The social media fitness scene has quadrupled in the past two years (due to the explosion of TikTok, and the pandemic which forced people to work out at home), and thousands of new fitness content creators came out of the shadows to share their fitness adventures, experiences, and knowledge.
In this article, you’ll find the top fitness content creators right now, whether you’re just looking for someone new to follow and learn from or a brand looking to partner up and promote products (the emails of each creator are included).
These are the top 18 fitness content creators of 2022!
Jon Skywalker is one of the OG fitness creators that has sustained a cult following on Instagram for years on end. He also has a YouTube channel where he posted the transformation videos that initially brought him popularity.
Nowadays he posts on Instagram, where he shares his day-to-day life. He is loved and respected by his fans and the community as a whole mainly because of his authenticity and willingness to share and talk about both the good and the bad (unlike most creators and influencers these days).
He’s a sponsored YoungLa athlete and is also a store owner himself. He sells custom fitness-themed clothing, jewelry, and a few fitness programs.
Noel (or Daddy Noel) is one of the most well-known and respected figures in the fitness space right now. As a creator, his rise to the spotlight happened seemingly overnight through his viral TikToks, and YouTube shorts. Most of his videos are educational or motivational, with a touch of humor.
Besides creating content, he is an owner of a software company and an IFBB professional bodybuilder. He’s also sponsored by some of the biggest companies in the space, like Ryse and YoungLa. So his achievements as a creator range far and wide.
Derrick has been a dedicated YouTube creator for the past 5 years, even though he only gained massive popularity recently (1 million subs!).
His content is primarily pharmacology-based (there’s a sub-niche in fitness about pharmacology), with the majority of his videos being health and performance-related. In his videos, he talks about subjects that no one else has stepped up to, like PED (performance-enhancing drug) use, hair loss, nootropics, SARMs, peptides, research chemicals, supplement breakdowns, and so on.
He owns one of the most popular supplement lines in the fitness industry right now, Gorilla Mind, its sister company IntelligentElephant and telehealth service MarekHealth. And is a partner of a popular clothing line YoungLa.
Scott is one of the OG creators that has been around for more than a decade. He, like many others from that time, started as a creator on YouTube. Nowadays his content can be found all over TikTok as well as Instagram.
The content that got him to where he is today consists of education videos and resources related to proper training, exercise execution, nutrition, recovery, and so on.
Eddie Hall is a strongman competitor and held the world deadlift record at 500 kilograms until recently. He’s a well-established content creator on both YouTube and Instagram, he’s sponsored by companies like MyProtein, and has his own online store where he sells his merchandise.
His content on YouTube consists of vlogs, workout videos, collaborations, Q&As, and YouTube shorts.
Chris is an x3 Classic Physique Mr. Olympia champion, co-owner of GetRawNutrition, and sponsored YoungLa and ReviveMD athlete. Being one of the most influential creators in fitness right now, Chris creates fitness vlogs on YouTube, in which he documents his workouts, collaborates with other fitness creators, and his most popular series, his “full day of eating” vlogs.
Will is a YouTube fitness content creator that creates both entertaining and educational content for his audience. He’s been around for almost three years now and has made a big impact on the industry through his creative and very entertaining style of content. He’s collaborated with some pretty big creators like Coach Greg, Chris Bumstead, and Kinobody just to name a few.
Will is also a GymShark sponsored athlete and runs his own online merch store.
Dave is one of the most iconic figures in fitness. He’s one of the earliest Gymshark athletes, and he also founded his own supplement and pre workout brand Euphoria.
His life as a creator started back in 2013 after he uploaded his first body transformation video on YouTube, and it blew up. As time went on he uploaded more videos featuring his most impressive lifts leading up to his second transformation video that sealed the deal.
What makes David an amazing creator is his skills in filmmaking and photography. His content far outranks any other in the fitness industry, and that’s been the case even in his early days.
Larry Wheels is a YouTube and Instagram creator famous for his insane strength, paired with his bodybuilder physique.
He has been around for quite some time, and through constantly posting his incredible lifts he gained popularity. Nowadays he makes all types of videos including vlogs, challenges, workout videos, collaborations, and so on.
He is the owner of Team Personal Record, a fitness gear and accessories line. And he’s a Gorilla Mind-sponsored athlete.
Noelle began her creator journey not too long ago and made her first appearance in a collaboration video with YouTube creator Jesse James West. After that, she continued to collaborate with him, and other fitness creators while also committing to creating content on her YouTube channel and Instagram page.
Today she’s a RawGear and Prescience partner and collaborates daily with some of the biggest influencers and creators in fitness like Bradley Martyn, Bryce Hall, Shulk, and others.
Greg Doucette has been in the fitness industry for a LONG time. He’s an IFBB professional bodybuilder and world record holder in the squat and bench press. His days as a content creator started more than 14 years on YouTube with him posting his best lifts.
But he only started uploading regularly in these last two years, which led to his channel exploding in a very short period of time. There he shares his vast experience as a long-time pro and addresses popular topics or problems in the fitness and bodybuilding world.
Paul is a fitness creator on Instagram and Youtube. He mainly posts instructional and educational fitness videos, and over the years has built a name for himself in the fitness industry. He’s also a former world-class level d athlete.
Seneda is an Instagram creator and fitness model. She founded her own clothing brand Zentoa, her fitness app Crushit, and she also sells fitness programs on her website.
On her Instagram page you can find workouts clips, exercise execution tutorials, and motivational content.
Paige is a fitness YouTube and Instagram creator, podcaster, model, and coach. On Instagram, she documents her daily life as a fitness enthusiast, but also often shares motivational progress pictures from her clients.
Sandra is a fitness vlogger on Instagram and YouTube. She’s a mother of two, she founded her own clothing line Own Wear Shop, and she’s a sponsored bodyandfit_nl athlete.
On YouTube, she uploads mainly vlogs, but also workout videos where she shares neat tips and tricks. Her videos have recently been mom/fitness themed so she’s a perfect role model for moms out there that are into fitness.
Stephanie is an Instagram, YouTube, and TikTok creator, mom of two, coach, and fitness model. Her content on YouTube is mainly educational, while her Instagram is more of a peek into her day-to-day life. She founded her own clothing line Youndit and also sells meal plans and training programs for women.
Tammy is a fitness model, YouTube, Tiktok, and Instagram creator. She also manages a Facebook yoga community. She founded her own online clothing store called Saski collection, and a fitness app called TammyFit. So her achievements as a creator are definitely something she can brag about. On her channel, she does fitness challenges and shares her day-to-day life through vlogs.
Josef is a TikTok, Instagram, and YouTube creator that creates lifestyle, motivational, educational as well as instructional fitness content. His main occupation is his online coaching service, and he very often shares motivational photos of some of his clients on his Instagram.
To Wrap It Up
Following different fitness creators is an amazing way to learn more about working out, dieting, and fitness in general. You get to see a variety of different opinions, different training styles, and diets that you can experiment with and find the stuff that works for you. And with the creators on this list, you can do exactly that.
If you’re a brand and want to collaborate with fitness creators, or perhaps a creator-focused company that wants to acquire fitness creators, we hope you found the emails we left useful.
The creators on this list were just a tiny fraction of our 50M creator database in which we can easily find your perfect creators. If you want to discover more fitness creators based on targeting like the number of followers, keywords in bio, location, age, gender, and 20 other data points, then get in touch with us and schedule a free strategy call.
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