Top Makeup Influencers on Instagram

Find the best makeup influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

Followers

22.2M

Engagement rate

Number of Posts

3881

Verified

Niche

Beauty, Music, Arts & Entertainment, Business

Location

Brazil

#CriançaEsperança
#gingerglow
#makeuptutorial
#NaturalmenteMatte
#naturalmentegarnier

Followers

19.3M

Engagement rate

0.04%

Number of Posts

6241

Verified

Niche

Business, Arts & Entertainment

Location

Colombia

#DailyVlog
#GRWM
#unboxing
#BeYourOwnBOSS
#TusLabiosHablaranPorTi

Followers

14.0M

Engagement rate

0.03%

Number of Posts

9038

Verified

Niche

Beauty, Business, Arts & Entertainment

Location

United States

#SoftSculpt
#makeupbymario
#MBMfam
#SoftPopBlushVeil
#MakeupByMario

Followers

13.7M

Engagement rate

Number of Posts

6154

Verified

Niche

Beauty, Lifestyle

Location

Wyoming, United States

#ExtremeFrost
#GothicBeach
#Halloween
#jeffreestarcosmetics
#mysterybox

Followers

12.7M

Engagement rate

0.02%

Number of Posts

11727

Verified

Niche

Beauty

Location

California, United States

#tfbornthisway
#tfchocolate
#toofacedlipinjection
#toofaced
#regram

Followers

12.4M

Engagement rate

1.61%

Number of Posts

10422

Verified

Niche

Beauty, Arts & Entertainment, Music

Location

Russia

#ЗолотоеЯблоко
#ЛЭТУАЛЬ
#ЗолотоеЯблоко
#ЛЭТУАЛЬ

Followers

9.7M

Engagement rate

0.03%

Number of Posts

1493

Verified

Niche

Film & Photography, Arts & Entertainment, Beauty

Location

United States

#YourBestLight
#OActivated
#regram
#NationalOrgasmDay
#NARSissist

Followers

9.5M

Engagement rate

0.01%

Number of Posts

1375

Verified

Niche

Public Services & Politics, Business, Beauty

Location

Kuwait

#summersale
#benefitcosmetics
#blusher
#البحرين
#الامارات

Followers

8.6M

Engagement rate

0.05%

Number of Posts

20600

Verified

Niche

Fashion, Beauty

Location

Colombia

#brunette
#bun
#maxidress
#looks
#eyeliner

Followers

8.2M

Engagement rate

1.3%

Number of Posts

2662

Verified

Niche

Beauty, Arts & Entertainment, Lifestyle, Music

Location

Los Angeles, California, United States

#clarinsskincare
#BeautyByNaida
#SmokeyEyeGoals
#GlamSquadGoals
#clarins

Want to search Makeup influencers by specific locations, hashtags, or keywords?

122.4K smaller makeup influencers in our database

Followers

6.9M

Engagement rate

0.06%

Number of Posts

12302

Verified

Niche

Beauty, Arts & Entertainment, Business

#Disney100xCharlotteTilbury
#Encanto
#QuickAndEasy
#AmandaKokoeva
#DisneyStyle

Followers

6.6M

Engagement rate

0.01%

Number of Posts

2961

Verified

Niche

Wellness, Beauty

Location

France

#TheProfessionall
#RougeArtist
#MakeItLast
#AquaResist
#Follow

Followers

6.6M

Engagement rate

0.08%

Number of Posts

2577

Verified

Niche

Beauty

Location

France

#StyloYeuxWaterProof
#CHANELSummerEdition
#RougeAllure
#CHANELMakeup
#CHANELBeauty

Followers

6.4M

Engagement rate

0.09%

Number of Posts

8913

Verified

Niche

Beauty

Location

Milan, Italy

#blackeyeliner
#lipglosslover
#eyemakeup
#mattelipstick
#eyepencil

Followers

6.2M

Engagement rate

0.42%

Number of Posts

1452

Verified

Niche

Fashion, Beauty, Lifestyle

Location

United States

#barbiestyle
#familia
#mom
#viralmemes
#colombia

Followers

6.0M

Engagement rate

0.04%

Number of Posts

11256

Verified

Niche

Beauty, Business, Arts & Entertainment

Location

United States

#TheDivineBronzeCollection
#DivineBronzeCollection
#patmcgrathlabs
#inspiration
#DivineBronzeCollection

Followers

5.4M

Engagement rate

5.13%

Number of Posts

236

Verified

Niche

Beauty, Lifestyle

Location

Brazil

#hair
#reels
#challenge
#makeup
#cabelo

Followers

5.0M

Engagement rate

13.62%

Number of Posts

4920

Verified

Niche

Education, Arts & Entertainment, Beauty, Business

Location

Gurgaon, India

#parulgargmakeup
#popxowedding
#indian
#indianbridalmakeup
#wedmegood

Followers

4.8M

Engagement rate

2.59%

Number of Posts

1385

Verified

Niche

Business, Arts & Entertainment, Lifestyle, Fashion, Beauty

Location

India

#Ad
#thailand
#winbig
#scifiworld
#phuket

Followers

4.4M

Engagement rate

0.01%

Number of Posts

5304

Verified

Niche

Wellness, Beauty

Location

Los Angeles, California, United States

#crueltyfree
#UltaBeauty
#xoneverchange
#UltaBeauty
#XONEVERCHANGE

Followers

4.3M

Engagement rate

0.09%

Number of Posts

3734

Verified

Niche

Business, Beauty, Arts & Entertainment

Location

Philippines

#dragraceph
#dragracephilippines
#onesizebeauty
#beyonce
#renaissanceworldtour

Followers

4.2M

Engagement rate

0.03%

Number of Posts

17141

Verified

Niche

Fashion, Beauty

Location

Colombia

#bestfriend
#cutehairstyles
#outfitsaesthetic
#haircare
#brunette

Followers

4.1M

Engagement rate

1.39%

Number of Posts

1053

Verified

Niche

Beauty, Business, Arts & Entertainment, Music

Location

Iraq

#نجاحك_نجاحي
#نجاحك_نجاحي
#نجاحك_نجاحي
#womansday
#internationalwomensday

Followers

3.9M

Engagement rate

0.01%

Number of Posts

5774

Verified

Niche

Wellness, Business, Beauty

Location

Los Angeles, California, United States

#GRWMilani
#milani
#milanicosmetics
#crueltyfree
#beauty

Followers

3.9M

Engagement rate

0.22%

Number of Posts

1077

Verified

Niche

Beauty, Lifestyle

Location

Morocco

#Top
#Flop
#morocco
#moroccancaftan
#caftan

About this data How we make sure these are the best makeup influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (makeup), or used hashtags like #MakeupMagic #GlowUp #BeautyGuru.

122.4K influencers

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100M Influencers

Use our database to get emails from your perfect influencers and scale your outreach.

30+ data points

Every influencer comes with 30 data points so you can really understand the person behind the profile.

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122.4K smaller makeup influencers in our database

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Learn more about makeup influencers

CHARACTERISTICS OF makeup INFLUENCERS

Makeup Mastery: Various makeup techniques
Product Reviews: Feedback on makeup products
Creativity: Innovative and artistic makeup designs

TIPS FOR REACHING OUT TO makeup INFLUENCERS

Highlight trending or innovative makeup products
Offer exclusive first-looks or early releases for reviews
Discuss ethical or cruelty-free makeup practices

Some amazing companies that work with us

Do you need a custom-made list of influencers for outreach?

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1. Mari Maria

2. Luisa Fernanda W

3. MAKEUP BY MARIO

4. Jeffree Star

5. Too Faced Cosmetics

6. Goar Avetisyan

7. NARS Cosmetics

8. Boutiqaat TV

9. American Style

10. Elnaz Golrokh

Want to search Makeup influencers by specific locations, hashtags, or keywords?

11. Charlotte Tilbury, MBE

12. MAKE UP FOR EVER

13. CHANEL BEAUTY

14. KIKO Milano Official

15. Andrea Espada

16. Pat McGrath

17. Mariana Matarazzo

18. Parul Garg

19. Amulya Rattan🤍

20. Smashbox Cosmetics

21. patrickstarrr

22. Dress a.s. a Queen of Fashion

23. Nawres Jabbar | نورس ستار

24. Milani Cosmetics

25. R A W A A • B E A U T Y

122.4K influencers

100M Influencers

30+ data points

CHARACTERISTICS OF makeup INFLUENCERS

TIPS FOR REACHING OUT TO makeup INFLUENCERS