Latest email marketing statistics show that emails affect purchasing decisions of 59% of consumers. In fact, about 50% said they bought a product directly from the email.
So this year, many B2C businesses focus on building email lists to improve their email marketing strategies. And with over 2B active monthly users, Instagram is a great place to collect emails from your target audience.
As a company with the largest database of 80M+ valid emails of Instagram users, we know how to build, grow and use Instagram email list. In this article, you will find:
- 6 reasons why you should build an Instagram email list
- How to find emails of Instagram users (free and paid strategies)
- Expert tips on how to do cold outreach once you build your email list
Let’s get started!
Why You Should Build an Instagram Email List
If you know how to leverage Instagram email lists you can definitely increase brand awareness and even sales.
Josh Spector, marketing and business consultant at For The Interested newsletter, noticed a significant difference between emails and social media impressions. With 27K followers, his tweets got only 20-30 clicks. The same link emailed to 23K subscribers got over 1K clicks. This shows that emails are much more effective for driving traffic than social media.
So, here are a few ways you can benefit from your Instagram email list:
- Reach out to creators: You can always send cold emails for potential collaboration to creators because you have their contact info. Plus, the email list serves as a backup for the necessary contact info.
- Scale your business through newsletters: You can send a newsletter to the people of your list. So, if you have an email list of your ideal target, you can promote your products and services. The approach looks more personal compared to your business social media profiles or website, plus the email format allows you to be as detailed as you want.
- Targeted marketing campaigns: Facebook for example allows you to upload an email list and run custom audience ads. This way you can make sure the advertising money is well spent as you will run your ads just to your target audience.
- Drive traffic to the website: Newsletters are one of the best ways to drive traffic to your site or bring more leads. Google finds that active newsletters have a 22% open rate and are 10x more likely to become paid customers.
Account Management: Having the email addresses of your Instagram followers can help you keep in touch with your audience no matter what. The thing is, you can never be fully in charge of your Instagram account. Instagram can be down for a few hours or days, you might get hacked, or else. So, even if you are not interested in sending emails to your followers anytime soon, having an Instagram email list built will be your backup so you won’t be left without anything if something like that happens.
5 Ways to Find Someone's Instagram Email for Your List
Although you cannot directly export emails on Instagram, there are several ways to build your Instagram email list. We selected the top 5 most effective ways to get verified email contact of your target audience. Check our suggestions below:
1. Check out their Instagram profile
A free way you can build your Instagram email list is to go to the target profile and find the email. Make sure you do this step from your mobile phone because emails are not visible on the Instagram desktop version. Therefore, open the profile and find the email address. It should be as in the picture below:
Note: This method is only efficient if you need to build an email list of only a few profiles. If you need a larger list of emails, then this will take too much of your time. In that case, you can use our free Instagram search tool and filter Instagram profiles by:
- Location
- Audience size
- Keywords
Next, if you find your perfect match you can sign up and get the contact info as well.
2. Create an Instagram email list in bulk with influencers.club
You can create a list of Instagram emails from profiles per your criteria, within a few seconds. We have the largest database of 80M+ social media profiles and an email address for each one of them.
Plus, 40+ filters so you can fast and easily narrow down only to Instagram profiles that match your criteria.
You can search people by interest, location, people who mentioned your competitors (used their hashtag, mentioned them in bio), etc. You can be as broad or as niche as you want.
Once done with the filters, Export your list. We’ll validate the email address and you will get a ready-to-use Instagram email list per your criteria.
3. Use an Instagram email finder
Another alternative to building your Instagram email list is to use an email finder tool. Hunter is an easy and effective tool to use for finding and verifying emails. All you have to do is:
- Open Hunter
- Select how you want to search: by company or name
- Add the name and last name and click find.
Here’s how it looks:
However, at Hunter, you can only search emails by company or name. Otherwise, the tool doesn’t find emails from social media. This method is only beneficial if the Instagram user is traceable by this method.
4. Offer an incentive and add link in bio on Instagram
You can collect emails directly from your Instagram profile, you just need to offer something on value to your target audience and leave a link in the bio. Promote your offering through stories and posts.
The offering can be a freebie like an eBook, discount code, guide, exclusive video, or anything else you think will be valuable to your ideal target.
To do this you need to create a signup page where visitors can submit their information and access the incentive. Here are two best practices to do this based on whether you have a website or not:
1. Create a signup page using Google Forms:
Create a form with fields for the name, email address and any other information you want to collect. Place the link in your Instagram bio.
2. Create a landing page on your own website:
This page should highlight the benefits of subscribing and have the signup form. Use email marketing tools like Mailchimp or ConvertKit to integrate directly with your website. Once the page is published place the link in your Instagram bio.
Important: If you collect Instagram emails this way, make sure to have a privacy policy in place that outlines how you will use and protect your subscribers’ data (GDPR regulations).
5. Reach out to them
You can reach out the Instagram users and ask for their email addresses in a direct message. This is a good start if you plan on collaborating with that creator. You can explain the intention behind it and increase your chances of getting a positive reply.
If you plan on trying this strategy, make sure you start with the intention earlier in a message to spark their interest straight away. Keep it brief and straight to the point. Mention that if they’re interested, you can send them the details in the email. That way you will get what you want instantly.
Conclusion
Building an Instagram email list will help you drive sales and revenue or collaborate with creators on Instagram. In fact, 30% of marketers claim that email marketing has the highest ROI of all digital channels.
So, if you are looking to scale or drive more revenue start building and keep growing your email lists. Lastly, if you want to get an Instagram email list per your criteria, register to our dashboard and find your ideal target within a few seconds.
Get an Instagram email list per your criteria
FAQ
You can collect Instagram user emails continuously if you add a sign-up button on your site or have a lead magnet in your Instagram bio.
At influencers.club we have emails only from public profiles which means the date is within the legal obligations. However, with other email finder tools, make sure to read the terms and conditions to avoid getting banned from Instagram.
Building email lists is the perfect starting point for small to mid-sized businesses and eCommerce looking to scale, start a partnership with a creator, or get to know their audience.
