TL;DR: After fundraising and NYC campaigns, ShopMy’s creator applications spiked from ~50/week to ~1,000/day. They needed identity resolution, fraud checks, and prioritization at scale. Influencers Club’s 258M+ creator dataset, verified emails, cross-platform graph, and Enrichment API became the triage brain: ~95% first-pass profile matches, and enough automation to eliminate five manual reviewer roles—while pushing enriched profiles straight into Salesforce.
Client Background
ShopMy is a marketplace where creators and brands meet to do business-curated storefronts, affiliate offers, and brand partnerships. Their growth hinges on one thing: getting the right creators through the door and fast-tracking them to activation. With applications suddenly in the thousands per day, manual vetting was no longer an option.
Challenge
Application surge → triage chaos.
From ~50/week to ~1,000/day overnight, no human queue could survive that.
Identity resolution across platforms.
Applicants often submit just one handle. ShopMy needed the full social graph – IG, TikTok, YouTube, LinkedIn, X – plus verified emails to score and route.
Accuracy at scale.
High hit rates on first attempt, low false matches, and fallbacks when applicants submit incomplete data.
Fraud & duplicate resistance.
Scammers and duplicate sign-ups had to be filtered out without slowing intake.
CRM enrichment without engineering pain.
Profiles needed to flow directly into Salesforce, refresh on a schedule, and enrich only the right segment – without building a custom ETL team.
Solution
Data as the operating system for intake, scoring, and CRM.
- The dataset (scale + coverage).
Influencers Club brought a 258M+ creator graph (adding 30M+ new identities), powering reliable “one-handle in → full graph out” matching.
- Enrichment that plugs in anywhere.
ShopMy feeds applicant handles into the Enriched Creator Profile API. In return: multi-platform profiles, verified emails, followers, engagement, growth, location, categories – ready for scoring. When no handle is present, email-based resolution kicks in.
- Accuracy by design.
First-pass match rates ~95%, with ~0.1% wrong-profile returns. Automated retries and a constantly growing graph close the rest.
- Fraud & duplicate controls.
Multi-platform identity stitching + verified contact data flagged scams and duplicates before they hit review.
- Salesforce connector + segment-only refresh.
Ops can now push profiles directly into Salesforce, schedule refreshes, and even enrich just the waitlist segment with a boolean flag. No engineering bottlenecks.
- Signals that predict activation.
Enrichment surfaces brand mentions and recent post data, giving the queue clear signals of “ready-to-activate” creators.
- Bonus dashboard.
Ops can self-serve ad-hoc lookups without needing Engineering.
Results
Throughput & headcount.
Automation eliminated five manual reviewer roles while handling a 20x+ surge.
