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What was once considered a dance app for teens and lip sync videos has now become the fastest-growing social media platform in the world (3B app downloads and 1B active users as of 2024). Yes, I’m talking about TikTok.
Today we’re gonna talk about:
- The top TikTok influencers in 2024
- Research from our own 54M TikTok database
- The benefits of working with TikTok influencers
Plus, you’ll get a free database of 1000 TikTok influencers enriched with 15 unique data points.
Let’s dive right in!
Find the best TikTok influencers for your brand in any country, industry, or niche.
TikTok Influencer Lists by Niche
Beauty
Business & Finance
Home & DIY
Education
Fashion
Fitness
Food
Gaming
Lifestyle
Medicine & Health Care
Music
Pet
Photography
Sport
Travel
Wellness
Most prominent niches on TikTok
Of all 21 niches, the 5 most prominent on TikTok are:
- Arts & Entertainment with 30.2%,
- Business with 21.7%,
- Music with 18.7%,
- Lifestyle with 14.9%,
- Travel & Nature with 12.2%.
Keep in mind that TikTok accounts can fall into multiple niches. Also, we believe that the percentage of accounts in the Business niche is higher to bypass TikTok’s link-in-bio and website link restrictions.
Most used hashtags on TikTok
We found 6527 hashtags in our database. The top 5 are:
- #ad
- #fyp
- #foryou
- #duet
- #viral
To our surprise, none of the hashtags were related to a specific niche, category, industry, or brand. It seems the main goal of most TikTok stars is to either snatch a brand collaboration or make a viral TikTok video. Or both.
Paid Partnerships on TikTok
YouTube channels on TikTok
Of the 1000 influencers in our TikTok influencer list, only 6.63% have their YouTube channel connected to their TikTok account. On the other hand, 37.5% of those who have a Linktree bio link have a link to their YouTube channel.
This makes sense because if creators use multiple social media platforms, plus offer subscriptions, courses, or merch, they would want to display them all in one link.
The benefits of working with TikTok influencers
If you’re a B2C brand then chances are, you’re gonna want to be on TikTok.
37% of consumers trust social media influencers over brands, and 92% of consumers trust influencers over traditional ads and celebrities. Opting for influencer marketing over traditional marketing is a no-brainer.
With 1 billion active users, the opportunities for brands became endless.
It all depends on your product/service and how you present it to your audience, whether it’s through funny videos, behind-the-scenes footage, or informative videos. If want to create a community, build brand authority, or generate sales, TikTok can be a great addition to your marketing strategy.
And the most effective way to achieve your marketing goals is to leverage TikTok influencer marketing. Here’s why.
TikTok influencers are on top of digital, cultural & societal trends
To create engaging content that appeals to their audience, TikTok influencers must stay on top of digital & cultural trends, whether it’s fashion videos, dance videos, music videos, or creating physical comedy skits.
TikTok influencers often promote launches for highly sought-after products in their TikTok videos. Same for movies, TV shows, and branded hashtag challenges so they’re perfect to work with when you want to create hype around your brand.
TikTok has a Creative Center discovery page where influencers can browse trending hashtags, sounds, and videos depending on their location and timeframe.
TikTok influencers have the highest engagement rates over influencers on other platforms
TikTok beats all other social media platforms in the engagement department.
Micro-influencers on TikTok have a 17.96% engagement rate, considerably higher than Instagram (3.86%) and YouTube (1.63%). And the top TikTok influencers (mega-influencers) have an engagement rate of 4.96%. Again, much higher than Instagram (1.21%) and YouTube (0.37%).
TikTok influencers make entertaining content
TikTok’s algorithm is very unique compared to other social media platforms. It prioritizes organic and entertaining content over the number of followers. Because of this, TikTok influencers are highly creative.
The most popular category on TikTok by hashtag views is “entertainment” with 535 billion views. This is why posting videos related to entertainment is a must.
The short-form video format also adds to this. With the increasingly-short attention span of viewers, Tiktok influencers have 3 seconds to capture the audience’s attention. This means that their content has to be engaging and entertaining from the get-go.
And as a brand looking to advertise through influencers, this could work beautifully in your favor.
Final thoughts
There’s never been a better time for brands to make a TikTok channel. Even better, to collaborate with a social media personality that will bring out the best of your products and brand.
With more users joining TikTok, and the app growing & improving the shopping experience, the number of dollars spent in-app will continue to rise. And that’s great news for you.
Feel free to grab our list of 1000 TikTok influencers enriched with 15 unique data points & emails. And if you want to find TikTok influencers for your specific use case, let’s hop on a call!
