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Top 50 Gaming Micro-Influencers

By September 21, 2021 No Comments
List of top micro-influencer gaming creators

For years now, influencers have been an important marketing tool for most brands, but the strategy that companies were using to find influencers has changed.

These days, brands aren’t looking to sign the biggest names on platforms like Instagram, TikTok, or Twitch. Instead, they are hiring so-called “micro influencers”.

Micro-influencers are people who create content, but without a big audience like regular influencers do. They have a smaller, but far more dedicated and engaged audience. The deeper relationship between the creator or micro influencer and their viewers is what makes these partnerships so valuable to brands.

 

Why Gaming Micro Influencers Are so Popular

 

They are More Authentic

One of the biggest reasons why gaming micro influencers perform better than regular influencers is the authenticity they provide by creating quality and creative content for brand partnerships that speaks directly to their audience.

Because their following is lower, the gaming content they publish is a lot more relatable and unique for their audience. Therefore, fans have a deeper connection with micro influencers, so they know that the products micro influencers promote are the ones they genuinely love using themselves.

This belief that fans have resulted in them checking most of the gaming brands that work with their favorite micro influencers.

 

They Have Higher Engagement Rates

The higher someone’s online following is, the lower their engagement rate is. This happens for a number of reasons, but the more followers you have, there is lesser chance that 100% of them will interact with your post.

Therefore, micro gaming influencers have a higher engagement rate compared to bigger influencers. This motivates a lot of brands to work with these kinds of influencers because the higher engagement means that more potential customers will hear and check their business out.

 

Their Fans are…Gamers

Every single gamer that plays games at least once a week and many people that aren’t into gaming at all have heard about Ninja because of his popularity. But these people aren’t hardcore gamers who are willing to spend money on things related to gaming.

On the other hand, someone that follows a gaming micro influencer is far more likely to be someone who is more interested in the gaming space, so there’s a higher chance that he’ll spend more time and money on gaming-related stuff.

Looking at this from a business perspective, you don’t want to target people that are casually playing games once or twice a month.

You are aiming at reaching people that are spending far more time gaming. Facebook Ads, big influencers, and a lot of other marketing methods can’t guarantee you to reach these people. Micro influencers can.

 

They Are Cost-Effective

Every gaming brand is looking to find cost-effective marketing channels, and micro-influencers might provide just that.

Because of their low following count, they have a tendency to charge lower rates and some might even work if you give them free access to your products. This allows even smaller brands to try out influencer marketing while not spending a fortune.

On the other hand, bigger brands can use a small portion of their marketing budget to work with a big number of micro gaming influencers instead at the same price as working with one big name in the gaming industry.

This shows that consumers are 82% more likely to buy something if a micro influencer recommends it which leads to the fact that cost-effective marketing is only going to become cheaper.

 

How to Find Gaming Micro Influencers for Free

The creator economy is a pretty new topic, so finding the best micro influencers in every niche, including the gaming industry, is a pretty hard task because there are not so many tools out there that automate the process.

That’s why at Influencers Club, a service that helps businesses find validated email addresses from creators, we created a tool that helps brands find creators by a given keyword.

 

 

This tool is free to use and it allows anyone to search for influencers by a given keyword, for example, “gamer”, “gaming youtuber”, “twitch gamer”, etc.

 

Instagram bio of a gaming micro-influencer

The best part is that you can even choose the number of followers that the influencers have, so you can lower or increase the number of followers based on your budget and desires.

Having a tool like this makes it easier to find the right influencers for your purpose, but the hard part is contacting micro influencers, and doing it at scale is even harder.

Check the link If you are interested in learning more about how to find micro-influencers for free.

That’s why the next part of this article is crucial for your success in influencer marketing or more specifically, micro influencer marketing.

 

 

2 Ways to Connect with Gaming Micro-Influencers

Because gaming micro-influencers don’t have much information available to the public, there is a limited number of channels through which you can reach out to them.

The two channels you can use to reach most micro-influencers are Instagram DMs and Email.

 

Instagram DMs

Using this to reach micro-influencers is pretty easy and straightforward. You just need to find their Instagram profile and send them a direct message through your browser or mobile app. But there are two caveats to this method.

The first one being that they might not even see your Instagram message.

Even though these people don’t have many followers, the ones they have are pretty hardcore fans, so they receive a lot of messages just from them. Micro influencer marketing is also getting more and more popular, so there is an increasing number of brands that are contacting them through social media too.

The second problem with this method is that Instagram has a limit on how many messages you can send before you get blocked. Nobody knows the correct number, but it is somewhere around 20 – 30 messages. This limits the number of people you can contact and if you want to find multiple gaming micro-influencers to work with, this is not a viable strategy.

 

Email

A better way that you can use to reach a big number of micro-influencers in the gaming niche is by directly emailing them.

To find someone’s email address, you can simply go to their Instagram profile and check their bio or the special “Email” button. Then you can copy and paste it into your spreadsheet.

It’s simple, but it is a lot of manual work, so that’s why we recommend using a service like Influencers Club that will provide you with email addresses of gaming micro-influencers that you’re targeting.

By using this approach you can truly scale your outreach efforts which will ultimately lead to more micro-influencer collaborations and more exposure for your brand.

Free List of Gaming Micro-Influencers

As we promised at the beginning of this article, we are going to share a free list of the best 50 gaming micro-influencers that we researched ourselves and you can use it for your personal brand.

We will provide you with data such as a link to their profile, as well as their username, number of followers, and text in bio.

 

Number IG Username Followers Bio Email
1 emziatv 26290 🇳🇴 Norwegian, Oslo
🎮Gamer & streamer
Sponsors: @hyperx @komplettno @monsterenergy @msigaming
💼: emziatv@gmail.com
PR & Communications Bachelor
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2 plastic_alien 21192 Based in Glasgow, UK🏴󠁧󠁢󠁳󠁣󠁴󠁿
🐰I Love My Bunny
& @drogoherodo 💙💞💙
🏋️‍♀️Fitness
🎮Gamer🎮
💌 Dm for collab/plasticxalien@gmail.com
hidden
3 a_run04 19553 #naturalbornhustler #Founder📱@mydaylivery #Entrepreneur 💻#Appdeveloper ⌨️ ✈️ #Basketball🏀 #Gamer🎮 Beluga🐶walk4ever👣|@appcasa #Softwaredevelopment|🥇 hidden
4 paxaus 18634 Australia’s Biggest Gaming Festival. #PAXAUS hidden
5 drucilab 11376 Creator | Wanderer | PhD | Free Thinker
Anti-Adulting & Pants
#gamer #food #travel #art #music #pets
hidden
6 thatprettyarcanine 10766 SG • Cosplayer • Gamer • Sushi addict
Owner of @cosmic.naturals
hidden
7 absahbecqerel 10732 ||⏮ ▶ ⏭|| Singer / Musician / Broadcaster / Gamer || 🎬🎙♬
⬇ Aquí hago stream ocasionales..⬇
hidden
8 twilmarsj 9832 • Denmark🇩🇰
• Traveling🌍
• Gaming 🕹
•TwilmarsJ@hotmail.com✉️
hidden
9 exoticgamergearofficial 9319 Majestic #gaming hoodies forged by snarling Orcs in the fires of Mordor under the watchful eye of Sauron…personalized with your gamertag 😀 #gamer hidden
10 fus1on.official 9068 Timo | 24 🤙🏻 Stuttgart 💯, ehemaliger E-Sportler❗️🎮🏆| YouTube | Twitch | YouNow | 🇩🇪 706 |@twitch_fus1on folgen für Gaming content 💯 hidden
11 cmodplays 8912 I make gamingvideos for fun! And also a proud youtuber with over 7k subscribers! @cmodyt
#youtuber #gamer #photographs #photographers #photographer
hidden
12 farizhb 8069 💍@rizkinidaa ⚪️S.Hub.Int🎓 ⚪️Entrepreneur ⚪️Youtuber ⚪️Gamer 📩 fariz_hibatullah@yahoo.com hidden
13 ffosalba 5787 ▫️Periodontics💉
▫️Sports Addict🤘🏻
▫️COD gamer 🎮
@vivesaluddental CCP 😊
hidden
14 gameontomyt 5090 The King of Mobile Gaming 👑 #370K
💰 Support-a-Creator: GAMEONTOMYT
📧 gogameontom@gmail.com
🎥 All my Social Links 👇🏼
hidden
15 _marco.santoro_ 4936 📺Tv Series Addict
💪🏼Calisthenic / Crossfitter / TRX / Runner
🍲Food Lover / 🍻Beer IPA Addict / 🍷Wine
👾Gamer
🏍Biker
hidden
16 megzillax 4782 ⠀⠀⠀⠀Megan – 20 – Birmingham ⠀⠀⠀ ⠀⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀⠀⠀⠀Gaming 🎮⠀ ⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀Twitch: megzillax⠀⠀ ⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀ ⠀My Twitch Channel ⬇️ hidden
17 jdavid_pinto 4608 CODIRECTOR DE @propulsedc y @legacypropulse
Gamer 🎮👾
Dreamer 💭🔊
hidden
18 giotap_boardgames 4568 Italian boardgamer and reviewer
Kickstarter campaign sponsor
Miniatures painter
Contact me for collaborations
hidden
19 fultonalley 4526 Gaming parlor & prohibition-style cocktail lounge and event venue located in downtown New Orleans.
Come Out. Let Loose. Play On. 🎳
hidden
20 goosebreedercsgo 3970 Mounira ‘GooseBreeder’ Dobie, 25 from 🇨🇦 living in 🇺🇸 | CSGO professional player for @clgaming Red | Parterned Twitch streamer, twitter @ goosebreeder hidden
21 thesoareli 3803 Creator for @soargaming
More Than Meets The Eye 🇱🇧
Use Code Eli on @gfuelenergy & @gameradvantage
SD,CA 🌴
hidden
22 derikmolina 3431 🇵🇷 Somewhere between psychotic and iconic ✨
Philippians 4:13 🙏🏻
Content Creator | Gamer | Streamer | Gym Rat
#FaZeUp
hidden
23 ecoride 3381 New England’s go to affordable group transportation service. Featuring the one & only Lux and Gaming bus. Get a quote now. Click our website below 👇🏽 hidden
24 gabriel_hcorrea 3370 Fotógrafo, Skatista, Gamer 🎮
#photography #canonphotography
hidden
25 el_fitchulo 3322 MA 🇵🇷
▫️UMD 🎓
▫️ Fitness Addict💥💪🏾
▫️Biotech/Pharmaceutical 👨🏾‍🔬🧬🧪
▫️Gamer & Live streamer 🎮:
Twitter @CheekyChulo
twitch.tv/cheekychulo
hidden
26 doe__da__god 2949 I’m A Professional Gamer Affiliated On [Twitch] (DOE_Da_GOD_2294) [YouTube](DOE_Da_GOD)[Twitter] (DOE_Da_GOD)
{snapchat} (dajae22doe)
hidden
27 franjita 2611 💙 𝑹𝒆𝒈𝒂𝒍𝒐𝒏𝒂 𝒚 𝒅𝒆 𝒃𝒖𝒆𝒏 𝒌𝒐𝒌𝒐𝒓𝒐 💜
• Gamer 🎮 | Comidita y tecito 💖
• In love with @qqamor_ 💕
hidden
28 gameandglamnails 2584 🌟 Gamer🎮
🌟 Press on Nail Artist 💅
🌟 High School Teacher 👩‍🏫
https://www.etsy.com/shop/GameandGlamNails
Custom Orders Open! DM or visit my Etsy!
hidden
29 giuseppe__sicilia 2535 Consulente Finanziario📈📊📉
Home: Cosenza🏠
Work: Catanzaro👔
– #Gamer 🎮🕹
– #MMA 🤼‍♂️💪🏻👊🏻
– giuseppesicilia4693@gmail.com 📧
hidden
30 zackfrog 2490 Filmmaker • Trader • Gamer • Apoteker hidden
31 sxswgaming 2473 Explore the world of gaming at the legendary SXSW via exhibitions, esports tournaments, organized play, awards, and programming. | Austin, Texas hidden
32 lamb_chop42 2470 26 🏳️‍🌈
Cape Town, South Africa 🇿🇦
Software Engineer 🖱💻
Gamer 🎮🕹
Natural bodybuilding 💪🏻
hidden
33 macenock 2397 Sport, Fitness, Music, Movies, Fashion, Gaming and Lifestyle.
t.me/macenoc
hidden
34 smartkidszone 2319 1st Action Based Learning Centre in Africa
Online Global Coding Festival
Coding | Robotics | Internet of Things
Business School | Exergaming
Age:4-19
hidden
35 brunswick.hotel 2303 Amazing Food🍝Epic Cocktails🍹Functions & Events🎉 Restaurant🍽 Gaming 🎰TAB🏇 Live Music🎸#lovethebrunswick #thebrunswickhotel #strawssuck hidden
36 nobbyssurfclub 2280 🌊 Ocean front restaurant 🍔
🏉 Sports Bar 🍻 Fox Sports🏄🏽‍♂️
🎰 Gaming • TAB 🏇 • KENO💲
🎉 Functions & Events 🎈
hidden
37 julierenay 2271 Gamer | Cosplayer
Lucifur 🐱Banshee 🐶
@joeyfromplanetearth 💍🖤
Snapchat: julierenay
Godless
hidden
38 tawpshelf 2162 #gamedev #photographer #videographer #gamer #beatbox #artist #vr #ar #virtualreality #augmentedreality hidden
39 autumnsayshello_ 2133 God 1st. | Lvl 30 | GA
Artist | Gamer girl | Anime Lover | Youtuber
Twitch Affiliate
hidden
40 ejwunderbar 2122 #writer #ITprofessional #artist #mum #geek #octopus #hedgehog #gamer #saggitarius #mindfulness #meditation #life #universe #everything #dontpanic hidden
41 timtimdaniel 2050 Living in London 🇬🇧
Aveiro 🇵🇹
28 😅
| Photography | Cats | Dogs | Fitness | Bakery
| Friendship | Sun | Job | Fishing | Gamer |
Photoshoot’s ➡️ DM
hidden
42 divisiononegaming 2040 E-sports Organization -Store- *Sponsors on Website* Live streams & Giveaways
@ division1gaming (twitter,mixer,youtube)
#Div1 #division1gaming
hidden
43 under_the_meeplescope 1884 🔬Melbourne, Australia Based. Boardgames & Amateur Miniature Painting. Trying to get better, one game and one mini at a time. #boardgamer #critter hidden
44 mytshirtscompany 1704 Vente en ligne de T shirts #vintage. Thèmes #cryptomonnaies #netflix #cotedazur #geek #gaming #automotovintage #courseautomobile #popart #albi 🇫🇷 hidden
45 ezamantzas 1689 Influencer & Digital Marketing, Gaming & Esports Content Expert
Based in Thessaloniki
hidden
46 princessdomo666 1666 Makeup 💋💄
Horror/Halloween 🎃👻🧟‍♀️
Gamer 🎮 (PSN: PrincessDomo02)
hidden
47 saberotaku04 1573 I am a nerd who love anime/gaming 😍
Just living life having fun!!!
Follow me on twitch
hidden
48 playersarmory 1535 💻 | Gaming Equipment & Computers
📲 | DM For feature or collab
🔥 | Follow for more daily content!
hidden
49 kgrr27 1525 Kinda fit, kinda fat!!
Twitch Affiliate
#gamer #streamer
SAC code : KG27!!
FN Comp player
@3hp.official
twitch.tv/mrkg27
Uncle John!!
hidden
50 the_finezt_buck 1435 -GOD
-1First Krumper of PR
– GOP Battle Fest Krump Champion of PR 2014
-Leader of K4L
-Style Krump and Popping
– Gamer and Content
-Teacher
-Gym
hidden

 

If you want to contact thousands of micro-influencers in the gaming niche, book a call with us and get a tailored email list based on your specific targeting.

 

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