Nowadays, there are tons of free resources, the most common being message templates that you can copy and send out to influencers hoping they’ll work because someone on the internet said they would.
You might sit down for this one: they probably won’t.
In fact, these templates that promise to ‘grab the attention of an influencer’ or ‘get you a deal instantly’ have been used so many times, by so many brands that most influencers already know they’re just the same copied message.
The result?
You don’t get a deal and your ideal influencer moves forward with another brand.
The good news: we know why your ideal influencer moved forward with the other brand.
In fact, we probably helped the other brand get the influencers to hop on their next campaign.
So, we decided to share some of our own templates that we’ve used for 300+ of our clients while doing Instagram outreach for them.
Without any further ado, let’s make you a pro DM slider.
Everything You Need For a Proper Influencer Outreach
Before we look over the templates, we wanted to share some of our resources related to outreach:
Keep in mind that before we make any resource public, we make sure that our content has been tested on client work & that brought in positive results.
Here are some stats on the results we’ve brought with our Instagram outreach templates:
Want us to get you these results?
Influencers.club has an outreach team of 30+ professionals with 5+ years of experience from clients of multiple industries.
We can take over all aspects of the process, including:
- Building a strategy;
- Influencer outreach;
- Measurement & reporting.
While we bring in prime results, you can focus on running the 1000 other things that need your attention.
Learn more about our partnership program today!
Instagram Outreach Templates
We’ve set aside the top 10 templates for Instagram outreach based on the most common intents.
1. Generic Meet Up/Collab DM
Hey [insert name],
Everyone at [your brand name] absolutely loved your post about [insert description of post]. We love seeing social media creators engaging & producing this type of content. We’d love to meet up, get to know each other, and further discuss your content.
You can learn more about us here [insert a link to your page].
Let me know if you’d be interested and we can settle on a date to make a call.
Regards, [Insert your name].
Why does this DM work?
Depending on your campaign, you might have more time for the overall outreach process. If your brand hasn’t worked with influencers before, it might be a bit harder to onboard creators to your campaign. So, it’s a good idea to engage with them without giving too much information about why you want to meet up.
Moreover, it’s crucial to include that you’re already familiar with their content and even more important to include which content piece has gotten your attention. This way you’re making the first interaction all about them, which we’ve seen works like a charm when contacting influencers.
2. Mention for Free Product DM
Hey [insert name],
I’ve been following the content you’re putting out for some time now, and I just want to say that you’re doing an amazing job! My team and I really loved your [insert an older content example] and [insert newer similar content example] posts. Our brand has similar products to the ones you talk about & post on your socials, and we would love to send some things over that we think you’d love.
It would be awesome if you could give us a shout-out once you get to try them!
Let me know what you think about the idea and we can even meet up and further discuss this.
Keep doing what you’re doing!
Regards, [Insert your name].
Why does this DM work?
The good old – I’ll send you free products & you give me free promo strategy.
Believe it or not, this still works!
Before sending out this kind of DM, take into consideration that this works mostly with micro-influencers and other small-sized creators.
When it comes to this DM, it’s personal, it feels as if a fan is approaching an influencer but they also have freebies to offer, and it benefits them because they need you as much as you need them.
It’s a pure win-win when sent out to the right influencers.
3. Review Request DM
Hi [insert name]!
My name is [insert your name], and I’m representing [your brand name]. I’ve been seeing your posts about [niche posts related to your brand], and my team and I really love your work.
So, we wanted to reach out and see if you would like to review one of our products for your followers.
[Add a short brief about your product]
We really want to collaborate with creators like you, so let me know if you’re interested and we can settle on a date to meet up.
Have a great day!
P.S: Your post about [insert reference to their last post] was really great, I’d love to discuss it as well if we get the chance to link up!
Why does this DM work?
Getting an influencer to review your product for their followers can do wonders for your business. It’s no secret that many Instagram influencers ask for large fees for this type of service.
However, we’ve succeeded in getting influencers to review our client’s products only by sending them some freebies.
This DM also has a personal touch to it.
Mentioning an older and a newer post lets them know that you’ve taken your time to get familiar with their work. Moreover, ending the DM with reference to their work adds the last zhuzh that can really make you stand out from the other brands trying to get their products on their socials.
4. DM to an Existing Influencer User of Your Product
Hey [insert name]
I saw that you’re using [insert your product/brand name]. I’m really glad you loved it & it makes me really happy to see our brand reaching the right people.
We would like to invite you to a quick call whenever you can to discuss a potential collaboration. Your content really resonates with [your brand name] vision.
Let me know if you’re interested!
P.S: We have some new things in the making and we would love to show you an exclusive peek before they’re out.
Regards!
Why does this DM work?
There are so many brands out there that have influencers using and interacting with their brand & they don’t even know it.
This might be the biggest missed opportunity for any business.
The #1 problem is that brands don’t know how to source these influencers. However, at influencers.club, we can easily source influencers among your customer lists or social media profiles.
Learn more about this process today!
5. Brand Ambassador DM
Hey [insert name],
My name is [insert name] and I’m with [insert brand name]. We have been following your profile on [insert social media platform] and love your posts on [insert specific topic].
We would like to invite you to become a brand ambassador for our brand! We think your [insert a reference to a niche topic] really aligns with our vision.
As a brand ambassador, you’d partner with us and:
- [insert benefit 1]
- [insert benefit 2]
- [insert benefit 3]
If you’re interested, I’d love to meet up, discuss the program, and see if there’s anything else you’d like to get as our next brand ambassador.
Best wishes!
Why does this DM work?
It’s important to keep these types of DMs as straightforward as possible. Moreover, including some of the benefits of them collaborating with you can really spark their interest to meet up.
Lastly, mentioning that there’s space to add other benefits into the mix is also a winning strategy when doing your Instagram outreach.
5. Event Invite DM
Hi [insert name]
My name is [insert name], and I work at [insert brand name]. I’ve been following your content for some time now, and I think it’s great because [insert what you love about their content & how it relates to your brand].
[Brand name] is hosting an exclusive event on [date of event], and it’s [brief description of event].
We would love for you to attend and post about it to share the details with your followers.
If you’re interested, let’s settle on a date for a quick call so we can go over the details.
Looking forward to meeting you!
Regards.
Why does this DM work?
It’s definitely easier to get influencers to an event than it is to get them to review or mention your product. However, making sure the ‘exclusivity’ reads in the message definitely helps achieve the goal of the DM.
Again, adding a personal touch can boost your chances of getting a positive response.
6. Follow-Up DM to a Past Collaborator
Hey!
It’s been a while! I’ve loved everything you’ve worked on since we last collaborated.
I’ve been meaning to DM you about [insert description of a past post] – I really enjoyed it and it seemed as if it resonated with your followers.
I’m sure things are busy, but do you have any free time to catch up and reconnect?
Please let me know.
Take care, [insert your name]
Why does this DM work?
Reaching out to influencers that you’ve already worked with can be a good idea. However, if it so happens that they’ve grown their followers, fees, or demands in the meantime, it’s good to try this DM approach.
Mentioning that you’ve been following them since your last collaborations adds some kind of loyalty into the mix. Moreover, this DM gives off a more casual vibe than a business inquiry, which in this specific case can get you a better chance at booking a meeting.
7. Generic Follow-Up DM
Hey [first name]
I’m just checking in to see if you had a chance to consider my offer in the previous message.
If you’re open for a quick meet-up on [propose a date] or any other day, let me know!
Best, [your name].
8. Generic Follow-Up DM
Hey [insert name], I just wanted to check if you had some time to think over my proposal. We’ve got some new followers & have more eyes on our products, so this would be a perfect time for us to collaborate.
Hope to hear from you soon!
9. DM After Getting Rejected
Thanks for taking the time to inform me of your decision.
We at [brand name] still look forward to your content! Hopefully, we can arrange something in the near future.
Until then! Kindest regards
It’s Not Just About the DMs
Crafting a killer copy for your DMs can benefit you immensely. However, it’s not always the perfect message that matters.
A lot of marketers tend to do Instagram outreach to the wrong influencers. Moreover, every marketer should take into consideration that an multichannel outreach strategy is always more effective.
Aside from the pre-existing database, we can source influencers of any size & niche based on 30+ metrics, including:
- Demographics;
- Follower count;
- Engagement rates;
- Predetermined ROI expectation,
- And much much more!
So, to help you scale your influencer marketing, Influencers.club can find ideal influencers and creators with the largest and most data comprehensive database on the market.
If you want to succeed in your next influencer marketing campaign, make sure to learn more about our services.
