Top Makeup Influencers on Instagram

Find the best makeup influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

Followers

21.9M

Engagement rate

0.84%

Number of Posts

3759

Verified

Niche

Beauty, Business, Music, Arts & Entertainment

Location

Brazil

#CriançaEsperança
#gingerglow
#makeuptutorial
#NaturalmenteMatte
#naturalmentegarnier

Followers

19.3M

Engagement rate

0.48%

Number of Posts

6044

Verified

Niche

Arts & Entertainment, Business

Location

Colombia

#DailyVlog
#GRWM
#unboxing
#BeYourOwnBOSS
#TusLabiosHablaranPorTi

Followers

18.6M

Engagement rate

0.56%

Number of Posts

11111

Verified

Niche

Lifestyle

Location

Brazil

#videonovo
#sextaferia
#deixeosolentrar
#bdy
#fashion

Followers

14.0M

Engagement rate

0.06%

Number of Posts

8760

Verified

Niche

Beauty, Arts & Entertainment, Business

Location

United States

#SoftSculpt
#makeupbymario
#MBMfam
#SoftPopBlushVeil
#MakeupByMario

Followers

13.8M

Engagement rate

0.93%

Number of Posts

6133

Verified

Niche

Beauty, Lifestyle

Location

Wyoming, United States

#ExtremeFrost
#GothicBeach
#Halloween
#jeffreestarcosmetics
#mysterybox

Followers

12.7M

Engagement rate

0.1%

Number of Posts

11264

Verified

Niche

Beauty

Location

California, United States

#tfbornthisway
#tfchocolate
#toofacedlipinjection
#toofaced
#regram

Followers

12.0M

Engagement rate

Number of Posts

10367

Verified

Niche

Music, Arts & Entertainment, Beauty

Location

Russia

#ЗолотоеЯблоко
#ЛЭТУАЛЬ

Followers

10.1M

Engagement rate

0.03%

Number of Posts

12156

Verified

Niche

Beauty

Location

United States

#morphe
#MorphexMeredithDuxbury
#MorpheBabe
#Morphe
#morpheheatseeker

Followers

9.7M

Engagement rate

0.08%

Number of Posts

6218

Verified

Niche

Arts & Entertainment, Film & Photography, Beauty

Location

United States

#YourBestLight
#OActivated
#regram
#NationalOrgasmDay
#NARSissist

Followers

9.6M

Engagement rate

0.01%

Number of Posts

1237

Verified

Niche

Beauty, Public Services & Politics, Business

Location

Kuwait

#summersale
#benefitcosmetics
#blusher
#البحرين
#الامارات

Want to search Makeup influencers by specific locations, hashtags, or keywords?

122.4K smaller makeup influencers in our database

Followers

8.7M

Engagement rate

0.14%

Number of Posts

20591

Verified

Niche

Fashion, Beauty

Location

Colombia

#brunette
#bun
#maxidress
#looks
#eyeliner

Followers

6.7M

Engagement rate

0.01%

Number of Posts

2648

Verified

Niche

Wellness, Beauty

Location

France

#TheProfessionall
#RougeArtist
#MakeItLast
#AquaResist
#Follow

Followers

6.6M

Engagement rate

0.27%

Number of Posts

11987

Verified

Niche

Beauty, Arts & Entertainment, Business

Location

United Kingdom

#Disney100xCharlotteTilbury
#Encanto
#QuickAndEasy
#AmandaKokoeva
#DisneyStyle

Followers

6.4M

Engagement rate

3.92%

Number of Posts

584

Verified

Niche

Arts & Entertainment, Beauty, Business

Location

Brazil

#meuspotify
#barbietransformation
#latinamakeup
#challengedemaquiagem
#salonlinebrasil

Followers

6.4M

Engagement rate

0.19%

Number of Posts

2435

Verified

Niche

Beauty

Location

France

#StyloYeuxWaterProof
#CHANELSummerEdition
#RougeAllure
#CHANELMakeup
#CHANELBeauty

Followers

6.1M

Engagement rate

1.15%

Number of Posts

1393

Verified

Niche

Fashion, Lifestyle, Beauty

Location

United States

#barbiestyle
#familia
#mom
#viralmemes
#colombia

Followers

5.9M

Engagement rate

0.12%

Number of Posts

10772

Verified

Niche

Business, Arts & Entertainment, Beauty

Location

United States

#TheDivineBronzeCollection
#DivineBronzeCollection
#patmcgrathlabs
#inspiration
#DivineBronzeCollection

Followers

4.5M

Engagement rate

0.01%

Number of Posts

5212

Verified

Niche

Wellness, Beauty

Location

Los Angeles, California, United States

#crueltyfree
#UltaBeauty
#xoneverchange
#UltaBeauty
#XONEVERCHANGE

Followers

4.3M

Engagement rate

1.03%

Number of Posts

3691

Verified

Niche

Arts & Entertainment, Beauty, Business

Location

Philippines

#dragraceph
#dragracephilippines
#onesizebeauty
#beyonce
#renaissanceworldtour

Followers

4.3M

Engagement rate

0.09%

Number of Posts

17133

Verified

Niche

Fashion, Beauty

Location

Colombia

#bestfriend
#cutehairstyles
#outfitsaesthetic
#haircare
#brunette

Followers

3.9M

Engagement rate

1.07%

Number of Posts

1032

Verified

Niche

Beauty, Lifestyle

Location

Morocco

#Top
#Flop
#morocco
#moroccancaftan
#caftan

Followers

3.6M

Engagement rate

0.05%

Number of Posts

10894

Verified

Niche

Beauty, Wellness

Location

United Kingdom

#MyRev
#revolutionreloaded
#reloadedblush
#reloadedhighlighter
#purpleblush

Followers

3.2M

Engagement rate

6.06%

Number of Posts

4834

Verified

Niche

Education, Business, Arts & Entertainment, Beauty

Location

Gurgaon, India

#parulgargmakeup
#popxowedding
#indian
#indianbridalmakeup
#wedmegood

Followers

3.2M

Engagement rate

0.39%

Number of Posts

3547

Verified

Niche

Arts & Entertainment, Lifestyle, Beauty

Location

Kuwait

#seboradin
#hair
#haircare
#hairgrowth
#مينا_وفينا

Followers

3.0M

Engagement rate

0.5%

Number of Posts

5127

Verified

Niche

Lifestyle, Beauty

Location

New York, New York, United States

#GlossierIRL
#DontBanEquality
#WrittenInGlossier
#WrittenInGlossier

About this data How we make sure these are the best makeup influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (makeup), or used hashtags like #MakeupMagic #GlowUp #BeautyGuru.

122.4K influencers

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100M Influencers

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30+ data points

Every influencer comes with 30 data points so you can really understand the person behind the profile.

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122.4K smaller makeup influencers in our database

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Learn more about makeup influencers

CHARACTERISTICS OF makeup INFLUENCERS

Makeup Mastery: Various makeup techniques
Product Reviews: Feedback on makeup products
Creativity: Innovative and artistic makeup designs

TIPS FOR REACHING OUT TO makeup INFLUENCERS

Highlight trending or innovative makeup products
Offer exclusive first-looks or early releases for reviews
Discuss ethical or cruelty-free makeup practices

Some amazing companies that work with us

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1. Mari Maria

2. Luisa Fernanda W

3. Ana Hickmann

4. MAKEUP BY MARIO

5. Jeffree Star

6. Too Faced Cosmetics

7. Goar Avetisyan

8. Morphe

9. NARS Cosmetics

10. Boutiqaat TV

Want to search Makeup influencers by specific locations, hashtags, or keywords?

11. American Style

12. MAKE UP FOR EVER

13. Charlotte Tilbury, MBE

14. Lisa Barcelos✨

15. CHANEL BEAUTY

16. Andrea Espada

17. Pat McGrath

18. Smashbox Cosmetics

19. patrickstarrr

20. Dress a.s. a Queen of Fashion

21. R A W A A • B E A U T Y

22. Revolution Makeup

23. Parul Garg

24. Sondos Alqattan سندس القطان

25. Glossier

122.4K influencers

100M Influencers

30+ data points

CHARACTERISTICS OF makeup INFLUENCERS

TIPS FOR REACHING OUT TO makeup INFLUENCERS