January 28, 2022

Top 75 Creator Economy Statistics

Contents

The creator economy has become one of the fastest-growing industries ever. The term “creator economy” was mentioned 150,000 times online in 2021, an x17 increase from 2020. And ever since the pandemic started the creator economy has been supercharged, tens of thousands of creators have joined and hundreds of startups have been built to help them on their content creation journey.

This article shares the most mind-blowing creator economy statistics from recent years.

General Creator Economy Statistics

1. An estimated $3.7 billion has been invested into creator-focused startups in the US as of October 2021 (18)

2. Creator economy investments are expected to hit $5 billion this year (20)

3. The creator economy is worth more than $104.2 billion (21)

4. There are 50 million creators in the creator economy (1)

5. 46.7 million creators are amateur creators that create content part-time (1)

6. ~2 million creators create content as a full-time career and make 6 figures (1)

Free Download: 15 Creator Economy Pitch Decks
(247M raised)

7. A recent survey shows that more kids want to be Youtube creators than any other profession out there. 29% of American children between the ages of 8 and 12 said they wanted to be a YouTube star, compared to 11% that said they wanted to become an astronaut  (2)

8. Brands are projected to spend over $15 billion on influencer marketing in 2022 (3)

9. OnlyFans has more than 1 million creators (4)

10. Onlyfans gained 940,000 new creators during lockdowns in 2020 (4)

11. 70% Of Gen-Z Teens Trust YouTube Creators More Than Celebrities (5)

12. 4 in 10 millennials states that their favorite influencer understands them better than their friends (6)

13. More Than 300,000 Twitch Streamers Are Partners or Affiliates (4)

14. 500,000 Instagram Creators Have 100,000+ Followers and are considered active influencers (4)

15. 52.35% of Instagram users have less than 1,000 followers (7)

16. 52% of Internet Users Use Ad-Blockers which is the leading cause of creators depending on brand deals as their main source of income (8)

17. Number of American creators per state in 2017: (9)

California: 3,260,571 creators, a 21% increase
New York: 1,899,869 creators, a 16.8% increase
Texas: 1,033,292 creators, a 16.3% increase
Florida: 938,764 creators, a 15.4% increase
Illinois: 607,980 creators, a 15.7% increase
Alaska: 38,466 creators, a 13.8% increase
Delaware: 32,076 creators, a 13.9% increase
South Dakota: 31,560 creators, a 13.6% increase
Wyoming: 25,768 creators, a 14.6% increase
North Dakota: 22,843 creators, a 13.5% increase

18. 97.5% of YouTube creators don’t make enough to reach the US poverty line (4)

19. Ad revenue for creators has dropped by 33% during the pandemic (4)

20. 595 hours is the world record for most hours streamed in a month (4)

21. The biggest paid publication on Substack is the Dispatch with tens of thousands of subscribers (4)

22. The top 3% YouTube creators yield $17,000 in advertising revenue, and you would need an average of 1.4 million views each month to do that (14)

23.The average US adult spends 38 minutes a day on Facebook (15)

24. Young people aged from 16-24 spend an average of 2 hours and 22 minutes per day on social media  (15)

25. 500 hours of content is being uploaded every minute on YouTube (16)

26. There are over 30 million channels on YouTube (16)

27. YouTubes’ cut of ad revenue is 55% while the remaining 45% goes to creators

28. Social commerce generated $450 billion in China in 2021 (19)

29. Social commerce generated $51.2 billion in the US in 2021 (19)

30. The global social commerce market is estimated to reach $2.9 trillion by 2026 according (19)

31. 63% of internet users have tipped a creator at least once (21)

32. 58% of users say that they would pay a monthly subscription fee between $1 and $15 to access their favourite creator’s exclusive content

33. Favourite creators social media by age: (21)

18-24 Tiktok
18-44 Instagram
54+ YouTube

34. Sponsored Influencers and creators are worth $8 billion in 2022 (4)

Creator Funds

35. YouTubes creator fund “shorts fund” raised $100M

36. TikToks’ creator fund launched at $200M and is expected to grow over $1 billions in the US by 2023

37. Pinterest raised a $500k application based creator fund

38. Snapchat’s “Spotlight” provides up to $1M a day to creators

39. Facebook (and its leading brand, Instagram) pledged to invest $1b in creators  (source: Meta)

Individual Creator Statistics

Creator Earning Statistics

40. How much creators earn per year (10)

33.69% of creators earn less than $20k yearly
23.26% of creators earn $20k-$50k yearly
20.86% of creators earn $100k-500k yearly
20% of creators earn $50-$100k yearly
1.6% of creators earn $500k-$1M yearly
0.5% of creators earn over $1M yearly

41. What platforms make creators the most money (21)

TikTok for 24% of creators
Instagram for 22% of creators
Youtube for 20% of creators

42. Creators main sources of income (21)

Brand deals are the main source of income for 31% of creators
Their own brands/businesses for 25% of creators
Creator funds for 15% of creators

43. 51% of creators worked for 4+ years to make a livable wage over $50k each year (10)

44. By year 6 ~84% of creators work full time as creators (10)

45. Creators annual income compared to salaries in the US (10)

46. 77% of creators depend on brand deals, 3x as many as every other revenue source combined (10)

47. 70% of creators agree that in a perfect world brand deals would still be their highest source of revenue (10)

48. There isn’t a definite correlation between follower count and income, between $50-100k and $500-1M income level brackets there is half a million dollars but a difference of only 1,800 followers (10)

49. 42% of creators create over 16 sponsored posts a year, while those with 3x as many followers post around 11-15 posts a year (10)

50. 94% of all creators made at least one sponsored post this year (10)

51. 42% of all creators reported uploading 16 or more sponsored posts – more than one every month. (10)

52. 91.7% of all creators engage with fans multiple times a day (10)

53. Creators’ Primary Platform By Percentage

72% of creators prefer Instagram
13% of creators prefer TikTik
9% of creators prefer YouTube
1.8% of creators prefer Blogs
1.6% of creators prefer Facebook
0.8% of creators prefer Twitter
0.6% of creators prefer Twitch

General Creator Statistics

54. How much time per month do creators spend on creating social media content (4)

52% of creators spent 0-39 hours
22% spent 40-79
13% spent 80-124
14% spent more than 125

YouTube Statistics

55. 2.4% of Instagram users have between 100k and 500k followers (11)

56. 29,000 Youtube Channels Have 1 Million+ Subscribers (11)

57. 700 Youtubers Have More Than 10 Million Subscribers (11)

58. In 2016 there were only 2,000 channels that had over a million subscribers, since then every day four YouTubers hit 1 million subscribers (11)

59. Almost half of the 10M+ subscriber channels are based in the US (11)

60. India has 60+ channels with more than 10 million subscribers (11)

61. In Germany, there is only one channel with 10 million+ subscribers Kurzgesagt  (11)

Patreon Statistics

62. Patreon hosts more than 6 million patrons (active monthly supporters) (8)

63. 4 million of these patrons have joined in the last 3 years (8)

64.  More than 210,000 creators are supported by at least 1 patron (8)

65. Patron has raised a total funding of $412.1 million (8)

66. Patreon is valued at $4 billion (8)

67. Creators on Patreon have made an estimated $2 billion (8)

68. Estimated $25.8 Million in Monthly Payouts on Patreon as of January 2022  (12)

69. 213,965 creators have at least 1 patreon (12)

70. The top Patreon creator “True Crime Obsessed” has 49,824 patrons to date (12)

Gumroad Statistics

71. Gumroad creators earned $142 million in 2020, a 94% increase from the previous year (13)

72. The average gumroad creator made $70 in 2020 (13)

73. The top 1% of creators earned 60% of the $142 million in 2020 (13)

74. 6,597,160 purchases were processed on Gumroad in 2020 (13)

75. An additional 8,151,195 free product purchases were processed in 2020 (13)

Sources:

  1. SignalFire’s Creator Economy Market Map 
  2. American kids today dream of being vloggers, not astronauts
  3. The State Of Influencer Marketing: Top Insights For 2022
  4. 22 Creator Economy Statistics That Will Blow You Away
  5. Social Media Creators Are More Influential Than Celebrities
  6. Why YouTube stars are more influential than traditional celebrities
  7. Mention
  8. Ad Blocker Usage and Demographic Statistics in 2022
  9. Re:create
  10. Creator Earnings: Benchmark Report 2021
  11. How Many YouTube Channels Are There?
  12. Graphtreon
  13. Last Year in the Creator Economy
  14. The Digital Creators Economy Is Broken
  15. What is the “Creator Economy”?
  16. Influencer Marketing: Social media influencer market stats and research for 2021
  17. Statista
  18. The Information
  19. GlobalNewswire
  20. How Creator Economy Investments Could Hit $5 Billion This Year
  21. The Creator Economy Survey by The Influencer Marketing Factory

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