How To Easily Target Pet Owners On Facebook in 2023

Facebook with its 2.95 Billion active users is an excellent tool for lead generation since no other advertising channel can equal the level of detail that the platform provides. 

With Facebook’s Ads Manager you can reach specific audiences based on their interests. Facebook determines interests and assigns them to users. Then, it analyzes the pages users like and the content they engage with.

However, it’s important to distinguish between liking a page and being genuinely interested in a topic. So, when you select interests use the “but nobody else” criterion to define and isolate your target audience. 

So, if you focus on precise interests that resonate with your audience, you can optimize your campaigns and minimize budget waste when targeting pet owners.

That’s why in this blog post we are sharing a top-notch strategy with you, that will enable you to laser target pet owners with your Facebook ads. But before we get to it, let’s first see what the Facebook ads platform has in store for targeting pet lovers.

How To Target Pet Owners With Facebook Ads

Facebook ads are one of the most powerful advertising tools you can use to find your potential customers. The platform offers suitable audience targeting conditions that can help you expand your brand awareness, increase market coverage, and bring conversions.

Let’s quickly go through the process of setting up Facebook ads that target pet owners.

Disclaimer: Please keep in mind that the following audience groups are just examples. They do not promise that your ad efforts will result in sales. A variety of things, such as ad copy and creativity, go into creating a successful ad campaign. These templates can be used as a starting point for your own targeting approach.

The first thing you need to do when setting up pet campaigns is choosing a campaign objective. The objective you’re going to choose depends on the nature of the campaign you wish to run. Therefore, if you’re looking to boost engagement on your Facebook page, then that would be your campaign objective.

The next step of setting up an ad campaign is defining your target audience. This is often one of the most difficult parts of running effective pet campaigns. Following are some of the best practices and targeting tips to get your pet ads in front of the right people.

1. Location Targeting

When it comes to defining your target audience, this is the first set to consider. Facebook has advanced location targeting settings that allow you to target people owning a pet by country, state, zip code, and even some specific roads. You can also select to exclude places from your query that may have audiences you don’t want to reach.

2. Demographic Targeting

In this section, we can set the language, age, and gender of our target group.
Also, if you’d like to target people who are speaking certain languages, this is the place where you can make the appropriate setting.

3. Detailed Targeting

The detailed targeting section allows you to dive into the specifics of who you’re targeting, and narrow down your target audience. You do this by leveraging demographics, interests, and behaviors, which Facebook collects on a daily basis from its users.

For example, we can set our pet campaigns to appear in front of prospects who have expressed an interest in dogs or cats. We can also set the interest targeting to spot people who had shown interest in purchasing pet food. With detailed targeting, you can also exclude certain interests where needed.

Go ahead and test these settings and parameters until you are satisfied with your target audience. .

As a matter of fact, the Facebook ads platform has some incredible targeting capabilities, but with the latest limitations that Apple’s update imposes targeting individual pet owners can be hard.

Fortunately, there is an effective way to bypass these limitations and target pet lovers on Facebook. Read on to find out our prime strategy for targeting pet owners.

Targeting Pet Owners By Using Consumer Email Lists

The Facebook ads platform allows you to import email addresses from potential consumers as your target audience, and run ads only to users within that database. This is referred to as creating a custom audience.

What Is A Facebook Custom Audience?

A Facebook custom audience enables you to precisely identify a target market for your pet care products and services.

Due to the high targeting control, this is the most ROI-positive way to target pet owners. When creating a custom audience you can import pet owners’ email addresses and run your ads only on the people from that list.

The best part about these custom audiences is that Facebook doesn’t ask for confirmation that the people in your database are opt-in on your list. This way you can target pet owners, dog influencers, etc on Facebook with ease. 

Creating A Custom Audience With Pet Owners’ Email Addresses

Here, we have laid out the process  for creating a custom audience on Facebook with pet owners’ email addresses:

1. In the Facebook Ads Manager click on the Create Audience field

2. Next, choose from where you’d like to source your information.

3. After clicking the Customer List option, you can begin importing your customer list. You can do this in two ways:

• By importing a customer list from Mailchimp
• By importing a CSV or text file (pay attention to your formattings here, you want to be sure that Facebook understand all of the data you’re giving) 

When you’re done, hit Import and Create, and you’re good to go!