Top Perfume Influencers on Instagram

Find the best perfume influencers on Instagram for your influencer marketing campaign

Fans

89K

Engagement rate

1.15%

Posts

462

Category

Digital creator

Niche

Arts & Entertainment Business

Location

United States

Hashtags Used

eltesorotequila anthroambassador destinationolivela yslbeautypartner teamupforexcellence

2. Stephanie Tamayo| Fragrance, Beauty, and Self Care 🇲🇽​1

Fans

79.9K

Engagement rate

11.98%

Posts

261

Category

Video Creator

Niche

Film & Photography Arts & Entertainment

Location

United States

Hashtags Used

masculine sampling fragrances perfumereview parfum

Fans

319.3K

Engagement rate

2.34%

Posts

919

Category

Digital creator

Niche

Arts & Entertainment Business

Location

United States

Hashtags Used

prrfumelovers smellgood perfumes amazonfinds perfumeaddict

Fans

78K

Engagement rate

1.49%

Posts

181

Category

Digital creator

Niche

Arts & Entertainment Lifestyle

Location

United States

Hashtags Used

beautemethod perfume perfumecombos perfumecollction summer

Fans

104.8K

Engagement rate

14.15%

Posts

53

Category

Health/Beauty

Niche

wellness Lifestyle

Location

United States

Hashtags Used

plt zarahaul grwm blackgirlmagic shooting

Fans

122K

Engagement rate

1.03%

Posts

2598

Category

Photographer

Niche

Film & Photography Arts & Entertainment

Location

United States

Hashtags Used

minimalinterior architecture laprairie dalmatian interior

Fans

643.1K

Engagement rate

2.84%

Posts

940

Category

Fashion Designer

Niche

Arts & Entertainment Fashion

Location

United States

Hashtags Used

oqq oqq nyfw elemispartner selfcare

Fans

241.7K

Engagement rate

1.85%

Posts

193

Category

Health/Beauty

Niche

wellness Travel & Nature

Location

United States

Hashtags Used

bebacksoon fritz archive imaalwayshavebars

Fans

401.2K

Engagement rate

7.2%

Posts

175

Category

Actor

Niche

Film & Photography Fashion

Location

United States

Hashtags Used

missdior emmy darelacollectionprivee belairseries diorbeauty

Fans

93.1K

Engagement rate

2.4%

Posts

2228

Category

Health/Beauty

Niche

wellness Beauty

Location

United States

Hashtags Used

superbowl cuffitchallenge beautybyteknique superbowl carolsdaughterpartner

Fans

202.3K

Engagement rate

4.38%

Posts

739

Category

Digital creator

Niche

Arts & Entertainment Business

Location

United States

Hashtags Used

renaissanceworldtour lifelately beyonceperfume uniqueperfume perfumecollection

Fans

80.1K

Engagement rate

4.12%

Posts

586

Category

Beauty; Cosmetic & Personal Care

Niche

Film & Photography Beauty

Location

United States

Hashtags Used

finefragrances uniquefragrance sotd uniquefragrances fragrancesociety

Want to search Perfume influencers by specific locations, hashtags, or keywords?

43.8K smaller perfume influencers in our database

13. A N N 💖 W Y N N - P R A D E L​1

Fans

136.5K

Engagement rate

1.77%

Posts

687

Category

Digital creator

Niche

Arts & Entertainment Fashion

Location

United States

Hashtags Used

maximalist perfumeinfluencer perfumereview tlmangoday perfumeunboxing

Fans

94.3K

Engagement rate

1.02%

Posts

855

Category

Health/Beauty

Niche

Music & Wellness

Location

United States

Hashtags Used

baccaratrouge540 mfk fragrance fragrancefanatic ilovefragrance

15. 𝑨𝒖𝒓𝒐𝒓𝒂 𝑹𝒐𝒔𝒔𝒆𝒍𝒍𝒊​1

Fans

1.2M

Engagement rate

1.49%

Posts

1959

Category

Public figure

Niche

Lifestyle Business

Location

United States

Hashtags Used

scentoftheday parfum fragrances sheinootd invisalignpartner

Fans

82.5K

Engagement rate

1.06%

Posts

839

Category

Digital creator

Niche

Arts & Entertainment Beauty

Location

United States

Hashtags Used

teamoversprayers parfum parfumlovers fragrance perfume

Fans

101.5K

Engagement rate

1.06%

Posts

369

Category

Entrepreneur

Niche

Arts & Entertainment Beauty

Location

United States

Hashtags Used

luxuryfragrance highqualityingredients sunrise motivationmonday ownboss

18. 🇺🇸NEWYORK COMMUNITY🇺🇸​

Fans

420.8K

Engagement rate

1.87%

Posts

2496

Category

Community

Niche

Fashion Public Services & Politics

Location

United States

Hashtags Used

Fans

390K

Engagement rate

2.84%

Posts

461

Category

Beauty; Cosmetic & Personal Care

Niche

Beauty

Location

United States

Hashtags Used

beauty makeup highlighter makeup holygrailmakeup

20. UNTOLD TRUTH FRAGRANCE 🔥🔥​

Fans

367.4K

Engagement rate

1.46%

Posts

165

Category

Entrepreneur

Niche

Business

Location

United States

Hashtags Used

untoldtruthtour untoldtruth untoldtruthfragrance untoldtruth untoldtruthfragrance

Fans

202.6K

Engagement rate

1.94%

Posts

620

Category

Video Creator

Niche

Film & Photography Arts & Entertainment

Location

United States

Hashtags Used

oudgasm kayali perfume newperfumelaunch fragrance

Fans

194K

Engagement rate

1.54%

Posts

14

Category

Digital Creator

Niche

Lifestyle

Location

United States

Hashtags Used

versace mcmwallet gucci ebony sexy

Fans

140.2K

Engagement rate

1.46%

Posts

1816

Category

Beauty; Cosmetic & Personal Care

Niche

Lifestyle

Location

United States

Hashtags Used

scentoftheday amber east72ndstreet fragrances violetleaf

Fans

127.3K

Engagement rate

1.22%

Posts

761

Category

Shopping & Retail

Niche

Fashion Beauty

Location

United States

Hashtags Used

dolcegabbana prada gucci louisvuitton chanel

Fans

88.3K

Engagement rate

1.52%

Posts

244

Category

Health/Beauty

Niche

wellness Lifestyle

Location

United States

Hashtags Used

scentoftheday flowerbombrubyorchid fragrances smellgood perfumes

About this data

How we make sure these are the best perfume influencers

We’ve filtered 80M Instagram, TikTok, and Youtube profiles to find only influencers that have the keyword perfume in bio, or used hashtags like #ScentedLife #PerfumeLovers #FragranceFanatics.

43.8K more Perfume influencers

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Valid email addresses

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40+ data points

Every influencer comes with 40+ data points so you can really understand the person behind the profile.

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43.8K smaller perfume influencers in our database

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Learn more about perfume influencers

Characteristics of perfume influencers

  • Scent Expertise: Describing and reviewing various scents
  • Brand Comparisons: Evaluating different perfume brands
  • Fragrance Education: Sharing the art and science behind scents

Tips for reaching out to perfume influencers

  • Highlight unique fragrance notes or scent profiles
  • Offer exclusive first-sniffs or limited-edition releases
  • Engage during events like National Fragrance Day

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that work with us

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Share what kind of influencers you’re targeting and we can discover them in our database of +60M Instagram, TikTok, and Youtube influencers.

Get a custom influencer list with verified email addresses.

Ideal for:

  • Influencer outreach
  • Creator acquisition
  • UGC and affiliate marketing

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