10 Micro-Influencer Agencies to Boost Campaigns ROI in 2024
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Мicro-influencer agencies make it easier for businesses and agencies to launch campaigns with micro-influencers. They specialize in identifying the right ones and partnering with micro-influencers to promote brands, products, and services.
Yet, finding the right influencer still can be a daunting task, especially for small businesses with limited resources. First, because of the large choice of micro-influencer agencies, and second because hiring a micro-influencer agency is often very expensive (the cost per contact for a micro-influencer agency ranges from $50 to $500 per influencer).
That’s why we’ve done the research for you and we are listing 10 reputable influencer marketing agencies so you can choose the one that suits your business needs.
But, before we go further, let’s briefly discuss a cost-effective alternative to find the ideal micro-influencers for your marketing campaigns – an influencer data provider.
We at Influencers Club offer businesses access to a database with 70M+ influencers and we can get deeper than a micro-influencer agency in finding influencers per your criteria.
The biggest advantages are:
- Find influencers from our 70M+ database searchable by 40+ filters
- Not limited to influencers in our database and can find any influencer in the world
- Find micro-influencers among your customers
- More affordable than an influencer marketing agency
- Save more money by reaching out to influencers by yourself
- Our team of 35 experts can reach out to influencers on your behalf
10 Micro-Influencer Agencies to Work With in 2024
Here is a list of the top 10 micro-influencer agencies you can work with to take your influencer marketing campaigns to the next level.
1. Viral Nation
Best for: Agencies and Large companies
Viral Nation is an influencer marketing agency that connects brands with social media influencers. They have a database of over 60k influencers in different niches and use data and analytics to find the right influencers for your brand and develop custom campaigns.
The agency has an in-house team of content creators that can produce high-quality branded content for your campaign. They work closely with influencers to ensure the content aligns with your brand’s messaging and resonates with your target audience.
Viral Nation is known for using data to create successful campaigns and working with top-tier influencers. They work with brands of all sizes and have experience in various industries.
2. The Influencer Marketing Factory
Best for: Small and medium-sized businesses
The Influencer Marketing Factory is a global agency that works with both micro and macro influencers. They don’t exclusively manage influencers but find the right influencers per client request. They cater to various niches and platforms, including TikTok, Instagram, and YouTube.
The agency has a reputation for delivering successful and data-driven campaigns and also providing end-to-end influencer marketing solutions. Their services range from influencer identification and vetting to campaign execution and reporting, which makes The Influencer Marketing Factory one of the best micro-influencer agencies for businesses looking to engage with micro-influencers.
3. Intellifluence
Best for: Small brands
Intellifluence is a micro-influencer agency and a platform for businesses to connect with micro-influencers in various niches. Their platform allows businesses to easily find and connect with influencers that match their target audience.
The easy-to-use dashboard allows businesses to manage their influencer campaigns and track their progress. Furthermore, they also provide real-time analytics to help you measure the success of their campaigns.
4. Influencer Matchmaker
Best for: Small and medium-sized businesses
Influencer Matchmaker is a UK-based micro-influencer agency that specializes in working with influencers from TikTok, Instagram, and YouTube. They understand each brand’s needs and objectives and then match them with suitable influencers, ensuring successful collaborations.
Brands find value in Influencer Matchmaker’s personalized approach and extensive influencer network. On the other hand, influencers appreciate the agency’s commitment to fostering long-lasting partnerships.
5. Obviously
Best for: Medium and large companies
Obviously is based in New York City, and primarily serves clients in the United States. However, it’s a reputable influencer agency that has worked with businesses and influencers around the world and is equipped to handle campaigns in multiple languages and markets.
The agency has a reputation for being one of the most innovative and effective micro-influencer agencies in the industry, with a strong focus on data-driven insights and results. They have the expertise and resources to help whether you’re a local business looking to expand your reach or a global brand seeking to enter new markets.
6. Socialyte
Best for: Small and medium-sized businesses
Socialyte is a boutique influencer marketing agency that specializes in creating tailored campaigns for fashion, beauty, and lifestyle brands. They work with a diverse range of influencers, including micro and macro influencers, to provide the best fit for clients’ needs.
The agency can identify brand objectives, select the right influencers, and craft customized strategies that resonate with the target audience. They prioritize authentic connections between brands and influencers to drive engagement and conversions.
7. The Room
Best for: Small and medium-sized businesses
The Room is a micro-influencer agency that caters to small and medium-sized businesses looking to boost their brand presence on TikTok and other social media platforms. The agency carefully selects influencers who can effectively convey the brand message, ensuring maximum reach and engagement.
They offer end-to-end services, including influencer discovery, campaign strategy, content creation, and performance tracking. Businesses that have partnered with The Room appreciate their comprehensive approach and commitment to driving results.
8. InBeat
Best for: Small and medium-sized businesses
Another trusted influencer marketing agency you can hire this year is InBeat. The agency provides end-to-end influencer marketing services, from influencer discovery to campaign execution and reporting. InBeat is based in Canada and serves clients worldwide.
One of their unique features is their InBeat Score, which rates both micro and macro influencers based on their engagement rate, audience demographics, and quality of content. This score helps businesses find the most relevant and effective influencers for their campaigns. According to positive reviews online, InBeat’s team is highly responsive, professional, and effective in delivering successful campaigns for their clients.
9. IMA
Best for: Both, small and large brands
IMA is helping small and medium-sized businesses create compelling campaigns on various social media platforms. They excel at connecting brands with the right micro-influencers, ensuring maximum reach and engagement for every campaign.
The agency handpicks influencers who can effectively convey the brand message and provide end-to-end services, including influencer discovery, campaign strategy, content creation, and performance tracking.
10. Collectively
Best for: Suitable for businesses of all sizes
Lastly, Collectively is a micro-influencer marketing agency that specializes in creating campaigns that align with a brand’s values and goals. The agency works with a network of over 12k influencers, content creators, and experts in various industries.
The agency uses a data-driven approach to influencer selection and focuses on creating authentic content that resonates with a brand’s target audience. They have worked with several well-known brands, including Coca-Cola, Airbnb, and Adidas.
The agency is known for its focus on diversity and inclusion and has been actively involved in promoting greater representation in influencer marketing. Additionally, Collectively offers a range of services beyond influencer marketing, including content strategy, production, and distribution.
Final thoughts
In conclusion, selecting the right micro-influencer agency can be a crucial aspect of a brand’s marketing strategy. While there are several agencies to choose from, it’s important to consider factors such as their experience, approach to influencer marketing, notable clients, influencer selection process, and pricing structure before making a decision.
Additionally, keep in mind that using an influencer data provider gives you access to a larger pool of influencers, with more accurate and reliable data, which will definitely result in a more effective campaign.
Overall, whether working with an influencer data provider or selecting an agency, brands should take the time to research and compare options to ensure they find the right agency for their specific marketing needs.
Find Your Perfect Micro-Influencer Match
We have a massive database of 70M influencers from every niche and platform. Plus, we provide 40+ data points, including which influencers have prior brand collaborations, promote affiliate links, sell merch, etc.
150 Micro Influencers in Every Niche
