Turn signups into ad audiences with creator data – API Creatorbooks

Overview

Creator companies, Influencer marketing platforms, E-commerce, Tech and SaaS, Hospitality, Events, Fundraising, Community, Gaming

Enrichment API

n8n, Zapier, Custom implementation

Summary

Enrich new signup emails with creator intelligence to build high-performing ad audiences on Meta, TikTok, and Google.

The signup-to-ad-audience enrichment strategy

Signup-to-ad-audience enrichment is the practice of enriching every new signup email with full social and creator data — then using that intelligence to build precision ad audiences, lookalike segments, and retargeting campaigns on Meta, TikTok Ads, and Google Ads.

Instead of relying on platform algorithms alone to find your best prospects, this approach starts with real identity data from your own signups — enriched with 200+ data points per profile — and feeds that intelligence directly into your ad platforms via API.

With the influencers.club API, your growth team can instantly turn:

a signup email
a social media handle

into a full creator identity graph, including social accounts, follower counts, engagement rates, audience demographics, niche, posting behavior, and monetization signals.

This transforms your signup list from a flat email database into a rich ad-targeting asset — enabling you to build custom audiences, seed lookalikes, and personalize ad creative based on who your signups actually are.

The business value

Most ad campaigns target blindly. Enriched signup data changes that.

Custom audiences built from enriched first-party data see 2–3x higher ROAS than interest-based targeting alone (Meta Business Help Center, 2024)
Lookalike audiences seeded from high-value enriched profiles outperform generic seeds by 40–60% (Triple Whale DTC Benchmark, 2024)
Brands enriching signup data before ad activation reduce CAC by 25–45% (HubSpot State of Marketing Report, 2024)
Campaigns using creator-level audience data for targeting see 50% higher engagement rates on paid social (Influencer Marketing Hub, 2024)
TikTok Ads using creator niche signals for audience building achieve 35% lower CPM vs broad targeting (TikTok For Business, 2023)

Your signups already told you who they are — enrichment reveals what they’re worth to your ad strategy.

How to execute it successfully (step by step)

The full execution plan using the influencers.club Enrichment endpoint.

Step 1 — Enrich Signups in Real-time

Trigger enrichment the moment a new user signs up, registers, or enters your funnel (in this case we will use the enrichment by email, you can also enrich via handle):

Endpoint

/public/v1/creators/enrich/email/advanced/

Languages available: cURL, Ruby, Python, PHP, Java, Node.JS, Go, .NET

View docs

You can send:

Email
Social platforms to exclude
Minimum follower count

And receive a complete multi-platform creator profile:

Identity

Multi-platform identity graph (Instagram, TikTok, Youtube, X, Twitch and 40+ more)

Platform Data

Followers + subscribers
Engagement %
Posting frequency
Growth rates
Video and views data
Audience insights
Posts

Audience Intelligence

Gender split
Age distribution
Top locations
Languages
Fake follower score
Audience interests

Content & Niche

Primary category
AI-generated niches & sub-niches
Hashtags & keywords
Bio analysis
Posting behavior

Monetization Signals

Brand deal detection
Affiliate links
TikTok Shop / Amazon / LTK
Merch & paid content
Link-in-bio intelligence

Expansion Signals

Lookalike creators
Brand mentions
Tagged collaborators

API Example

curl --location 'https://api-dashboard.influencers.club/public/v1/creators/enrich/email/advanced/' \
--header 'Authorization: Bearer YOUR_API_KEY' \
--header 'Content-Type: application/json' \
--data '{
  "email": "email",
  "exclude_platforms": [
    ""
  ],
  "min_followers": 1000
}'

Sample Response

{
  "result": {
    "email_type": "personal_email",
    "location": "Los Angeles, California, United States",
    "speaking_language": "en",
    "first_name": "Nick",
    "has_link_in_bio": true,
    "has_brand_deals": true,
    "is_business": false,
    "is_creator": true,
    "streamer": false,
    "gender": "male",
    "creator_has": {
      "twitter": true,
      "youtube": true,
      "instagram": true,
      "tiktok": true
    },
    "other_links": [
      "https://twitter.com/n1ckwilkins/status/2005053658875248932/photo/1",
      "https://nickwilkins.shop",
      "https://www.instagram.com/n1ckwilkins/"
    ],
    "links_in_bio": [
      "https://hoo.be/n1ckwilkins",
      "https://nickwilkins.shop/shop-all",
      "https://discord.gg/s87zREHcWY",
      "https://tiktok.com/@n1ckwilkins",
      "https://snapchat.com/add/n1ck.wilkins",
      "https://instagram.com/n1ckwilkins/?hl=en",
      "https://nickwilkins.shop/shop-all/"
    ],
    "instagram": {
      "avg_comments": 3117.47,
      "media_count": 240,
      "userid": "3940779592",
      "has_merch": true,
      "avg_likes": 1191186,
      "engagement_percent": 3.374,
      "uses_link_in_bio": true,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/n1ckwilkins--3940779592.jpg",
      "likes_median": 497680,
      "full_name": "Nick Wilkins",
      "following_count": 333,
      "is_private": false,
      "promotes_affiliate_links": false,
      "follower_count": 2944135,
      "posting_frequency_recent_months": 12,
      "video_content_creator": true,
      "biography": "professional yapper & ur moms fav vlogger\nCO@nickwilkinstwo/@nickwilkinsmerch \n wilkinspromotions@navsocial.com",
      "is_verified": true,
      "username": "n1ckwilkins",
      "creator_follower_growth": {
        "6_months_ago": 15.42,
        "12_months_ago": 123.49,
        "3_months_ago": 5.7,
        "9_months_ago": 34.38
      },
      "reels": {
        "avg_view_count": 1152500.14,
        "reels_percent": 80.03,
        "median_like_count": 46270,
        "median_view_count": 370498,
        "avg_like_count": 155730.83
      },
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins",
        "https://nickwilkins.shop/shop-all/"
      ]
    },
    "tiktok": {
      "has_merch": true,
      "duration_avg": 48.13,
      "play_count_median": 615138.5,
      "profile_picture": "https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/6616474679077224453--n1ckwilkins.jpg",
      "likes_median": 62050,
      "total_likes": 714937687,
      "full_name": "Nick Wilkins",
      "user_id": "6616474679077224453",
      "posting_frequency_recent_months": 11,
      "tt_seller": false,
      "biography": "CO / Vlogs: @Not Nick \nwilkinspromotions@navsocial.com",
      "is_verified": true,
      "comment_count_avg": 1104.67,
      "avg_likes": 103777.23,
      "engagement_percent": 12.98,
      "uses_link_in_bio": false,
      "following_count": 394,
      "is_private": false,
      "promotes_affiliate_links": false,
      "follower_count": 9751673,
      "video_count": 3227,
      "username": "n1ckwilkins",
      "creator_follower_growth": {
        "6_months_ago": 12.54,
        "12_months_ago": 48.41,
        "3_months_ago": 4.91,
        "9_months_ago": 22.86
      },
      "links_in_bio": [
        "https://hoo.be/n1ckwilkins"
      ]
    },
    "youtube": {
      "avg_views_long": 3859458.6,
      "avg_comments": 1389.9,
      "is_monetization_enabled": true,
      "id": "UCVj2aIJYrMrHea7KcFDkPzA",
      "custom_url": "@nickwilkins",
      "posting_frequency_recent_months": 8,
      "view_count": 9757962081,
      "avg_likes": 100475,
      "engagement_percent": 4.04,
      "title": "Nick Wilkins",
      "subscriber_count": 7440000,
      "video_count": 2255,
      "topic_details": [
        "Entertainment",
        "Music",
        "Lifestyle",
        "Movies"
      ]
    }
  },
  "credits_cost": 2
}CO@nickwilkinstwo/@nickwilkinsmerch 
 wilkinspromotions@navsocial.comu0022,rn      u0022is_verifiedu0022: true,rn      u0022usernameu0022: u0022n1ckwilkinsu0022,rn      u0022creator_follower_growthu0022: {rn        u00226_months_agou0022: 15.42,rn        u002212_months_agou0022: 123.49,rn        u00223_months_agou0022: 5.7,rn        u00229_months_agou0022: 34.38rn      },rn      u0022reelsu0022: {rn        u0022likes_countu0022: [rn          46270,rn          316885,rn          228540,rn          775249,rn          6115,rn          17272,rn          4191,rn          234738,rn          622428,rn          242951,rn          398742,rn          207851,rn          288956,rn          309955,rn          4971,rn          27196,rn          5536,rn          44057,rn          5115,rn          177786,rn          223443,rn          82892,rn          194059,rn          4178,rn          11577,rn          15261,rn          7980,rn          6020,rn          5980rn        ],rn        u0022avg_view_countu0022: 1152500.1379310344,rn        u0022reels_percentu0022: 80.03306762695313,rn        u0022median_like_countu0022: 46270,rn        u0022views_countu0022: [rn          277255,rn          2222704,rn          1979181,rn          7735455,rn          27610,rn          60272,rn          26590,rn          3048946,rn          2958609,rn          1587451,rn          3578093,rn          1238259,rn          1653018,rn          1330589,rn          24998,rn          370498,rn          33141,rn          177934,rn          27533,rn          1078410,rn          2075033,rn          481175,rn          1216990,rn          38669,rn          47497,rn          59980,rn          32725,rn          33889,rn          0rn        ],rn        u0022median_view_countu0022: 370498,rn        u0022avg_like_countu0022: 155730.8275862069rn      },rn      u0022links_in_biou0022: [rn        u0022https://hoo.be/n1ckwilkinsu0022,rn        u0022https://nickwilkins.shop/shop-all/u0022rn      ]rn    },rn    u0022tiktoku0022: {rn      u0022has_merchu0022: true,rn      u0022duration_avgu0022: 48.13,rn      u0022play_count_medianu0022: 615138.5,rn      u0022profile_pictureu0022: u0022https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/6616474679077224453u002du002dn1ckwilkins.jpgu0022,rn      u0022likes_medianu0022: 62050,rn      u0022total_likesu0022: 714937687,rn      u0022full_nameu0022: u0022Nick Wilkinsu0022,rn      u0022user_idu0022: u00226616474679077224453u0022,rn      u0022posting_frequency_recent_monthsu0022: 11,rn      u0022tt_selleru0022: false,rn      u0022biographyu0022: u0022CO / Vlogs: @Not Nick 
wilkinspromotions@navsocial.comu0022,rn      u0022is_verifiedu0022: true,rn      u0022comment_count_avgu0022: 1104.67,rn      u0022avg_likesu0022: 103777.23,rn      u0022engagement_percentu0022: 12.984961537538501,rn      u0022uses_link_in_biou0022: false,rn      u0022following_countu0022: 394,rn      u0022is_privateu0022: false,rn      u0022promotes_affiliate_linksu0022: false,rn      u0022follower_countu0022: 9751673,rn      u0022video_countu0022: 3227,rn      u0022usernameu0022: u0022n1ckwilkinsu0022,rn      u0022creator_follower_growthu0022: {rn        u00226_months_agou0022: 12.54,rn        u002212_months_agou0022: 48.41,rn        u00223_months_agou0022: 4.91,rn        u00229_months_agou0022: 22.86rn      },rn      u0022links_in_biou0022: [rn        u0022https://hoo.be/n1ckwilkinsu0022rn      ]rn    },rn    u0022twitteru0022: {rn      u0022media_countu0022: 1043,rn      u0022useridu0022: u00221219649126993776641u0022,rn      u0022follower_countu0022: 2081,rn      u0022most_recent_post_dateu0022: u00222025-08-11u0022,rn      u0022avg_likesu0022: 0,rn      u0022engagement_percentu0022: 0.7684918347742555,rn      u0022has_paid_partnershipu0022: false,rn      u0022tweets_frequency_recent_monthsu0022: 4.2,rn      u0022uses_link_in_biou0022: true,rn      u0022avg_retweetu0022: 0,rn      u0022join_dateu0022: u00222020-01-21u0022,rn      u0022avg_viewsu0022: 0,rn      u0022profile_pictureu0022: u0022https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/1219649126993776641u002du002dn1ckwilkins.jpgu0022,rn      u0022biographyu0022: u0022a kid with a dreamu0022,rn      u0022is_verifiedu0022: true,rn      u0022tweets_countu0022: 1384,rn      u0022full_nameu0022: u0022Nick Wilkinsu0022,rn      u0022usernameu0022: u0022n1ckwilkinsu0022,rn      u0022hashtagsu0022: [],rn      u0022tweetsu0022: [rn        null,rn        u0022Generate videos in just a few seconds.

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Try Grok Imagine, free for a limited time.u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633223143940135/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633142109896729/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633067346498049/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941632992071307530/photo/1u0022,rn        u0022http://Nickwilkins.shop https://twitter.com/n1ckwilkins/status/1939091150188802088/photo/1u0022,rn        u0022Happy Father’s Day to the guy who taught me to be funny https://twitter.com/n1ckwilkins/status/1934442045696798964/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1934052400609874331/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1930755404746953141/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1930755348433875285/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1930755241114206281/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053738588012890/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053697462861862/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053658875248932/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053603061661788/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053547218649375/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053525106233717/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053483767173377/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053393182863734/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053335334981892/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/2005053278154096781/photo/1u0022,rn        u0022Need a raise?

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Try Grok Imagine, free for a limited time.u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1948181460785168418/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1943474301069570149/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633573733245387/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633531559526818/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633465339777171/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633418430660967/photo/1u0022,rn        u0022https://twitter.com/n1ckwilkins/status/1941633311358562675/photo/1u0022rn      ],rn      u0022links_in_biou0022: [rn        u0022https://hoo.be/n1ckwilkinsu0022rn      ]rn    },rn    u0022youtubeu0022: {rn      u0022avg_views_longu0022: 3859458.6,rn      u0022avg_commentsu0022: 1389.9,rn      u0022is_monetization_enabledu0022: true,rn      u0022idu0022: u0022UCVj2aIJYrMrHea7KcFDkPzAu0022,rn      u0022custom_urlu0022: u0022@nickwilkinsu0022,rn      u0022engagement_by_likes_and_views_longu0022: 0.03,rn      u0022profile_pictureu0022: u0022https://d1epkj5tg6hyw4.cloudfront.net/profile-pics/UCVj2aIJYrMrHea7KcFDkPzAu002du002d@nickwilkins.jpgu0022,rn      u0022engagement_by_comments_and_views_shortsu0022: 0,rn      u0022has_shortsu0022: false,rn      u0022made_for_kidsu0022: false,rn      u0022posting_frequencyu0022: 7.5,rn      u0022posting_frequency_recent_monthsu0022: 8,rn      u0022view_countu0022: 9757962081,rn      u0022has_community_postsu0022: true,rn      u0022avg_likesu0022: 100475,rn      u0022engagement_percentu0022: 4.04,rn      u0022engagement_by_comments_and_views_longu0022: 0,rn      u0022descriptionu0022: u0022Professional yapper u0026 your moms fav vlogger
-  Daily shorts
-  New vlogs three times a week!
-  Weekly streams
-  7 MILLION nickels!
-  Colorado 

business: wilkinspromotions@navsocial.com

PO Box 350130 Westminster CO 80035 
u0022,rn      u0022avg_views_shortsu0022: 0,rn      u0022titleu0022: u0022Nick Wilkinsu0022,rn      u0022median_views_longu0022: 2747802.5,rn      u0022first_nameu0022: u0022Nicku0022,rn      u0022avg_viewsu0022: 3859458.6,rn      u0022shorts_percentageu0022: 0,rn      u0022subscriber_countu0022: 7440000,rn      u0022video_countu0022: 2255,rn      u0022topic_detailsu0022: [rn        u0022Entertainmentu0022,rn        u0022Musicu0022,rn        u0022Lifestyleu0022,rn        u0022Moviesu0022rn      ],rn      u0022video_tagsu0022: [rn        u0022www.nickwilkins.shopu0022rn      ],rn      u0022links_in_biou0022: [rn        u0022https://discord.gg/s87zREHcWYu0022,rn        u0022https://instagram.com/n1ckwilkins/?hl=enu0022,rn        u0022https://tiktok.com/@n1ckwilkinsu0022,rn        u0022https://nickwilkins.shop/shop-allu0022,rn        u0022https://snapchat.com/add/n1ck.wilkinsu0022,rn        u0022https://hoo.be/n1ckwilkinsu0022rn      ],rn      u0022video_hashtagsu0022: [rn        u0022nassieu0022rn      ],rn      u0022video_categoriesu0022: [rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022,rn        u0022People u0026 Blogsu0022rn      ],rn      u0022video_topicsu0022: [rn        u0022Foodu0022,rn        u0022Lifestyleu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Hobbyu0022,rn        u0022Lifestyleu0022,rn        u0022Entertainmentu0022,rn        u0022Humoru0022,rn        u0022Entertainmentu0022,rn        u0022Lifestyleu0022,rn        u0022Entertainmentu0022,rn        u0022Humoru0022,rn        u0022Foodu0022,rn        u0022Lifestyleu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Entertainmentu0022,rn        u0022Humoru0022,rn        u0022Entertainmentu0022rn      ]rn    }rn  },rn  u0022credits_costu0022: 2rn}

Step 2 — Segment signups into ad-ready audiences

Once enriched, classify each signup into audience segments based on their social profile. Common segmentation examples:

By Creator Status

Verified creator (is_creator: true) → High-value creator audience
Has social accounts but not a creator → Social-active user audience
No social accounts found → Standard signup audience

By Niche & Interest

Fashion / beauty creators → Feed into fashion product ad sets
Tech / SaaS creators → Feed into software product campaigns
Fitness / wellness creators → Feed into health & supplement campaigns
Food / lifestyle creators → Feed into DTC / CPG ad sets

By Audience Size (Influence Tier)

Nano (<10K followers) → Micro-community targeting
Micro (10K–100K) → High-engagement seed audiences
Mid (100K–500K) → Reach-optimized lookalike seeds
Macro (500K+) → Brand awareness campaign seeds

By Platform Presence

Instagram-primary → Meta Ads custom audiences
TikTok-primary → TikTok Ads custom audiences
YouTube-primary → Google Ads / YouTube Ads audiences
Multi-platform → Cross-platform campaign seeds

By Engagement Quality

High engagement rate (>3%) → Seed for engagement-optimized campaigns
Active posting frequency → Seed for reach campaigns
Brand deal history → Seed for partnership/affiliate ad funnels

This segmentation replaces guesswork with real signals.

Step 3 — Build custom audiences on ad platforms via API

Use the enriched and segmented data to create precision audiences programmatically on each ad platform. All major platforms accept SHA256-hashed email uploads via API — meaning your enrichment-to-audience pipeline runs fully automated.

Meta Ads (Facebook + Instagram)

Use the Meta Marketing API to create Custom Audiences from enriched email lists:

Upload SHA256-hashed emails via the Custom Audiences API endpoint (/act_{AD_ACCOUNT_ID}/customaudiences)
Create separate Custom Audiences per enrichment segment (e.g., “Fashion creators >10K followers”, “Tech creators with brand deals”)
Build Lookalike Audiences from your highest-value creator segments (e.g., all signups with >50K followers and >3% engagement)
Layer with enriched attributes: use niche, location, and demographic data from enrichment to inform Lookalike source quality
Minimum audience size: 1,000 matched users required for Custom Audiences

TikTok Ads

Use the TikTok Marketing API to upload Custom Audiences via the Customer File endpoint:

Upload SHA256-hashed emails (or raw values — TikTok auto-hashes) via the Custom Audience API
Build Custom Audiences from TikTok-active signups specifically (using creator_has.tiktok: true from enrichment)
Create Lookalike Audiences seeded from your TikTok creator segments
Use niche and hashtag data from enrichment to refine interest-based targeting layered on top
Minimum audience size: 1,000 matched users for targeting
Note: Customer File upload processing takes 24–48 hours before audiences are available

Google Ads / YouTube Ads

Use Google’s Data Manager API (the new unified API for first-party data ingestion, replacing the legacy Customer Match workflow in Google Ads API) to upload Customer Match lists:

Upload SHA256-hashed emails as Customer Match segments
Build Similar Audiences from YouTube-active signups (using creator_has.youtube: true)
Use topic and category data from enrichment to refine in-market and affinity targeting
Layer enriched location and demographic data for geo-targeted campaigns
Minimum audience size: 100 active matched users (reduced from 1,000 as of December 2025)
Maximum membership duration: 540 days — lists must be refreshed regularly

The key advantage: your Lookalike/Similar audience seeds are no longer raw email lists — they are enriched profiles with verified social signals, which means ad platforms can find much better matches.

Step 4 — Personalize ad creative using enrichment data

Use the enriched data to tailor ad creative per segment:

For creator signups

Messaging: “Join 10,000+ creators already using [product]”
Creative: Show creator-relevant features, monetization tools, analytics
CTA: “Start creating” / “Unlock creator tools”

For niche-specific audiences

Messaging: Speak to their vertical — “Built for fitness creators” / “The tool fashion influencers trust”
Creative: Niche-relevant imagery, use cases, and testimonials
CTA: Niche-specific landing pages

For high-engagement signups

Messaging: “Your audience is waiting”
Creative: Highlight reach, growth, and community features
CTA: “Grow your audience” / “See what’s possible”

For multi-platform signups

Messaging: “One tool for all your platforms”
Creative: Show cross-platform dashboard, unified analytics
CTA: “Connect all your accounts”

Enrichment data turns generic ads into personalized campaigns that speak directly to who each signup is.

Step 5 — Retarget enriched signups who didn’t convert

For signups who registered but didn’t activate or purchase:

Build retargeting audiences from enriched-but-inactive signups via the same Custom Audience APIs
Personalize retargeting ads based on their creator profile:
- Show them content from creators in their niche who use your product
- Highlight features relevant to their platform (e.g., TikTok analytics for TikTok-primary signups)
- Use social proof from creators at their level (e.g., nano creator testimonials for nano signups)
Set frequency caps and exclusion lists using enrichment data (exclude already-converted, exclude non-creators from creator-specific ads)
Suppress converted users by removing them from Custom Audiences via the same API endpoints

Enriched retargeting converts significantly better than generic retargeting because every ad feels relevant to the recipient.

Step 6 — Plug Into Your Stack

Custom

Integrate with:

Ad platform APIs: Meta Marketing API, TikTok Marketing API, Google Data Manager API
CDPs: Segment, RudderStack, mParticle
CRM systems (Native integrations with Salesforce, Hubspot, Snowflake)
Marketing automation: Braze, Iterable, Klaviyo, Customer.io

Plug and play

Zapier

Step 7 — Track the Impact

Track:

ROAS by audience segment (creator vs non-creator, niche, influence tier)
CAC comparison: enriched audiences vs standard interest targeting
Lookalike performance: enriched seeds vs generic seeds
Conversion rate by signup segment
CPM and CPC by niche audience
Retargeting conversion lift from enriched vs non-enriched campaigns

Most teams see significant ROAS improvement within the first 30 days of switching from generic to enriched ad audiences.

The impact of this creatorbook

Higher Ad ROAS With Enriched Audiences

Custom audiences built from real social data outperform interest-based targeting

Lower Customer Acquisition Cost

Precision targeting eliminates wasted impressions

Smarter Lookalike Audiences

Seed lookalikes from enriched, high-value profiles instead of raw email lists — ad platforms find better matches

Personalized Ad Creative at Scale

Enrichment data powers niche-specific, platform-specific, and tier-specific creative