In 2023, brands got $4.12 for every $1 spent on influencer campaigns on Instagram. So for every $500 brands invest in influencer marketing, they would get $2105 in return. This once again proves that influencer marketing is one of the most effective marketing strategies.
But, as more brands were interested in partnering with influencers, two big challenges occurred. On the one hand, influencers with large audiences demanded higher fees, and on the other hand, people became skeptical about buying products promoted by famous influencers.
The solution for both is parenting with top micro-influencers in your niche because compared to influencers with large audiences, they:
- Have a higher engagement rate (6% on Instagram)
- Charge lower rates than macro influencers
- Promote products more naturally, which feels like word-of-mouth marketing
But, in times when there are millions of influencers on all platforms, finding the top micro-influencers that have influence over your target audience takes a lot of time and effort.
To help you find the best micro-influencers to follow or partner with, in this article, we are giving you:
- A free list of 150 micro-influencers you can download for free
- Plus 10 top micro-influencers on Instagram, YouTube, and TikTok
- How to easily find the ideal micro-influencers in any niche
Let’s get started!
List of 150 micro-influencers [Emails Included]
List of top micro-influencers by niche
Handpicked from our 200M+ influencer database, we created 15 lists, each featuring highly engaging micro-influencers in different niches.
This is how we found micro-influencers from a specific category:
We have access to everything publicly available and we have a team of 20 people that not only collects but also filters influencer data. With this users can easily find top micro-influencers per different criteria using our creator discovery dashboard.
Beauty
| Handle | Followers | Eng. Rate | ||
|---|---|---|---|---|
| 1 |
thekittenjamKristie
|
11635 | 9.38 | kr**ie@kittenjam.co |
| 2 |
marzbeautymiamiMarz
|
17820 | 6.68 | ma****mi@gmail.com |
| 3 |
@_____oolfat_____@_____oolfat_____
|
12207 | 11.56 | a*****m@gmail.com |
| 4 |
@mamaswahnsinn@mamaswahnsinn
|
12106 | 10.69 | ******nn@mail.de |
| 5 |
harpreet.glamHarpreet
|
11231 | 7.66 | ********ee@gmail.com |
| 6 |
@kiannesansKim
|
21863 | 5.96 | **********ce@gmail.com |
| 7 |
Lopez@marybelle.lopez.24
|
22364 | 5.6 | ******19@yahoo.com |
| 8 |
@nathaliasbeautyNathalia
|
15705 | 5.02 | *******ty@gmail.com |
| 9 |
@shenay92Shenay
|
22464 | 5.6 | *******08@icloud.com |
| 10 |
weaviewonderJasmine
|
22653 | 4.35 | ********er@ymail.com |
Fashion
| Handle | Followers | Eng. Rate | ||
|---|---|---|---|---|
| 1 |
dreamy_sweetieSweetie
|
12274 | 5.15 | **********_b@gmail.com |
| 2 |
nadineelmarsafyNadine
|
20191 | 6.8 | **********49@mail.ru |
| 3 |
hannah.arbaughHannah
|
19704 | 7.19 | ***************ar@gmail.com |
| 4 |
ska.weronikaWeronika
|
13547 | 7.26 | **********g@gmail.com |
| 5 |
@_paulingin_Pauline
|
15004 | 5.42 | ******es@viralfashion.com |
| 6 |
aa.beer.aaColor and Magic
|
11102 | 11.61 | *******************ry@gmail.com |
| 7 |
lisalumthemodelLisa
|
22092 | 5.74 | ****ia@oliviaiveybannock.com |
| 8 |
dranchuktatianaТатьяна
|
21204 | 10.02 | *******03@icloud.com |
| 9 |
dude_loreLorena
|
11292 | 11.28 | *******13@live.com |
| 10 |
mynameishannah_xHannah
|
10113 | 7.5 | ********ry@gmail.com |
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Top 10 micro-influencers to follow in 2024
Below is a list of 10 more micro-influencers that share authentic content and have grown in the past few months. From outdoor adventurers on Instagram to innovative DIY channels on YouTube, these are micro-influencers you must know this year.
They have engaged niche audiences so they are a great opportunity for businesses that want to increase brand awareness among a specific niche audience.
- Niche: Outdoor lifestyle
- Platform: Instagram
- Followers: 23.5K
Alex is one of the most inspiring adventurous micro influencers on Instagram. She’s sharing her outdoor adventures to inspire other women to stay active no matter the roles they have in their lives. From skiing and running to posts from breathtaking swimming places, she is posting content that has the attention of other outdoor enthusiasts.
So, if you are interested in finding new amazing places and learning more about her adventures, follow her because she not only creates high-quality content but is also good at storytelling. For brands that are targeting outdoorsy people, a partnership with Alex will help you increase sales and brand awareness among your target audience.
- Niche: Artist
- Platform: Instagram
- Followers: 17.8K
Dezzy is an artist, blogger, and podcast host. Although we are including her on the list of top micro-influencers because of her Instagram profile, Dezzy is also active on YouTube and Patreon as well.
She defines herself as a creative producer and visual artist, and she uses her Instagram profile to share her work. Besides that, she is motivating people to be creative and express themselves even if they don’t consider themselves creative people. She is trying to bring art closer to all people and is one of the most inspiring micro-influencers to follow in 2024.
- Niche: DIY
- Platform: YouTube
- Subscribers: 8.53K
This is a DIY YouTube channel owned by a couple who want to share their creative DIY projects. They share diverse content, from woodworking projects and furniture to toys, car fixes, and home decor ideas.
Although they started creating these videos as a hobby, Itzik with his channel is recognized as one of the best DIY micro influencers on YouTube. He even has brand collaborations and posts unboxing, reviews, tests, and safety videos.
- Niche: Athlete
- Platform: Instagram
- Followers: 10.1K
Marissa is a bodybuilder and professional polo player. She is posting her journey on Instagram and she also has a YouTube channel where she shares videos from competitions she is participating in. She also loves horses, and a large portion of her content is about taking care of them and riding horses.
She already has brand collaborations and is a perfect advocate for brands that are in the bodybuilding industry, and brands that target horse and polo lovers.
- Niche: Cooking
- Platform: YouTube
- Subscribers: 13.3K
What makes Lila one of the best micro-influencers you should follow if you are into cooking is the variety of recipes you can find on her YouTube channel. She is sharing recipes from various countries so there’s something for every taste.
Besides recipes and food tips, she shares product reviews so she is definitely a great influencer to partner with if you are in the food industry, as she already has experience with promotional content.
- Niche: Lifestyle
- Platform: TikTok
- Followers: 66K
Emily Rae is a lifestyle micro-influencer from Tampa. She is sharing recipes, beauty content, workouts, and videos about her life in Tampa. Her followers love her for her spontaneous natural videos.
She is also a great option if you want to partner with micro-influencers in her niche. Emily already has brand collaborations so she is experienced and already knows what types of promotional videos resonate with her audience.
- Niche: Video creator
- Platform: Instagram
- Followers: 23.3
Elsah Luan is one of the top micro-influencers you can follow this year. Although her primary platform is Instagram, she is also posting consistently on YouTube. She has a passion for food, so a big part of her content is ‘What I eat in a week’, plus vlogs, lifestyle, and self-acceptance content.
Her goal is to cultivate a positive community through her content and her genuine and authentic approach makes her a top micro-influencer to follow if you want to see more positive, genuine content on your feed.
- Niche: Cooking
- Platform: YouTube
- Subscribers: 31.8
Erin Clarke known as the creative mind behind the YouTube channel called Well Plated is one of the top micro-influencers in the cooking niche. Through her YouTube channel, she is helping people to start eating healthy by transforming comfort food recipes into healthier versions. So, Erin is definitely an influencer you should follow if you want to change your unhealthy habits.
Also, for brands that target people who maintain a healthy lifestyle make sure you explore Erin’s content because there’s a huge chance she will make a great advocate of your brand. She has an engaged audience and has influence over the purchasing decisions of people who are watching her videos.
- Niche: Lifestyle
- Platform: Instagram
- Followers:16.2K
Sabrina is another top micro-influencer on Instagram. On her vibrant profile, you can get a glimpse of her lifestyle, her fitness routines, and her life as a model. Her content is engaging and her audience is people who are also towards a balanced and active lifestyle.
Her followers love her approachable personality and authentic content and brands partner with Sabrina so they can attract more people who have similar lifestyles to hers. Besides Instagram, she is also active on TikTok, YouTube, OnlyFans and Snapchat.
- Niche: Lifestyle, Fashion, Music
- Platform: Instagram
- Followers: 15.8K
Nikki Rodhi is an Instagram micro-influencer who knows how to use her platform to reach a diverse audience. Her content is centered around lifestyle, fashion, beauty, and music. She is a content creator and a singer based in New York who also shares useful beauty tips and fashion content her audience loves.
Although she is a micro-influencer, she already worked with some major brands such as Lancôme, Palmer’s, and Rimmel London, so she knows how to deliver high-quality content that resonates with her followers.
How to get a custom list of micro-influencers
To get a list of top micro-influencers per your criteria, the 2 best options are to use a free influencer search tool or to use a creator discovery dashboard with a large database.
1. Find top micro-influencers using influencer search tools (Free tool)
You can use our free influencer search tool to search influencers by keywords in the bio. This is the most accurate way to find micro-influencers from a specific niche and interests.
People write the most important things about themselves in the Instagram bio. For example, micro-influencers write the niches they post content in, plus the roles they have in life (for example: mom of two boys), location, and sometimes even hobbies.
2. Use a creator discovery dashboard (to find micro-influencers at scale)
Another way to find micro-influencers that are ideal for your brand is by using a creator discovery dashboard. On our platform, you can search through 200M+ influencers with some of the 40 available filters so you can narrow down your list fast and easily.
Here are a few tips to make sure you get the best micro-influencers per your criteria:
1. Once you enter keywords in bio to choose a niche, choose a location and audience size
1. Next, set a minimum engagement rate (the average for micro-influencers on Instagram is 6%)
2. Lastly, in the creator deep dive select ‘Has brand collaboration’ or ‘Promotes affiliate links’ to find micro-influencers that are experienced in promoting products.
4. At the end export the list and you get 40+ data points including a valid email address for each micro-influencer.
To Sum Up
Working with the right top micro-influencers will help you increase both brand awareness and sales in 2024. They usually have a specific niche which often means they have more expertise in a certain topic as they are dedicated to just that.
On the other hand, if you are just looking for new creative minds to follow, micro-influencers will offer you new and authentic content. Plus, they usually are considered to be the ones who share more honest reviews, so a big plus will be to have a reliable opinion on products or services you are interested in.
But, while working with micro-influencers seems easy, working with the wrong micro-influencers will cost you both time and money. So, to make sure you are on the right track to find top micro-influencers for your brand, try our platform for free.
