Introducing a brand ambassador program

Hey {first_name} - It's {rep_name} from {brand_name}. {{personalization based on content}} Big news! We're kickstarting a brand ambassador program, and you're the kind of person we're looking for. It's a chance for us to work closely, and for you to spread the love for our brand (with some pretty sweet perks for you, too). Up for a chat? Can I send you some more info? {rep_name}