List of 150 Micro-Influencers in Every Niche [Emails Included]

How to plan your first micro-influencer campaign?

Now you have your very own micro-influencer, well done! But, if you’re new to influencer marketing you’ll need a step-by-step guide on how to plan and execute your whole campaign. We’re here to help.

1. Start With Why

What’s the business goal behind these partnerships? You’re investing your hard-earned money in it, so you need to know the why. There are common marketing goals related to hiring micro-influencers:

• Increased brand awareness – brand exposure, profile visits, website traffic, social media mentions, etc. KPIs: Visits from Direct (Google Analytics), social media mentions (tracking tools like Mention.com or google alerts will do the job)
• More followers KPIs: # of followers, Free tool to track follower count: socialblade.com
• Improve user engagement and generate more leads – create a better relationship with your current and future followers, and convert prospects into leads.
• Increase sales KPI: Sales from Instagram, sales from Direct. Tools: Affiliatly (track referrals on Shopify or CJ Affiliate (old school but does the job).

Once you know your goal, note your current metrics. This will help you develop KPIs and compare the previous metrics with the new ones.

2. How much do micro-influencers cost?

Usually, micro-influencers rates vary from free to $300 per post but this also depends on the type of post. A video or promoted post will cost more. Additionally, niche-oriented micro-influencers are higher-priced, so consider that fact when planning your budget. If that’s too much for you, then you can find nano influencers that’ll do it for much cheaper, being only slightly as effective as micro-influencers. One more thing. Do you plan to hire one or multiple influencers? Ideally, you should select 50 micro-influencers…Don’t freak out! We’re talking about micro-influencers with a small follower count, remember? Here’s why you need to find and do outreach at scale to land the perfect micro-influencers:

• Brand misfits – lots of small influencers won’t get or like your brand in the first place.
• Some will be too expensive, or won’t like your offer
• No reply at all

Now, that number of 50 is the bare minimum I’d suggest for brands that are just starting out with influencer marketing. More advanced businesses don’t have a clear way of getting contact information from relevant micro-influencers. Well… until we came along.

How to Outreach and Hire Micro-Influencers (Templates Included)

There are three ways to reach out to any micro-influencer:

1. Email, as the #1 marketing channel

Leaving a good first impression is everything, so try to be as friendly and approachable as you can be. Aaron Agius from Entrepreneur.com offers excellent tips on how to properly contact micro-influencers and we’re going to share two of them here. Here’s a good example of how to reach out to a micro-influencer for the first time, when you still haven’t established the nature of your relationship.

And here’s how to approach them once you have a sample offer prepared for them and you know they’ll be interested to collaborate with you.

But, you could do all this and there’s still the possibility that your offer might get rejected. So, to prevent all this, you need to contact the right micro-influencers and not lose even a second of your time on a potentially failed collaboration. That’s where we come in. We have millions of creators and influencer emails from pretty much every possible niche. If you like to get contact information from your perfect creators or influencers you can check out our pricing.

2. DM – Direct message via social media

Most Instagram micro-influencers keep an open Instagram profile so that anyone is able to contact them via DM. As DMs are not as official as emails, you can allow yourself to be more casual and with an even friendlier tone of voice. Keep it short and simple and hope for the best! Here’s one example of how to do a proper reach out via DM from Buffer:

3. Comments, the least popular option

The third option is slightly indirect but can turn out to be just as effective as a direct contact – comment under their latest posts. Stay on point, comments are meant to be short! However, if you’ve decided that a specific micro-influencer is going to promote your products it’s best to keep your relationship away from the eyes of their followers. Remember, influencer marketing’s goal is to substitute (honest) word of mouth. With it, there’s only one thing left to be done – measurements.

How To Measure Micro-Influencer ROI

The time has come for you to measure the results of the entire campaign. The KPIs should be relevant to your campaign only and here are some of the most popular KPIs for the work of micro-influencers:

• Number of total impressions
• Number of clicks to website or landing page
• Total conversions
• Average engagement rate
• Revenue

Here’s one formula that you can use to measure the actual ROI of micro-influencers. ROI (Return on Investment) = Profit Return / Investment x 100 Also, you can use tools to measure your campaigns’ ROI. For example, NeoReach can help you track, monitor, and manage your campaign in real-time. You’ll be able to view the performance of the influencer, a particular post, or the overall campaign. 

Keyhole is another tool that helps you visualize the actual contribution of the influencer to your campaign and brand. Make it easy on yourself and use these or similar tools to measure the influencer’s ROI. Want a custom list of wine micro-influencers?

Check out our pricing or book a call with our team. This is just a (very) small sample of our 40M email database. If you want to find micro-influencers or creators and scale your influencer campaign, then book a 15 min call with our team and buy an influencer email list. On our call we’ll discuss the targeting options we offer and determine the right one for your use case and niche. Go on now. Schedule a call. It’s free.