January 10, 2021

List of 150 Micro-Influencers in Every Niche [Emails Included]

Contents

The lists below contain the highest engagement influencers out of our 55M+ influencer database.

How we find influencers from a specific category: Influencers Club owns the largest database of Instagram influencers on the internet (55M+ influencers). And just like Rome, our enormous database wasn’t built in a day. We’ve been collecting publicly Instagram data (public emails, and an additional 29 other data points) for the past 3 years day and night. The lists below are a result of combining our data points into layered filters. The data points used are:

  • Follower Count
  • Category
  • Bio
  • Location
  • Engagement Rate
  • Age
  • Gender
  • Type of Link in Bio
  • 20 + more

By filtering our database to only the profiles that match the data point values we set, we were able to come up with the super-targeted micro-influencer lists below. The search query we used to find the influencers is:

  1. All the influencers that fit the micro-influencer bracket – 10 to 50k followers
  2. Are a part of a specific niche – by analyzing which niched hashtags they engage in, and the niched keywords they have in their bio like beauty, fitness, vegan, etc.
  3. Are USA based
  4. Have the highest engagement rate – out of the 52M influencers in our database

It goes without saying that these lists are SUPER targeted based on the process we used to generate them. Influencers.club helps +100 creator economy startups reach their ideal creators (IG, YT, & TikTok) and grow their user base. 

Our database of +55M creators is used by brands like Pico, Willa, Pearpop, Moment House, Momence, and a ton of others.

You can use us not only for our very unique abilities to search creators (are they selling something, what brand partnerships they’ve done, etc) but also partner with us for a full-funnel creator outreach service.
 

List of Top Beauty
Micro-Influencers

Instagram Name Profile Followers Email
sarah_simmons_trujillo
28416
saragtru@yahoo.com
beautywithbeautiful
37485
beautywithbeautiful@gmail.com
mymakeupcorner
29999
mymakeupcorner@gmail.com
platinum_d
48398
makeupbyplatinum@gmail.com
flawlesstouchmakeover
30649
loveflawlessmakeup@gmail.com
krystag15
35101
makeupbykrystag@gmail.com
kellyj_themua
35101
makeupbykrystag@gmail.com
lyndsayzmakeup
45670
lyndsay@lyndsayzavitz.com
arielleantoinette_makeup
34595
arielleantoinette_makeup_gkg@yahoo.com
gladys_gabbanelli
34640
gladys.collabs@gmail.com

Beauty micro-influencers are super open to doing collaborations, product reviews, etc. Usually, they will cost you some money though but if you have a strong brand, free products will do get the job. Every micro-influencer on this list has the keyword “Beauty Influencer” in their biography and the list is then narrowed down based on their country and number of followers. Of course, the search is powered by our internal massive database of social media data.

Want a custom list of beauty influencers? Check out our pricing or book a call with our team.

List of Top Fashion
Micro-Influencers

Instagram Name Profile Followers Email
litaljulia
13037
hzane92@gmail.com
thebrewnette_
14025
emilym2512@yahoo.com
saraphina.nyc
13940
saraphina.clare.w@gmail.com
kaylaadriannatravels
44880
kaylawalters@gmail.com
lorenzothebeercat
19296
scottpeluso@comcast.net
thebeermama
30041
ashemclaughlin@gmail.com
crafttourist
21548
craftbeertourist@gmail.com
21stamendmentgirl
14529
21stamendmentgirl@gmail.com
travellingpint
11486
tiffany@thetravellingpint.com
kinszilla
19925
kinsey.burke@gmail.com

Beauty and fashion have the most dedicated micro-influencers mainly because of large competition, especially when it comes to fashion micro-influencers. They try to maximize the number of brand collaborations because it displays them as trendy and increases their market value. Same as with the beauty niche, aim for providing free samples instead of a flat fee per post/story.

Want a custom list of fashion influencers? Check out our pricing or book a call with our team

List of Top Fitness
Micro-Influencers

Instagram Name Profile Followers Email
gracekinz_
32375
gracekinzbusiness@gmail.com
samanthasouzaofficial
21637
makeitupsamantha@gmail.com
menna_eissa
46574
hello.its.menna@gmail.com
keshavkalia
13211
keshav24.kalia@gmail.com
thingscancermademesay
39134
jaylee@thingscancermademesay.com
zack_salaun
48116
zackarysalaun@gmail.com
zaq_fitness
35271
zakmohammed94@gmail.com
stasha_p_fit
45450
picardostasha@yahoo.com
jaimieleefit
37984
jaimieleefit@gmail.com

These guys haven’t just done right by their fitness resolutions. They strive to inspire and motivate others to do the same, leveraging Instagram to do so. They are the top fitness micro-influencers on Instagram. You can look to them for inspiration for your fitness goals and for collaborations to help your brand. Want a custom list of fitness influencers? Check out our pricing or book a call with our team.

List of Top Gaming
Micro-Influencers

Instagram Name Profile Followers Email
gabealexandersson
33549
gabealexandersson2014@gmail.com
rypta33
32366
rypta33@gmail.com
n1.awsi
25457
alawsigaming@gmail.com
viniciusmatheusvm
38411
venilson1168@gmail.com
nukiknowws
32613
nukiperkins@gmail.com
anthonyarellano86
31643
anthony79701@gmail.com
imnotjhoeimy
38889
jhoeimynova@gmail.com
proguidescounterstrike
47348
wesley@proguides.com
thefatalsiren
35932
thefatalsiren@gmail.com
officialbroskimalone
39188
broskimalone@gmail.com

Gaming micro-influencers have a knack for engaging audiences during video game streams. Getting these influencers to feature in your videos and/or create collaborative content can help your brand get valuable exposure.

Want a custom list of gamer influencers? Check out our pricing or book a call with our team.

List of Top Jewerly
Micro-Influencers

Instagram Name Profile Followers Email
beaditon
29298
beadit.kupovina@gmail.com
darineazzidesigns
27086
darineazzidesigns@hotmail.com
bpointbybilgundereli
13518
bpoint@bpoint.com.tr
rah_m
11762
oficial.raquel@gmail.com
burcucinarerdem
9729
burcunaz2008@gmail.com
jzebbstyle
11644
jordanzebedee@hotmail.com
juliettegf
32444
julietteghamra@gmail.com
dianagabrielnyc
23260
dianagabrielnyc@gmail.com
diamondgirlnewyork
16271
diamondgirlnewyorkcity@gmail.com
juliettegf
32444
julietteghamra@gmail.com

There are many ways you can work with jewelry micro-influencers but the most popular forms are gifting jewelry, sponsored posts, affiliates or giveaways. Want a custom list of jewelry influencers? Check out our pricing or book a call with our team.

List of Top Sport
Micro-Influencers

Instagram Name Profile Followers Email
makenziecann
14386
cannme225@gmail.com
trav4oilers
41047
travisridgen35@gmail.com
bighomie_tom
23007
thomas.lee107@yahoo.con
gophermbb
38458
minnesotambasketball@gmail.com
siavash_nddf
18204
danoosh195@gmail.com
trismoses
13397
trismoses21@gmail.com
hharbormiller
33536
harbormiller@gmail.com
khalidwaleed10
32790
dracolaaaa.kb@gmail.com
gypsella
36422
mybobobali@gmail.com
sarah_wilhite
39335
swilhitevb@gmail.com

These guys haven’t just done right by their sports goals. They strive to inspire and motivate others to do the same, leveraging Instagram to do so. They are the top sports micro-influencers on Instagram. You can look to them for inspiration for your fitness goals and for collaborations to help your brand.

Want a custom list of sports influencers? Check out our pricing or book a call with our team.

List of Top CBD
Micro-Influencers

Instagram Name Profile Followers Email
freddysfuego
14732
timqualitygreentrees@gmail.com
iambassdropkeys
12898
bassdropkeys@gmail.com
cannacatwalkfashion
16147
aimpr.co@gmail.com
theryankeomaka
10776
rkeomaka@gmail.com
flowerandbonesupply
10018
heather@flowerandbonesupply.com
damarijuanamomma
21796
mjmommaconsulting@gmail.com
trev_panther
5789
trev.panther@gmail.com
sweetandmasala
38075
sweetandmasala@gmail.com
cbdfitrecovery
32866
cbdfitrecovery@gmail.com
g_i_jan3
30289
natascha@gijan3.com

Using a CBD influencer email list is the go-to marketing strategy for this niche due to high advertising restrictions. In terms of marketing tactics, influencer marketing is one of the best ways to promote CBD products. Want a custom list of CBD influencers? Let’s chat

List of Top Parent
Micro-Influencers

Instagram Name Profile Followers Email
monikapage
49718
themonikapage@gmail.com
thesouthernsarah
13117
sarah@thesouthernatelier.com
youmeandlucy_
34085
mlpaularoldan@yahoo.com
biancagasparro
43859
bianca@myholisticrx.com
ourorrdinarydays
48837
abbierorr@gmail.com
ash_and_aaira
109998
ashmita18@yahoo.com
mada_leigh
35608
madaleighblog@gmail.com
one_fancy_cookie
42388
onefancycookie@gmail.com
twolittlestolove
34247
msmeems79@gmail.com
sierra.honeycutt
32696
sierraorahoneycutt@gmail.com

Communities of parents are usually the pickiest when it comes to products and services. When a mom influencer recommends a product, audience members are more inclined to buy it due to their open approach.

Want a custom list of mom influencers? Check out our pricing or book a call with our team.

List of Top Pet
Micro-Influencers

Instagram Name Profile Followers Email
schmilliepoo
49660
schmilliepoo@gmail.com
katmaihusk_bengal
22266
katmaihuskybengal@gmail.com
wanderousshepherds
47580
wanderousshepherds@gmail.com
thepugolive
19290
therealpugolive@gmail.com
laviedelly
41216
elly_licious@yahoo.de
erzathehusky
9949
imerzathehusky@gmail.com
furrywoofpack
12263
furrywoofpack@gmail.com
cinderelly212
51841
cinderelly212nyc@gmail.com
corgibear_and_bailey
27624
contact.bearandbailey@gmail.com
primeyard_bullies
28292
bigwhitt11@aol.com

There’s just something about seeing a happy dog, cat, bird, or gecko on the newsfeed that makes people feel delighted. More and more animals are getting their social media platforms, and this has led to a growth in pet influencer marketing. These petsfluencers promote everything from pet food and supplies to fashion items, cleaning aids, and even cars. Want a custom list of dog micro-influencers? Check out our pricing or book a call with our team.

List of Top Tech
Micro-Influencers

Instagram Name Profile Followers Email
jonesdoeslife
19370
johna.rutz@me.com
kingarthur_vii
13991
arthur@pheebo.com
manchaskt
15259
evandroskt@gmail.com
groovybarnes
14075
thekingofdifferent@gmail.com
scumlifeshotty
12627
ecommhacks4u@gmail.com
kelleycollier4
11475
kelleycollier4@gmail.com
jonesdoeslife
19370
johna.rutz@me.com
atlcomputerdude
24133
chriscota@comcast.net
bordercolliedraco
46040
kristina2286@gmail.com
sincitypits
41899
cabral702@yahoo.com

Tech micro-influencers LOVE doing collaborations and in-depth reviews. Their audience is super engaged so your campaign will probably be a success.

Want a custom list of tech influencers? Check out our pricing or book a call with our team.

List of Top Travel
Micro-Influencers

Instagram Name Profile Followers Email
girlwiththeredbob
30881
girlwiththeredbob@gmail.com
albertivalentina_
50022
albertivalentina483@gmail.com
edoardochuck_
12989
edoardochuck@gmail.com
emin.quliyev
27988
eminqlv@gmail.com
shouggate
52274
shougalshirazi@hotmail.com
anneffect
32522
effectann@gmail.com
thedimetravelers
9964
thedimetravelers@gmail.com
jeffyetv
20633
jeffyetv@gmail.com
scrimp.splurge.travel
33187
scrimpsplurgetravel@gmail.com
travelwithjuliana
29592
traveljulianainfo@gmail.com

The travel sector is one of the more popular industries for influencers. You can hire them for promoted content, product/service reviews, brand ambassadorship, collaborations, or sponsored posts. Helping you to raise brand awareness and scale new markets, travel influencers provide an easy way to maximize your online exposure and spread your brand message. Want a custom list of travel micro-influencers? Check out our pricing or book a call with our team.

List of Top Vegan
Micro-Influencers

Instagram Name Profile Followers Email
realeatswithrach
21211
rachelcreedon@gmail.com
akshafer
19903
akshafer1@gmail.com
fionalkay
26155
time2gossip@gmail.com
diamond_realestategroup
21189
matthew@diamondgroupestates.com
giordan24
12177
jordan.barbin@gmail.com
foodandlifestylesaz
38193
jenellebb@gmail.com
marynycmom
10468
marynycmom@gmail.com
culinarycarouseler
10446
saket@aquajava.in
samanthasommelier
40978
sam@samanthasommelier.com
thiswaywithtay
53211
taylor@thiswaywithtay.com

Collaborating with vegan micro-influencers is a simple and effective way to promote your food business. With a loyal following of readers that trust their opinion, using your product in their recipes is a powerful way to increase sales.

This isn’t the only way to collaborate, there are also reviews, giveaways, social media posts, photography, and much more. Want a custom list of vegan micro-influencers? Check out our pricing or book a call with our team.

List of Top Beer
Micro-Influencers

Instagram Name Profile Followers Email
hannah_zane
13037
hzane92@gmail.com
thebrewnette_
14025
emilym2512@yahoo.com
saraphina.nyc
13940
saraphina.clare.w@gmail.com
kaylaadriannatravels
44880
kaylawalters@gmail.com
lorenzothebeercat
19296
scottpeluso@comcast.net
thebeermama
30041
ashemclaughlin@gmail.com
crafttourist
21548
craftbeertourist@gmail.com
21stamendmentgirl
14529
21stamendmentgirl@gmail.com
travellingpint
11486
tiffany@thetravellingpint.com
kinszilla
19925
kinsey.burke@gmail.com

Here are some helpful tips for brewers using micro-influencers on social media: use only influencers 25 years of age or older, provide the influencer leeway concerning their posts and instruct influencers to portray any drinking in a responsible manner.

Want a custom list of beer micro-influencers? Check out our pricing or book a call with our team.

List of Top Music
Micro-Influencers

Instagram Name Profile Followers Email
austinarbelaez
46485
austinarbelaez@gmail.com
lauritzemil
17762
lauritzemusic@gmail.com
xadrianmusic
13517
djxadrianofficial@gmail.com
bennybrownofficial
21600
bennybrownbreezy@gmail.com
djeternate
12216
flo@urban-ground.at
garrettbiggsmusic
34199
garrettbiggsmusic@gmail.com
hittaslim1
43898
timelessmaster@gmail.com
marthasoledadsol
11466
hernandezmartha08@gmail.com
iamjoyorleans
24560
iamjoyorleans@gmail.com
djtomshort
10968
tomshortpromo@gmail.com

The right music artist, the right content, and the right strategy equals real results. Music artist influencers can open your world to a powerful new customer base all while building trust for your brand.

Want a custom list of music micro-influencers? Check out our pricing or book a call with our team

List of Top Wine
Micro-Influencers

Instagram Name Profile Followers Email
topboxersadiq
19457
umarsadiqtopboxer@gmail.com
thisandthhat
11993
therealblogger1@gmail.com
vanessa.leoness
10775
vanessa.leoness@yahoo.com
denita_fit
43251
denitafit@gmail.com
clayboutte
12126
clay.boutte@gmail.com
iamcoreytaylor
44293
faalifestyle@gmail.com
mydarlingvegan
21886
sarah@mydarlingvegan.com
plantbasedmarisa
10034
plantstrongmarisa@gmail.com
dorastable
130325
dora.l.stone@gmail.com
stacey_homemaker
23847
staceyeckert4@gmail.com

How to plan your first micro-influencer campaign?

Now you have your very own micro-influencer, well done! But, if you’re new to influencer marketing you’ll need a step-by-step guide on how to plan and execute your whole campaign. We’re here to help.

1. Start With Why

What’s the business goal behind these partnerships? You’re investing your hard-earned money in it, so you need to know the why. There are common marketing goals related to hiring micro-influencers:

  • Increased brand awareness – brand exposure, profile visits, website traffic, social media mentions, etc. KPIs: Visits from Direct (Google Analytics), social media mentions (tracking tools like Mention.com or google alerts will do the job)
  • More followers KPIs: # of followers, Free tool to track follower count: socialblade.com
  • Improve user engagement and generate more leads – create a better relationship with your current and future followers, and convert prospects into leads.
  • Increase sales KPI: Sales from Instagram, sales from Direct. Tools: Affiliatly (track referrals on Shopify or CJ Affiliate (old school but does the job).

Once you know your goal, note your current metrics. This will help you develop KPIs and compare the previous metrics with the new ones.

2. How much do micro-influencers cost?

Usually, micro-influencers rates vary from free to $300 per post but this also depends on the type of post. A video or promoted post will cost more. Additionally, niche-oriented micro-influencers are higher-priced, so consider that fact when planning your budget. If that’s too much for you, then you can find nano influencers that’ll do it for much cheaper, being only slightly as effective as micro-influencers. One more thing. Do you plan to hire one or multiple influencers? Ideally, you should select 50 micro-influencers…Don’t freak out! We’re talking about micro-influencers with a small follower count, remember? Here’s why you need to find and do outreach at scale to land the perfect micro-influencers:

  • Brand misfits – lots of small influencers won’t get or like your brand in the first place.
  • Some will be too expensive, or won’t like your offer
  • No reply at all

Now, that number of 50 is the bare minimum I’d suggest for brands that are just starting out with influencer marketing. More advanced businesses don’t have a clear way of getting contact information from relevant micro-influencers. Well… until we came along.

How to Outreach and Hire Micro-Influencers (Templates Included)

There are three ways to reach out to any micro-influencer:

1. Email, as the #1 marketing channel

Leaving a good first impression is everything, so try to be as friendly and approachable as you can be. Aaron Agius from Entrepreneur.com offers excellent tips on how to properly contact micro-influencers and we’re going to share two of them here. Here’s a good example of how to reach out to a micro-influencer for the first time, when you still haven’t established the nature of your relationship.

Template for micro influencer outreach.

And here’s how to approach them once you have a sample offer prepared for them and you know they’ll be interested to collaborate with you.

Free Email Template for micro influencer outreach.

But, you could do all this and there’s still the possibility that your offer might get rejected. So, to prevent all this, you need to contact the right micro-influencers and not lose even a second of your time on a potentially failed collaboration. That’s where we come in. We have millions of creators and influencer emails from pretty much every possible niche. If you like to get contact information from your perfect creators or influencers you can check out our pricing.

2. DM – Direct message via social media

Most Instagram micro-influencers keep an open Instagram profile so that anyone is able to contact them via DM. As DMs are not as official as emails, you can allow yourself to be more casual and with an even friendlier tone of voice. Keep it short and simple and hope for the best! Here’s one example of how to do a proper reach out via DM from Buffer:

Free template for micro-influencer outreach via direct message or DM on Instagram or Facebook.

3. Comments, the least popular option

The third option is slightly indirect but can turn out to be just as effective as a direct contact – comment under their latest posts. Stay on point, comments are meant to be short! However, if you’ve decided that a specific micro-influencer is going to promote your products it’s best to keep your relationship away from the eyes of their followers. Remember, influencer marketing’s goal is to substitute (honest) word of mouth. With it, there’s only one thing left to be done – measurements.

How To Measure Micro-Influencer ROI

The time has come for you to measure the results of the entire campaign. The KPIs should be relevant to your campaign only and here are some of the most popular KPIs for the work of micro-influencers:

  • Number of total impressions
  • Number of clicks to website or landing page
  • Total conversions
  • Average engagement rate
  • Revenue

Here’s one formula that you can use to measure the actual ROI of micro-influencers. ROI (Return on Investment) = Profit Return / Investment x 100 Also, you can use tools to measure your campaigns’ ROI. For example, NeoReach can help you track, monitor, and manage your campaign in real-time. You’ll be able to view the performance of the influencer, a particular post, or the overall campaign. 

Keyhole is another tool that helps you visualize the actual contribution of the influencer to your campaign and brand. Make it easy on yourself and use these or similar tools to measure the influencer’s ROI. Want a custom list of wine micro-influencers?

Check out our pricing or book a call with our team. This is just a (very) small sample of our 40M email database. If you want to find micro-influencers or creators and scale your influencer campaign, then book a 15 min call with our team and buy an influencer email list. On our call we’ll discuss the targeting options we offer and determine the right one for your use case and niche. Go on now. Schedule a call. It’s free. 

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150 Micro Influencers in Every Niche