Add creator data to B2B lead tools & CRMs – API Creatorbooks

Overview

Sales intelligence platforms, CRM

Enrichment API

Summary

Turn traditional contact databases into influence-aware GTM platforms by embedding creator data directly into B2B lead discovery.

The creator-enhanced B2B data strategy

Creator-Enhanced B2B Data is the practice of embedding social creator intelligence directly into B2B lead discovery products, so users can instantly see not only who a lead is – but who they influence.

Platforms like Apollo, RocketReach, ContactOut, LeadIQ, and ZoomInfo already excel at delivering:

Verified emails and phone numbers
Job titles and seniority
Company and firmographic data
Buying intent and technographic signals

What’s missing is public influence context.

By integrating the influencers.club API, lead platforms can natively surface:

Whether a contact is an active content creator
Their audience size and engagement
The platforms they influence on (LinkedIn, X, YouTube, TikTok, etc.)
The topics and niches they speak to
Whether they already collaborate with brands

This turns lead discovery from:

“Here’s who to contact”

into:

“Here’s who can buy and amplify.”

The business value

Modern GTM isn’t just about reaching decision-makers – it’s about reaching visible decision-makers.

Influential buyers drive higher response rates and warmer conversations
Creator-led prospects unlock earned distribution, referrals, and credibility
Sales outreach becomes context-aware and highly personalized
Partnerships and co-marketing become discoverable inside the lead tool
Lead platforms differentiate in a crowded market with a new data category

Most B2B lead tools compete on coverage and accuracy. Creator intelligence adds leverage.

How to execute it successfully (step by step)

The full execution plan using the influencers.club Enrichment endpoint.

Step 1 — Enrich lead profiles with creator identity

When a lead is surfaced inside your platform, call the influencers.club enrichment endpoints to detect and attach creator signals.

Endpoint

/public/v1/creators/enrich/email/advanced/

Languages available: cURL, Ruby, Python, PHP, Java, Node.JS, Go, .NET

View docs

You can send:

Organizer email
Social platforms to exclude
Minimum follower count

And receive a complete multi-platform creator profile:

Identity

Multi-platform identity graph (Instagram, TikTok, Youtube, X, Twitch and 40+ more)

Platform Data

Followers + subscribers
Engagement %
Posting frequency
Growth rates
Video and views data
Audience insights
Posts

Audience Intelligence

Gender split
Age distribution
Top locations
Languages
Fake follower score
Audience interests

Content & Niche

Primary category
AI-generated niches & sub-niches
Hashtags & keywords
Bio analysis
Posting behavior

Monetization Signals

Brand deal detection
Affiliate links
TikTok Shop / Amazon / LTK
Merch & paid content
Link-in-bio intelligence

Expansion Signals

Lookalike creators
Brand mentions
Tagged collaborators

API Example

API Example (in cURL)

curl --location 'https://api-dashboard.influencers.club/public/v1/creators/enrich/email/advanced/' \
--header 'Authorization: Bearer YOUR_API_KEY' \
--header 'Content-Type: application/json' \
--data '{
  "email": "email",
  "exclude_platforms": [
    ""
  ],
  "min_followers": 1000
}'

Sample Response

{
  "result": {
    "email_type": "personal_email",
    "location": "Los Angeles, California, United States",
    "speaking_language": "en",
    "first_name": "Nick",
    "has_link_in_bio": true,
    "has_brand_deals": true,
    "is_business": false,
    "is_creator": true,
    "streamer": false,
    "gender": "male",
    "creator_has": {
      "twitter": true,
      "youtube": true,
      "instagram": true,
      "tiktok": true
    },
    "other_links": [
      "https://twitter.com/n1ckwilkins/status/2005053658875248932/photo/1",
      "https://twitter.com/n1ckwilkins/status/1926739095968940055/video/1",
      "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
      "https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
      "https://nickwilkins.shop",
      "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
      "https://youtu.be/_WT9OSYp4oI?si=gcAKTC_aw-gpG4hX",
      "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
      "https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
      "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053393182863734/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
      "https://www.instagram.com/n1ckwilkins/",
      "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
      "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053547218649375/photo/1",
      "https://twitter.com/n1ckwilkins/status/1926739172045267381/video/1",
      "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053483767173377/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
      "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053525106233717/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053278154096781/photo/1",
      "https://www.instagram.com/cassiesbookss?igsh=bjE4Y2JpbzljcjA2",
      "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053603061661788/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
      "https://twitter.com/n1ckwilkins/status/1930755197933883429/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053697462861862/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053335334981892/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
      "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
      "https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053738588012890/photo/1"
    ],
    "links_in_bio": [
      "https://hoo.be/n1ckwilkins",
      "https://nickwilkins.shop/shop-all",
      "https://discord.gg/s87zREHcWY",
      "https://tiktok.com/@n1ckwilkins",
      "https://snapchat.com/add/n1ck.wilkins",
      "https://instagram.com/n1ckwilkins/?hl=en",
      "https://nickwilkins.shop/shop-all/"
    ],
    "instagram": {
      "avg_comments": 3117.47,
      "media_count": 240,
      "userid": "3940779592",
      "has_merch": true,
      "avg_likes": 1191186,
      "engagement_percent": 3.374,
      "uses_link_in_bio": true,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/n1ckwilkins--3940779592.jpg",
      "likes_median": 497680,
      "full_name": "Nick Wilkins",
      "following_count": 333,
      "is_private": false,
      "promotes_affiliate_links": false,
      "follower_count": 2944135,
      "posting_frequency_recent_months": 12,
      "video_content_creator": true,
      "biography": "professional yapper & ur moms fav vlogger\nCO@nickwilkinstwo/@nickwilkinsmerch \n wilkinspromotions@navsocial.com",
      "is_verified": true,
      "username": "n1ckwilkins",
      "creator_follower_growth": {
        "6_months_ago": 15.42,
        "12_months_ago": 123.49,
        "3_months_ago": 5.7,
        "9_months_ago": 34.38
      },
      "reels": {
        "likes_count": [
          46270,
          316885,
          228540,
          775249,
          6115,
          17272,
          4191,
          234738,
          622428,
          242951,
          398742,
          207851,
          288956,
          309955,
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          223443,
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          194059,
          4178,
          11577,
          15261,
          7980,
          6020,
          5980
        ],
        "avg_view_count": 1152500.1379310344,
        "reels_percent": 80.03306762695313,
        "median_like_count": 46270,
        "views_count": [
          277255,
          2222704,
          1979181,
          7735455,
          27610,
          60272,
          26590,
          3048946,
          2958609,
          1587451,
          3578093,
          1238259,
          1653018,
          1330589,
          24998,
          370498,
          33141,
          177934,
          27533,
          1078410,
          2075033,
          481175,
          1216990,
          38669,
          47497,
          59980,
          32725,
          33889,
          0
        ],
        "median_view_count": 370498,
        "avg_like_count": 155730.8275862069
      },
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins",
        "https://nickwilkins.shop/shop-all/"
      ]
    },
    "tiktok": {
      "has_merch": true,
      "duration_avg": 48.13,
      "play_count_median": 615138.5,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/6616474679077224453--n1ckwilkins.jpg",
      "likes_median": 62050,
      "total_likes": 714937687,
      "full_name": "Nick Wilkins",
      "user_id": "6616474679077224453",
      "posting_frequency_recent_months": 11,
      "tt_seller": false,
      "biography": "CO / Vlogs: @Not Nick \nwilkinspromotions@navsocial.com",
      "is_verified": true,
      "comment_count_avg": 1104.67,
      "avg_likes": 103777.23,
      "engagement_percent": 12.984961537538501,
      "uses_link_in_bio": false,
      "following_count": 394,
      "is_private": false,
      "promotes_affiliate_links": false,
      "follower_count": 9751673,
      "video_count": 3227,
      "username": "n1ckwilkins",
      "creator_follower_growth": {
        "6_months_ago": 12.54,
        "12_months_ago": 48.41,
        "3_months_ago": 4.91,
        "9_months_ago": 22.86
      },
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins"
      ]
    },
    "twitter": {
      "media_count": 1043,
      "userid": "1219649126993776641",
      "follower_count": 2081,
      "most_recent_post_date": "2025-08-11",
      "avg_likes": 0,
      "engagement_percent": 0.7684918347742555,
      "has_paid_partnership": false,
      "tweets_frequency_recent_months": 4.2,
      "uses_link_in_bio": true,
      "avg_retweet": 0,
      "join_date": "2020-01-21",
      "avg_views": 0,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/1219649126993776641--n1ckwilkins.jpg",
      "biography": "a kid with a dream",
      "is_verified": true,
      "tweets_count": 1384,
      "full_name": "Nick Wilkins",
      "username": "n1ckwilkins",
      "hashtags": [],
      "tweets": [
        null,
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Before and after https://twitter.com/n1ckwilkins/status/1930755197933883429/photo/1",
        "I don’t care anymore https://twitter.com/n1ckwilkins/status/1926739172045267381/video/1",
        "Lmk:) https://twitter.com/n1ckwilkins/status/1926739095968940055/video/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Before and after https://twitter.com/n1ckwilkins/status/1930755197933883429/photo/1",
        "I don’t care anymore https://twitter.com/n1ckwilkins/status/1926739172045267381/video/1",
        "Lmk:) https://twitter.com/n1ckwilkins/status/1926739095968940055/video/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053738588012890/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053697462861862/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053658875248932/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053603061661788/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053547218649375/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053525106233717/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053483767173377/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053393182863734/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053335334981892/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053278154096781/photo/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1"
      ],
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins"
      ]
    },
    "youtube": {
      "avg_views_long": 3859458.6,
      "avg_comments": 1389.9,
      "is_monetization_enabled": true,
      "id": "UCVj2aIJYrMrHea7KcFDkPzA",
      "custom_url": "@nickwilkins",
      "engagement_by_likes_and_views_long": 0.03,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/UCVj2aIJYrMrHea7KcFDkPzA--@nickwilkins.jpg",
      "engagement_by_comments_and_views_shorts": 0,
      "has_shorts": false,
      "made_for_kids": false,
      "posting_frequency": 7.5,
      "posting_frequency_recent_months": 8,
      "view_count": 9757962081,
      "has_community_posts": true,
      "avg_likes": 100475,
      "engagement_percent": 4.04,
      "engagement_by_comments_and_views_long": 0,
      "description": "Professional yapper & your moms fav vlogger\n-  Daily shorts\n-  New vlogs three times a week!\n-  Weekly streams\n-  7 MILLION nickels!\n-  Colorado \n\nbusiness: wilkinspromotions@navsocial.com\n\nPO Box 350130 Westminster CO 80035 \n",
      "avg_views_shorts": 0,
      "title": "Nick Wilkins",
      "median_views_long": 2747802.5,
      "first_name": "Nick",
      "avg_views": 3859458.6,
      "shorts_percentage": 0,
      "subscriber_count": 7440000,
      "video_count": 2255,
      "topic_details": [
        "Entertainment",
        "Music",
        "Lifestyle",
        "Movies"
      ],
      "video_tags": [
        "www.nickwilkins.shop"
      ],
      "links_in_bio": [
        "https://discord.gg/s87zREHcWY",
        "https://instagram.com/n1ckwilkins/?hl=en",
        "https://tiktok.com/@n1ckwilkins",
        "https://nickwilkins.shop/shop-all",
        "https://snapchat.com/add/n1ck.wilkins",
        "https://hoo.be/n1ckwilkins"
      ],
      "video_hashtags": [
        "nassie"
      ],
      "video_categories": [
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs"
      ],
      "video_topics": [
        "Food",
        "Lifestyle",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Hobby",
        "Lifestyle",
        "Entertainment",
        "Humor",
        "Entertainment",
        "Lifestyle",
        "Entertainment",
        "Humor",
        "Food",
        "Lifestyle",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Humor",
        "Entertainment"
      ]
    }
  },
  "credits_cost": 2
}

Step 2 — Extend your lead data schema with creator fields

Introduce creator-native fields alongside traditional B2B attributes.

Example Creator Fields:

Is Creator (boolean)
Social profiles URLs
Primary Platform
Audience Size
Engagement Rate
Content Niche / Topics
Creator Tier
Public Profile Links

These fields sit next to:

Email, phone, job title
Company, industry, seniority
Intent and technographics

Result: one unified GTM profile.

Step 3 — Enable influence-aware lead discovery

Once creator fields exist, they become first-class filters in your product.

New discovery segments unlocked:

Founders with active audiences
Executives who publish regularly
Thought leaders in specific niches
Prospects with multi-platform reach
High-engagement creators inside target accounts

This allows users to prioritize leads not just by fit and intent, but by reach and influence.

Step 4 — Power influence-aware outreach & partnerships

With creator context available, your users can adapt GTM motions:

Sales: Reference posts, videos, or opinions in outbound
Marketing: Invite influential leads into webinars, podcasts, or content
Partnerships: Identify creator-led prospects for co-marketing or advocacy
RevOps: Route high-influence leads differently in scoring and routing

The lead tool becomes an activation engine, not just a contact database.

Step 5 — Plug into your systems and stack

Creator enrichment can run continuously via:

Custom

Native lead platform enrichment pipelines
CRM syncs (Native integrations with Salesforce, HubSpot and Snowflake)

Plug and play

Zapier

Creator data refreshes automatically as leads change or re-enter the system.

Step 6 — Measure influence impact across GTM

Creator signals unlock new analytics dimensions:

Track metrics like:

Reply rates: creator vs non-creator leads
Pipeline velocity for influence-aware segments
Co-marketing and partner-sourced pipeline
Secondary reach generated via creator-led content

Influence stops being anecdotal — it becomes measurable GTM leverage.

The impact of this creatorbook

Product Differentiation

Become a trailblazer with an influence-aware lead platform

Higher User Value

Users find better prospects, not just more prospects

Stronger GTM Outcomes

Outreach messaging, partnerships, and overall marketing improve

New Use Cases

Creator-led sales, partnerships, and community GTM

B2B industry leaders are using this strategy

Clay used this creatorbook to power influencer enrichment, campaigns and flows for thousands of b2b companies.