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Influencer Outreach Email Templates

Get our best-performing influencer outreach email templates, refined from reaching out to 10M influencers worldwide.

Reach out to influencers to do a social media takeover

Content Requests

316 Emails sent

57 Average open rate

39 Average reply rate

Ask influencers to write guest posts for your blog

Content Requests

136 Emails sent

79 Average open rate

48 Average reply rate

Ask for influencer-generated content

UGC Requests

3441 Emails sent

82 Average open rate

42 Average reply rate

Invite an influencer on a podcast

Event Invitations

48 Emails sent

83 Average open rate

64 Average reply rate

Invite influencers to join your event

Invitations

34 Emails sent

82 Average open rate

50 Average reply rate

Inviting to a panel discussion

Invitations

28450 Emails sent

63 Average open rate

14 Average reply rate

Offering tickets to a popular event

Invitations

18582 Emails sent

71 Average open rate

18 Average reply rate

Proposing a face-to-face meetup

Invitations

11995 Emails sent

55 Average open rate

21 Average reply rate

Confirming event attendance

Confirmations and Changes

11857 Emails sent

61 Average open rate

14 Average reply rate

Informing about event changes

Confirmations and Changes

22827 Emails sent

69 Average open rate

11 Average reply rate

Rescheduling a meetup

Confirmations and Changes

19576 Emails sent

66 Average open rate

11 Average reply rate

Asking for permission to use UGC

UGC Requests

24902 Emails sent

60 Average open rate

19 Average reply rate

Offering incentives for UGC

UGC Requests

18664 Emails sent

63 Average open rate

24 Average reply rate

Celebrating exceptional UGC

UGC Requests

32643 Emails sent

67 Average open rate

18 Average reply rate

Seeking extended content rights

Rights and Permissions

13210 Emails sent

67 Average open rate

12 Average reply rate

Clarifying usage terms

Rights and Permissions

21244 Emails sent

69 Average open rate

16 Average reply rate

Addressing rights infringements

Rights and Permissions

30181 Emails sent

63 Average open rate

20 Average reply rate

Introducing a new contest

Contests and Giveaways

26274 Emails sent

65 Average open rate

12 Average reply rate

Inviting to judge a contest

Contests and Giveaways

22313 Emails sent

61 Average open rate

24 Average reply rate

Proposing a joint giveaway

Collaboration on Giveaways

31537 Emails sent

69 Average open rate

23 Average reply rate

Setting giveaway terms

Collaboration on Giveaways

11750 Emails sent

62 Average open rate

19 Average reply rate

Offering a loyalty program for influencers

Miscellaneous

30504 Emails sent

72 Average open rate

21 Average reply rate

Inviting feedback for the brand's outreach program

Miscellaneous

30327 Emails sent

60 Average open rate

24 Average reply rate

Invite influencers to be a part of your campaign

Content Requests

739 Emails sent

78 Average open rate

20 Average reply rate

Reach out to influencers to co-create new products

Content Requests

402 Emails sent

71 Average open rate

14 Average reply rate

Inviting to a product training session

Training and Development

13139 Emails sent

69 Average open rate

13 Average reply rate

Offering resources for content improvement

Training and Development

18595 Emails sent

72 Average open rate

19 Average reply rate

Proposing co-learning opportunities

Training and Development

28625 Emails sent

60 Average open rate

15 Average reply rate

Introducing a brand ambassador program

Brand Ambassador Programs

20027 Emails sent

65 Average open rate

14 Average reply rate

Renewing a brand ambassador contract

Brand Ambassador Programs

20648 Emails sent

62 Average open rate

14 Average reply rate

Proposing a co-branded product

Joint Ventures

24630 Emails sent

67 Average open rate

22 Average reply rate

Suggesting a joint giveaway

Joint Ventures

13124 Emails sent

64 Average open rate

18 Average reply rate

Introducing a collaborative content series

Joint Ventures

16924 Emails sent

61 Average open rate

18 Average reply rate

Asking for influencer referrals

Referrals

33957 Emails sent

71 Average open rate

22 Average reply rate

Offering incentives for successful referrals

Referrals

25210 Emails sent

69 Average open rate

24 Average reply rate

Thanking for a successful referral

Referrals

26771 Emails sent

62 Average open rate

24 Average reply rate

Discussing payment methods

Payment Processes

24047 Emails sent

58 Average open rate

20 Average reply rate

Confirming payment timelines

Payment Processes

12750 Emails sent

60 Average open rate

11 Average reply rate

Addressing payment delays

Payment Processes

13808 Emails sent

63 Average open rate

16 Average reply rate

Requesting an invoice

Invoicing

21211 Emails sent

56 Average open rate

20 Average reply rate

Confirming receipt of an invoice

Invoicing

31828 Emails sent

65 Average open rate

19 Average reply rate

Inviting to a brand event

Invitations

30051 Emails sent

70 Average open rate

18 Average reply rate

Inviting to a virtual event

Invitations

22986 Emails sent

58 Average open rate

19 Average reply rate

Inviting to a webinar

Invitations

32320 Emails sent

59 Average open rate

21 Average reply rate

Inviting to a workshop

Invitations

16212 Emails sent

63 Average open rate

16 Average reply rate

Thanking for a successful collaboration

Post-Collaboration

22250 Emails sent

59 Average open rate

24 Average reply rate

Asking for content sharing

Post-Collaboration

24764 Emails sent

58 Average open rate

11 Average reply rate

Inquiring about collaboration results

Post-Collaboration

9679 Emails sent

70 Average open rate

18 Average reply rate

Mutual end to a collaboration

Ending a Collaboration

19881 Emails sent

65 Average open rate

18 Average reply rate

Termination due to brand changes

Ending a Collaboration

34994 Emails sent

70 Average open rate

16 Average reply rate

Ending due to non-compliance

Ending a Collaboration

23846 Emails sent

69 Average open rate

24 Average reply rate

Politely declining a collaboration offer

Opting Out

15498 Emails sent

70 Average open rate

24 Average reply rate

Withdrawing from ongoing negotiations

Opting Out

9059 Emails sent

69 Average open rate

11 Average reply rate

Exiting an affiliate program

Opting Out

31515 Emails sent

66 Average open rate

23 Average reply rate

Apologizing for shipment delays

Apologies

11860 Emails sent

66 Average open rate

24 Average reply rate

Addressing product issues

Apologies

14462 Emails sent

57 Average open rate

20 Average reply rate

Apologizing for miscommunication

Apologies

25244 Emails sent

66 Average open rate

11 Average reply rate

Clearing up brand-related rumors

Addressing Rumors or Negative PR

23243 Emails sent

68 Average open rate

24 Average reply rate

Addressing product-related controversies

Addressing Rumors or Negative PR

25536 Emails sent

69 Average open rate

20 Average reply rate

Seeking support during negative PR waves

Addressing Rumors or Negative PR

29855 Emails sent

64 Average open rate

13 Average reply rate

Offering exclusive product deals

Exclusive Deals

21649 Emails sent

70 Average open rate

10 Average reply rate

Inviting to a VIP event

Exclusive Deals

28098 Emails sent

64 Average open rate

11 Average reply rate

Presenting early-bird offers

Exclusive Deals

25770 Emails sent

57 Average open rate

23 Average reply rate

Casual check-in without an agenda

Check-ins

28627 Emails sent

59 Average open rate

11 Average reply rate

Celebrating an influencer's achievement

Check-ins

25798 Emails sent

71 Average open rate

18 Average reply rate

Offering assistance/support

Check-ins

17256 Emails sent

71 Average open rate

11 Average reply rate

Sharing brand updates

Updates

16009 Emails sent

56 Average open rate

20 Average reply rate

Announcing new product launches

Updates

33882 Emails sent

66 Average open rate

21 Average reply rate

Informing about company milestones

Updates

19192 Emails sent

61 Average open rate

23 Average reply rate

New Year greetings

Holiday Wishes

15681 Emails sent

65 Average open rate

12 Average reply rate

Birthday wishes

Holiday Wishes

14423 Emails sent

61 Average open rate

13 Average reply rate

Festive season greetings

Holiday Wishes

20214 Emails sent

71 Average open rate

23 Average reply rate

Discussing payment terms

Terms of Collaboration

16549 Emails sent

66 Average open rate

21 Average reply rate

Setting deliverables and timelines

Terms of Collaboration

15585 Emails sent

55 Average open rate

13 Average reply rate

Addressing exclusivity terms

Terms of Collaboration

26193 Emails sent

63 Average open rate

20 Average reply rate

Addressing negative feedback

Resolving Issues

17926 Emails sent

64 Average open rate

22 Average reply rate

Sorting out payment discrepancies

Resolving Issues

19975 Emails sent

67 Average open rate

19 Average reply rate

Resolving content or branding disagreements

Resolving Issues

15030 Emails sent

57 Average open rate

12 Average reply rate

Cold introduction for new brands

Initial Outreach

28395 Emails sent

58 Average open rate

24 Average reply rate

Introduction based on a mutual contact/reference

Initial Outreach

14008 Emails sent

60 Average open rate

13 Average reply rate

Email after connecting on social media

Initial Outreach

14068 Emails sent

55 Average open rate

15 Average reply rate

Introduction after meeting at an event

Initial Outreach

14201 Emails sent

64 Average open rate

17 Average reply rate

Re-connecting after a long gap

Re-introduction

9136 Emails sent

65 Average open rate

15 Average reply rate

Follow-up after a previous collaboration

Re-introduction

26369 Emails sent

61 Average open rate

16 Average reply rate

Reaching out after a change in your brand/product

Re-introduction

15184 Emails sent

69 Average open rate

21 Average reply rate

Offering a new product for review

Product Review

10701 Emails sent

56 Average open rate

20 Average reply rate

Request for reviewing an updated product

Product Review

30573 Emails sent

64 Average open rate

24 Average reply rate

Collaboration for unboxing videos

Product Review

30903 Emails sent

62 Average open rate

21 Average reply rate

Introduction to an affiliate program

Affiliate Partnerships

22518 Emails sent

67 Average open rate

15 Average reply rate

Upgraded terms for current affiliates

Affiliate Partnerships

28627 Emails sent

59 Average open rate

15 Average reply rate

Special deals for top-performing affiliates

Affiliate Partnerships

26819 Emails sent

55 Average open rate

20 Average reply rate

Invitation to a product launch

Event Collaborations

22623 Emails sent

59 Average open rate

16 Average reply rate

Proposing a joint webinar

Event Collaborations

19074 Emails sent

55 Average open rate

19 Average reply rate

Hosting a workshop together

Event Collaborations

16291 Emails sent

66 Average open rate

15 Average reply rate

Nick Chen

Co-founder & CEO at Pico

“Really impressed with the response rate so far, and this is just with the first draft of the email campaign! Goes to show that your data and targeting hunches are spot on.”

Paul Randall

Creator Development Manager at HP

“Influencers.club made our Foodie Creator outreach process instantly successful and delivered great results for our new business incubation project. We managed to find, contact and sign some brilliant new talent in the space of just a couple of weeks! I would definitely recommend them to anyone looking to get ahead of the game in the creator economy.

Daniel Eriksson

Growth at willa.com

“Working with Nikola and his team we have learned the importance of including context and personalization in our outreach. I would recommend, and have already recommended Nikola and influencers.club to other entrepreneurs in the space.”

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