Top Makeup Influencers on Instagram

Find the best makeup influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

Followers

21.8M

Engagement rate

1.17%

Number of Posts

3685

Verified

Niche

Music, Arts & Entertainment, Beauty, Business

Location

Brazil

#CriançaEsperança
#gingerglow
#makeuptutorial
#NaturalmenteMatte
#naturalmentegarnier

Followers

19.3M

Engagement rate

0.28%

Number of Posts

5958

Verified

Niche

Arts & Entertainment, Business

Location

Colombia

#DailyVlog
#GRWM
#unboxing
#BeYourOwnBOSS
#TusLabiosHablaranPorTi

Followers

14.0M

Engagement rate

0.93%

Number of Posts

6118

Verified

Niche

Beauty, Lifestyle

Location

Wyoming, United States

#ExtremeFrost
#GothicBeach
#Halloween
#jeffreestarcosmetics
#mysterybox

Followers

13.9M

Engagement rate

0.04%

Number of Posts

8632

Verified

Niche

Business, Arts & Entertainment, Beauty

Location

United States

#SoftSculpt
#makeupbymario
#MBMfam
#SoftPopBlushVeil
#MakeupByMario

Followers

12.8M

Engagement rate

0.04%

Number of Posts

10998

Verified

Niche

Beauty

Location

California, United States

#tfbornthisway
#tfchocolate
#toofacedlipinjection
#toofaced
#regram

Followers

11.9M

Engagement rate

2.29%

Number of Posts

10344

Verified

Niche

Music, Arts & Entertainment, Beauty

Location

Russia

#ЗолотоеЯблоко

Followers

10.1M

Engagement rate

0.03%

Number of Posts

12156

Verified

Niche

Beauty

Location

United States

#morphe
#MorphexMeredithDuxbury
#MorpheBabe
#Morphe
#morpheheatseeker

Followers

9.7M

Engagement rate

0.07%

Number of Posts

6085

Verified

Niche

Beauty, Film & Photography, Arts & Entertainment

Location

United States

#YourBestLight
#OActivated
#regram
#NationalOrgasmDay
#NARSissist

Followers

9.6M

Engagement rate

0.01%

Number of Posts

1190

Verified

Niche

Public Services & Politics, Beauty, Business

Location

Kuwait

#summersale
#benefitcosmetics
#blusher
#البحرين
#الامارات

Followers

8.8M

Engagement rate

0.22%

Number of Posts

20516

Verified

Niche

Fashion, Beauty

Location

Colombia

#brunette
#bun
#maxidress
#looks
#eyeliner

Want to search Makeup influencers by specific locations, hashtags, or keywords?

122.4K smaller makeup influencers in our database

Followers

6.7M

Engagement rate

0.01%

Number of Posts

2515

Verified

Niche

Wellness, Beauty

Location

France

#TheProfessionall
#RougeArtist
#MakeItLast
#AquaResist
#Follow

Followers

6.4M

Engagement rate

0.26%

Number of Posts

11840

Verified

Niche

Beauty, Business, Arts & Entertainment

Location

Charlotte, North Carolina, United States

#Disney100xCharlotteTilbury
#Encanto
#QuickAndEasy
#AmandaKokoeva
#DisneyStyle

Followers

6.4M

Engagement rate

4.28%

Number of Posts

576

Verified

Niche

Business, Lifestyle, Arts & Entertainment, Beauty

Location

Brazil

#meuspotify
#barbietransformation
#latinamakeup
#challengedemaquiagem
#salonlinebrasil

Followers

6.3M

Engagement rate

0.13%

Number of Posts

2387

Verified

Niche

Beauty

Location

France

#StyloYeuxWaterProof
#CHANELSummerEdition
#RougeAllure
#CHANELMakeup
#CHANELBeauty

Followers

6.1M

Engagement rate

0.93%

Number of Posts

1374

Verified

Niche

Fashion, Lifestyle, Beauty

Location

United States

#barbiestyle
#familia
#mom
#viralmemes
#colombia

Followers

5.7M

Engagement rate

0.06%

Number of Posts

10593

Verified

Niche

Business, Arts & Entertainment, Beauty

Location

United States

#TheDivineBronzeCollection
#DivineBronzeCollection
#patmcgrathlabs
#inspiration
#DivineBronzeCollection

Followers

4.5M

Engagement rate

0.01%

Number of Posts

5132

Verified

Niche

Wellness, Beauty

Location

Los Angeles, California, United States

#crueltyfree
#UltaBeauty
#xoneverchange
#UltaBeauty
#XONEVERCHANGE

Followers

4.3M

Engagement rate

1.76%

Number of Posts

3663

Verified

Niche

Beauty, Business, Arts & Entertainment

Location

California, United States

#dragraceph
#dragracephilippines
#onesizebeauty
#beyonce
#renaissanceworldtour

Followers

4.3M

Engagement rate

0.12%

Number of Posts

17090

Verified

Niche

Beauty, Fashion

Location

Colombia

#bestfriend
#cutehairstyles
#outfitsaesthetic
#haircare
#brunette

Followers

3.9M

Engagement rate

1.09%

Number of Posts

1027

Verified

Niche

Lifestyle, Beauty

Location

Morocco

#Top
#Flop
#morocco
#moroccancaftan
#caftan

Followers

3.6M

Engagement rate

0.06%

Number of Posts

10699

Verified

Niche

Business, Beauty, Wellness

Location

United Kingdom

#MyRev
#revolutionreloaded
#reloadedblush
#reloadedhighlighter
#purpleblush

Followers

3.2M

Engagement rate

0.48%

Number of Posts

3541

Verified

Niche

Beauty, Lifestyle, Arts & Entertainment

Location

Kuwait

#seboradin
#hair
#haircare
#hairgrowth
#مينا_وفينا

Followers

3.0M

Engagement rate

3.37%

Number of Posts

1009

Verified

Niche

Film & Photography, Arts & Entertainment, Beauty

Location

California, United States

#youtube
#BaileySarian
#makeupfail
#meltcosmetics
#meltfatallyyours

Followers

3.0M

Engagement rate

0.55%

Number of Posts

5043

Verified

Niche

Lifestyle, Beauty

Location

New York, New York, United States

#GlossierIRL
#DontBanEquality
#WrittenInGlossier
#WrittenInGlossier

Followers

3.0M

Engagement rate

3.43%

Number of Posts

4790

Verified

Niche

Arts & Entertainment, Beauty, Education, Business

Location

India

#parulgargmakeup
#popxowedding
#indian
#indianbridalmakeup
#wedmegood

About this data How we make sure these are the best makeup influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (makeup), or used hashtags like #MakeupMagic #GlowUp #BeautyGuru.

122.4K influencers

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100M Influencers

Use our database to get emails from your perfect influencers and scale your outreach.

30+ data points

Every influencer comes with 30 data points so you can really understand the person behind the profile.

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122.4K smaller makeup influencers in our database

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Learn more about makeup influencers

CHARACTERISTICS OF makeup INFLUENCERS

Makeup Mastery: Various makeup techniques
Product Reviews: Feedback on makeup products
Creativity: Innovative and artistic makeup designs

TIPS FOR REACHING OUT TO makeup INFLUENCERS

Highlight trending or innovative makeup products
Offer exclusive first-looks or early releases for reviews
Discuss ethical or cruelty-free makeup practices

Some amazing companies that work with us

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1. Mari Maria

2. Luisa Fernanda W

3. Jeffree Star

4. MAKEUP BY MARIO

5. Too Faced Cosmetics

6. Goar Avetisyan

7. Morphe

8. NARS Cosmetics

9. Boutiqaat TV

10. American Style

Want to search Makeup influencers by specific locations, hashtags, or keywords?

11. MAKE UP FOR EVER

12. Charlotte Tilbury, MBE

13. Lisa Barcelos✨

14. CHANEL BEAUTY

15. Andrea Espada

16. Pat McGrath

17. Smashbox Cosmetics

18. patrickstarrr

19. Dress a.s. a Queen of Fashion

20. R A W A A • B E A U T Y

21. Revolution Makeup

22. Sondos Alqattan سندس القطان

23. Bailey Sarian 🥀

24. Glossier

25. Parul Garg

122.4K influencers

100M Influencers

30+ data points

CHARACTERISTICS OF makeup INFLUENCERS

TIPS FOR REACHING OUT TO makeup INFLUENCERS