Top 1000 Baking Influencers on Instagram

Find the best baking influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

Followers

10.2M

Engagement rate

5.53%

Number of Posts

797

Verified

Niche

Lifestyle, Film & Photography, Food

#marleyspoon
#spindriftpartner
#SpindriftParnter
#superbowl
#snacks

Followers

4.5M

Engagement rate

0.61%

Number of Posts

3608

Verified

Niche

Arts & Entertainment, Business, Food

Location

Los Angeles, California, United States

#HFWF23
#HalloweenCookieChallenge
#HalloweenCookieChallenge
#StreamOnMax
#ootd

Followers

2.9M

Engagement rate

0.38%

Number of Posts

24468

Verified

Niche

Food, Arts & Entertainment, Film & Photography

Location

Los Angeles, California, United States

#LA
#StLouis
#tonybakervo
#tonybakervo
#LA

Followers

2.1M

Engagement rate

1.84%

Number of Posts

3881

Verified

Niche

Arts & Entertainment, Food, Lifestyle

Location

Delhi, India

#egglessbaking
#chocolatelovers
#cafes
#healthycookie
#nutellawaffle

Followers

1.5M

Engagement rate

2.01%

Number of Posts

1027

Verified

Niche

Food, Lifestyle

Location

Nashville, Tennessee, United States

#ad
#BoseAmbassador
#honestpartner
#jamesallenpartner
#jamesallenrings

Followers

1.5M

Engagement rate

0.01%

Number of Posts

2081

Verified

Niche

Lifestyle, Food

Location

Indonesia

#Repost
#bestfriends
#MozaicRestaurantUbud
#Bali
#worldcup

Followers

1.4M

Engagement rate

7.26%

Number of Posts

433

Verified

Niche

Lifestyle, Food

Location

United Kingdom

#Kiansallstars
#kiancpgroup
#kiancumiskeypanesar
#marketingtheworld
#charliemichaelbaker

Followers

1.0M

Engagement rate

3.51%

Number of Posts

459

Verified

Niche

Business, Food

Location

Norway

#focaccia
#sidedish
#brunchideas
#lunchideas
#bakinglove

Followers

869.0k

Engagement rate

0.92%

Number of Posts

4375

Verified

Niche

Food, Film & Photography, Arts & Entertainment

Location

New York City, New York, United States

#sallysbakingchallenge
#sallysbakingchallenge
#piday
#ad
#sallysbakingchallenge

Followers

763.6k

Engagement rate

5.52%

Number of Posts

2634

Verified

Niche

Film & Photography, Lifestyle, Business, Food, Arts & Entertainment

Location

India

#summerdesserts
#Ad
#asmrfood
#foodreelsindia
#egglessbaking

Want to search baking influencers by specific locations, hashtags, or keywords?

46K smaller baking influencers in our database

Followers

757.7k

Engagement rate

0.49%

Number of Posts

3592

Verified

Niche

Film & Photography, Arts & Entertainment, Business, Food

Location

Sweden

#midsummerworkshop
#midsummer
#thejourney
#photographytips
#foodreel

Followers

738.3k

Engagement rate

4.45%

Number of Posts

2226

Verified

Niche

Food, Arts & Entertainment

Location

United Kingdom

#asmrfood
#italianfood
#chocolatelovers
#easteregg
#homebaking

Followers

634.0k

Engagement rate

0.84%

Number of Posts

459

Verified

Niche

Business, Food

Location

Lutsk, Ukraine

Followers

633.5k

Engagement rate

2.4%

Number of Posts

1985

Verified

Niche

Food, Lifestyle

#walmartfashion
#walmartsummer
#Target
#dancemom
#AD

Followers

590.8k

Engagement rate

2.52%

Number of Posts

1099

Verified

Niche

Arts & Entertainment, Business, Food, Lifestyle

Location

United Kingdom

#etvoila
#brioche
#cote
#joulesclothing
#frenchinlondon

Followers

583.7k

Engagement rate

0.29%

Number of Posts

2327

Verified

Niche

Food

Location

Brazil

#bartender
#sentandonoespeto
#receitasfit
#guesswhat
#receitassaudaveis

Followers

560.5k

Engagement rate

0.64%

Number of Posts

4161

Verified

Niche

Food, Arts & Entertainment

Location

United States

#firstlook
#howtomakecake
#howtomakebuttercream
#cake
#recipe

Followers

524.9k

Engagement rate

0.59%

Number of Posts

3303

Verified

Niche

Arts & Entertainment, Education, Business, Food

Location

United States

#tentrr
#berry
#joythebaker
#giveawayusa
#camping

Followers

521.8k

Engagement rate

4.58%

Number of Posts

1993

Verified

Niche

Food, Arts & Entertainment, Business

Location

United States

#veganglutenfree
#homemadebread
#chocolatepeanutbutter
#nobakedessert
#recipe

Followers

519.8k

Engagement rate

4.85%

Number of Posts

1239

Verified

Niche

Food, Sport, Lifestyle

Location

United Kingdom

#ad
#MentorsAreMadeOf
#HeinekenSilver
#tomorrowland
#UCLFinal

Followers

515.7k

Engagement rate

2.42%

Number of Posts

335

Verified

Niche

Food, Business, Lifestyle

Location

Dallas, Texas, United States

#babypouch
#organizingtiktok
#shower
#collegehacks
#fridgegoals

Followers

509.4k

Engagement rate

0.03%

Number of Posts

5635

Verified

Niche

Fashion, Food, Business, Beauty

Location

Miami, Florida, United States

#winterhaven
#littlebiskut
#south
#bunnyeaster
#margarita

Followers

487.8k

Engagement rate

6.26%

Number of Posts

2795

Verified

Niche

Arts & Entertainment, Education, Music, Lifestyle, Food

Location

North Carolina, United States

#jj_stilllife
#harvest
#photomoms_pro
#harvesting
#tv_foggy

Followers

467.8k

Engagement rate

1.05%

Number of Posts

4020

Verified

Niche

Food, Arts & Entertainment, Lifestyle

#summersbest
#FBF
#amalficoast
#camparioclock
#teamworkmakesthedreamwork

Followers

467.6k

Engagement rate

1.43%

Number of Posts

1292

Verified

Niche

Food, Business

Location

Florida, United States

#stickaforkinorlando
#wavemountdora
#mountdora
#orlando
#viral

About this data How we make sure these are the best baking influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (baking), or used hashtags like #baking, #cake, #homemade .

46K influencers

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46K smaller baking influencers in our database

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1. Betul Tunc

2. Rosanna Pansino

3. Tony Baker

4. Shivesh Bhatia

5. Lauren Lane

6. Farah Jost

7. Charlie Michael Baker

8. Bread by Elise

9. Sally McKenney | Sally’s Baking Recipes

10. Deeba Rajpal

Want to search baking influencers by specific locations, hashtags, or keywords?

11. Linda Lomelino

12. Holly Jade

13. DIMA ZHUKOVETS

14. Karlie Rae Lang

15. Manon Lagrève

16. Roberto Strongoli

17. Courtney Rich

18. joythebaker

19. Britt Berlin

20. theobaker

21. Rachel Meaders | Amazon Finds

22. Heaven's Sweetness Shop

23. Ksenia Belanger

24. Kathy Wakile

25. WΛVE 波 Asian Bistro & Sushi

46K influencers

100M Influencers

30+ data points