Top Makeup Influencers on Instagram

Find the best makeup influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

1. Mari Maria

Followers

21.8M

Engagement rate

1.17%

Number of Posts

3685

Verified
Niche

Music, Arts & Entertainment, Beauty, Business

Location

Brazil

  • #CriançaEsperança
  • #gingerglow
  • #makeuptutorial
  • #NaturalmenteMatte
  • #naturalmentegarnier

2. Luisa Fernanda W

Followers

19.3M

Engagement rate

0.28%

Number of Posts

5958

Verified
Niche

Arts & Entertainment, Business

Location

Colombia

  • #DailyVlog
  • #GRWM
  • #unboxing
  • #BeYourOwnBOSS
  • #TusLabiosHablaranPorTi

3. Jeffree Star

Followers

14.0M

Engagement rate

0.93%

Number of Posts

6118

Verified
Niche

Beauty, Lifestyle

Location

Wyoming, United States

  • #ExtremeFrost
  • #GothicBeach
  • #Halloween
  • #jeffreestarcosmetics
  • #mysterybox

4. MAKEUP BY MARIO

Followers

13.9M

Engagement rate

0.04%

Number of Posts

8632

Verified
Niche

Business, Arts & Entertainment, Beauty

Location

United States

  • #SoftSculpt
  • #makeupbymario
  • #MBMfam
  • #SoftPopBlushVeil
  • #MakeupByMario

5. Too Faced Cosmetics

Followers

12.8M

Engagement rate

0.04%

Number of Posts

10998

Verified
Niche

Beauty

Location

California, United States

  • #tfbornthisway
  • #tfchocolate
  • #toofacedlipinjection
  • #toofaced
  • #regram

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122.4K smaller makeup influencers in our database

6. Goar Avetisyan

Followers

11.9M

Engagement rate

2.29%

Number of Posts

10344

Verified
Niche

Music, Arts & Entertainment, Beauty

Location

Russia

  • #ЗолотоеЯблоко
Followers

10.1M

Engagement rate

0.03%

Number of Posts

12156

Verified
Niche

Beauty

Location

United States

  • #morphe
  • #MorphexMeredithDuxbury
  • #MorpheBabe
  • #Morphe
  • #morpheheatseeker

8. NARS Cosmetics

Followers

9.7M

Engagement rate

0.07%

Number of Posts

6085

Verified
Niche

Beauty, Film & Photography, Arts & Entertainment

Location

United States

  • #YourBestLight
  • #OActivated
  • #regram
  • #NationalOrgasmDay
  • #NARSissist

9. Boutiqaat TV

Followers

9.6M

Engagement rate

0.01%

Number of Posts

1190

Verified
Niche

Public Services & Politics, Beauty, Business

Location

Kuwait

  • #summersale
  • #benefitcosmetics
  • #blusher
  • #البحرين
  • #الامارات

10. American Style

Followers

8.8M

Engagement rate

0.22%

Number of Posts

20516

Verified
Niche

Fashion, Beauty

Location

Colombia

  • #brunette
  • #bun
  • #maxidress
  • #looks
  • #eyeliner

About this data How we make sure these are the best makeup influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (makeup), or used hashtags like #MakeupMagic #GlowUp #BeautyGuru.

122.4K influencers

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CHARACTERISTICS OF makeup INFLUENCERS

  • Makeup Mastery: Various makeup techniques
  • Product Reviews: Feedback on makeup products
  • Creativity: Innovative and artistic makeup designs

TIPS FOR REACHING OUT TO makeup INFLUENCERS

  • Highlight trending or innovative makeup products
  • Offer exclusive first-looks or early releases for reviews
  • Discuss ethical or cruelty-free makeup practices

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