Why is this important?
The recession is affecting industries worldwide and the creator economy is no exception. Creator startups are forced to shift their marketing strategy, focusing more on retention than acquisition. And the type of creators they need to retain as customers are those who actually monetize.
Creators have many options for monetizing beyond content: selling products, courses, subscriptions, live streaming, etc. For this mini-report, we decided to take a look at how many creators have an e-commerce store and are monetizing through selling physical products (excluding Instagram’s native shop).
How many e-commerce platforms are there on IG?
We found 22 e-commerce platforms that creators use for their online stores.
How many IG creators have a link to their e-commerce store?
We found 258K creators that have a link to their e-commerce store in their bio or link-in-bio.
Top 10 e-commerce platforms on IG
Out of 258K creators with e-commerce stores, 42,86% use Etsy, making it the most used e-commerce platform by IG creators.
Next in line is Amazon with 29,54%, Big Cartel with 8,77%, Depop with 6,12%, and Shopify with 4,91%.
Creators with e-commerce stores by follower count
Creators with less than 1000 followers account for 52,15% of e-commerce stores on Instagram. Next in line are creators with 1K-10K and 10K-100K followers, accounting for 36,37% and 10,09% of e-commerce stores.