Choosing the wrong nano influencer agency or platform means risking a lot of money and brand publicity. As always, you need to do a bit of research beforehand and understand the goal you want to achieve with the right nano influencers and how you will execute your marketing campaign.
Some brands don’t see any value in using nano-influencers and some are using them right.
This is especially important to know since the cost of entry in influencer marketing has decreased a lot in the last few years. The main reason for this? The rising popularity of nano influencers.
What are nano influencers?
Nano influencers are an affordable, efficient, and finally a profitable alternative to conventional influencer marketing.
Think of them as the cool kids in school. Everyone likes them, without them even trying. They just share things they are passionate about, be it their pets, sports, food, games, or fashion.
Their audience ranges from 1 000 up to 10 000 followers. You might be right to think that’s super small for a brand trying to advertise their products and make some sales. But, unlike micro, macro, and mega influencers that charge from $200 to thousands of dollars per post, nano influencers are pretty cheap.
The price range for one post from a nano influencer is 10$ to 100$.
This means that you can hire multiple nano influencers and get far better reach and engagement than one macro influencer with a ton of followers.
I’ll explain the logic behind this in a moment.
Why you should work with nano influencers
There are multiple benefits of using nano influencers for your campaigns and I think you’re gonna love them. Let’s find out what they are.
1. There are thousands of nano influencers for every niche
Cristiano Ronaldo is the most followed Instagram account with 244 million Instagram followers. But, you can’t be sure all those followers are soccer fans because Cristiano is a celebrity.
A general rule is that as the number of followers increases the more diverse the audience gets.
So if you’re selling a specific product or service that’s not intended for the general public, you might want to find nano influencers that cover topics that are relevant to your brand and customers.
2. The incredible +7% engagement rate of nano influencers
Mega or macro influencers with huge followings often look like aspirational lifestyle catalogs and aren’t really personal. On the other hand, nano influencers manage their Instagram profile as a passion project, rather than a full-time job.
As you might expect, this is just way more relatable to everyday consumers!
When a nano influencer mentions a product on their channels, it can come across as an honest recommendation from a friend, rather than a paid endorsement.
Later.com confirmed this in a study called The sate of Instagram marketing in 2020, saying that influencers with 0-25k followers (nano influencers and partially, micro influencers) had higher engagement rates regardless of their genre, target audience, or topics.
What this data shows is that an Instagram post from a nano influencer will likely be seen by a larger percentage of their followers compared to a bigger influencer.
Potentially, you can reach a larger audience with 30 nano influencers than you could by investing in 1 macro influencer. This leads to my next point:
3. Scalability of nano influencer campaigns
When you’re creating a nano influencer campaign you want to expand your reach as much as possible. To do that, you need to find as many brand ambassadors as possible, within your budget.
As your campaign grows, contact more nano influencers. Also, nano influencers’ followers are much more loyal because they genuinely want to support them. That means that you can get even more new customers.
So, where do you start? How do you find relevant nano influencers? Are you going to offer them a free product or pay a fixed price per post? Will you reach out to influencers by yourself, hire a nano influencer agency or visit a nano influencer platform?
4. Nano influencers are more likely to say yes to a collaboration
Nano influencers are super passionate about content creation.
They’re excited to enter into a partnership with a brand, especially if it’s one of their first gigs. So they’re more likely to reply to your emails and DMs. Not only that but the negotiation process will go a lot faster and with less friction.
All of this makes it more possible for them to say yes! And you best believe they’ll give it their all to complete their part of the deal.
Where you can find nano influencers
The best places to look for nano influencers for your influencer marketing campaigns are influencer agencies and influencer platforms. What’s the difference between the two?
An influencer marketing agency does all the work for brands when it comes to marketing campaigns: planning, strategy, communication, execution, etc.
An influencer marketing platform is a powerful tool for finding your perfect nano influencers. It might not do all the work for you but it can provide super specific, niched-down data depending on your requirements.
This supports all your other marketing efforts like planning and strategizing, and helps tremendously with finding your right influences and target audience.
Top nano influencer agencies
The top nano influencer agencies for your influencer marketing campaigns are:
1. Top Influencer Agency
Top Influencer Agency offers the full influencer marketing shabang: copywriting, content creation, influencer marketing training, campaign management, influencer discovery, etc.
2. Socially Powerful
Socially Powerful provides a social media strategy, video and content creation for a wide variety of social media: Instagram, YouTube, Tiktok, Twitch, Snapchat, etc.
Aside from content creation and campaign management, BeInfluence offers events and community management and promises an 11% engagement rate.
PeersWay offers vetted influencer discovery, user-generated content at scale, and affordable pricing, with an average save of 40% on influencer marketing costs.
Top nano influencer platforms
The top nano influencer platforms for your influencer marketing campaigns:
Influencers.Club has the biggest influencer database on the Internet, with 55m influencers and 30+ data points on each influencer, along with emails, bio links, earnings, etc.
Heepsy has optimized filters like follower count, engagement rate, etc., audits of influencer metrics, brand mentions, video costs, etc.
Socxo has a 21-day free trial and a free consultation to see the aim of your nano influencer marketing campaigns.
Upfluence offers influencer discovery, management, and streamlining of your campaigns in one platform.
Have full control over your nano influencer campaign
I want to explain a strategy that will save you a ton of money and give you full control over your nano influencer campaign.
Influencers Club is a data provider with the largest influencer database in the world. We offer creator startups, marketing agencies and eCommerce brands custom-targeted email lists of the ideal nano influencers for their campaigns.
There are two steps:
- Buy a targeted nano influencer email lists
- Contact and convert some of them into your brand ambassadors
Here’s a more detailed overview of the process:
1. Tell us the kind of nano influencers you’re targeting
We have the amazing ability to find emails of nano influencers based on their interests, or topics they like to cover on Instagram.
We can answer queries like: Nano influencers with 3k – 8k followers, with “gamer” or “tech influencer” as keywords in their bio, located in the US.
Another example would be: I want you to scrape the Instagram followers of my top 5 competitors and get an account with more than 1k followers.
There are many other targeting options (Ex. every person in our database is in 1 of 1500 Instagram niches) and this can be a bit confusing for the regular Joe. That’s why we offer a free strategy call with our team where we discuss your specific use case and how we can find only those nano influencers you need.
2. Reaching out to nano influencers
Remember– there has to be something in it for them.
This is the right time to put your research skills to good use: find what makes them tick, so you can show them you know a little about them.
Depending on what you are trying to achieve, you should also consider the best format to contact potential influencers: social media messages, email, phone calls, traditional forms, etc.
For the past three years, we have been the go-to sales intelligence tool for the creator economy, helping startups find creators and do influencer outreach at scale to quickly grow their platforms.
Our narrow focus has enabled us to work with some amazing companies like Linktree, Willa, PearPop, Spring, Vayner Media, Mavrck Attentive Mobile, Laylo, Pietra and so much more.
We own the largest social media creator database on the Internet, with data for around 55M creators. Our most powerful feature is the ability to filter our lists, and target creators based on their location, gender and age, category, and most importantly by keywords in their bio.
Not only Instagram / YouTube / Tiktok data but also what other platforms they’re using, are they monetizing or not, do they have a store or not, etc.
This way, you will receive a list of targeted emails and data that will enable you to personalize your approach and quickly onboard hundreds of creators on your platform, which will bring you great success in your outreach.
If you are looking to outsource the creator acquisition via outbound email we have an entire team of 20+ people that have been doing that for a while now.
Take a look at our Partnership program and click here to schedule a free call.
3. Spread your network
One of the best things about an influencer marketing campaign is the social proof that comes with it. Your social media will be on fire! Reshare every post or story that mentions your brand. Let your influencers be the main customer acquisition channel for your business.
Create your own brand ambassadors Facebook group or a special landing page on your website where influencers can apply for a collaboration.
Once the campaign starts getting traction, purchase even more nano influencer emails and scale your business growth.
Last piece of advice
If you want to fully outsource your nano influencer campaign then hire an influencer agency. But, be sure that a significant percentage of your influencer revenue will end up in their hands.
On the other hand, nano influencer platforms offer you the contact details of the right nano influencers for a reasonable price. However, their biggest problem is scalability. For example, many influencer platforms greatly limit the number of people you can export ie limiting your campaign.
If you want to create and scale your campaign while cutting costs and maximizing profits, feel free to book a quick call with our team and get targeted nano influencer email lists.
fIND THE PERFECT INFLUENCERS
Scale your outreach and pick the perfect influencers for your brand using our 52M+ influencer database searchable by 30+ smart filters