
How Trivia Crack Generated 1.3k UGC Videos in 3 Months
The goal was to get 66 macro influencers from six niches to make 20 video questions each for the new “REELS” feature, all within three months.


How Trivia Crack Generated 1.3k UGC Videos in 3 Months
The goal was to get 66 macro influencers from six niches to make 20 video questions each for the new “REELS” feature, all within three months.

Key results

2000 Creators
Generated interest from almost 2000 creators

66 Macro Creators
Shortlisted & onboarded (490K avg. size on TikTok)

1320 Questions
Produced 1320 video questions
About TriviaCrack
With a decade of history, Trivia Crack, developed by Etermax, is the most entertaining and innovative trivia-based interactive knowledge platform on the planet that challenges users to know more about the world and connect with people through content co-created by the community.