You’ve probably heard that video is the highest converting form of advertising out there.
And you also know that the best video platform is YouTube.
Well, instead of drowning in the crowd with the “basic” forms of advertising, jump in the powerhouse of YouTube and crush your marketing goals with the help of creators. You might say that it’s hard to find the right YouTuber directly and contact them, but it’s actually pretty easy.
In this article, we will show you the best ways to find and contact the perfect YouTube influencers that resonate with your target audience and will support your brand.
Without any adds on, let’s get to it.
The benefits of working with YouTubers
If you’re still doubting working with influential video content creators, a.k.a. YouTubers, check out the benefits that the right influencers can bring you.
1. Increased brand awareness in a short time
Being present and mentioned in well-known Youtube channels among your target audience will significantly make your brand more trustworthy. Whether you’re a new or an established brand, such a collaboration will help you interact with your (potential) audience and make them aware of how cool you are.
2. Better rankings on Google
There is no marketer who doesn’t know the importance of standing high on Google search rankings. And YouTubers can help you get some links to help you with that.
If you collaborate with YouTube influencers, they will talk about your features and will review your products in their videos. Moreover, each YouTuber will provide a high-quality and relevant link that will drive traffic and improve your search rankings.
3. Build trust
Subscribers trust creators more than anything these days. They take recommendations from YouTubers to heart, even when they’re subtly sliding the message.
If a YouTuber genuinely likes your brand, their subscribers will be interested in the product mentioned in the video. That means that millions of people are becoming your potential customers because they trust the person in the video.
3 Step Process to Contact Youtubers
Even though you might think otherwise, contacting YouTubers is not that hard.
Let’s dive in on the top 3 methods to contact a YouTube creator.
1. How to Find a YouTubers Email
Probably the easiest way to find and contact a YouTuber directly is via their YouTube channel. Video content creators often provide contact info in the “About” section of the account.
In this field, the YouTuber will have probably listed their business email. You can click on the “View email address” button, and once you complete a quick verification the email will be made available. Once you get the email address, you can go ahead and think about what you want to say in your outreach message.
Though sometimes, there won’t be a business inquiry email available, so you’ll have to go another way.
2. How to Find Youtuber Emails at Scale [Alternative Method]
If you’re looking to scale your outreach efforts, then you might want to look into ways to obtain relevant YouTuber email lists. And there are tons of online tools that can help you do this. We’re talking about influencer platforms.
Most of these tools have databases with contact information about each creator. In these databases, you can typically search for relevant YouTubers based on niche and location. Unfortunately though only very few offer subscriber-based, or keyword-based targeting.
These tools are perfect if you want to find just a handful of relevant YouTube creators, but if you really want to crank it up a notch and find hundreds or thousands of relevant YouTubers then you’ll have to invest in a social media data service.
Influencers Club is exactly that. And with our 50M+ creator database, which can be filtered from every angle – age, gender, location, number of followers on Instagram, interests, keywords in bio, and 20+ more data points.
But how do we find YouTubers? After all we’re an Instagram data service. The type of link in bio / on linktree page is one of our 30 data points. Using it we can narrow down Instagram creators that have a YouTube channel link in their bio in addition to the targeting based on the other data points. That way you get a super targeted email list of YouTube creators.
After getting the list, you can choose the best YouTube channel owners and reach out. You can create the perfect pitch, include some keywords (relevant for both of you), and explain the purpose of the proposed collaboration.
Landing a professional email is the most likely way of getting a response from any YouTube influencer.
3. Contact them on social media platforms
Even though it’s not recommended as the other ways, sending a direct message on social media is also a way to contact YouTube video creators.
You can find the YouTubers’ social media links in their YouTube channels descriptions. They often list the links to their Facebook, Twitter, Instagram, website page, TikTok, and other channels.
You’ll land on their online site or social account with just a simple click. And since all of them have private messages features, you can visit the profiles, connect, and directly contact a YouTuber from there.
Besides, it’s not the most professional form to pitch for a business service. There might be another problem. Some of the YouTubers have their contact messages locked on social media, and you won’t be able to get in touch.
Also, have in mind that you might wait longer for them to respond since their social media inboxes are full of comments and messages from fans.
How to reach out to YouTubers?
Now that you have picked the best way to contact a YouTuber, it’s time to prepare the pitch that will ensure you a response from your favorite YouTube video creator.
Most likely, you’ll have to contact several YouTubers to get to sign a contract with the best one. So, it’s convenient to have some ready templates that you’ll adjust to make them personal when contacting different influencers.
Check out these example templates you use to pitch any YouTuber without sounding like spam.
Hi [Their Name],
My name is [Your Name] from [Company]. I’ve been a subscriber of your YouTube channel since [Year].
Your video about [Topic] really got me! I felt like your message was what my audience would love and decided to share it with them.
I wanted to get in touch with you to discuss this and see if we can work on something similar together soon.
Are you interested?
We can set up a call one of these days and chat about a collaboration that would bring value to both our audiences.
Looking forward to hearing from you, [Their Name]!
Hey there [Their Name],
My name is [Your Name] from [Company].
I really enjoy your content – especially your videos about [Topic]. And am impressed by how well you’ve done [Relevant part of the video].
I’m reaching out to you because I have a [Your Product/Service] that I think your audience will adore. Would you consider testing out and reviewing [Product/Service Name]?
Here’s a link to check it out first [Link to the products].
I can provide a free sample for you to review and five extra ones that you can give away to your audience.
Hope you’ll be interested! Let me know! 🙂
Thanks for your time,
Pro tips when working with a YouTuber
Now that you’re about to sign and appear in your favorite YouTuber’s video (and in more posts in their other avenues), we have some pro tips for you:
- Get to know their video channel and the kind of video content they create
- Study the YouTuber to build a long-lasting relationship
- Join their community to monitor the comments of the video you’ll appear in
- Search for compatibility and not for popularity
- Set a clear budget for that channel
- Join together to set expectations and define success
- Negotiate with the YouTuber and listen to each other’s comments
- Comment the outcome together with the YouTuber
- Leave room for creativity – the YouTuber is the one to send messages to the audience
We’ve been through the whole process of finding the right YouTuber that will include you in their awesome video. It doesn’t sound that complicated at this point, right?
You can save your precious time and still find the best YouTuber for your brand. Let us at Influencer Club search and get you the perfect video creator.
So, are you ready to contact a YouTuber? Why not schedule your free call?