Top Skincare Influencers on Instagram

Find the best skincare influencers on Instagram for your influencer marketing campaign

Last updated: March 29, 2024

1. Brooklyn and Bailey

Followers

9.8M

Engagement rate

0.84%

Number of Posts

3979

Verified
Niche

Business, Fashion, Beauty, Lifestyle

Location

Mascara, Algeria

  • #ad
  • #ad
  • #doterra
  • #livedoterra

2. Paula | Makeup Travel Skincare Beauty Tutorials

Followers

7.9M

Engagement rate

0.43%

Number of Posts

4495

Verified
Niche

Beauty, Fashion, Lifestyle

Location

Miami, Florida, United States

  • #miami
  • #miami
  • #miami
  • #miami
  • #makeuptutorial

3. Yungin'

Followers

7.0M

Engagement rate

0.21%

Number of Posts

117

Verified
Niche

Business, Music, Beauty, Gaming

Location

United States

  • #AugustAlsina
  • #AugustAlsina
  • #Encina
  • #Encina
  • #EncinaWellness

4. Aisha

Followers

6.8M

Engagement rate

0.71%

Number of Posts

2053

Verified
Niche

Travel & Nature, Lifestyle, Wellness, Fitness, Beauty

Location

India

  • #blackandwhitephotography
  • #fitnessmotivation
  • #sharmasisters
  • #blacknwhite
  • #aishatravels

5. KIKO Milano Official

Followers

6.7M

Engagement rate

0.1%

Number of Posts

9362

Verified
Niche

Beauty

Location

Milan, Italy

  • #KIKOMilano
  • #KIKOMilano
  • #KIKOMilano
  • #KIKOMilano
  • #KIKOMilano

6. Teala Dunn

Followers

6.6M

Engagement rate

0.07%

Number of Posts

702

Verified
Niche

Beauty, Film & Photography

Location

United States

  • #reels
  • #reels
  • #reels
  • #reels
  • #reels

7. Amanda du-Pont

Followers

5.0M

Engagement rate

0.51%

Number of Posts

629

Verified
Niche

Film & Photography, Business, Beauty

Location

South Africa

  • #leliveafrica
  • #skincare
  • #skincareroutine

8. Erica J Fernandes

Followers

4.6M

Engagement rate

0.91%

Number of Posts

2167

Verified
Niche

Business, Lifestyle, Film & Photography, Beauty

  • #photodump
  • #Seasquad
  • #dyavol
  • #dyavolx
  • #srk

9. jessie shen

Followers

3.9M

Engagement rate

2.68%

Number of Posts

613

Verified
Niche

Lifestyle, Beauty

Location

Brazil

  • #publi
  • #publi
  • #publi
  • #SedaLuminousUV
  • #SedaLuminousUV

10. Morena Baccarin

Followers

3.5M

Engagement rate

1.38%

Number of Posts

1481

Verified
Niche

Film & Photography, Food, Lifestyle, Beauty

Location

Brazil

  • #deadpoolandwolverine
  • #deadpoolandwolverine
  • #deadpoolandwolverine
  • #deadpoolandwolverine
  • #ElevationMovie

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11. Quem Disse, Berenice?

Followers

3.1M

Engagement rate

0.03%

Number of Posts

1765

Verified
Niche

Beauty

Location

Brazil

  • #PraGeralVer
  • #PraGeralVer
  • #PraGeralVer
  • #PraGeralVer
  • #PraGeralVer

12. Roccibel Volpicella

Followers

3.1M

Engagement rate

0.57%

Number of Posts

23

Verified
Niche

Beauty

Location

United States

  • #skincare
  • #skincare
  • #skincare
  • #skincare
  • #skincare

13. Tira

Followers

2.9M

Engagement rate

0.01%

Number of Posts

1812

Verified
Niche

Business, Beauty

Location

Mumbai, India

  • #TiraBeauty
  • #TiraBeauty
  • #TiraBeauty
  • #TiraBeauty
  • #TiraBeauty

14. Willy Wonka 🍫

Followers

2.8M

Engagement rate

2.83%

Number of Posts

79

Verified
Niche

Lifestyle, Beauty

Location

United States

  • #instagram
  • #instagram
  • #instagram
  • #instagram
  • #instagram

15. LORE SOUZA

Followers

2.8M

Engagement rate

3.95%

Number of Posts

1899

Verified
Niche

Business, Beauty, Arts & Entertainment

Location

Salvador, Brazil

  • #publicidade
  • #publicidade
  • #publicidade
  • #ChegouChegando
  • #ChegouChegando

16. Nykaa

Followers

2.7M

Engagement rate

0.01%

Number of Posts

16221

Verified
Niche

Travel & Nature, Business, Lifestyle, Beauty, Wellness, Technology & Science

Location

India

  • #Nykaa
  • #Nykaa
  • #Nykaa
  • #Nykaa
  • #Nykaa

17. Dr. Ursinho | Rodrigo Andrade

Followers

2.4M

Engagement rate

0.38%

Number of Posts

1859

Verified
Niche

Beauty, Business, Arts & Entertainment

Location

Brazil

  • #pelemadura
  • #pelemadura
  • #pelemadura
  • #pelemadura
  • #pelemadura

18. ندا جناب🪐Neda Jenab

Followers

2.3M

Engagement rate

1.47%

Number of Posts

302

Verified
Niche

Arts & Entertainment, Business, Beauty

  • #nedajenab
  • #nedajenab
  • #nedajenab
  • #nedajenab
  • #nedajenab

19. Laboratoire Dermatologique Avène

Followers

2.2M

Engagement rate

0.03%

Number of Posts

1358

Verified
Niche

Wellness, Beauty

Location

France

  • #avenepartner
  • #avenepartner
  • #avenepartner
  • #avenepartner
  • #avenepartner

20. Shraddha Singh

Followers

2.1M

Engagement rate

4.54%

Number of Posts

3088

Verified
Niche

Arts & Entertainment, Business, Education, Beauty

Location

Netherlands

  • #certifiedskincareconsultant
  • #certifiedskincareconsultant
  • #certifiedskincareconsultant
  • #certifiedskincareconsultant
  • #certifiedskincareconsultant

21. Federica Pellegrini

Followers

2.0M

Engagement rate

0.98%

Number of Posts

4066

Verified
Niche

Sport, Beauty

Location

Italy

  • #ballandoconlestelle
  • #ballandoconlestelle
  • #ballandoconlestelle
  • #FedericaPellegrini
  • #FedericaPellegrini

22. Thuy Le | Your Beauty Big Sis 👯‍♀️ ✨

Followers

2.0M

Engagement rate

0.28%

Number of Posts

3541

Verified
Niche

Beauty, Business

Location

London, United Kingdom

  • #skincare
  • #skincare
  • #skincare
  • #skincare
  • #grwm

23. THAIS BRAZ

Followers

1.9M

Engagement rate

1.47%

Number of Posts

563

Verified
Niche

Business, Beauty, Arts & Entertainment

Location

Brazil

  • #melasma
  • #melasma
  • #melasma
  • #melasma
  • #melasma

24. Fashion | 🧜‍♀️

Followers

1.9M

Engagement rate

0.69%

Number of Posts

13

Verified
Niche

Fashion, Lifestyle, Beauty, Business, Animals & Pets

  • #fashion
  • #model
  • #blogger
  • #missguided
  • #liketkit

25. Sephora Collection

Followers

1.8M

Engagement rate

0.08%

Number of Posts

2623

Verified
Niche

Fashion, Beauty

Location

France

  • #Sephora
  • #Sephora
  • #Sephora
  • #Sephora
  • #Sephora

About this data How we make sure these are the best skincare influencers

We’ve filtered 60M Instagram, TikTok, and Youtube profiles to find only influencers that have specific keywords in bio (skincare), or used hashtags like #SkinGlow #DermTalk #BeautyRoutine.

139.2K influencers

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30+ data points

Every influencer comes with 30 data points so you can really understand the person behind the profile.

Need more creators?

139.2K smaller skincare influencers in our database

Learn more about skincare influencers

CHARACTERISTICS OF skincare INFLUENCERS

  • Product Reviews: Evaluating skincare products' effectiveness
  • Skin Health Tips: Providing advice on maintaining skin health
  • Ingredient Knowledge: Breaking down skincare product components

TIPS FOR REACHING OUT TO skincare INFLUENCERS

  • Offer the latest skincare products or trends for review
  • Engage around skin health awareness campaigns or events
  • Highlight ethical or eco-friendly skincare practices

Some amazing companies that work with us

  • Amazon
  • Pearpop
  • Linktree
  • Discord
  • HP
  • Koji
  • Bytedance
  • Mindvalley
  • Jellysmack
  • Willa
  • Aliexpress
  • ConvertKit
  • Uptime
  • Pietra
  • Luma
  • L'Oreal

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