Among skincare brands, influencer marketing has become an increasingly important strategy to connect with customers and promote their products.
Let’s see why. When it comes to buying clothes people can make a decision based on whether they like what they see or not. But, when they are buying skincare products they need deeper insights about the product ingredients, what’s the purpose of a certain product, how to use it, what skin type it suits best, etc.
Most important, they need a trustworthy skincare expert to do an honest product review and give skin care advice. That’s why skincare vloggers have become a staple in the skincare industry, helping businesses find new customers to try their products.
In fact, 65% of consumers decide to buy a skincare product after hearing reviews from influencers on social media.
Unlike beauty vloggers that create content about makeup tutorials, trends, skincare, etc., skincare vloggers are specifically dedicated to educating consumers about ingredients, products, and routines, and their content is centered around helping viewers achieve specific skincare goals.
That being the case, in this article, we are listing the top skincare vloggers on YouTube that are a great choice for influencer marketing campaigns of skincare brands.
Additionally, you can download a free database of the 80 most promising skincare YouTubers you can reach out to for your influencer marketing campaigns.
Free list: 80 most promising skin vloggers for 2023
10 Top Skincare Vloggers That Are Great for Influencer Campaigns
If you are a brand in the skincare industry, these 10 skincare influencers are great for influencer campaigns.
Not only do they have a large audience, but due to their extensive knowledge of skin care they are considered the most trustworthy skincare YouTubers. Hence, they have a high influence on consumers purchasing decisions.
Most known for: Professional dermatology advice
Subscribers: 219K
Dr. Sam is a dermatologist with more than 20 years of experience, known as one of the most trustworthy skincare experts on YouTube. Her content is educational and she is giving advice for all skin types and skin conditions.
Besides being one of the top skincare vloggers nowadays, she established her own skincare product line, is running a dermatology clinic, and is offering online advice to her followers.
Most known for: Product recommendations and skincare advice
Subscribers: 2.54M
Beauty Within is a skincare youtube channel of Felicia and Rowena, a dynamic duo dedicated to skincare, beauty, and wellness. They believe that besides skincare products, flawless skin needs a healthier lifestyle as well.
Hence, they create YouTube videos promoting products from different skincare brands, but also lifestyle tips videos that will maintain the skin’s natural beauty.
Most known for: Helping people that are dealing with acne
Subscribers: 1.97M
Cassandra, also known as “your acne big sister,” is a skincare expert and medical esthetician who has been dealing with acne for over 15 years and working in the beauty industry for over 10 years.
Her subscribers love her because she creates a supportive community to guide individuals through their skincare journeys. On YouTube, she creates content to educate and empower people to make informed decisions about skincare products.
Most known for: Educational content about different skin conditions
Subscribers: 2.05M
Dr. Maxfield and Dr. Shah are Board-Certifieyoutubed Dermatologists who as they say are not on YouTube to be skincare influencers, but to educate people more about evidenced-based skincare routines, dermatology, and medicine.
They are mostly publishing educational videos about different skin conditions, but they also do product reviews, especially if something becomes so popular among other skincare influencers as Korean skincare or a specific skincare product.
Most known for: His deep dives into the ingredients and claims made by skincare products
Subscribers: 1.46M
James Welsh is a skincare influencer on YouTube known for his thorough and thoughtful approach to discussing skincare products and ingredients. His channel offers a deeper look into skincare products and as he says, he is diving into the science behind beauty products and busting myths about their claims.
He also digs into the world of digital retouching and photo manipulation in skincare brands and influencer advertising, exposing the filters, blurred skin, and other misleading techniques influencers use to sell their products. His honesty and critical thinking make him a trustworthy source for all skincare enthusiasts.
Most known for: Anti-aging skincare routines
Subscribers: 87.5K
Sincerely Miss Ash is a skincare youtube channel that offers a wide range of content, including skincare reviews, tips, hauls, and tutorials. She is known for her extensive knowledge of the skincare brand The Ordinary, but Miss Ash also shares information about other products and brands at various price points.
Her goal is to provide budget-friendly options for her followers. Miss Ash is mostly known for anti-aging skincare routines, trending skincare products, and giving skincare advice about what products and ingredients would work best for your skin type or skin concerns.
Most known for: His expertise in facial rejuvenation and skincare
Subscribers: 326K
Dr. Amir Karam is a double board-certified facial plastic surgeon who specializes in facial rejuvenation. He is the creator of Vertical Restore and the founder of Karam MD Skin. His YouTube channel is dedicated to helping simplify facial rejuvenation and skincare through understandable content that cuts through the hype and leaves viewers feeling empowered.
Dr. Karam’s goal is to help people look as young as they feel. With over 6,000 patients under his belt, he brings a wealth of experience and expertise to his channel. He discusses his hot takes on certain surgical procedures, general plastic surgery information, and skincare tips for all ages, and ultimately gives viewers a front-row seat into his work.
Most known for: Anti-age skincare routine for people over 65
Subscribers: 135K
Among the top skincare YouTubers is the channel of Melissa, a 67 skincare enthusiast that shares her anti-aging tips and tricks. Melissa is a Tennessee-based skincare influencer who shares her daily skincare routine and reveals her skincare secrets for maintaining a youthful look.
She understands the challenges that come with aging and wants to offer support and inspiration to other women in their golden years. She believes that by sticking together in this journey, they can lift up each other and grow older gracefully and beautifully.
Most known for: Product reviews
Subscribers: 208K
Cathy is a passionate skincare vlogger who is dedicated to sharing her well-researched skin care reviews, favorites, and routines with her subscribers. On her channel, she goes deep into the skincare ingredients of products to give her viewers a better understanding of what they are putting on their skin.
Cathy believes that skincare is not about achieving an impossible beauty standard, but rather taking care of the biggest organ in your body and feeling confident in your own skin. As a skincare influencer, she is reviewing products for different skin types and recommends skincare routines for both teenage years and for aging skin concerns.
Most known for: Providing accurate and reliable skincare advice and education
Subscribers: 408K
Dr. Shereene Idriss is a board-certified dermatologist based in NYC who is determined to cut through the misinformation in the skincare and cosmetic industry. She believes that appropriate maintenance and subtle changes can have a dramatic impact on one’s overall appearance and that everyone should strive to be their best self.
Dr. Idriss has her own skincare brand, PillowtalkDerm, which started as a community of obsessed skin nerds and has grown into a successful brand. Her YouTube channel is dedicated to sharing her #PillowtalkDerm stories, where she covers a wide range of skincare and beauty topics.
Conclusion
In conclusion, these top 10 skincare bloggers on YouTube are a valuable resource for brands and marketers looking to partner with skincare influencers for upcoming campaigns. These experts in their field have a strong online presence and the ability to connect with their followers, making them great for influencer marketing.
But, reaching out to these YouTubers and getting them to agree to partner with your brand can be a challenge since they get hundreds of partnership offers every month. Luckily, we specialize in influencer outreach, and our Focused Attention Plan is designed for creators with more than 100k subscribers. This is a creator outreach service that is focused 100% on creators and we have a 50-75% open rate and a 5-15% reply rate.
So, if you’re a brand or marketer looking to partner with skincare bloggers of any size for your next campaign, don’t hesitate to get in touch with us and schedule a meeting and we can discuss how we can help you with your specific case. Also, you can try the influencer outreach tools we used to connect with 1M+ creators.
