100 Pet Owners with a Powerful Instagram Influence
Having an email list of pet owners is the way to reach thousands of potential leads. Brands in the pet industry have long been purchasing emails from specific pet owners, be it dogs, cats, or other animals.
There are a lot of data providers that offer pet owner email lists, but often the information is outdated. Unfortunately, pets pass away or get lost, so if the data is not recent there’s a good chance of reaching out to people that are not your target audience. And this can be detrimental to an email outreach campaign.
Our database of pet owners is refreshed on a monthly basis, which is great but that’s not why we’re better than any other brand.
As you can see in this post, we have the capability to identify people who are talking about their pets on social media. So, the quality of data that we have is unmatched.
Stay with us till the end, and we’ll provide sample emails for dog and cat owners, as well as complimentary emails for other pet enthusiasts!
How to Find Emails of Pet Owners Leads
Based on the 2020 National Pet Owners Survey, 67% of Americans, equivalent to about 85 million families, have at least one pet. Another research suggests that between 80% to 90% of the US population regularly uses their email. These findings suggest that nearly 9 in 10 pet owners actively use email.
Additionally, a significant number of these individuals engage on social media, frequently sharing adorable pet photos. Interestingly, about 40% of all Instagram users make their email addresses accessible to the public in one of two ways:
- In the content of their Instagram bio.
-
Via the “Contact” button, accessible only through the Instagram app, which reveals their email when clicked.
So we can also go through millions of public Instagram profiles (checked through Google) but also use our Youtube and TikTok databases to help you find the audience you need.
In the next section, we’ll cover how to get a list of pet owners who have stated in their bio that they own any kind of pet.
1. People with pet-related keywords in their biography
The first approach to finding pet owners on our dashboard is to use the field Keywords in Bio.
This lets you instantly search through millions of social media profiles and identify the profiles that use your specific keywords.
In the example below I inserted the keywords Dog, Cat, and Pet and discovered 285k profiles.
Keep in mind that you can test with any keyword you like and see the results yourself.
2. Emails From People That Shared a Post of Their Pets
One of the best ways to find a group of people that are pet owners is by checking hashtags on social media.
It’s great because you can see all profiles that posting with a relevant hashtag.
Let’s take for example the hashtag #petsofinstagram with over 58M posts.
And another one that caught my eye out of hundreds of hashtags related to pets is #petlovers with 19M posts.
In this screenshot below we can see how I was able to identify 81k profiles that have used the hashtags #PetLovers and #Petsofinstagram.
There’s no limit to the number of hashtags you can add so those 81k results can easily become 500k or more.
Now, not all those people that use these hashtags are relevant to you so you can also combine other filters like:
- Location
- Gender
- Keywords in bio (you can use this to go very niche)
- Number of fans
- Or any of the other 50+ filters.
Once you’re finished you can export the list of profiles and get a CSV with all the data points we have for every profile, but most importantly their verified public email addresses that you can use in your ad campaign.
3. Followers of Pet-Related Accounts & Pet Brands
There are numerous so-called “repost” Instagram accounts that find the best pet content on the internet and repost it to their Instagram page while previously asking the original content creator for permission.
Many of the hardcore pet lovers follow these accounts because they enjoy the content they are sharing. We can find the emails of the follower’s list from those big accounts, afterward, we will remove any business emails, all duplicate emails, and also we will make sure to delete invalid email addresses such as fake accounts & bots.
The same process can be applied to researching the emails from the audience of other big pet companies (for example, Petco). Many of our customers that are in the pet industry use this method to get email addresses from their competitor’s followers and then they give them a bigger and better offer.
Email marketing is one of the best methods to promote your business because it is cost-effective, easy to set up, and most importantly it will help you to build brand awareness and build strong relationships with your customers.
Pet-Related Accounts & Pet Brands
| # | Instagram Brand | Number of Followers |
|---|---|---|
| 1 | I Dog TV | 100k |
| 2 | Cats of Instagram | 12.4m |
| 3 | Petco | 655k |
| 4 | PetSmart | 723k |
| 5 | Amazon Pets | 99k |
| 6 | Chewy | 709k |
As you can see from the numbers of followers from just these few accounts, with the growing popularity of pets, the list of pet owner leads is nearly limitless.
How to Use Pet Owners Leads for Maximum ROI
Having the email addresses and other crucial information from a lot of pet owners gives you numerous marketing opportunities. That’s why here we will share a 3-step marketing strategy that will put you way ahead of the competition in the pet industry.
Step 1. Running Facebook Ads to Targeted Pet Owners
Everyone loves cats, dogs, and any other kind of pet, so that’s why Facebook’s algorithm has a lot of people targeted as “pet lovers”. The wide, untargeted audience means that you will have much lower ROI and a lot more time spent on testing different audiences until you get profitable because not everyone who just casually likes pet photos is
ready to spend money on them.
However, once you have the email addresses of the dedicated pet owners that are proven to be ready to spend money on different pet products, there’s a feature in Facebook ads that’s called “Custom Audiences” which allows you to import email addresses in order to target only the accounts that are created with those emails.
Facebook won’t ask you to verify that the email list you have is yours, you only need to mention the source from where you got your emails from. This means that you can use a third-party email list provided by us and the source of the emails is obviously Instagram where the users have made their data publicly available.
The goal with running ads on your cat, dog, or fish owner leads is to “warm-up” your upcoming customers and make them familiar with your company’s brand.
Step 2. Email Marketing to Pet Owners
After your ads have been approved and running for some days, you should have a good number of clicks and impressions
and that’s when you can start working on your email marketing.
Because you will be emailing people that have not subscribed to your email list, you just need to make sure to include an “Unsubscribe” button that is clearly visible. This way the users have an easy way to sign out of further emails if they don’t want to receive them.
Every publicly available email address can be used for promotional purposes as long as you mention the source where you found the email, in our case that’s Instagram. If you want to read more about the CAN-SPAM act we recommend this article.
We have an e-commerce customer that actually managed to use this same strategy and scaled it to sending 100 000 cold emails per day. So if you are looking to reach some big milestones with this strategy, make sure to read this article.
Step 3. Retargeting & Lookalike Audiences
Every single person that has visited your website, either from your ads or your emails should be retargeted regurarly. These people have shown interest in your brand and just need a little motivation boost from you in order to convert into a customer. You are going to give them the stimulation needed for purchasing through your retargeting ads.
Meanwhile, people that made the final decision and purchased from your website, can now be used for creating Lookalikes audiences and running Facebook ads.
When you already have an audience that has purchased something, you
make Facebook’s job much easier because their algorithm just needs to find people on social media that have similar characteristics to your new customers.
By using this last step, you can easily expand your reach to narrowly targeted audiences who are really likely to
also be interested in your offer.
Final Words
If you do any kind of marketing to the pet owners audience, you have to consider using email marketing because the ROI & customer connection that email marketing offer is simply too much to ignore.
Maybe you can think of another way different from our “Custom Audiences” method for using the email list and that’s totally okay because the marketing strategy is subject to change, but there is one constant in this equation: having valid, up-to-date data is inevitable.
At Influencers Club we offer just that, so if you want to run a successful marketing campaign, make sure to schedule a quick call with our team.
And as we promised at the beginning, here are some pet owner sample data!
Free Cat Lover Email List
Here we provide you with a free list with users that have included the keywords “cat lover”:
| # | Instagram Username | Instagram Biography | |
|---|---|---|---|
| 1 | mmenyz | djmenyz@hotmail.com | 🖌MARVEL exclusive Color Artist 📕AVENGERS 📘 CHAMPIONS 📙 CAPTAIN MARVEL ✏️Illustrator 🤖Toy collector 🎸Rocker Gamer 👶🏻Dad 🐈Cat owner 🇧🇷SP/BR |
| 2 | theredgirl._ | marineperroy09@gmail.com | Chanteuse comédienne 🎶 Princess 👸🏻 Cat owner 🐈 Lifestyle & Travel 💕✈️ Before-> Bali 🛩🐒 Next -> Lyon 🚆🏮 Suivez le lien vers mon blog 😘 |
| 3 | jacky_tje_p | jackypeeters1@hotmail.com | 26 y.o. ️ Cat owner Arya & Ginny Poet & writer Art: drawing |
| 4 | wake4bake | pavelveprikov@gmail.com | • track bikes • skate • sphynx cat owner • 🇷🇺Russia |
| 5 | _lanabeauty | saperezhogina@gmail.com | handmader sometimes photographer sometimes traveler cat owner etsy-seller it’s worth to visit |
Free Dog Owner Email List
From our database we have separated a few of the numerous that are proud dog owners:
| # | Instagram Username | Instagram Biography | |
|---|---|---|---|
| 1 | sonora.loubignac | sonora@loubignac.com | 🏳️🌈🇫🇷🇬🇧 living in 🇪🇸 Vet in the making 🌡💉 CEU UCH Overall just your average dog owner 🐕🐕 |
| 2 | roxy_charmer | roxanne_moorcroft@hotmail.co.uk | 27 year old🦄 Wife♥️ Mum of two beautiful girls 👨👩👧👧 Penelope & Primrose 💕 Husky & french bulldog owner 🐾 Fitness 🍑 My life in pictures 📷 |
| 3 | newslapz | patzsteven@gmail.com | Dog Owner 🐶 |
| 4 | zophia_ewska | steptofilm@gmail.com | Photographer #djispark #canon5d #nikond90 Filmmaking; editing. Dog owner #germanshorthairedpointer |
| 5 | anns_nails97 | annarmianka@gmail.com | Thessaloniki 🇬🇷 Small dog owner 🐶 •Acrygel nails •Lash lifting •Eyelash extensions (one by one) @anna.abgar |
Free Labrador Owner Email List
If you have a campaign that’s super-targeted to a specific dog breed, we got you covered, here are some Labrador
owner leads:
| # | Instagram Username | Instagram Biography | |
|---|---|---|---|
| 1 | thesodasteve | steve@sodasteves.com | Certified Executive Chef / Owner of Soda Steve’s; Missionary; Visionary; Labrador Owner and Dad of Three Fantastic Kids! |
| 2 | badgalscorpio | poli__g@abv.bg | Plovdiv,Bulgaria 🇧🇬 Labrador owner 🐶 03.11.1997 👅💋 |
| 3 | garytaphouse | garytaphouse@hotmail.com | ▪Football commentator for Sky Sports 🎧🎤⚽📺 ▪Event host, voiceover & lecturer 💺🎤 ▪Dad of two boys & choc labrador owner 👬🐶 ▪Home: Bournemouth ☀️ |
| 4 | emilynoble17 | emily.tennantbell@gmail.com | A Wife & Labrador owner 🐾 🏡Featuring: Lincolnshire; The Cotswolds & The Dordogne🏡 |
| 5 | kristin.outdoor | kristin@adlberger.at | upper austria 🇦🇹 dreams come true 🌸 happy labrador owner 🐶 outside is my favourite place 🌲 |
Free Pet Owner Email List
Want to target something else than dogs & cats? You are at the right place because we can help you find leads for
every pet kind.
| # | Instagram Username | Instagram Biography | |
|---|---|---|---|
| 1 | couchpetatoart | followmygiftshop@gmail.com | Pet owner Mom & Artist CouchPetatoArt & Studio93427 |
| 2 | maddy.lorraine.92 | maddylorraine93@gmail.com | Maddy 18/NZ Timaru 04/07/14 Peace begins with a smile #imthequeen I am a pet owner of 2 budgies Enzo and Eddie |
| 3 | hiflyer109 | hiflyer109@vodamail.co.za | ✈ Airline Pilot👨✈️ 💪Fitness Enthusiast 💪🏼 🎵EDM Lover 🎵 🐶 Pet owner 🐶 🇿🇦 South African in Hong Kong 🇭🇰 |
| 4 | vivian.vh35@gmail.com | v.i.v.i.e.n.n.e__ | Imma bang like a boomerang! Pet owner #jasmine 🐩(check highlights) Goal getter One day at a time (slowly but surely🙇) Growing and glowing 😋 Aries |
| 5 | bangisme | corinthian.criner@gmail.com | Co-Founder of @theculturejunkies Co-Founder of @themusictrap Married to @nickkibang Pet owner to @roscoebang_ |
If you want to order an email list of your targeted pet owners, schedule a free 30-minute call with our team at this link.
GET PET OWNER EMAILS
If you are interested in learning more about how you can get validated Pet Owner email lists, make sure to schedule a quick call with our team, where you can discuss the details related to your targeting.
