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Turn newsletter subscribers into creator partners and ambassadors – API Creatorbooks

Overview

Creator companies, Influencer marketing platforms, E-commerce, Tech & SaaS, Hospitality, Events, Fundraising, Community, Gaming

Enrichment API

Summary

Enrich subscriber emails to identify creators and automatically route them into creator outreach or ambassador programs.

The subscriber identification strategy

Subscriber and newsletter identification is the practice of enriching every newsletter subscriber email to determine whether they are a creator – and if so, automatically classifying, scoring, and routing them into the right creator program, outreach flow, or ambassador funnel.

With the influencers.club API, your platform or brand can instantly turn:

  • an email address 
  • a social media handle 

into a full creator identity graph, including social accounts, audience size, niche, engagement, posting activity, brand deal history, and monetization signals.

This transforms newsletters from a one-to-many broadcast channel into a creator acquisition engine – automatically discovering creators already in your audience and activating them as partners.

The business value

Many of your most valuable creators are already on your email list – but invisible.

  • 55% of creators discover brand partnerships through newsletters or owned media (ConvertKit Creator Report, 2024)
  • Brands that recruit creators from owned audiences see 40% higher retention vs cold outreach (HubSpot Partner Benchmark, 2023)
  • Creator-sourced partnerships convert 2–3x higher than outbound creator outreach (Influencer Marketing Hub, 2024)
  • 60% of newsletter subscribers with social links in bio are creators or aspiring creators (Substack Ecosystem Data, 2023)
  • Ambassador programs sourced from existing audiences reduce CAC by 35–60% (SaaS Partnerships Report, 2023) 

Most brands already own the audience they’re trying to recruit — they just don’t have the data to see it.

How to execute it successfully (step by step)

The full execution plan using the influencers.club Enrichment endpoint.

Step 1 — Enrich every newsletter subscriber

Call the Enrich Creator Profile endpoint (in this case we will use the enrichment by email, you can also enrich via handle):

Endpoint

/public/v1/creators/enrich/email/advanced/

 

Languages available: cURL, Ruby, Python, PHP, Java, Node.JS, Go, .NET

View docs

 

You can send:

  • Organizer email
  • Social platforms to exclude
  • Minimum follower count

And receive a complete multi-platform creator profile:

Identity
  • Multi-platform identity graph (Instagram, TikTok, Youtube, X, Twitch and 40+ more)
Platform Data
  • Followers + subscribers
  • Engagement %
  • Posting frequency
  • Growth rates
  • Video and views data
  • Audience insights
  • Posts
Audience Intelligence
  • Gender split
  • Age distribution
  • Top locations
  • Languages
  • Fake follower score
  • Audience interests
Content & Niche
  • Primary category
  • AI-generated niches & sub-niches
  • Hashtags & keywords
  • Bio analysis
  • Posting behavior
Monetization Signals
  • Brand deal detection
  • Affiliate links
  • TikTok Shop / Amazon / LTK
  • Merch & paid content
  • Link-in-bio intelligence
Expansion Signals
  • Lookalike creators
  • Brand mentions
  • Tagged collaborators

API Example

API Example (in cURL)
curl --location 'https://api-dashboard.influencers.club/public/v1/creators/enrich/email/advanced/' \
--header 'Authorization: Bearer YOUR_API_KEY' \
--header 'Content-Type: application/json' \
--data '{
  "email": "email",
  "exclude_platforms": [
    ""
  ],
  "min_followers": 1000
}'

Sample Response

Sample Response
{
  "result": {
    "email_type": "personal_email",
    "location": "Los Angeles, California, United States",
    "speaking_language": "en",
    "first_name": "Nick",
    "has_link_in_bio": true,
    "has_brand_deals": true,
    "is_business": false,
    "is_creator": true,
    "streamer": false,
    "gender": "male",
    "creator_has": {
      "twitter": true,
      "youtube": true,
      "instagram": true,
      "tiktok": true
    },
    "other_links": [
      "https://twitter.com/n1ckwilkins/status/2005053658875248932/photo/1",
      "https://twitter.com/n1ckwilkins/status/1926739095968940055/video/1",
      "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
      "https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
      "https://nickwilkins.shop",
      "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
      "https://youtu.be/_WT9OSYp4oI?si=gcAKTC_aw-gpG4hX",
      "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
      "https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
      "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053393182863734/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
      "https://www.instagram.com/n1ckwilkins/",
      "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
      "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053547218649375/photo/1",
      "https://twitter.com/n1ckwilkins/status/1926739172045267381/video/1",
      "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053483767173377/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
      "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
      "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053525106233717/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053278154096781/photo/1",
      "https://www.instagram.com/cassiesbookss?igsh=bjE4Y2JpbzljcjA2",
      "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
      "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053603061661788/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
      "https://twitter.com/n1ckwilkins/status/1930755197933883429/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053697462861862/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053335334981892/photo/1",
      "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
      "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
      "https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
      "https://twitter.com/n1ckwilkins/status/2005053738588012890/photo/1"
    ],
    "links_in_bio": [
      "https://hoo.be/n1ckwilkins",
      "https://nickwilkins.shop/shop-all",
      "https://discord.gg/s87zREHcWY",
      "https://tiktok.com/@n1ckwilkins",
      "https://snapchat.com/add/n1ck.wilkins",
      "https://instagram.com/n1ckwilkins/?hl=en",
      "https://nickwilkins.shop/shop-all/"
    ],
    "instagram": {
      "avg_comments": 3117.47,
      "media_count": 240,
      "userid": "3940779592",
      "has_merch": true,
      "avg_likes": 1191186,
      "engagement_percent": 3.374,
      "uses_link_in_bio": true,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/n1ckwilkins--3940779592.jpg",
      "likes_median": 497680,
      "full_name": "Nick Wilkins",
      "following_count": 333,
      "is_private": false,
      "promotes_affiliate_links": false,
      "follower_count": 2944135,
      "posting_frequency_recent_months": 12,
      "video_content_creator": true,
      "biography": "professional yapper & ur moms fav vlogger\nCO@nickwilkinstwo/@nickwilkinsmerch \n wilkinspromotions@navsocial.com",
      "is_verified": true,
      "username": "n1ckwilkins",
      "creator_follower_growth": {
        "6_months_ago": 15.42,
        "12_months_ago": 123.49,
        "3_months_ago": 5.7,
        "9_months_ago": 34.38
      },
      "reels": {
        "likes_count": [
          46270,
          316885,
          228540,
          775249,
          6115,
          17272,
          4191,
          234738,
          622428,
          242951,
          398742,
          207851,
          288956,
          309955,
          4971,
          27196,
          5536,
          44057,
          5115,
          177786,
          223443,
          82892,
          194059,
          4178,
          11577,
          15261,
          7980,
          6020,
          5980
        ],
        "avg_view_count": 1152500.1379310344,
        "reels_percent": 80.03306762695313,
        "median_like_count": 46270,
        "views_count": [
          277255,
          2222704,
          1979181,
          7735455,
          27610,
          60272,
          26590,
          3048946,
          2958609,
          1587451,
          3578093,
          1238259,
          1653018,
          1330589,
          24998,
          370498,
          33141,
          177934,
          27533,
          1078410,
          2075033,
          481175,
          1216990,
          38669,
          47497,
          59980,
          32725,
          33889,
          0
        ],
        "median_view_count": 370498,
        "avg_like_count": 155730.8275862069
      },
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins",
        "https://nickwilkins.shop/shop-all/"
      ]
    },
    "tiktok": {
      "has_merch": true,
      "duration_avg": 48.13,
      "play_count_median": 615138.5,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/6616474679077224453--n1ckwilkins.jpg",
      "likes_median": 62050,
      "total_likes": 714937687,
      "full_name": "Nick Wilkins",
      "user_id": "6616474679077224453",
      "posting_frequency_recent_months": 11,
      "tt_seller": false,
      "biography": "CO / Vlogs: @Not Nick \nwilkinspromotions@navsocial.com",
      "is_verified": true,
      "comment_count_avg": 1104.67,
      "avg_likes": 103777.23,
      "engagement_percent": 12.984961537538501,
      "uses_link_in_bio": false,
      "following_count": 394,
      "is_private": false,
      "promotes_affiliate_links": false,
      "follower_count": 9751673,
      "video_count": 3227,
      "username": "n1ckwilkins",
      "creator_follower_growth": {
        "6_months_ago": 12.54,
        "12_months_ago": 48.41,
        "3_months_ago": 4.91,
        "9_months_ago": 22.86
      },
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins"
      ]
    },
    "twitter": {
      "media_count": 1043,
      "userid": "1219649126993776641",
      "follower_count": 2081,
      "most_recent_post_date": "2025-08-11",
      "avg_likes": 0,
      "engagement_percent": 0.7684918347742555,
      "has_paid_partnership": false,
      "tweets_frequency_recent_months": 4.2,
      "uses_link_in_bio": true,
      "avg_retweet": 0,
      "join_date": "2020-01-21",
      "avg_views": 0,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/1219649126993776641--n1ckwilkins.jpg",
      "biography": "a kid with a dream",
      "is_verified": true,
      "tweets_count": 1384,
      "full_name": "Nick Wilkins",
      "username": "n1ckwilkins",
      "hashtags": [],
      "tweets": [
        null,
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Before and after https://twitter.com/n1ckwilkins/status/1930755197933883429/photo/1",
        "I don’t care anymore https://twitter.com/n1ckwilkins/status/1926739172045267381/video/1",
        "Lmk:) https://twitter.com/n1ckwilkins/status/1926739095968940055/video/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Before and after https://twitter.com/n1ckwilkins/status/1930755197933883429/photo/1",
        "I don’t care anymore https://twitter.com/n1ckwilkins/status/1926739172045267381/video/1",
        "Lmk:) https://twitter.com/n1ckwilkins/status/1926739095968940055/video/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1",
        "http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1",
        "Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1",
        "https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1",
        "https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053738588012890/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053697462861862/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053658875248932/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053603061661788/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053547218649375/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053525106233717/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053483767173377/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053393182863734/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053335334981892/photo/1",
        "https://twitter.com/n1ckwilkins/status/2005053278154096781/photo/1",
        "Need a raise?\n\nAsk Grok for help.",
        "https://twitter.com/n1ckwilkins/status/1977097172937326743/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097118642004075/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097044880966053/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977097005458767946/photo/1",
        "https://twitter.com/n1ckwilkins/status/1977096965558354335/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031572556480928/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031533054300203/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031420521070788/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031340778955044/photo/1",
        "https://twitter.com/n1ckwilkins/status/1963031239025402262/photo/1",
        "Typa stuff I get in my P.O. Box https://twitter.com/n1ckwilkins/status/1962198451586019454/photo/1",
        "Generate videos in just a few seconds.\n\nTry Grok Imagine, free for a limited time.",
        "https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1",
        "https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1",
        "https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1"
      ],
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins"
      ]
    },
    "youtube": {
      "avg_views_long": 3859458.6,
      "avg_comments": 1389.9,
      "is_monetization_enabled": true,
      "id": "UCVj2aIJYrMrHea7KcFDkPzA",
      "custom_url": "@nickwilkins",
      "engagement_by_likes_and_views_long": 0.03,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/UCVj2aIJYrMrHea7KcFDkPzA--@nickwilkins.jpg",
      "engagement_by_comments_and_views_shorts": 0,
      "has_shorts": false,
      "made_for_kids": false,
      "posting_frequency": 7.5,
      "posting_frequency_recent_months": 8,
      "view_count": 9757962081,
      "has_community_posts": true,
      "avg_likes": 100475,
      "engagement_percent": 4.04,
      "engagement_by_comments_and_views_long": 0,
      "description": "Professional yapper & your moms fav vlogger\n-  Daily shorts\n-  New vlogs three times a week!\n-  Weekly streams\n-  7 MILLION nickels!\n-  Colorado \n\nbusiness: wilkinspromotions@navsocial.com\n\nPO Box 350130 Westminster CO 80035 \n",
      "avg_views_shorts": 0,
      "title": "Nick Wilkins",
      "median_views_long": 2747802.5,
      "first_name": "Nick",
      "avg_views": 3859458.6,
      "shorts_percentage": 0,
      "subscriber_count": 7440000,
      "video_count": 2255,
      "topic_details": [
        "Entertainment",
        "Music",
        "Lifestyle",
        "Movies"
      ],
      "video_tags": [
        "www.nickwilkins.shop"
      ],
      "links_in_bio": [
        "https://discord.gg/s87zREHcWY",
        "https://instagram.com/n1ckwilkins/?hl=en",
        "https://tiktok.com/@n1ckwilkins",
        "https://nickwilkins.shop/shop-all",
        "https://snapchat.com/add/n1ck.wilkins",
        "https://hoo.be/n1ckwilkins"
      ],
      "video_hashtags": [
        "nassie"
      ],
      "video_categories": [
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs",
        "People & Blogs"
      ],
      "video_topics": [
        "Food",
        "Lifestyle",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Hobby",
        "Lifestyle",
        "Entertainment",
        "Humor",
        "Entertainment",
        "Lifestyle",
        "Entertainment",
        "Humor",
        "Food",
        "Lifestyle",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Entertainment",
        "Humor",
        "Entertainment"
      ]
    }
  },
  "credits_cost": 2
}

Step 2 — Automatically classify subscribers

Based on enrichment results, classify each subscriber:

Creator Status

  • Non-creator
  • Aspiring creator
  • Active creator

Creator Type

  • Type of content – Written, videos, shorts, podcasts
  • Industry or niche

Creator Tier

  • Nano (<10k)
  • Micro (10k–100k)
  • Mid (100k–500k)
  • Macro (500k+)

Intent Signals

  • Has affiliate links
  • Has brand deals
  • Sells products or subscriptions

This classification becomes the foundation for routing and personalization.

Step 3 – Route creators into the right flow

Use enrichment data to automatically route subscribers:

If creator = false

  • Keep in standard newsletter flow

If nano creator

  • Route to “Start Creating” education emails
  • Invite to ambassador or referral program

If micro creator

  • Route to affiliate or UGC partnership outreach
  • Trigger creator partnership intro email

If mid / macro creator

  • Route directly to creator partnerships or paid collab team
  • Trigger CRM task or Slack alert

If niche matches your product

  • Prioritize for ambassador or paid campaigns

This replaces manual list segmentation entirely.

Step 4 — Personalize newsletter content for creators

Once identified, dynamically personalize emails:

  • Creator-specific CTAs
  • Platform-relevant examples
  • Niche-based case studies
  • Creator-only opportunities

Example

“You’re a fitness creator with strong Instagram engagement – we’re inviting 25 creators to our paid ambassador program this month.”

Personalized creator emails consistently outperform generic newsletters.

Step 5 – Plug & Play With Your Stack

Use no-code or low-code workflows to operationalize:

Custom
  • CRM → HubSpot, Salesforce, Snowflake (Native integrations with influencers.club API)
  • Email → Klaviyo, Customer.io, ConvertKit
  • Slack → alerts for high-value creators
Plug and play

Zapier

Once set up, creator discovery runs continuously and automatically.

Step 6 — Track the Impact

Measure:

  • % of subscribers identified as creators
  • Creator reply rates
  • Partner conversion rate
  • Ambassador retention
  • Revenue influenced by creator partners
  • CAC vs cold outreach

Brands typically see 2–3x higher conversion from creator partners sourced via email lists.

The impact of this creatorbook

Unlock Hidden Creators

Turn passive subscribers into active partners.

Lower Creator Acquisition Costs

No cold outreach, no paid discovery tools.

Higher Quality Partnerships

Creators already trust your brand.

Scalable Ambassador Programs

Automatically fuel your creator pipeline.