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Top Makeup Influencers on Instagram

Find the best makeup influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

1. Mari Maria

Followers

22.3M

Engagement rate

0.36%

Number of Posts

4031

Verified
Niche

Business, Music, Beauty, Arts & Entertainment

Location

Brazil

  • #MariMariaBK
  • #LVParfums
  • #diormakeup
  • #palaciogovernador
  • #torredebelém

2. MAKEUP BY MARIO

Followers

14.0M

Engagement rate

0.03%

Number of Posts

9326

Verified
Niche

Business, Beauty, Arts & Entertainment

Location

United States

  • #MakeupByMario
  • #MakeupByMario
  • #MakeupByMario
  • #MakeupByMario
  • #MakeupByMario

3. Jeffree Star

Followers

13.5M

Engagement rate

0.06%

Number of Posts

6181

Verified
Niche

Lifestyle, Beauty

Location

Wyoming, United States

  • #jeffreestar
  • #jeffreestar
  • #jeffreestar
  • #jeffreestar
  • #jeffreestar

4. Too Faced Cosmetics

Followers

12.6M

Engagement rate

0.03%

Number of Posts

12038

Verified
Niche

Beauty

Location

California, United States

  • #toofaced
  • #toofaced
  • #toofaced
  • #toofaced
  • #toofaced

5. Goar Avetisyan

Followers

12.4M

Engagement rate

2.14%

Number of Posts

10454

Verified
Niche

Arts & Entertainment, Music, Beauty

Location

Russia

  • #ЛЭТУАЛЬ

6. NARS Cosmetics

Followers

9.8M

Engagement rate

0.03%

Number of Posts

1660

Verified
Niche

Arts & Entertainment, Beauty, Film & Photography

Location

United States

  • #NARSPartner
  • #NARSPartner
  • #NARSPartner

7. Boutiqaat TV

Followers

9.5M

Engagement rate

0.01%

Number of Posts

1515

Verified
Niche

Beauty, Public Services & Politics, Business

Location

Kuwait

  • #BeautyEssentials
  • #BeautyEssentials
  • #BeautyEssentials
  • #BeautyEssentials
  • #BeautyEssentials

8. American Style

Followers

8.4M

Engagement rate

0.05%

Number of Posts

20560

Verified
Niche

Beauty, Fashion

Location

Colombia

  • #americanstyle
  • #americanstyle
  • #americanstyle
  • #americanstyle
  • #americanstyle

9. Kwan Usamanee Official

Followers

8.2M

Engagement rate

0.12%

Number of Posts

11827

Verified
Niche

Film & Photography, Business, Beauty

Location

Thailand

  • #ขว
  • #ขว
  • #ขว
  • #kwanthereturn
  • #kwanthereturn

10. Charlotte Tilbury, MBE

Followers

7.1M

Engagement rate

0.07%

Number of Posts

12572

Verified
Niche

Business, Beauty, Arts & Entertainment

  • #CharlotteTilbury
  • #CharlotteTilbury
  • #CharlotteTilbury
  • #CharlotteTilbury
  • #CharlotteTilbury

Want to search Makeup influencers by specific locations, hashtags, or keywords?

122.4K smaller makeup influencers in our database

11. CHANEL BEAUTY

Followers

6.7M

Engagement rate

0.1%

Number of Posts

2672

Verified
Niche

Beauty

Location

France

  • #CHANELBeauty
  • #CHANELBeauty
  • #CHANELBeauty
  • #CHANELBeauty
  • #CHANELBeauty

12. KIKO Milano Official

Followers

6.7M

Engagement rate

0.1%

Number of Posts

9362

Verified
Niche

Beauty

Location

Milan, Italy

  • #KIKOMilano
  • #KIKOMilano
  • #KIKOMilano
  • #KIKOMilano
  • #KIKOMilano

13. MAKE UP FOR EVER

Followers

6.6M

Engagement rate

0.01%

Number of Posts

3150

Verified
Niche

Wellness, Beauty

Location

France

  • #MAKEUPFOREVER
  • #MAKEUPFOREVER
  • #MAKEUPFOREVER
  • #MAKEUPFOREVER
  • #MAKEUPFOREVER

14. Andrea Espada

Followers

6.2M

Engagement rate

0.76%

Number of Posts

1485

Verified
Niche

Arts & Entertainment, Business, Beauty, Fashion, Lifestyle

Location

United States

  • #halloween
  • #halloween
  • #halloween
  • #halloween
  • #halloween

15. Pat McGrath

Followers

6.0M

Engagement rate

0.05%

Number of Posts

11682

Verified
Niche

Arts & Entertainment, Beauty, Business

Location

United States

  • #patmcgrathlabs
  • #patmcgrathlabs
  • #patmcgrathlabs
  • #patmcgrathlabs
  • #patmcgrathlabs

16. Parul Garg

Followers

5.8M

Engagement rate

1.09%

Number of Posts

4977

Verified
Niche

Arts & Entertainment, Education, Business, Beauty

Location

Gurgaon, India

  • #parulgargmakeup
  • #parulgargmakeup
  • #parulgargmakeup
  • #parulgargmakeup
  • #parulgargmakeup

17. Mariana Matarazzo

Followers

5.3M

Engagement rate

8.11%

Number of Posts

250

Verified
Niche

Lifestyle, Beauty

Location

Brazil

  • #halloweendamari
  • #Halloweendamari

18. Amulya Rattan🤍

Followers

4.7M

Engagement rate

2.36%

Number of Posts

1412

Verified
Niche

Arts & Entertainment, Fashion, Business, Lifestyle, Beauty

Location

India

  • #AD
  • #AD
  • #AD
  • #AD
  • #AD

19. Smashbox Cosmetics

Followers

4.4M

Engagement rate

0.01%

Number of Posts

5437

Verified
Niche

Beauty, Wellness

Location

Los Angeles, California, United States

  • #sbxrated
  • #sbxrated
  • #sbxrated
  • #sbxrated
  • #sbxrated

20. patrickstarrr

Followers

4.3M

Engagement rate

0.41%

Number of Posts

3777

Verified
Niche

Arts & Entertainment, Business, Beauty

Location

Philippines

  • #onesizebeauty
  • #onesizebeauty
  • #onesizebeauty
  • #onesizebeauty
  • #onesizebeauty

21. Nawres Jabbar | نورس ستار

Followers

4.2M

Engagement rate

2.39%

Number of Posts

1086

Verified
Niche

Beauty, Business, Music, Arts & Entertainment

Location

Iraq

  • #محتوى_غير_هادف
  • #10

22. Dress a.s. a Queen of Fashion

Followers

4.1M

Engagement rate

0.09%

Number of Posts

17107

Verified
Niche

Beauty, Fashion

Location

Colombia

  • #americanstyle
  • #americanstyle
  • #americanstyle
  • #americanstyle
  • #americanstyle

23. Milani Cosmetics

Followers

3.9M

Engagement rate

0.02%

Number of Posts

6010

Verified
Niche

Beauty, Business, Wellness

Location

Los Angeles, California, United States

  • #MilaniCosmetics
  • #MilaniCosmetics
  • #MilaniCosmetics
  • #MilaniCosmetics
  • #MilaniCosmetics

24. R A W A A • B E A U T Y

Followers

3.8M

Engagement rate

0.7%

Number of Posts

1106

Verified
Niche

Lifestyle, Beauty

Location

Morocco

  • #ootd
  • #ootd
  • #ootd
  • #ootd
  • #maroc

25. ANASTASILE 💋

Followers

3.5M

Engagement rate

5.26%

Number of Posts

514

Verified
Niche

Business, Lifestyle, Beauty

Location

Dubai, United Arab Emirates

  • #wonderyou
  • #wonderyou
  • #makeuptransition
  • #behindthescenes
  • #makeuphack

About this data How we make sure these are the best makeup influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (makeup), or used hashtags like #MakeupMagic #GlowUp #BeautyGuru.

122.4K influencers

Want to create you own list of Makeup Influencers? Enter your email below and start now. 👇

100M Influencers

Use our database to get emails from your perfect influencers and scale your outreach.

30+ data points

Every influencer comes with 30 data points so you can really understand the person behind the profile.

Need more creators?

122.4K smaller makeup influencers in our database

Learn more about makeup influencers

CHARACTERISTICS OF makeup INFLUENCERS

  • Makeup Mastery: Various makeup techniques
  • Product Reviews: Feedback on makeup products
  • Creativity: Innovative and artistic makeup designs

TIPS FOR REACHING OUT TO makeup INFLUENCERS

  • Highlight trending or innovative makeup products
  • Offer exclusive first-looks or early releases for reviews
  • Discuss ethical or cruelty-free makeup practices

Some amazing companies that work with us

  • Amazon
  • Pearpop
  • Linktree
  • Discord
  • HP
  • Koji
  • Bytedance
  • Mindvalley
  • Jellysmack
  • Willa
  • Aliexpress
  • ConvertKit
  • Uptime
  • Pietra
  • Luma
  • L'Oreal

Do you need a custom-made list of influencers for outreach?

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