Creator companies, Influencer marketing platforms
Discovery and Lookalike Discovery API
Use discovery and lookalike signals to systematically expand your influencer catalog with high-quality creators that brands want to work with.
Creator expansion for influencer marketing platforms is the practice of using intelligent search and similarity signals to find new creators that match your platform’s audience quality standards – without relying on manual sourcing, expensive acquisition or external lists.
Using the influencers.club Discovery API and Lookalike discovery endpoint, platforms can programmatically:
These APIs give you access to the same 340M+ creator database that powers your savviest competitors and internal dashboards, so you can automate expansion at scale.
Influencer platforms grow when they deliver quantity, quality, and relevance.
Most platforms have creators – they just don’t have enough of them nor the data structures or tooling to expand and scale discovery dynamically.
Here’s the exact step-by-step implementation plan using the influencers.club Discovery and Lookalike APIs.
Use the Creator Discovery endpoint to find creators by filtering across multiple dimensions such as niche, platform, engagement, audience size, location, language, and more.
Endpoint
POST /public/v1/discovery/creator/
Languages available: cURL, Ruby, Python, PHP, Java, Node.JS, Go, .NET
This is your primary expansion engine for sourcing creators at scale. You can query by:
curl --location 'https://api-dashboard.influencers.club/public/v1/discovery/' \
--header 'Authorization: Bearer YOUR API KEY' \
--header 'Content-Type: application/json' \
--data '{
"platform": "instagram",
"paging": {
"limit": 20,
"page": 1
},
"sort": {
"sort_by": "relevancy",
"sort_order": "desc"
},
"filters": {
"location": [
""
],
"type": "",
"gender": "",
"profile_language": [
""
],
"ai_search": "food",
"number_of_followers": {
"min": null,
"max": null
},
"engagement_percent": {
"min": null,
"max": null
},
"exclude_role_based_emails ": false,
"exclude_previous": false,
"posting_frequency": null,
"follower_growth": {
"growth_percentage": null,
"time_range_months": null
},
"average_likes": {
"min": null,
"max": null
},
"average_comments": {
"min": null,
"max": null
},
"average_views": {
"min": null,
"max": null
},
"average_video_downloads": {
"min": null,
"max": null
},
"has_tik_tok_shop": false,
"exclude_private_profile": false,
"is_verified": false,
"keywords_in_bio": [
""
],
"keywords_in_tweets": [
""
],
"number_of_tweets": {
"min": null,
"max": null
},
"number_of_subscribers": {
"min": null,
"max": null
},
"topics": [
""
],
"keywords_in_video_titles": [
""
],
"keywords_in_description": [
""
],
"keywords_in_video_description": [
""
],
"subscriber_growth": {
"growth_percentage": null,
"time_range_months": null
},
"has_shorts": false,
"shorts_percentage": {
"min": null,
"max": null
},
"has_community_posts": false,
"has_merch": false,
"average_views_on_long_videos": {
"min": null,
"max": null
},
"average_views_on_shorts": {
"min": null,
"max": null
},
"number_of_videos": {
"min": null,
"max": null
},
"is_monetizing": false,
"number_of_posts": {
"min": null,
"max": null
},
"reels_percent": {
"min": null,
"max": null
},
"average_views_for_reels": {
"min": null,
"max": null
},
"subscription_price": {
"min": null,
"max": null
},
"number_of_photos": {
"min": null,
"max": null
},
"number_of_likes": {
"min": null,
"max": null
},
"followers": {
"min": null,
"max": null
},
"active_subscribers": {
"min": null,
"max": null
},
"streamed_hours_last_30_days": {
"min": null,
"max": null
},
"total_hours_streamed": {
"min": null,
"max": null
},
"maximum_views_count": {
"min": null,
"max": null
},
"avg_views_last_30_days": {
"min": null,
"max": null
},
"streams_count_last_30_days": {
"min": null,
"max": null
},
"games_played": [
""
],
"is_twitch_partner": false,
"income": {
"min": null,
"max": null
},
"promotes_affiliate_links": false,
"has_done_brand_deals": false,
"has_link_in_bio": false,
"does_live_streaming": false,
"brands": [
""
],
"creator_has": {
"has_amazonaffiliates": false,
"has_applemusic": false,
"has_bandcamp": false,
"has_behance": false,
"has_buymeacoffee": false,
"has_cameo": false,
"has_canva": false,
"has_clubhouse": false,
"has_community": false,
"has_discord": false,
"has_dribbble": false,
"has_etsy": false,
"has_facebook": false,
"has_fiverr": false,
"has_github": false,
"has_gofundme": false,
"has_goodreads": false,
"has_instagram": false,
"has_kakao": false,
"has_kickstarter": false,
"has_kofi": false,
"has_linkedin": false,
"has_linktree": false,
"has_medium": false,
"has_onlyfans": false,
"has_patreon": false,
"has_phone": false,
"has_pinterest": false,
"has_podcast": false,
"has_redbubble": false,
"has_shopify": false,
"has_shopltk": false,
"has_snapchat": false,
"has_spotify": false,
"has_spring": false,
"has_streamlabs": false,
"has_substack": false,
"has_telegram": false,
"has_tiktok": false,
"has_tumblr": false,
"has_twitch": false,
"has_twitter": false,
"has_udemy": false,
"has_viber": false,
"has_vimeo": false,
"has_vk": false,
"has_weebly": false,
"has_whatsApp": false,
"has_youtube": false,
"has_soundcloud": false,
"has_anchor": false,
"has_wix": false
},
"link_in_bio": [
""
],
"exclude_keywords_in_bio": [
""
],
"hashtags": [
""
],
"not_hashtags": [
""
],
"keywords_in_captions": [
""
],
"has_videos": false,
"has_free_account": false,
"has_live_streams": false,
"not_video_description": [
""
],
"video_description": [
""
],
"video_count": {
"min": null,
"max": null
},
"most_recent_stream_date": {},
"keywords_not_in_description": [
""
],
"keywords_not_in_video_description": [
""
],
"links_from_description": [
""
],
"links_from_video_description": [
""
],
"has_podcast": false,
"has_courses": false,
"last_upload_long_video": {},
"last_upload_short_video": {},
"long_video_duration": {
"min": null,
"max": null
},
"last_post": null
}
}'
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What this returns
A list of creators that match your filters including:
This enables you to both increase the total number creators and the number relevant influencers in specific niches to match a dedicated campaign.
After you discover high-quality creators or import your own seed list, call the Lookalike endpoint to find similar creators. These creators share audience patterns, niche signals, engagement profiles, and other deep similarity signals, you can also specify them further using any of our discovery filters.
Endpoint
POST /public/v1/discovery/creator/lookalikes/
You can send:
This returns creators that behave similarly to your seed — a powerful way to grow catalogs around proven performance signals.
API Example (in cURL)
curl --location 'https://api-dashboard.influencers.club/public/v1/discovery/creators/similar/' \
--header 'Authorization: Bearer YOUR_API_KEY' \
--header 'Content-Type: application/json' \
--data '{
"platform": "instagram",
"filter_key": "username",
"filter_value": "chefethandavis",
"filters": {
"location": "",
"type": "",
"gender": "",
"profile_language": "",
"number_of_followers": {
"min": null,
"max": null
},
"posting_frequency": null,
"follower_growth": {
"growth_percentage": null,
"time_range_months": {}
},
"average_likes": {
"min": null,
"max": null
},
"average_comments": {
"min": null,
"max": null
},
"average_views": {
"min": null,
"max": null
},
"average_video_downloads": {
"min": null,
"max": null
},
"has_tik_tok_shop": false,
"exclude_private_profile": false,
"is_verified": false,
"keywords_in_bio": [
""
],
"keywords_in_tweets": [
""
],
"number_of_tweets": {
"min": null,
"max": null
},
"last_post": {},
"number_of_subscribers": {
"min": null,
"max": null
},
"topics": [
""
],
"keywords_in_video_titles": [
""
],
"keywords_in_description": [
""
],
"keywords_in_video_description": [
""
],
"subscriber_growth": {
"growth_percentage": null,
"time_range_months": null
},
"has_shorts": false,
"shorts_percentage": {
"min": null,
"max": null
},
"has_community_posts": false,
"streams_live": false,
"has_merch": false,
"average_views_on_long_videos": {
"min": null,
"max": null
},
"median_views_long": {
"min": null,
"max": null
},
"average_views_on_shorts": {
"min": null,
"max": null
},
"number_of_videos": {
"min": null,
"max": null
},
"is_monetizing": false,
"number_of_posts": {
"min": null,
"max": null
},
"reels_percent": {
"min": null,
"max": null
},
"average_views_for_reels": {
"min": null,
"max": null
},
"subscription_price": {
"min": null,
"max": null
},
"number_of_photos": {
"min": null,
"max": null
},
"number_of_likes": {
"min": null,
"max": null
},
"followers": {
"min": null,
"max": null
},
"active_subscribers": {
"min": null,
"max": null
},
"streamed_hours_last_30_days": {
"min": null,
"max": null
},
"total_hours_streamed": {
"min": null,
"max": null
},
"maximum_views_count": {
"min": null,
"max": null
},
"avg_views_last_30_days": {
"min": null,
"max": null
},
"streams_count_last_30_days": {
"min": null,
"max": null
},
"games_played": [
""
],
"is_twitch_partner": false,
"engagement_percent": {
"min": null,
"max": null
},
"income": {
"min": null,
"max": null
},
"creator_has": {
"has_applemusic": false,
"has_bandcamp": false,
"has_behance": false,
"has_buymeacoffee": false,
"has_cameo": false,
"has_canva": false,
"has_clubhouse": false,
"has_community": false,
"has_discord": false,
"has_dribbble": false,
"has_etsy": false,
"has_facebook": false,
"has_fiverr": false,
"has_github": false,
"has_gofundme": false,
"has_goodreads": false,
"has_instagram": false,
"has_kakao": false,
"has_kickstarter": false,
"has_kofi": false,
"has_linkedin": false,
"has_linktree": false,
"has_medium": false,
"has_onlyfans": false,
"has_patreon": false,
"has_phone": false,
"has_pinterest": false,
"has_podcast": false,
"has_redbubble": false,
"has_shopify": false,
"has_shopltk": false,
"has_snapchat": false,
"has_spotify": false,
"has_spring": false,
"has_streamlabs": false,
"has_substack": false,
"has_telegram": false,
"has_tiktok": false,
"has_tumblr": false,
"has_twitch": false,
"has_twitter": false,
"has_udemy": false,
"has_viber": false,
"has_vimeo": false,
"has_vk": false,
"has_weebly": false,
"has_whatsApp": false,
"has_youtube": false,
"has_soundcloud": false,
"has_anchor": false,
"has_wix": false,
"has_amazonaffiliates": false
},
"promotes_affiliate_links": false,
"has_done_brand_deals": false,
"has_link_in_bio": false,
"does_live_streaming": false,
"brands": [
""
],
"link_in_bio": [
""
],
"exclude_keywords_in_bio": [
""
],
"hashtags": [
""
],
"not_hashtags": [
""
],
"keywords_in_captions": [
""
],
"has_videos": false,
"has_free_account": false,
"has_live_streams": false,
"not_video_description": [
""
],
"video_description": [
""
],
"video_count": {
"min": null,
"max": null
},
"most_recent_stream_date": {},
"tweets": [
""
],
"keywords_not_in_description": [
""
],
"keywords_not_in_video_description": [
""
],
"links_from_description": [
""
],
"links_from_video_description": [
""
],
"has_podcast": false,
"has_courses": false,
"last_upload_long_video": {},
"last_upload_short_video": {}
},
"paging": {
"limit": null,
"page": null,
"min": "",
"max": ""
}
}'
}'
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"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bartlowsbbq--35534132892.jpg",
"followers": 88821,
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"profile": {
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"followers": 19207,
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}
},
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"profile": {
"full_name": "Melissa Cookston",
"username": "melissa.cookston",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/melissa.cookston--4445442190.jpg",
"followers": 254286,
"engagement_percent": 0.633
}
},
{
"user_id": "DBOpm4kBosWpkmUN2msp",
"profile": {
"full_name": "Big Nates Family BBQ",
"username": "bignatesfamilybbq",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bignatesfamilybbq--43789028011.jpg",
"followers": 14016,
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}
},
{
"user_id": "uc_65273057",
"profile": {
"full_name": "Pappy's Texas Barbeque",
"username": "pappystexasbbq",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/pappystexasbbq--2139418436.jpg",
"followers": 26932,
"engagement_percent": 0.368
}
},
{
"user_id": "uc_17438278",
"profile": {
"full_name": "WinderFullLife.com",
"username": "winderfulllife",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/winderfulllife--34003575066.jpg",
"followers": 13551,
"engagement_percent": 0.066
}
},
{
"user_id": "uc_8646069",
"profile": {
"full_name": "Rey Morales",
"username": "bbqking_15",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bbqking_15--14430786519.jpg",
"followers": 15806,
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},
{
"user_id": "uc_8303468",
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"full_name": "Steve Hernandez",
"username": "mexibeastbbq",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/mexibeastbbq--33365155782.jpg",
"followers": 30657,
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}
},
{
"user_id": "uc_87235194",
"profile": {
"full_name": "Lone Star Grillz",
"username": "lonestargrillzandfabrication",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/lonestargrillzandfabrication--52057294923.jpg",
"followers": 36823,
"engagement_percent": 0.198
}
},
{
"user_id": "BXN8lYkBehC-7YH2zvyr",
"profile": {
"full_name": "Dave White",
"username": "chefdavewhite",
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}
},
{
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"profile": {
"full_name": "Mike A. - Discipled BBQ Co.",
"username": "thesmokybird",
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"followers": 25887,
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}
},
{
"user_id": "uc_11120155",
"profile": {
"full_name": "Live Fire BBQ®",
"username": "livefire_bbq",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/livefire_bbq--6788572618.jpg",
"followers": 14202,
"engagement_percent": 0.468
}
},
{
"user_id": "uc_28077750",
"profile": {
"full_name": "Duce Raymond",
"username": "duceraymond",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/duceraymond--365769594.jpg",
"followers": 86430,
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}
},
{
"user_id": "uc_8110670",
"profile": {
"full_name": "Timothy Van Doren",
"username": "bamagrillmaster",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bamagrillmaster--493626775.jpg",
"followers": 373654,
"engagement_percent": 0.08
}
},
{
"user_id": "MkUiWI4BehC-7YH2FOvq",
"profile": {
"full_name": "Jerome Ward",
"username": "jaydubz.bbq",
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"followers": 15939,
"engagement_percent": 2.497
}
},
{
"user_id": "g8OQlokBn8JW9awLv8Rw",
"profile": {
"full_name": "Blue Collar Products",
"username": "blue_collar_pits_smokers",
"picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/blue_collar_pits_smokers--3929747200.jpg",
"followers": 36518,
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}
}
],
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}
Once creators are discovered or identified via lookalikes (common examples below):
Scorecards help your platform rank potential creators for:
Automatically send new creators into your:
This converts discovered creator signals into engaged platform users.
Expose the discovery and lookalike results directly to your customers:
This dramatically improves your platform’s perceived value.
Integrate discovery into internal systems:
Zapier
Monitor key metrics:
Track which filters and lookalike seeds deliver the best outcomes.
Move from manual sourcing to systematic, API-driven discovery.
Filter by deep signals – not just follower count.
Brands get matched with creators who truly fit campaigns.
Discovery becomes a product feature – not an internal task.