Linktree.

The fast growth of Google Maps and Eventbrite indicates that creators are promoting their physical locations, like retail stores or event spaces, and are driving foot traffic to these locations.

5. Which social media platforms are rising in popularity?

The top 5 fastest-growing social media platforms on Linktree are TikTok with 264% YoY growth, Shope.ee with 262% YoY growth, Google Maps with 223% YoY growth, Eventbrite with 63% YoY growth, and Linktree with 44% YoY growth.

Shopee.ee is the leading e-commerce platform in Southeast Asia and Taiwan, indicating that the creator economy in this region is growing and creators are embracing the platform with all its capabilities.

Overall, the correlation between these two answers suggests that creators should pay attention to both the established and emerging social media platforms in order to reach a wider audience and drive more traffic to their Linktree pages.

6. What type of creators drive the most traffic?

The top 5 creator types that drive the most traffic are Clothing & Accessories and Shopping and Retail, followed by Music, Marketing & Advertising, and Influencers.

Our take:

Online shopping is booming

Creators that focus on Clothing & Accessories and Shopping & Retail drive the most traffic to their Linktree pages, suggesting that there is a booming market for e-commerce and online shopping within the creator space.

The appearance of Music and Marketing & Advertising indicates that there is a demand for music-related content as well as marketing and advertising expertise.

The inclusion of Influencers in the top 5 suggests that creators who specialize in influencing and promoting products to their audience are also driving significant traffic to their Linktree pages.