Influencer Outreach Email Templates

We’ve sent out 1M+ emails & our outreach team of 40+ specialists consistently achieves above 50% open and click-through rates.

We attribute this success to our strategic approach which is the core value of our Partnership Program.

About this data

What kind of results can you expect from using our outreach templates?

50-75% Estimated Open Rates

Our experts craft killer, hyper-personalized copy that exceeds expectations.

5-15% Estimated Reply Rate

We get replies from creators & influencers that get hundreds of emails, DMs & offers per day.

1000+ Clients Onboard

We’ve helped creator economy companies, marketing agencies, and eCommerce businesses enhance their outreach efforts.

Score a free email copy, tailor-made just for you!

Choose a template based on your use case

Outreach to an Influencer for collaboration

Hey [firstname],

[personalization based on their most recent posts, interests, life events, etc.]

Here at [brand name] we focus on creating [brand product/service].

We’d like to send you a few samples of our products along with an offer to create your own [product]!

With this, you would [main value proposition] with no strings attached – we just want to give back to someone who’s been so inspiring to us!

With [main value proposition], you’ll get:

  • [benefit #1]
  • [benefit #2]
  • [benefit #3]

We have a huge VIP community [social proof] here at [brand name] and we are always looking for influencers like yourself who want to spread the word about [main interest]!

Please let me know if you’re interested in collaborating with us, so I can provide you with more details.

[your name] from [brand name]

Outreach to an influencer for collaboration in exchange for free products

Hey [first name] – X here from [brand name], a company focused on creating [product/service].

[personalization based on their most recent posts, interests, life events, etc.]

In short – we want to help you [main value proposition].

The current campaign we’d love to offer you is with our [campaign name + one-sentence description].

All we ask is [short and clear description of what’s needed from the influencer]— an idea of how to make content with the product.

For participating, you’ll receive free products valued at up to {amount}.

Once approved we’ll ship you the product and you can record your content! I have no doubt you’ll be awesome and authentic as always.

We are accepting X applications in the next X hours as we have to fill our budgets asap (ads urgency).

[First name], can I count you in?

Outreach to an influencer to make a review of your product/service

Hi [first name], I’m X from [brand name]

[personalization based on their most recent posts, interests, life events, etc.]

I’m reaching out because I recently came across your [blog/YouTube channel/social media account] and was impressed by the elaborate quality of your content.

We have a product called [product/service name] that I think would be a great fit for your audience – [one-sentence value proposition of the product/service].

If you would be interested in reviewing [product/service name] on your [blog/YouTube channel/social media account], we’d be more than happy to gift you a free sample so you can try it out and provide an honest review while also being able to make more content for your viewers – just like [insert best social proof] who have a huge following in this industry!

And the best part? We’re running this survey for only X creators for the next X hours!

Let me know if this is something you would be interested in, and I’ll provide all the necessary details.

Best,
[your Name] from [brand name]

Outreach to an influencer to make a review of a new feature of your product/service

Hey [firstname], X here from [brand name]

[personalization based on their most recent posts, interests, life events, etc.]

In short, we help [target audience] with [main problem you solve] for their contributions to [their work].

This is why we want to introduce you to [product/service name].

Simple to set up and even easier to use:

  • [benefit #1]
  • [benefit #2]
  • [benefit #3]

Here is an example of how awesome [main benefit] can be 👉🏻 tap me!

Once you’ve verified your work, use your profile to showcase your projects, find your next task, and connect with new collaborators and creators. And the best thing – we don’t charge anything!

If you are ready to get [main benefit], continue to the sign-up page by clicking 👉🏻 Credits.

[your name] from [brand name]

Outreach to an influencer for a brand ambassador opportunity

Hey [firstname],

After seeing the hard work you and other creators put into your content, it kills us to know that platforms such as [platform] and [platform] take [key pain point]…

I lead the Creator Partnerships team at [brand name], the [product/service description] used by creators like [social proof].

We are looking for creators who want to be our brand ambassadors and promote [product/service] to their peers – and really get involved. If we find the right alignment, we would be open to [main value proposition].

The most important thing is that we want people like you to guide us in this process!

Drop me a line if that sounds like something you’d be interested in so I can send more info!

[your name] from [brand]

P.S If you don’t want to hear from me anymore, let me know!

Outreach to an influencer for a guest post on their socials/blog

Hi [first name]

My name is [name], and I am in charge of marketing at [brand name].

I saw on your posts on [topic] and [personalization based on their most recent posts, interests, life events, etc.]
Would you be open to contributing a guest post to our blog, I wondered?

Your post could be [main benefit]. How do you feel?

Looking forward to your response!

Cheers,
[your name] from [brand name]

Outreach to an influencer to promote your blog/website

Hey [first name],

First thing first: Your most recent post definitely says the words to live by. Great content! 😍

I’m [first name], I write for [blog name] and we’re looking for [topic] to cover.

Your content has caught my attention, and I’d love for you to promote our website!
I’m looking for a new way to reach more customers and grow my business, and I think we could both benefit from working together.

You can learn more about our website promotion services and what you can gain here: [link]

If not, no worries, we totally understand. All the best with your business!

Love from your friends at [brand name]

Outreach to a large number of influencers

Hi there, I’m X from [brand name]

[personalization based on their most recent posts, interests, life events, etc.]

I’m reaching out because I am obsessed with your content and I think that you would fit perfectly on the platform that we are currently working on.

[brand name] is a platform that your audience would love and that it would be a great place for your fans to [main value proposition] with you!
We will send you [key benefit] which would give you access to these exclusive features –

  • [benefit from feature]
  • [benefit from feature]
  • [benefit from feature]

Let me know if this is something that interests you!

Best,
[your name] from [brand name]

Outreach to invite an influencer on a podcast

Hey [first name],

[personalization based on their most recent posts, interests, life events, etc.] 😊

My name is X and I am the host of the X podcast. I’ve recently discovered your content, and I think it’s amazing how much you inspire!

We are interested in starting an ongoing collaboration with you, potentially being a guest on our next episode [episode name]. In exchange, we would provide you with [main value proposition], which could help to further invest in your content creation.

For more details, we have had famous creators on our show like [social proof].

Let me know if this sounds like something worth exploring—we’d love to work with someone as talented and thoughtful as you!

Best regards,
[your name] from [brand name]

Outreach to invite an influencer as a guest on your blog

Hi, [first name]

My name is X, and I am in charge of marketing for [brand name]

We have similar interests, so when I saw [personalization based on their most recent posts, interests, life events, etc.] , I felt I should get in touch with you.

Would you be open to contributing a guest post to our blog, I wondered?

Your post could be [main value proposition]. What do you think?

Looking forward to your response!

Cheers,
[your name] from [brand]

Outreach to an influencer to conduct a giveaway with your product

Hey [first name],

X here from [brand name].

We’re a company specializing in [one-sentence description of what your company does].

Our [product name] is a [short description of your product]. And no, I don’t want to sell it to you!

As a creator who [what they do] so uniquely, we’d love to associate our brand with your name. So I was thinking, why don’t we partner and organize a giveaway?

This way you’ll [main value proposition].

We’ve already partnered with influencers like [social proof] and would love to add you to our brand’s friends list.

Let me know when would be a good time to discuss this further.

Kindly,
[your name]

Outreach to an influencer to invite them for an interview

Hey [first name],

I lead the X team at [brand name].

We’re looking to interview some creators to help us better understand their journey as a creator and your name came to mind!

We’re building [what you’re working on], and we want to make sure we fully understand the highs and lows of the creative journey, what drives you as a creator to continue, etc. 🙂

I will go over the 30-minute call in steps:

  • [step 1]
  • [step 2]
  • [step 3]

Let me know if you have any questions and if you’re up for it, book directly on this calendar.

Thanks in advance!

[Your Name] from [brand name]

Outreach to an influencer to invite them to your event

Hi there, [first name]

X here from [brand name].

Are you available at [insert time and date]? We will be hosting our [brief description of the event] for [brand name], and we would love for you to join us!

Naturally, each event participant will also receive a ton of presents and surprises.

Please respond with your availability and the name of your +1.

Best,
[your name]

Outreach to an influencer to connect & network with

Hi there, my name is X from [brand name]

[personalization based on their most recent posts, interests, life events, etc.]

First of all, I adore your content and you have a very compelling personality that shows through your videos!

Let’s cut to the chase – [brand name] has an extensive network of big creators that you would be able to collaborate with to increase your following – one of them is [social proof] who has a huge fanbase.

How did they manage to achieve this? Simple, by partnering up with other creators from our network and creating amazing content while boosting each other’s popularity!

I would love the opportunity to connect with you and discuss things in more detail.

Let me know if you’re interested to chat and see how we can grow with each other!

Best,
[your name] from [brand]

Outreach to an influencer to offer a free trial of your service

Hey [first name],

My name is X and I am the [your title/position] at [brand name].

I am reaching out on behalf of X and myself as we’ve been following your creator journey for a while.

We help creators like [social proof] to get [main value proposition]. No more [key pain point].

[brand name] as a platform would:

  • [benefit #1]
  • [benefit #2]
  • [benefit #3]

Currently, we are operating with select creators like yourself and the X-hour invite is simple – we don’t charge any transaction fees from our creators and on top of that you can get a 1-month free subscription to X Pro.

[first name], can I send an invite? – We’d be thrilled to have you on board.

[your name] from [brand]

Outreach to a user of your product/service that you want to hire as an influencer

Hey [first name]

Before anything else, [personalization based on their most recent posts, interests, life events, etc.].

I’m X from [brand name], and we are so glad that you enjoyed our last service [service name]. 😍

We also wanted to let you know of some exciting news. We’re now offering a new service called [service name] that allows our customers to [main value proposition].

Furthermore, we thought you might be interested in trying it out. All you have to do is visit [URL] and get your free service.

Also, we thought you might like to give your followers a promo code [promo_code] for X% off their order!

We will then send you a free trial of the service so that you can see what it’s all about.

We hope this is something that interests you!

P.S.: We’d be thrilled to have you as part of our family.
[your name]

Outreach for link building

Hi, [first name]

Big fan of what you do, especially your piece on [topic]. You inspired me so much!

As a way of thanking you, I want to help you with writing an article for your readers on [list the subjects you intend to write about].

Knowing how busy you are, it would be fantastic if you could introduce me to the editor of [media outlet name].

Hope to hear back from you soon!

Best,
[your name] from [brand]

Outreach for link building (after finding a broken link)

Hey [name],

I reached out because I was reading your website’s blog when I discovered some broken links in [note down the specific section].

Your blog is extremely informative, but a broken link may take the focus away from its quality and ranking.

If you’re still interested, I have a better link to replace the broken one. It will be an excellent addition to your website.

In any case, keep up the great work!

Best,

[your name] from [brand]

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What Our Clients Say?

Nick Chen

Co-founder & CEO at Pico

“Really impressed with the response rate so far, and this is just with the first draft of the email campaign! Goes to show that your data and targeting hunches are spot on.”

Paul Randall

Creator Development Manager at HP

“Influencers.club made our Foodie Creator outreach process instantly successful and delivered great results for our new business incubation project. We managed to find, contact and sign some brilliant new talent in the space of just a couple of weeks! I would definitely recommend them to anyone looking to get ahead of the game in the creator economy.

Daniel Eriksson

Growth at willa.com

“Working with Nikola and his team we have learned the importance of including context and personalization in our outreach. I would recommend, and have already recommended Nikola and influencers.club to other entrepreneurs in the space.”

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