Find more creators to join your influencer marketing platform – API Creatorbooks

Overview


Creator companies, Influencer marketing platforms

Discovery and Lookalike Discovery API

Summary

Use discovery and lookalike signals to systematically expand your influencer catalog with high-quality creators that brands want to work with.

The creator expansion strategy

Creator expansion for influencer marketing platforms is the practice of using intelligent search and similarity signals to find new creators that match your platform’s audience quality standards – without relying on manual sourcing, expensive acquisition or external lists.

Using the influencers.club Discovery API and Lookalike discovery endpoint, platforms can programmatically:

  • Find creators by niche, audience size, engagement rate, location, keywords, and more

  • Discover lookalikes of top-performing creators already in your system

  • Surface untapped creators that fit brand requirements

  • Turn discovery into real inbound sign-ups and pipeline acceleration

These APIs give you access to the same 340M+ creator database that powers your savviest competitors and internal dashboards, so you can automate expansion at scale.

The business value

Influencer platforms grow when they deliver quantity, quality, and relevance.

  • 79% of brands say access to the “right creators” is the #1 factor when choosing an influencer marketing platform, ahead of reporting or workflow features.  (Influencer Marketing Hub, Platform Buyer Survey)
  • Platforms with broader and more diverse creator pools close deals faster – sales cycles are up to 30% shorter when brands immediately see creators that match their niche and audience requirements. (SaaS Sales Benchmarks, Influencer Platforms)
  • Brands are 2.3× more likely to renew when they can consistently discover new relevant creators for each campaign, rather than reusing the same profiles. (Creator Economy Benchmark Report)
  • Over 65% of brand campaigns now prioritize micro and mid-tier creators, requiring platforms to continuously expand and refresh their catalogs. (Creator Economy Trends Report, 2024)

Most platforms have creators – they just don’t have enough of them nor the data structures or tooling to expand and scale discovery dynamically.

How to Execute It Successfully

Here’s the exact step-by-step implementation plan using the influencers.club Discovery and Lookalike APIs.

Step 1 – Discover new creators using the Discovery API

Use the Creator Discovery endpoint to find creators by filtering across multiple dimensions such as niche, platform, engagement, audience size, location, language, and more.

Endpoint

POST /public/v1/discovery/creator/

 

Languages available: cURL, Ruby, Python, PHP, Java, Node.JS, Go, .NET

View docs

 

This is your primary expansion engine for sourcing creators at scale. You can query by:

  • niche/category
  • min/max follower count
  • engagement rate
  • location
  • languages
  • keywords in bio
  • verified status
  • platform filters (Instagram, TikTok, YouTube, etc.)

Discovery API Example

Discovery API Example
curl --location 'https://api-dashboard.influencers.club/public/v1/discovery/' \
--header 'Authorization: Bearer YOUR API KEY' \
--header 'Content-Type: application/json' \
--data '{
  "platform": "instagram",
  "paging": {
    "limit": 20,
    "page": 1
  },
  "sort": {
    "sort_by": "relevancy",
    "sort_order": "desc"
  },
  "filters": {
    "location": [
      ""
    ],
    "type": "",
    "gender": "",
    "profile_language": [
      ""
    ],
    "ai_search": "food",
    "number_of_followers": {
      "min": null,
      "max": null
    },
    "engagement_percent": {
      "min": null,
      "max": null
    },
    "exclude_role_based_emails ": false,
    "exclude_previous": false,
    "posting_frequency": null,
    "follower_growth": {
      "growth_percentage": null,
      "time_range_months": null
    },
    "average_likes": {
      "min": null,
      "max": null
    },
    "average_comments": {
      "min": null,
      "max": null
    },
    "average_views": {
      "min": null,
      "max": null
    },
    "average_video_downloads": {
      "min": null,
      "max": null
    },
    "has_tik_tok_shop": false,
    "exclude_private_profile": false,
    "is_verified": false,
    "keywords_in_bio": [
      ""
    ],
    "keywords_in_tweets": [
      ""
    ],
    "number_of_tweets": {
      "min": null,
      "max": null
    },
    "number_of_subscribers": {
      "min": null,
      "max": null
    },
    "topics": [
      ""
    ],
    "keywords_in_video_titles": [
      ""
    ],
    "keywords_in_description": [
      ""
    ],
    "keywords_in_video_description": [
      ""
    ],
    "subscriber_growth": {
      "growth_percentage": null,
      "time_range_months": null
    },
    "has_shorts": false,
    "shorts_percentage": {
      "min": null,
      "max": null
    },
    "has_community_posts": false,
    "has_merch": false,
    "average_views_on_long_videos": {
      "min": null,
      "max": null
    },
    "average_views_on_shorts": {
      "min": null,
      "max": null
    },
    "number_of_videos": {
      "min": null,
      "max": null
    },
    "is_monetizing": false,
    "number_of_posts": {
      "min": null,
      "max": null
    },
    "reels_percent": {
      "min": null,
      "max": null
    },
    "average_views_for_reels": {
      "min": null,
      "max": null
    },
    "subscription_price": {
      "min": null,
      "max": null
    },
    "number_of_photos": {
      "min": null,
      "max": null
    },
    "number_of_likes": {
      "min": null,
      "max": null
    },
    "followers": {
      "min": null,
      "max": null
    },
    "active_subscribers": {
      "min": null,
      "max": null
    },
    "streamed_hours_last_30_days": {
      "min": null,
      "max": null
    },
    "total_hours_streamed": {
      "min": null,
      "max": null
    },
    "maximum_views_count": {
      "min": null,
      "max": null
    },
    "avg_views_last_30_days": {
      "min": null,
      "max": null
    },
    "streams_count_last_30_days": {
      "min": null,
      "max": null
    },
    "games_played": [
      ""
    ],
    "is_twitch_partner": false,
    "income": {
      "min": null,
      "max": null
    },
    "promotes_affiliate_links": false,
    "has_done_brand_deals": false,
    "has_link_in_bio": false,
    "does_live_streaming": false,
    "brands": [
      ""
    ],
    "creator_has": {
      "has_amazonaffiliates": false,
      "has_applemusic": false,
      "has_bandcamp": false,
      "has_behance": false,
      "has_buymeacoffee": false,
      "has_cameo": false,
      "has_canva": false,
      "has_clubhouse": false,
      "has_community": false,
      "has_discord": false,
      "has_dribbble": false,
      "has_etsy": false,
      "has_facebook": false,
      "has_fiverr": false,
      "has_github": false,
      "has_gofundme": false,
      "has_goodreads": false,
      "has_instagram": false,
      "has_kakao": false,
      "has_kickstarter": false,
      "has_kofi": false,
      "has_linkedin": false,
      "has_linktree": false,
      "has_medium": false,
      "has_onlyfans": false,
      "has_patreon": false,
      "has_phone": false,
      "has_pinterest": false,
      "has_podcast": false,
      "has_redbubble": false,
      "has_shopify": false,
      "has_shopltk": false,
      "has_snapchat": false,
      "has_spotify": false,
      "has_spring": false,
      "has_streamlabs": false,
      "has_substack": false,
      "has_telegram": false,
      "has_tiktok": false,
      "has_tumblr": false,
      "has_twitch": false,
      "has_twitter": false,
      "has_udemy": false,
      "has_viber": false,
      "has_vimeo": false,
      "has_vk": false,
      "has_weebly": false,
      "has_whatsApp": false,
      "has_youtube": false,
      "has_soundcloud": false,
      "has_anchor": false,
      "has_wix": false
    },
    "link_in_bio": [
      ""
    ],
    "exclude_keywords_in_bio": [
      ""
    ],
    "hashtags": [
      ""
    ],
    "not_hashtags": [
      ""
    ],
    "keywords_in_captions": [
      ""
    ],
    "has_videos": false,
    "has_free_account": false,
    "has_live_streams": false,
    "not_video_description": [
      ""
    ],
    "video_description": [
      ""
    ],
    "video_count": {
      "min": null,
      "max": null
    },
    "most_recent_stream_date": {},
    "keywords_not_in_description": [
      ""
    ],
    "keywords_not_in_video_description": [
      ""
    ],
    "links_from_description": [
      ""
    ],
    "links_from_video_description": [
      ""
    ],
    "has_podcast": false,
    "has_courses": false,
    "last_upload_long_video": {},
    "last_upload_short_video": {},
    "long_video_duration": {
      "min": null,
      "max": null
    },
    "last_post": null
  }
}'

Discovery API Response Example

Discovery API Example
{
  "total": 2042583,
  "limit": 20,
  "accounts": [
    {
      "user_id": "uc_17719825",
      "profile": {
        "full_name": "Ethan Davis",
        "username": "chefethandavis",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/chefethandavis--15064022684.jpg",
        "followers": 12152,
        "engagement_percent": 1.275
      }
    },
    {
      "user_id": "2nr8844Bn8JW9awLrv9H",
      "profile": {
        "full_name": "Nathalie Mancebo Foodie & Travel",
        "username": "lavienathalie_",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/lavienathalie_--59628730128.jpg",
        "followers": 37781,
        "engagement_percent": 5.657
      }
    },
    {
      "user_id": "ohnym4kBosWpkmUNTCEf",
      "profile": {
        "full_name": "Mark Jones",
        "username": "chefmarkjones89",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/chefmarkjones89--3010635924.jpg",
        "followers": 10883,
        "engagement_percent": 0.092
      }
    },
    {
      "user_id": "uc_15014995",
      "profile": {
        "full_name": "Lou O'Connor",
        "username": "popgoeslouweazel",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/popgoeslouweazel--5473841170.jpg",
        "followers": 20807,
        "engagement_percent": 2.235
      }
    },
    {
      "user_id": "KZ-il4kBehC-7YH2Qphj",
      "profile": {
        "full_name": "Salem Atallah",
        "username": "lunaticvision",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/lunaticvision--28449030.jpg",
        "followers": 135928,
        "engagement_percent": 0.011
      }
    },
    {
      "user_id": "w-6Jm4kBehC-7YH2fXjK",
      "profile": {
        "full_name": "DavideAlbertiChef",
        "username": "davide_alberti_chef",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/davide_alberti_chef--5710199075.jpg",
        "followers": 25544,
        "engagement_percent": 0.812
      }
    },
    {
      "user_id": "8jfFv4kBn8JW9awLyeWD",
      "profile": {
        "full_name": "Emile",
        "username": "emiledefrance",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/emiledefrance--1936480842.jpg",
        "followers": 5742,
        "engagement_percent": 1.628
      }
    },
    {
      "user_id": "uc_22913404",
      "profile": {
        "full_name": "Hilda N Mayanja",
        "username": "ugandan_in_tokyo",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/ugandan_in_tokyo--333886924.jpg",
        "followers": 10622,
        "engagement_percent": 8.171
      }
    },
    {
      "user_id": "BKQplokBosWpkmUNLwg7",
      "profile": {
        "full_name": "Anton Zefi 🇦🇱🇬🇧",
        "username": "chef_anton_zefi",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/chef_anton_zefi--5330870187.jpg",
        "followers": 7441,
        "engagement_percent": 0.894
      }
    },
    {
      "user_id": "DA0enYkBehC-7YH2JNk3",
      "profile": {
        "full_name": "Cheryl KC Molefe",
        "username": "cassinas_place",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/cassinas_place--8261333927.jpg",
        "followers": 5111,
        "engagement_percent": 8.196
      }
    },
    {
      "user_id": "xcZ5qIkBehC-7YH20KuN",
      "profile": {
        "full_name": "Sidhya Raman",
        "username": "sidhyaeats",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/sidhyaeats--38340749136.jpg",
        "followers": 6576,
        "engagement_percent": 0.699
      }
    },
    {
      "user_id": "uc_2555689",
      "profile": {
        "full_name": "Paolo Peralta",
        "username": "makepurethyheart",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/makepurethyheart--1276923037.jpg",
        "followers": 6651,
        "engagement_percent": 0.188
      }
    },
    {
      "user_id": "vQtIm4kBosWpkmUNmffM",
      "profile": {
        "full_name": "Passioneat",
        "username": "passioneat",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/passioneat--5553593946.jpg",
        "followers": 6245,
        "engagement_percent": 0.328
      }
    },
    {
      "user_id": "A8VpqIkBehC-7YH2d2-A",
      "profile": {
        "full_name": "Ben",
        "username": "southcoast_kitchen",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/southcoast_kitchen--10835281927.jpg",
        "followers": 11819,
        "engagement_percent": 1.98
      }
    },
    {
      "user_id": "dEtPnYkBn8JW9awL7p7Q",
      "profile": {
        "full_name": "𝚅𝚒𝚝𝚝𝚘𝚛𝚒𝚘 𝙼𝚎𝚕𝚒",
        "username": "vittorio.meli",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/vittorio.meli--191936315.jpg",
        "followers": 19527,
        "engagement_percent": 0.807
      }
    },
    {
      "user_id": "uc_34862759",
      "profile": {
        "full_name": "Mark Jarvis",
        "username": "chef_mark_jarvis",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/chef_mark_jarvis--28357833.jpg",
        "followers": 9446,
        "engagement_percent": 0.476
      }
    },
    {
      "user_id": "a_PKp4kBn8JW9awLcgb_",
      "profile": {
        "full_name": "Ninos46nyc",
        "username": "ninos46nyc",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/ninos46nyc--263538751.jpg",
        "followers": 34725,
        "engagement_percent": 0.069
      }
    },
    {
      "user_id": "uc_63441772",
      "profile": {
        "full_name": "Dakota (Kota) Hall",
        "username": "nyfoodking",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/nyfoodking--10268995270.jpg",
        "followers": 4931,
        "engagement_percent": 0.203
      }
    },
    {
      "user_id": "EU_31YkBn8JW9awLj66n",
      "profile": {
        "full_name": "Jay",
        "username": "jay_chef_life",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/jay_chef_life--2245252039.jpg",
        "followers": 56742,
        "engagement_percent": 0.15
      }
    },
    {
      "user_id": "QQr4qIkBn8JW9awLJTIe",
      "profile": {
        "full_name": "David Gibson",
        "username": "dj.taste.20",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/dj.taste.20--38942228142.jpg",
        "followers": 5901,
        "engagement_percent": 0.407
      }
    }
  ],
  "credits_left": 6774.55,
  "credits_cost": 0.2
}

What this returns

A list of creators that match your filters including:

  • Profile identifiers
  • Cross-platform identities (Instagram, TikTok, Youtube, Twitter (x), Twitch + 40 more)
  • Follower/subscriber counts
  • Engagement metrics
  • Audience demographics
  • Verified status
  • Niche tags

This enables you to both increase the total number creators and the number relevant influencers in specific niches to match a dedicated campaign.

Step 2 — Expand using lookalike discovery

After you discover high-quality creators or import your own seed list, call the Lookalike endpoint to find similar creators. These creators share audience patterns, niche signals, engagement profiles, and other deep similarity signals, you can also specify them further using any of our discovery filters.

Endpoint

POST /public/v1/discovery/creator/lookalikes/

 

You can send:

  • A creator identifier (handle or internal ID)
  • Optional filters (niche, region, engagement thresholds)

This returns creators that behave similarly to your seed — a powerful way to grow catalogs around proven performance signals.

 

API Example (in cURL)

Lookalike Discovery Example

Lookalike Discovery Example (chefethandavis)
curl --location 'https://api-dashboard.influencers.club/public/v1/discovery/creators/similar/' \
--header 'Authorization: Bearer YOUR_API_KEY' \
--header 'Content-Type: application/json' \
--data '{
  "platform": "instagram",
  "filter_key": "username",
  "filter_value": "chefethandavis",
  "filters": {
    "location": "",
    "type": "",
    "gender": "",
    "profile_language": "",
    "number_of_followers": {
      "min": null,
      "max": null
    },
    "posting_frequency": null,
    "follower_growth": {
      "growth_percentage": null,
      "time_range_months": {}
    },
    "average_likes": {
      "min": null,
      "max": null
    },
    "average_comments": {
      "min": null,
      "max": null
    },
    "average_views": {
      "min": null,
      "max": null
    },
    "average_video_downloads": {
      "min": null,
      "max": null
    },
    "has_tik_tok_shop": false,
    "exclude_private_profile": false,
    "is_verified": false,
    "keywords_in_bio": [
      ""
    ],
    "keywords_in_tweets": [
      ""
    ],
    "number_of_tweets": {
      "min": null,
      "max": null
    },
    "last_post": {},
    "number_of_subscribers": {
      "min": null,
      "max": null
    },
    "topics": [
      ""
    ],
    "keywords_in_video_titles": [
      ""
    ],
    "keywords_in_description": [
      ""
    ],
    "keywords_in_video_description": [
      ""
    ],
    "subscriber_growth": {
      "growth_percentage": null,
      "time_range_months": null
    },
    "has_shorts": false,
    "shorts_percentage": {
      "min": null,
      "max": null
    },
    "has_community_posts": false,
    "streams_live": false,
    "has_merch": false,
    "average_views_on_long_videos": {
      "min": null,
      "max": null
    },
    "median_views_long": {
      "min": null,
      "max": null
    },
    "average_views_on_shorts": {
      "min": null,
      "max": null
    },
    "number_of_videos": {
      "min": null,
      "max": null
    },
    "is_monetizing": false,
    "number_of_posts": {
      "min": null,
      "max": null
    },
    "reels_percent": {
      "min": null,
      "max": null
    },
    "average_views_for_reels": {
      "min": null,
      "max": null
    },
    "subscription_price": {
      "min": null,
      "max": null
    },
    "number_of_photos": {
      "min": null,
      "max": null
    },
    "number_of_likes": {
      "min": null,
      "max": null
    },
    "followers": {
      "min": null,
      "max": null
    },
    "active_subscribers": {
      "min": null,
      "max": null
    },
    "streamed_hours_last_30_days": {
      "min": null,
      "max": null
    },
    "total_hours_streamed": {
      "min": null,
      "max": null
    },
    "maximum_views_count": {
      "min": null,
      "max": null
    },
    "avg_views_last_30_days": {
      "min": null,
      "max": null
    },
    "streams_count_last_30_days": {
      "min": null,
      "max": null
    },
    "games_played": [
      ""
    ],
    "is_twitch_partner": false,
    "engagement_percent": {
      "min": null,
      "max": null
    },
    "income": {
      "min": null,
      "max": null
    },
    "creator_has": {
      "has_applemusic": false,
      "has_bandcamp": false,
      "has_behance": false,
      "has_buymeacoffee": false,
      "has_cameo": false,
      "has_canva": false,
      "has_clubhouse": false,
      "has_community": false,
      "has_discord": false,
      "has_dribbble": false,
      "has_etsy": false,
      "has_facebook": false,
      "has_fiverr": false,
      "has_github": false,
      "has_gofundme": false,
      "has_goodreads": false,
      "has_instagram": false,
      "has_kakao": false,
      "has_kickstarter": false,
      "has_kofi": false,
      "has_linkedin": false,
      "has_linktree": false,
      "has_medium": false,
      "has_onlyfans": false,
      "has_patreon": false,
      "has_phone": false,
      "has_pinterest": false,
      "has_podcast": false,
      "has_redbubble": false,
      "has_shopify": false,
      "has_shopltk": false,
      "has_snapchat": false,
      "has_spotify": false,
      "has_spring": false,
      "has_streamlabs": false,
      "has_substack": false,
      "has_telegram": false,
      "has_tiktok": false,
      "has_tumblr": false,
      "has_twitch": false,
      "has_twitter": false,
      "has_udemy": false,
      "has_viber": false,
      "has_vimeo": false,
      "has_vk": false,
      "has_weebly": false,
      "has_whatsApp": false,
      "has_youtube": false,
      "has_soundcloud": false,
      "has_anchor": false,
      "has_wix": false,
      "has_amazonaffiliates": false
    },
    "promotes_affiliate_links": false,
    "has_done_brand_deals": false,
    "has_link_in_bio": false,
    "does_live_streaming": false,
    "brands": [
      ""
    ],
    "link_in_bio": [
      ""
    ],
    "exclude_keywords_in_bio": [
      ""
    ],
    "hashtags": [
      ""
    ],
    "not_hashtags": [
      ""
    ],
    "keywords_in_captions": [
      ""
    ],
    "has_videos": false,
    "has_free_account": false,
    "has_live_streams": false,
    "not_video_description": [
      ""
    ],
    "video_description": [
      ""
    ],
    "video_count": {
      "min": null,
      "max": null
    },
    "most_recent_stream_date": {},
    "tweets": [
      ""
    ],
    "keywords_not_in_description": [
      ""
    ],
    "keywords_not_in_video_description": [
      ""
    ],
    "links_from_description": [
      ""
    ],
    "links_from_video_description": [
      ""
    ],
    "has_podcast": false,
    "has_courses": false,
    "last_upload_long_video": {},
    "last_upload_short_video": {}
  },
  "paging": {
    "limit": null,
    "page": null,
    "min": "",
    "max": ""
  }
}'
}'

Lookalike Discovery Response Example

Lookalike Discovery Response Example
{
  "total": 222149,
  "limit": 20,
  "accounts": [
    {
      "user_id": "uc_29732725",
      "profile": {
        "full_name": "Philipp Jäckering-Heeke",
        "username": "bees_and_bbq_drievorden",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bees_and_bbq_drievorden--24960020443.jpg",
        "followers": 367977,
        "engagement_percent": 0.199
      }
    },
    {
      "user_id": "uc_41505487",
      "profile": {
        "full_name": "The Rub BBQ",
        "username": "therub_bbq",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/therub_bbq--5778769202.jpg",
        "followers": 15406,
        "engagement_percent": 0.149
      }
    },
    {
      "user_id": "NOpQm4kBehC-7YH20i_2",
      "profile": {
        "full_name": "BBQ BROS RUBS",
        "username": "bbqbrosrubs",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bbqbrosrubs--1826132636.jpg",
        "followers": 35432,
        "engagement_percent": 0.044
      }
    },
    {
      "user_id": "uc_14033668",
      "profile": {
        "full_name": "Matt",
        "username": "matt.out.back",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/matt.out.back--867721163.jpg",
        "followers": 16013,
        "engagement_percent": 0.525
      }
    },
    {
      "user_id": "uc_3039021",
      "profile": {
        "full_name": "Scott Bartlow",
        "username": "bartlowsbbq",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bartlowsbbq--35534132892.jpg",
        "followers": 88821,
        "engagement_percent": 0.06
      }
    },
    {
      "user_id": "uc_116019950",
      "profile": {
        "full_name": "Xin Chào",
        "username": "xinchaohtx",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/xinchaohtx--24297082294.jpg",
        "followers": 19207,
        "engagement_percent": 0.344
      }
    },
    {
      "user_id": "uc_75853247",
      "profile": {
        "full_name": "Melissa Cookston",
        "username": "melissa.cookston",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/melissa.cookston--4445442190.jpg",
        "followers": 254286,
        "engagement_percent": 0.633
      }
    },
    {
      "user_id": "DBOpm4kBosWpkmUN2msp",
      "profile": {
        "full_name": "Big Nates Family BBQ",
        "username": "bignatesfamilybbq",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bignatesfamilybbq--43789028011.jpg",
        "followers": 14016,
        "engagement_percent": 0.196
      }
    },
    {
      "user_id": "uc_65273057",
      "profile": {
        "full_name": "Pappy's Texas Barbeque",
        "username": "pappystexasbbq",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/pappystexasbbq--2139418436.jpg",
        "followers": 26932,
        "engagement_percent": 0.368
      }
    },
    {
      "user_id": "uc_17438278",
      "profile": {
        "full_name": "WinderFullLife.com",
        "username": "winderfulllife",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/winderfulllife--34003575066.jpg",
        "followers": 13551,
        "engagement_percent": 0.066
      }
    },
    {
      "user_id": "uc_8646069",
      "profile": {
        "full_name": "Rey Morales",
        "username": "bbqking_15",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bbqking_15--14430786519.jpg",
        "followers": 15806,
        "engagement_percent": 0.68
      }
    },
    {
      "user_id": "uc_8303468",
      "profile": {
        "full_name": "Steve Hernandez",
        "username": "mexibeastbbq",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/mexibeastbbq--33365155782.jpg",
        "followers": 30657,
        "engagement_percent": 0.473
      }
    },
    {
      "user_id": "uc_87235194",
      "profile": {
        "full_name": "Lone Star Grillz",
        "username": "lonestargrillzandfabrication",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/lonestargrillzandfabrication--52057294923.jpg",
        "followers": 36823,
        "engagement_percent": 0.198
      }
    },
    {
      "user_id": "BXN8lYkBehC-7YH2zvyr",
      "profile": {
        "full_name": "Dave White",
        "username": "chefdavewhite",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/chefdavewhite--411526798.jpg",
        "followers": 71789,
        "engagement_percent": 0.384
      }
    },
    {
      "user_id": "6RJdnYkBehC-7YH2Pb1C",
      "profile": {
        "full_name": "Mike A. - Discipled BBQ Co.",
        "username": "thesmokybird",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/thesmokybird--8459328184.jpg",
        "followers": 25887,
        "engagement_percent": 0.697
      }
    },
    {
      "user_id": "uc_11120155",
      "profile": {
        "full_name": "Live Fire BBQ®",
        "username": "livefire_bbq",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/livefire_bbq--6788572618.jpg",
        "followers": 14202,
        "engagement_percent": 0.468
      }
    },
    {
      "user_id": "uc_28077750",
      "profile": {
        "full_name": "Duce Raymond",
        "username": "duceraymond",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/duceraymond--365769594.jpg",
        "followers": 86430,
        "engagement_percent": 0.294
      }
    },
    {
      "user_id": "uc_8110670",
      "profile": {
        "full_name": "Timothy Van Doren",
        "username": "bamagrillmaster",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/bamagrillmaster--493626775.jpg",
        "followers": 373654,
        "engagement_percent": 0.08
      }
    },
    {
      "user_id": "MkUiWI4BehC-7YH2FOvq",
      "profile": {
        "full_name": "Jerome Ward",
        "username": "jaydubz.bbq",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/jaydubz.bbq--55486006537.jpg",
        "followers": 15939,
        "engagement_percent": 2.497
      }
    },
    {
      "user_id": "g8OQlokBn8JW9awLv8Rw",
      "profile": {
        "full_name": "Blue Collar Products",
        "username": "blue_collar_pits_smokers",
        "picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/blue_collar_pits_smokers--3929747200.jpg",
        "followers": 36518,
        "engagement_percent": 0.14
      }
    }
  ],
  "credits_left": 6774.35,
  "credits_cost": 0.2
}

Step 3 — Normalize & score new creators

Once creators are discovered or identified via lookalikes (common examples below):

  1. Normalize their profiles
    • Standardize handles and cross-platform links
    • Map audience demographics
    • Deduplicate against existing catalog
  2. Score them on quality
    • Engagement rate
    • Audience authenticity
    • Niche relevance
    • Platform diversity

Scorecards help your platform rank potential creators for:

  • Brand fit
  • Audience reach
  • Campaign readiness

Step 4 — Sync discovered creators into onboarding & CRM

Automatically send new creators into your:

  • Onboarding pipelines
  • CRM / database (Native integration with Salesforce, Hubspot and Snowflake)
  • Outreach tools (CRM, email, SMS)

This converts discovered creator signals into engaged platform users.

Step 5 — Surface discovery insights in your UI

Expose the discovery and lookalike results directly to your customers:

  • Advanced search dashboards
  • Curated creator suggestions
  • Save/compare lists
  • Export profiles
  • Custom campaign filters

This dramatically improves your platform’s perceived value.

Step 6 — Plug into your stack

Integrate discovery into internal systems:

Custom

  • Platform UI search modules
  • Brand recommendation engines
  • Automated campaign briefs
  • Internal scoring systems

Plug and play

Zapier

Step 7 — Track impact & refine discovery logic

Monitor key metrics:

  • of newly discovered creators per week
  • % of discovery pool who convert to engaged users
  • Engagement and audience quality of new creators
  • Brand adoption of discovered creators
  • ROI per discovery filter set

Track which filters and lookalike seeds deliver the best outcomes.

The impact of this creatorbook

Scalable Creator Acquisition

Move from manual sourcing to systematic, API-driven discovery.

Higher Quality Catalogs

Filter by deep signals – not just follower count.

Better Brand ROI

Brands get matched with creators who truly fit campaigns.

Smarter Platform Growth

Discovery becomes a product feature – not an internal task.