Instagram Influencer Tracking
Track Instagram influencers automatically.
Follow every creator’s posts and Reels on Instagram, measure what each one earns, and get notified the moment they publish — in the dashboard or piped straight into your own stack. No screenshots, no manual logging.
Why it’s different
Instagram influencer tracking that scores every post for you.
Add the Instagram creators you work with and every post and Reel they publish is picked up automatically and scored — earned media value, engagement rate, reach and comment sentiment. No chasing analytics, no manual logging, nothing for the creator to install. Read it in the dashboard, or pipe the same structured data straight into your own stack.
In the dashboard
A built campaign view your team can read at a glance — performance, creators and content, plus an editable AI report.
- No setup beyond adding creators
- Built for marketers, not engineers
In your own stack
The same monitoring, delivered as structured events to your own notify endpoint — so mentions and metrics land where your team and your agents already work.
- API, webhooks and delivery history
- No enterprise tier required
In the dashboard
Build an Instagram campaign, then measure it from one place.
Name a campaign, choose the hashtags, @mentions and keywords to follow, add the Instagram creators from saved lists, pasted handles or a CSV, and set your dates. New posts and Reels are picked up automatically, usually within about an hour.
One Instagram campaign, fully measured — content delivery, awareness, engagement and cost performance.
Performance that adds up
Every campaign rolls up into Overview, Creators and Content views, so you can see the whole picture or drill into a single Instagram post or Reel.
Add a budget and you also get Cost per Engagement, Cost per View and an EMV / Spend ratio.
An AI report you can actually edit
Add an optional brief and the AI Report writes a narrative you can rework — summary, sentiment, top content, creator ranking and recommendations.
- Editable draft, not a locked PDF
- Exports to Google Docs or Word (.docx)
- Reads from your brief to frame the story
How it works
From Instagram handles to insight in four steps.
Create
Set a name, date range and what to track — hashtags, @mentions or keywords.
Add creators
Pull from saved lists, paste Instagram @handles, or upload a CSV.
Track
New posts and Reels are detected automatically and scored as they land.
Report
Review the metrics and export an editable AI narrative.
Over the API
Real-time tracking, delivered to your endpoint.
Subscribe to the Instagram creators you care about and receive structured events at your own notify endpoint — ready to route into Slack, a database, a report, or an AI agent. Get notified when a creator posts, changes their bio or link-in-bio, or crosses a follower threshold.
{
"creators": ["@maya.styles", "@theojruns"],
"events": ["new_post", "follower_threshold"],
"keywords": ["summer", "#ad"],
"notify_url": "https://app.acme.com/ic/hook"
}
# → event delivered to your endpoint:
{
"event": "new_post",
"creator": "@maya.styles",
"platform": "instagram",
"delivery": { "status": "sent", "retries": 0 }
}Four event types
Subscribe to any combination and handle them however you like.
Built for real traffic
- Delivery to your own notify endpoint
- Automatic retries on failure
- Delivery history: status, latency, retry count and payload
- Export subscription stats to CSV
Campaigns and the API, together
Dashboard campaigns set up their monitoring for you under the hood — pause and resume follow the campaign. Prefer to wire it yourself? Standalone webhook subscriptions work directly over the API for any non-campaign use.
Full reference: Campaigns, Subscriptions and Events.
Is this for you?
Built for teams that need results, not busywork.
Instagram influencer tracking fits whether you’re a brand measuring a launch, an agency reporting to clients, or a team wiring creator data into your own product.
- Running Instagram influencer campaigns with paid or gifted creators
- Reporting earned media value and engagement rate to clients or leadership
- Tired of chasing creators for Instagram screenshots and analytics
- Working with dozens or hundreds of Instagram creators at once
- Building Instagram creator data into your own dashboards or AI tools
- Wanting alerts the moment a tracked creator posts on Instagram
FAQ
Questions, answered.
How do you track Instagram influencers automatically?
Add the Instagram creators to a campaign — by @handle, from a saved list, or via CSV — and every new post and Reel they publish is picked up automatically, usually within about an hour. You can track by hashtag, @mention or keyword, and there’s nothing for the creator to install or sign up for. Each post is scored for engagement rate, reach and earned media value as it lands.
Can I track Instagram creators without asking for screenshots?
Yes — that’s the point. Instead of chasing creators for screenshots or waiting on post-campaign analytics, tracking runs on publicly available content and collects each post automatically. Your metrics stay up to date without any manual logging.
Do the Instagram creators need to connect their accounts?
No. Creators post to Instagram as they normally would. Tracking works from publicly available content, so there’s no creator sign-up, login or authentication required on their side — which means you can track creators you don’t own the account for.
What Instagram content can be tracked — posts, Reels, Stories?
Publicly available Instagram posts and Reels from the creators in your campaign. Private accounts and content that was never made public aren’t included — only what’s publicly accessible on Instagram.
Which Instagram metrics do I get?
Earned media value, total and average engagement rate, views, estimated impressions and reach, likes and comments — per post, per creator and per campaign. Add a budget and you also get cost per engagement, cost per view and an EMV-to-spend ratio, all calculated for you.
Can I track Instagram creators over an API or webhook?
Yes. Subscribe to the Instagram creators you care about and receive structured events at your own notify endpoint — new post, bio change, link-in-bio change and follower-threshold events. For new-post triggers you can narrow by keyword, hashtag, mention and post type. Deliveries retry automatically, and a delivery history records every event with its status, latency, retry count and payload. Everything is in the public API docs.
Start tracking Instagram influencers today.
Follow every creator’s posts and Reels, measure engagement and earned media value, and get notified the moment they post.