Top 1000 Baking Influencers on Instagram

Find the best baking influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

Followers

10.6M

Engagement rate

3.49%

Number of Posts

815

Verified

Niche

Film & Photography, Lifestyle, Food

#marleyspoon
#spindriftpartner
#SpindriftParnter
#superbowl
#snacks

Followers

4.4M

Engagement rate

0.24%

Number of Posts

3643

Verified

Niche

Business, Arts & Entertainment, Food

Location

New York, United States

#HFWF23
#HalloweenCookieChallenge
#HalloweenCookieChallenge
#StreamOnMax
#ootd

Followers

2.9M

Engagement rate

0.12%

Number of Posts

25276

Verified

Niche

Film & Photography, Arts & Entertainment, Food

Location

Los Angeles, California, United States

#LA
#StLouis
#tonybakervo
#tonybakervo
#LA

Followers

2.9M

Engagement rate

0.75%

Number of Posts

4058

Verified

Niche

Arts & Entertainment, Lifestyle, Food

Location

Delhi, India

#egglessbaking
#chocolatelovers
#cafes
#healthycookie
#nutellawaffle

Followers

1.5M

Engagement rate

Number of Posts

2109

Verified

Niche

Lifestyle, Food

Location

Indonesia

#Repost
#bestfriends
#MozaicRestaurantUbud
#Bali
#worldcup

Followers

1.5M

Engagement rate

0.6%

Number of Posts

1041

Verified

Niche

Food, Lifestyle

Location

Nashville, Tennessee, United States

#ad
#BoseAmbassador
#honestpartner
#jamesallenpartner
#jamesallenrings

Followers

994.7k

Engagement rate

0.5%

Number of Posts

2985

Verified

Niche

Music, Food, Lifestyle, Education, Arts & Entertainment

Location

North Carolina, United States

#jj_stilllife
#harvest
#photomoms_pro
#harvesting
#tv_foggy

Followers

924.0k

Engagement rate

2.27%

Number of Posts

2321

Verified

Niche

Arts & Entertainment, Food

Location

United Kingdom

#asmrfood
#italianfood
#chocolatelovers
#easteregg
#homebaking

Followers

891.5k

Engagement rate

0.54%

Number of Posts

3995

Verified

Niche

Food, Film & Photography, Arts & Entertainment

Location

New York City, New York, United States

#sallysbakingchallenge
#sallysbakingchallenge
#piday
#ad
#sallysbakingchallenge

Followers

838.7k

Engagement rate

3.88%

Number of Posts

2650

Verified

Niche

Lifestyle, Film & Photography, Arts & Entertainment, Food, Business

Location

India

#summerdesserts
#Ad
#asmrfood
#foodreelsindia
#egglessbaking

Want to search baking influencers by specific locations, hashtags, or keywords?

46K smaller baking influencers in our database

Followers

755.1k

Engagement rate

0.41%

Number of Posts

3627

Verified

Niche

Food, Arts & Entertainment, Film & Photography, Business

Location

Sweden

#midsummerworkshop
#midsummer
#thejourney
#photographytips
#foodreel

Followers

703.8k

Engagement rate

3.21%

Number of Posts

2056

Verified

Niche

Lifestyle, Food

Location

United States

#veganglutenfree
#homemadebread
#chocolatepeanutbutter
#nobakedessert
#recipe

Followers

656.7k

Engagement rate

0.37%

Number of Posts

2391

Verified

Niche

Food, Arts & Entertainment, Business

Location

Brazil

#bartender
#sentandonoespeto
#receitasfit
#guesswhat
#receitassaudaveis

Followers

653.6k

Engagement rate

0.41%

Number of Posts

4331

Verified

Niche

Business, Lifestyle, Food

Location

Islamabad, Pakistan

#multandiaries
#trending
#recipeoftheday
#instadaily
#hirascafepk

Followers

642.7k

Engagement rate

0.27%

Number of Posts

496

Verified

Niche

Business, Food

Location

Ukraine

Followers

641.1k

Engagement rate

0.43%

Number of Posts

1021

Verified

Niche

Food, Lifestyle

Location

Los Angeles, California, United States

#Makeitwithmichaels
#sponsored
#sponsored
#MakeItKrusteazy
#MakeItKrusteazy

Followers

616.1k

Engagement rate

1.26%

Number of Posts

2018

Verified

Niche

Lifestyle, Food

#walmartfashion
#walmartsummer
#Target
#dancemom
#AD

Followers

608.3k

Engagement rate

0.42%

Number of Posts

4326

Verified

Niche

Arts & Entertainment, Food

Location

United States

#firstlook
#howtomakecake
#howtomakebuttercream
#cake
#recipe

Followers

605.9k

Engagement rate

1.09%

Number of Posts

1163

Verified

Niche

Food, Business, Lifestyle

#etvoila
#brioche
#cote
#joulesclothing
#frenchinlondon

Followers

598.0k

Engagement rate

3.06%

Number of Posts

965

Verified

Niche

Food, Fitness, Business

Location

United Kingdom

#gym
#benchpress
#record
#explore
#bodybuilding

Followers

552.5k

Engagement rate

1.9%

Number of Posts

2096

Verified

Niche

Music, Business, Food, Travel & Nature, Fashion, Education, Arts & Entertainment

Location

Beijing, China

#foryou
#momsofinstagram
#kids
#lifewithkids
#teenager

Followers

533.9k

Engagement rate

0.5%

Number of Posts

3370

Verified

Niche

Food, Education, Arts & Entertainment, Business

Location

United States

#tentrr
#berry
#joythebaker
#giveawayusa
#camping

Followers

518.3k

Engagement rate

2.15%

Number of Posts

1281

Verified

Niche

Food, Sport, Lifestyle

Location

United Kingdom

#ad
#MentorsAreMadeOf
#HeinekenSilver
#tomorrowland
#UCLFinal

Followers

509.5k

Engagement rate

0.84%

Number of Posts

348

Verified

Niche

Food, Business, Lifestyle

Location

Dallas, Texas, United States

#babypouch
#organizingtiktok
#shower
#collegehacks
#fridgegoals

Followers

503.8k

Engagement rate

0.02%

Number of Posts

5635

Verified

Niche

Business, Beauty, Fashion, Food

Location

Miami, Florida, United States

#winterhaven
#littlebiskut
#south
#bunnyeaster
#margarita

About this data How we make sure these are the best baking influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (baking), or used hashtags like #baking, #cake, #homemade .

46K influencers

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46K smaller baking influencers in our database

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1. Betul Tunc

2. Rosanna Pansino

3. Tony Baker

4. Shivesh Bhatia

5. Farah Jost

6. Lauren Lane

7. Ksenia Belanger

8. Holly Jade

9. Sally McKenney | Sally’s Baking Recipes

10. Deeba Rajpal

Want to search baking influencers by specific locations, hashtags, or keywords?

11. Linda Lomelino

12. Britt Berlin

13. Roberto Strongoli

14. Hira Umair

15. DIMA ZHUKOVETS

16. Maddison Koutrouba

17. Karlie Rae Lang

18. Courtney Rich

19. Manon Lagrève

20. Joshua Baker

21. Linda Yu Qian

22. joythebaker

23. theobaker

24. Rachel Meaders | Amazon Finds

25. Heaven's Sweetness Shop

46K influencers

100M Influencers

30+ data points