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Get Email Addresses From Your Instagram Followers (3 Easy Steps)

By October 22, 2020 November 29th, 2020 No Comments

A full guide on how to get email addresses from most of your Instagram followers with the least amount of effort.  

How to Build and Grow Your Email List With Instagram

Let’s think for a second about what Instagram followers mean for a business. They’re people that went out of their way to visit a certain business on Instagram and click the “Follow” button, agreeing to get any information they might share on Instagram. 

So, we’re talking about a high-value audience with huge business potential. 

Naturally, it makes perfect sense to engage with Instagram followers not only through social media but also include email in the mix, as the most profitable marketing channel ever.

After all, a multi-channel strategy & quality communication with relevant audiences is the key to business success and growth. 

The Most Effective Tactics for Getting Email Sign-UPS on Instagram

Marketers are well aware that to make people do a certain action (share a post, subscribe to a newsletter, or purchase a product) they need to offer something in exchange. The easiest ways to get people to sign-up to your email list on Instagram are:

I’d suggest creating a landing page specifically designed for getting email subscribers:

  1. Add a form where people can leave their email address to get your incentive
  2. Include only one call to action
  3. And remove the menu, leaving visitors with a single option which is signing up for whatever you’re offering

While the trigger for every type of business is different, the process for creating the campaign is pretty much the same.

Collect Email Addresses From Instagram

First of all, there’s no option to include clickable links in Instagram posts, but you can add them to your Instagram bio or in Stories (if you have 10 000+ followers).  

Second, if you want to increase the percentage of sign-ups add instructions to the image description that people need to take, ie “click on the link in the bio section on our Instagram profile to get the discount code”. 

Example of link in bio as a call to action for getting emails from Instagram followers.

As you might guess, the number of people that will “visit your profile and click on the bio link” will be pretty low. But, when you have an Instagram business profile, you can pay to promote your posts and stories. And, (surprise surprise) since you’re paying for ads, you’re allowed to include a link to the captions of the promoted post. 

You can run ads to include a link in your Instagram posts so that your followers can click on it and visit your website.

Depending on the size of your audience, you probably don’t need more than 100-300$ to make sure that all followers have seen the sponsored posts/stories multiple times. 

Hitting the Limit: On Average, 2% of Followers Will Leave Their Email!

The number of emails you gather from this campaign depends on the incentive you offer. A more generous/better offer means more subscribers. But again, it’s highly unlikely that you’ll be able to convert more than 2% of your followers to leave their email in exchange for your goodies. 

Extract Email Addresses From Instagram Followers

Approximately 20-30 percent of all Instagram users have a business account, even though they are not a business at all. Why are they doing this? Because it’s super easy to switch to a business account + because users get access to additional stats about their profile that they otherwise don’t get see. 

What people overlook is the fact that when they’re making the switch into a business profile they agree for their contact information to be publicly displayed on their accounts.

Where to find Instagram email address?

The secret of our Instagram email finder tool online for followers.

As you can see in the screenshot, there’s an email button on this business profile that you access (only) through a mobile device. And if you click on it you’ll be able to see their email address. 

How to find email from business profile of your Instagram followers.

This means that if you have less than 500 followers you can go over every follower to check if they have their email displayed. Copy-paste it into a spreadsheet (can be a drag but it’s well worth it) and use it for your email campaign. 

Anyone with more than 500 followers (there’s no upper limit) can reach out to us for getting the email list of the followers of any Instagram profile. 

With our Instagram email scraper tool online we extract and deliver the emails in less than 48 hours, cleaned of spam traps, fake accounts, bots. We also verify every email with Clearbit so you can safely contact only real people and not worry about being flagged by Google for reaching out to invalid emails.

We’ve seen more than 300 businesses use this strategy for growing their business. Read more about the results others got with this approach and how you can achieve that too:

Let’s sum up the process of how to build an email list with Instagram:

  1. Create incentive (discounts, free trial, or free content) as an exchange for followers emails
  2. Create an impressionable post or story and sponsor it so that you can include a link
  3. Extract emails of the remaining followers
  4. Start your (Instagram) email marketing 🙂

*Extra Tip: Get The Email Addresses of Your Competitors Followers

Other than businesses getting email addresses of their followers, the second most used tactic is to go after the followers of their competitors. 

As one client said:

“It’s the simplest way to steal part of competitors market”

How to start?

  • Share with us your most important competitors
  • We go after their Instagram followers email addresses (20-30% will have their emails public)
  • You get the email list, ready to be used

How to Contact Your Competitors’ Followers?

Since the approach is different than the one used for contacting your own audience, here’s how our clients usually go about it:

“Hey {name}, 

We saw that you ( {their IG username} ) follow {competitor} on Instagram, so we thought you might be interested in xxx.”

Reaching out to people this way is not only personalizing the message but also binding to GDPR and CCPA regulations because you’re mentioning where you got their public email from (Instagram).

And if you’re hesitant to email them, you can use the list as Custom Audience and show ads only to those people on Facebook and Instagram. 

Let me emphasize that: You can run Facebook and Instagram Ads on people that follow your competitors!!

One client ran a test campaign with 10 000 competitor emails in social media ads and this is what they wrote back:

Using email addresses scraped from Instagram for running ads on your followers.

Case study: Using Targeted Emails in Facebook Ads for 13x ROAS

Ready to get email addresses from Instagram followers?

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