How Glewee Reached 300,000
High-Value Creators in 6 Months

Glewee isn’t just another influencer marketing platform; it’s a vibrant hub where over 10,000 pre-vetted creators find paid collaborations, manage partnerships, and showcase their work. By connecting these creators with brands, Glewee enables influencers to monetize their platforms effectively. But to truly disrupt the market, they needed to reach as many creators as possible in a short amount of time.

Traditional advertising methods weren’t delivering the scale Glewee required. To accelerate their growth and onboard a massive number of qualified creators quickly, they needed:

• Targeted Influencer Data across TikTok, Instagram, and YouTube.
• 50,000 Emails Per Month sent to creators likely to download their app and sign up.
• A Scalable Outreach Solution that maintained a low CPA without compromising on creator quality.

Glewee began by purchasing targeted email data from Influencers.club. Impressed by the immediate value, they decided to leverage the full Creator Outreach Service. Here’s what made it the perfect fit:

• Expert Email Deliverability: With four years of experience sending targeted emails at scale, Influencers.club had the warmed-up domains and deliverability expertise to ensure high open rates.
• Efficient and Scalable Outreach: Glewee needed to reach as many creators as possible without engaging in a fully managed acquisition service. Influencers.club provided a solution tailored to their scale and speed requirements.

Our Creator Outreach Service is a focused, results-driven approach that includes:

1. Targeted Influencer Data: Utilizing our data analysis and vast database of over 100 million creators to identify the right influencers for your campaign.
2. Managed Email Deliverability: Employing expertly warmed-up domains to maintain high open rates and a strong sender reputation.
3. Scalable Email Sending: Dispatching emails at the client’s desired monthly volume—in Glewee’s case, 50,000 emails per month.
4. Flexible Messaging Options: Clients can choose to handle the email copy and replies to maintain their brand voice, or we can manage this aspect for them.

For Glewee, the call-to-action was clear: download the app from the Apple or Google Play stores, create a profile, and start matching with brand deals.

Phase 1: Delivering Targeted Data

Glewee started by acquiring highly targeted influencer data:

• TikTok Creators: 10K–5M followers, minimum 10% engagement rate, U.S.-based.
• Instagram Creators: 10K–500K followers, minimum 2% engagement rate, U.S.-based.
• YouTube Creators: 10K–1M subscribers, minimum 3% engagement rate, U.S.-based.

Phase 2: Scaling Up with Email Outreach

After recognizing the value of the data, Glewee transitioned to our Creator Outreach Service. We sent out 50,000 emails per month to qualified creators using our established email infrastructure.

Over 6 Months, We Achieved:

• Total Emails Sent: 300,000
• Opened Emails: 165,000 (41% open rate)
• Replies Generated: 2,800
• Link Clicks: 16,423

Our primary goal was to drive creators to download the Glewee app and create profiles. We optimized every aspect of email deliverability and engagement to maximize these results.

By leveraging Influencers.club’s Creator Outreach Service, Glewee efficiently reached thousands of qualified influencers while maintaining a low CPA. Here are the stats directly from their app store analytics:

• App Store Impressions: 15,754
• App Downloads: 4,590
• Download-to-Profile Completion Ratio: 80%
• Total New Influencers Onboarded: 3,672

During the peak outreach period from January to March, the influx of new creators was particularly significant, contributing greatly to Glewee’s growth objectives.

• Emails Sent: 300,000 over six months (50,000 per month)
• Open Rate: 41% (165,000 opens)
• Replies from Influencers: 2,800
• Link Clicks: 16,423
• New Influencers Onboarded: 3,672

For brands like Glewee aiming to rapidly scale their creator outreach, Influencers.club’s Creator Outreach Service proved to be the ideal solution. By combining targeted influencer data with expert email deliverability, we helped Glewee onboard thousands of high-quality creators while keeping the cost per acquisition low.

This service is perfect for brands that want to maximize their visibility among creators without requiring a fully managed acquisition process. Glewee’s success story demonstrates the impact of precise targeting and strategic execution in achieving significant growth within a short timeframe.