An API-to-API comparison
A side-by-side comparison of the Upfluence API and the Influencers.club API: published pricing, documented credit costs, endpoint coverage and the data each one returns per creator. No dashboard features, no campaign suites — just what you can call from code.
Updated August 2026

Upfluence sells a platform, and API tokens are bought from an account manager. The developer documentation at docs.upfluence.co documents 50 operations across five hosts — search, profile, audience, media, lists, streams, campaigns and order tracking — retrieved 6 August 2026, with two further endpoints documented in Upfluence’s help centre rather than in that reference. Usage is metered in tokens, and the token economics are published: a public simulator lists a seven-tier volume ladder for the token price, and a help-centre article lists the consumption rates — 500 search results per token, 5 profiles per token, one audience report per token, 10 posts per token — and the simulator lists the List and Workflow APIs as free. The plan price is not published. Upfluence’s pricing page states that pricing is custom-quoted, that “our minimum contract is 12 months”, and that a free trial is set up “after an initial call”.
Influencers.club sells a much larger index, directly, at a published price. It publishes 340M+ creators across 47 platforms with full profiles on six, against the 12M+ to 14M+ Upfluence publishes across six. From $208 per month on the Pro plan as published (cancel anytime), credits roll over, and 10 free credits on signup with no card. The credit costs are published: one credit returns the full record — profile and metrics, validated email, audience analytics, linked accounts on other platforms, sponsored-post history and monetization flags — in a single call. Discovery is 0.01 credits per creator returned, reverse lookup from an email is 0.05, raw enrichment 0.03, connected socials 0.5, and campaign monitoring 0.3 credits per creator per day. Rate limit 300 requests per minute, and credits are deducted only when data is successfully returned.
The honest trade. These are two different products. Upfluence’s API runs a program: the creator record is writable, so tags, custom attributes and merge fields post back onto it, and around that sit lists, campaigns, contributions with tracked states, orders, discount codes and sales attribution across five e-commerce platforms, an order-event ingestion endpoint, and creator payments with published fee tables. Upfluence meters none of that workflow layer — its token simulator lists the List and Workflow APIs as free, and it is the paid data endpoints that carry the token cost. Influencers.club sells no part of that layer. What cannot be compared is cost: a full Influencers.club record is one credit — as low as $0.23 on Pro, published in full. The Upfluence equivalent is 1.2 tokens plus a plan price Upfluence does not publish, so a cost per enriched creator cannot be worked out from its published figures. The token rate is a usage meter rather than the cost of reaching a first call: credentials are created inside the Upfluence product, tokens are sold by an account manager, and the pricing page states that plan pricing is custom-quoted with a 12-month minimum contract. On data returned per call, contact data, audience depth, platform breadth and time to first call, this page scores Influencers.club higher.
340M+ profiles, every one of them carrying contact data, against the 12M+ to 14M+ creators Upfluence publishes with no contact-data count of its own. Discovery runs from the API: 90+ documented filters across six platforms, 50+ has_* presence booleans, 0.01 credits per creator returned. The audience block goes further than anything in Upfluence’s published schema — engaged-audience interests resolved to 413 sub-niches, reachability in four buckets, credibility with histograms, a gender-by-age cross-tab and city-level geography — and it arrives inside the same credit as the profile, the validated email, the income range, the sponsored-post history and linked accounts across 47 platforms. Sourcing is published in the open at influencers.club/our-data, support is priority, and there is an MCP server, local install and hosted connector.
Not the data — Upfluence publishes 12M+ to 14M+ creators against 340M+, and its published audience schema stops at seven distributions. The win is everything around the data. The creator record is writable. Tags, custom attributes and merge fields all post back onto it, so an Upfluence creator is a CRM object your system owns rather than a payload you fetch. Around it sits the rest of the program, and the two APIs its token simulator lists as free are exactly those: lists CRUD, and the workflow endpoints for campaigns, contributions with tracked states and compensation fields, and orders. Then discount codes and sales attribution across five e-commerce platforms, an endpoint that ingests order events, and creator payments with published fee tables. Influencers.club sells none of that layer.
Deeper data on more creators, priced per record and callable the same afternoon — Influencers.club. Running the whole program from code, with the creator record as a writable object you brief, ship to, attribute and pay against — Upfluence, on a plan its pricing page states is custom-quoted with a 12-month minimum.
This page compares APIs only. Upfluence also sells a platform product with campaign management, gifting, affiliate links, e-commerce attribution and creator payments. Some of that surface is callable — the campaign, contribution, order and tracking endpoints are scored here — but the dashboard experience around it is not.

Upfluence publishes its token consumption rates but no plan price — API access is quoted on a 12-month minimum contract; the Influencers.club API is published from $208 per month. Credit Upfluence for publishing its unit economics. A public token simulator carries the full volume ladder, and a help-centre article carries the consumption rate for every API family.
Upfluence: a seven-tier token ladder published on a public simulator, with tokens bought through an account manager. The plan the tokens are bought against is quoted rather than listed, and the pricing page states “our minimum contract is 12 months”. Upfluence’s subscription-renewals help article states that a subscription renews for a further 12 months unless cancelled “30 days before the end of your term”, and that “pricing may increase upon renewal” — both retrieved 6 August 2026.
Influencers.club: from $208 per month on the Pro plan as published, credits as low as $0.23 on Pro, no annual commitment, credits that roll over, and 10 free credits before anything is paid.
| Detail | Upfluence API | |
|---|---|---|
| Cost of entry | ||
| Plan price = the minimum first commitment | From $208/mo, as published | Not published — custom quote |
| Minimum contract term | None — monthly | 12 months, stated on the pricing page |
| Renewal terms | Cancel or adjust monthly | Renews 12 months; cancel “30 days before the end of your term”; “pricing may increase upon renewal”Help centre, subscription renewals |
| What a first API call requires before any usage is metered | A trial key: register, take the key, call it. Paid plans from $208/mo as published | An Upfluence account with an API access tab, and an account manager to sell the tokens |
| API listed as a feature of a named plan | Yes — on the Pro plan | Not published in the plan-comparison table on the pricing page |
| Self-serve signup | Trial key on signup; paid plans via the pricing page | Gated demo form |
| Free evaluation | 10 credits, no card | Trial “after an initial call” |
| How API access is bought | From the pricing page, card | “contact your Upfluence account manager” or its support team via live chat |
| Sandbox or test environment | Trial credits on a live key | Not documented in the API reference |
| Unit economics | ||
| Unit price published the two units do different work — compare cost per creator, two rows down | Credits as low as $0.23 on Pro, as published1 credit = one full creator record | Token ladder, 7 tiers1 token = 5 profiles, or 1 audience report, or 500 search results |
| Volume ladder | Falls with plan size — as low as $0.23 on Pro, as published | 7 tiers, 1K to 10M tokens |
| Full record with audience profile, contact data and audience demographics | Yes — 1 credit, everything included (11 enrichment platforms; audience block on the six full-profile platforms) | 1.2 tokens, plus the planNot costable from published figures — the plan price is not published |
| Audience data included in the record credit | Yes, same call | Separate call, 1 token |
| Credits or tokens roll over | Yes, to the next billing period | Not published |
| Programmatic balance check | Documented endpoint | Consumed and available |
| Published rate limit | 300 requests / minute | ~20 requests / second, 100 concurrent |
POST /public/v1/creators/enrich/handle/full/ → profile + metrics → validated email → audience gender / age / location → language + niche → credibility + reachability → growth + posting frequency → monetization flags → sponsored posts + past sponsors (IG) → linked accounts on other platforms
Upfluence — two callsGET /v1/influencers/{id} 0.2 tokens
→ profile + per-platform accounts
→ email, behind an `unlocked` flag
→ phone number
GET /v1/audience?influencer_id= 1.0 token
→ age, gender, city / state / country
→ real-vs-fake split
→ legal drinking age Upfluence documents 50 operations, Influencers.club 19 endpoint groups. Upfluence’s surface is wider and more spread out: 50 documented operations across five server hosts named in the specification — api, identity, analytics, publishr and tracking, all under upfluence.co — with two more endpoints documented in the help centre rather than the API reference. Tokens are scoped per application, so different parts of that surface need different credentials. Influencers.club runs everything from one key, one host and one credit pool.
| Endpoint | Upfluence API | |
|---|---|---|
| Discovery | ||
| Filtered creator search | Yes — 0.01 credits per creator returned | Yes — 0.002 tokens per result |
| What the search row returns before any enrichment call is made | Username, followers, engagement rate, name | Base profile fields (name, country, language, gender, categories, phone) plus an aggregate community size and a has-email boolean; per-platform metrics need the profile call |
| Matched filter values each creator returns why it matched — vet from the search response | Yes — 0.03 credits per creator, replaces the base rate Unique | Not documented |
| Free-form result aggregations counts by country, language, reach, audience splits | Not documented | Yes, dedicated endpoint |
| Natural-language search | Over profile data and filters | Default mode in the product, translated into the same filters |
| Geographic radius search | City and country values | City plus radius in km |
| Similar / lookalike creators | Yes — 0.01 credits per creator | Not in the API reference; available in the product as the Lookalikes tab |
| Audience overlap between creators | Yes — dedicated endpoint, 1 credit | Not documented |
| Include / exclude saved lists in a search | Exclusion lists | Include and exclude filters |
| Filter dictionary endpoints | Yes, 0 credits | Documented enums |
| Deep pagination ceiling | Fair-use allowance of unique creators, not a page ceiling — each renewal adds 10× the plan’s monthly credits (20× on annual), unused allowance accumulates | First 10,000 results of a search |
| Enrichment | ||
| Full profile by handle enrich/handle/full — profile, validated email, audience and linked accounts in one call | Yes — 1 credit, everything included (11 enrichment platforms; audience block on the six full-profile platforms) | 0.2 tokens — audience separate |
| Core profile by handle enrich/handle/profile — profile and validated email without the audience block | Yes — 0.2 credits | Yes — the 0.2-token profile call; audience is a separate 1-token call |
| Audience analytics by handle enrich/handle/analytics | Yes — 0.8 credits on its own, or inside the 1-credit full call | 1 token per creator |
| Raw profile by handle enrich/handle/raw | Yes — 0.03 credits | Profile call only |
| Reverse lookup from an email address | Yes — 0.05 credits, returns the profile | Help-centre endpoint writes a match into the CRM; documented as returning nothing |
| On-demand ingestion of an unindexed profile | Synchronous — returned in the request; no retry cycle documented | Ingest endpoint from a URL |
| Connected socials from a handle | Yes — 0.5 credits, linked accounts across 47 platforms | Per-platform account IDs on the profile object |
| LinkedIn profiles enrichment vs discovery | Enrichment only — full and raw by handle. Not searchable in Discovery yet | Not documented in the specification enums |
| Batch enrichment | Yes, per-entity billing Unique | Not documented |
| Creator email in the response | Validated before delivery | Behind an unlocked flag; a has-email boolean in search |
| Monitoring & content | ||
| Campaign objects via API | Create, update, pause, archive | Create and read, separate host |
| Webhook delivery | Yes — posts, bio and link changes, follower milestones Unique | No push transport documented — streams are retrieved with GET |
| Aggregated campaign metrics | EMV, ER, 7-day trend | EMV, ROI, CPV, CPE from a customer-supplied CPM |
| Keyword search across content | Content keyword search, plus per-post comments and detail | Keyword streams with include and exclude conditions |
| Creator posts | Dedicated endpoint, cursor-paginated | 0.1 tokens per post |
| Post detail | Data, comments, transcript, audio | Post objects per platform, up to 100 per account |
| Brand mention history | Sponsored posts and past sponsors (Instagram; TikTok returns them too, not yet in the reference) | Mentions endpoint with per-brand engagement (IG, TikTok) |
| Posting-time and growth time series | Growth and posting frequency | Six-month daily series and engagement by time slot |
| Commerce & workflow | ||
| E-commerce sales attribution | Not offered | Discount codes and affiliation links across five platforms Unique |
| Order-event ingestion endpoint | Not offered | Yes, dedicated host |
| Creator payments | Not offered | Published fee tables, 118 countries for USD accounts Unique |
| Writable creator record store your own tags, attributes and merge fields on their creator object | Not documented | Read and write on the creator record |
| Saved lists CRUD | Exclusion lists | Free, full CRUD |
| Account & developer experience | ||
| Hosts and credentials | One host, one key | Five hosts in the spec; tokens scoped per application |
| Auth options | API keys + OAuth PKCE | OAuth2 client credentials + refresh |
| Service health endpoint | No — credits and usage endpoint only | Not documented |
| Public changelog | API changelog in the docs | Release-notes collection in the help centre (59 articles, 19 August 2026) |
| MCP server | Yes — local install and hosted connector | Yes — hosted; eight tools on its product page, fifteen in its help centre; its FAQ states “currently in beta”, access “granted on request” |
The question that decides pipeline shape: how much of a creator record arrives in one response, and how many follow-up calls are needed to complete it.
One Influencers.club credit returns the profile and metrics, the validated email, growth and posting trends, monetization signals, niche, sponsored posts with past sponsors, the creator’s linked accounts on other platforms, and the full audience block. Upfluence splits the same record across a search call, a profile call and an audience call, and meters each of those calls separately.
| Data point | Upfluence API | |
|---|---|---|
| Identity & reach | ||
| Followers, engagement rate, average likes and comments | Yes | Yes, per platform object |
| Follower growth trend | Yes | Community and engagement growth rate |
| Posting frequency | Yes | Six-month daily series |
| Public bio and link in bio | Searchable | Searchable per platform |
| Creator location | Yes | Country and address; city-plus-radius filterable |
| Cross-platform | ||
| Connected accounts on other platforms | Linked accounts across 47 platforms Unique | Account IDs for its six platforms plus blogs |
| Filter by presence on another platform has_youtube, has_patreon, has_shopify — 50+ in total | Yes Unique | Existence filters on its own platform fields |
| One call returns every linked platform | Linked platform objects in the enrichment; the 47-platform graph via Connected Socials, 0.5 cr | Profile call returns all account objects for its six |
| Contact data | ||
| Email address | Validated before delivery | On the detailed profile, behind an unlocked flag |
| Email validation or deliverability field | Verified before delivery; status field not named in the API reference | Not defined in the published specification |
| Charged when validation fails | No | Not published |
| Phone number | Yes | Yes |
| Commercial signals | ||
| Income or earnings estimate | Estimated range, min/max Unique | Not in the published specification |
| Rate or price estimate | Not returned | Recommended price on the YouTube object, per format |
| Monetization flags TikTok Shop, YouTube monetization | Yes | TikTok Shop boolean; affiliate and brand presence flags |
| Sponsored post history | Yes — in the enrichment credit (Instagram; TikTok returns them too, not yet in the reference) | Mentions endpoint, per-brand totals (IG, TikTok) |
| Content category or niche | Two-layer taxonomy in the response; searchable by niche via AI keyword search | Categories with similarity scores, not filterable |
| Content | ||
| Recent posts with metrics | Yes | Yes, per platform endpoint |
| Per-post EMV and engagement rate | Calculated | In stream analytics, from a customer-supplied CPM |
| Post pagination | Cursor-based | Limit up to 100, no cursor documented |
Upfluence’s audience endpoint returns seven distributions: age, gender, city, state, country, a real-versus-fake split and a legal-drinking-age split. Each one carries the number of data points behind it and a boolean described in the specification as “Whether the sample size is sufficient for reliable statistics”. It costs one token per creator, and the audience filter enum in the published specification carries six values: male and female share, three age bands, and country share. Upfluence’s help centre states that “Audience filters are available for Instagram and TikTok”, the API audience-filter enum carries no platform qualifier, and a January 2026 release note adds YouTube audience data (country, age, gender) for creators who connect their account.
Influencers.club returns more, inside the same profile credit:
Audience overlap between creators is a dedicated Influencers.club endpoint at 1 credit per request regardless of how many creators are compared; the Upfluence specification does not document an equivalent.
| Data point | Upfluence API | |
|---|---|---|
| Cost | Yes — included in the 1-credit enrichment | 1 token per creator |
| Audience gender split | Yes | Yes, male and female |
| Audience age distribution | Yes, with a gender cross-tab | Four bands to 54, no cross-tab |
| Audience location | To city level, filterable | City, state and country returned; country filterable |
| Audience language | Yes | Not in the published specification |
| Audience interests and brand affinity | With affinity scores | Not in the published specification |
| Engaged-audience interests resolved to sub-niche, not just a top-level category | 32 interests, 413 sub-niches Unique | Not documented |
| Audience credibility | Score, class label, histograms | Real-versus-fake split, not filterable |
| Audience composition four audience quality classes rather than two | Four classes | Two classes |
| Audience reachability | Four-bucket distribution | Not in the published specification |
| Legal drinking age split | Not returned | Yes |
| Audience filter values available in search | Interests, brands, locations, languages, demographics | Six: gender share, three age bands, country share |
| Sample size and confidence exposed | Credibility histogram bucket counts | Data-point count and a confidence boolean Unique |
| Audience overlap between creators | Yes — dedicated endpoint, 1 credit | Not documented |
Both companies expose campaign machinery as endpoints, and they are built around different jobs. Upfluence’s is a workflow and commerce record: campaigns, contributions with tracked states and compensation fields, orders with statuses, discount codes with affiliation links, and an ingestion endpoint that takes e-commerce order events for attribution. The campaign endpoints sit on a separate host under a path containing /private, and every read is a GET.
Influencers.club tracks campaigns in the dashboard and ships the same tracker as endpoints. Create a campaign, add creators by handle, and detected posts push to a webhook. All of it bills at 0.3 credits per distinct creator per day:
Upfluence’s separate Stream product is a keyword listener rather than a creator tracker: include and exclude keyword conditions across seven post types, country filters, EMV, ROI, CPV and CPE derived from a CPM the customer supplies, and a stats window capped at two years. Influencers.club covers the same ground from the other direction — keyword search across content, with per-post detail and comments on any post returned — as calls rather than as a standing stream.
| Capability | Upfluence API | |
|---|---|---|
| Delivery model | Webhook push | Polling — no push transport documented |
| Campaign as an API object | Create, update, pause, archive | Create and read |
| Add creators programmatically | By handle | Via lists and contributions |
| Per-creator campaign metrics | Posts, views, ER, EMV, trend | Contribution states and engagement |
| Aggregated campaign overview | Yes | Stream stats |
| Content feed with per-post EMV | Yes, with top-performer flags | Stream matches with EMV |
| Keyword search across content | Content keyword search, plus per-post comments and detail | Continuous streams with include and exclude conditions |
| Sales and discount-code attribution | Not offered | Five e-commerce platforms plus agnostic tracking |
| Creator payments and tax forms | Not offered | Published fee tables, automatic 1099 and W9 |
| CSV export of campaign stats | Yes | Not documented in the API reference |
| Historical window | Per campaign | Two years on stream matches and stats |
| Cost | Yes — 0.3 credits per creator per day, everything included | 0.1 tokens/post, 0.01 tokens/update; campaign endpoints free |
Influencers.club publishes 340M+ creators across 47 platforms with full profiles on six; Upfluence publishes 12M+ on its homepage and 14M+ on its pricing page, across six. This is the widest gap on the page. Upfluence publishes no per-platform breakdown on the pages reviewed. The Influencers.club per-platform figures in the second chart count creators Discovery returns carrying contact data on its six full-profile platforms, which is why they sum to less than the 340M+ headline: that total spans 47 platforms. Both totals are self-reported. Where a vendor’s own pages carry more than one figure, each is shown with the page it appears on. LinkedIn is enrichable by handle in full and raw form, and not yet searchable in Discovery.
On platform breadth the difference is structural. The platform enums in Upfluence’s published specification cover six, retrieved 6 August 2026: Instagram, YouTube, TikTok, Twitter/X, Pinterest and Twitch. Its API FAQ states: “The API returns creator data from Instagram, TikTok, and YouTube.” Facebook appears in two places in the specification with no account schema and no filter; blogs are returned on profiles but carry no value in the criteria, filter or ordering enums. LinkedIn, Snapchat, OnlyFans, Reddit and Threads do not appear in those enums. Influencers.club runs discovery with full profiles on six platforms and resolves creator identities across 47.
Scored on API capability only, out of 5 per category, across thirteen categories. Dashboard-only features are excluded from both sides.
UpfluenceInfluencers.club API: its credit is more expensive than Upfluence’s metered token rate at every tier, so a team that already holds an Upfluence subscription pays less at the margin. No e-commerce attribution, no discount codes or affiliation links, no order-tracking endpoint and no creator payments — none of that is sold at all. Campaign monitoring is scoped to creators already added to a campaign, and keyword search runs over content on request rather than as a standing stream with EMV and ROI attached. No free-form aggregations endpoint and no geographic radius search. No service health endpoint — credits and usage only. A published rate limit of 300 requests per minute, below the roughly 20 requests per second Upfluence publishes. Audience sample sizes are exposed only as credibility-histogram bucket counts, not as a per-distribution count with a confidence flag.
Upfluence API: the published token rates meter usage rather than covering access. Credentials are created inside the product, tokens are sold by an account manager, account managers come with a plan, and the plan is not priced publicly — the pricing page states that pricing is custom-quoted and that “our minimum contract is 12 months”, and API access appears in no plan’s feature list; its subscription-renewals help article states that a subscription renews for a further 12 months unless cancelled “30 days before the end of your term”, with pricing that “may increase upon renewal”. A trial is set up “after an initial call”, and no sandbox is documented in the API reference. Audience data is thinner: seven distributions with no band above 54, and no audience language, interests, brand affinity or reachability in the published specification, on an audience filter enum of six values. No email validation or deliverability field is defined in that specification, and the address sits behind an unlocked flag. No lookalike, audience-overlap or batch-enrichment endpoint is documented in the API reference published at docs.upfluence.co, retrieved 6 August 2026, and no webhook or push transport is documented there; streams are retrieved with GET. Search results carry an aggregate community size rather than per-platform metrics, and deep pagination stops at 10,000 results. Upfluence’s MCP page FAQ states the server is “currently in beta” with access “granted on request”.
Every price, token rate, credit cost and endpoint on this page comes from each vendor’s published pricing pages, help centres and API documentation, retrieved on 6 August 2026 and re-verified on 19 August 2026. Quotations are reproduced verbatim from the page they are attributed to. Where a figure could not be settled against a published source it is not stated here. Scope is deliberately narrow: API capability only. Upfluence’s platform product includes campaign management, gifting, affiliate programs, e-commerce attribution and creator payments; the parts of it that are callable are scored on this page, and the dashboard experience around them is not.
Database figures are self-reported by each vendor and are not independently audited. Treat them as vendor claims. Audience demographics from any vendor in this category, including those of the company publishing this page, are statistical estimates rather than platform-verified analytics.
This page is published by Influencers.club, so read the scoring with that in mind. Upfluence wins adjacent products 5 to 3: the workflow, e-commerce attribution and payments layer has no Influencers.club equivalent, and its writable creator record has none either. It exposes a per-distribution sample size and confidence flag where Influencers.club exposes only credibility-histogram bucket counts, and publishes a higher rate limit. Its metered token rate is lower than an Influencers.club credit at every tier. Cost per enriched creator is scored on the total a buyer can work out from published figures, which is why Upfluence scores low there: the plan those tokens are metered against is not priced publicly, so the total cannot be worked out. If something here is out of date or wrong, send a correction and it will be logged with a date.
No card on the trial, no minimum term.