How To Easily Target Pet Owners On Facebook in 2023

Read how you can target pet owners with Facebook Ads. Advertise your pet products to dog owners, cat owners, or other pet lovers.


Pet ownership significantly jumped in the past decades. So, if you need to target pet owners, we’ve got some insights that will help you understand and attract your target audience. As of 2023:

  • 66% of homes in the US (86.9M homes) own a pet.
  • 33% of pet owners are millennials, 25% are Gen Z, and 24% are baby boomers. 
  • Yearly, dog owners spend $730 on their dogs.

These, and other insights about pet owners’ behaviors, demographics, and else, will help you successfully launch campaigns for your business.

So, let’s look at how to target pet owners with your Facebook page and run effective pet campaigns.

Suppose you’re the owner of a pet shop or a veterinary office, in need of a Facebook advertising strategy that will help you expand your market reach and generate more leads. Who would your ideal customers be?

Clearly, they are the people who are interested in pets and pet care products and services. But most pet care products and services providers are facing struggles in developing an effective Facebook advertising strategy and targeting pet lovers.

Facebook with its 2.95 Billion active users is an excellent tool for lead generation since no other advertising channel can equal the level of detail that the platform provides. 

With Facebook’s Ads Manager you can reach specific audiences based on their interests. Facebook determines interests and assigns them to users. Then, it analyzes the pages users like and the content they engage with.

However, it’s important to distinguish between liking a page and being genuinely interested in a topic. So, when you select interests use the “but nobody else” criterion to define and isolate your target audience. 

So, if you focus on precise interests that resonate with your audience, you can optimize your campaigns and minimize budget waste when targeting pet owners.

That’s why in this blog post we are sharing a top-notch strategy with you, that will enable you to laser target pet owners with your Facebook ads. But before we get to it, let’s first see what the Facebook ads platform has in store for targeting pet lovers.

How To Target Pet Owners With Facebook Ads

Facebook ads are one of the most powerful advertising tools you can use to find your potential customers. The platform offers suitable audience targeting conditions that can help you expand your brand awareness, increase market coverage, and bring conversions.

Let’s quickly go through the process of setting up Facebook ads that target pet owners.

Disclaimer: Please keep in mind that the following audience groups are just examples. They do not promise that your ad efforts will result in sales. A variety of things, such as ad copy and creativity, go into creating a successful ad campaign. These templates can be used as a starting point for your own targeting approach.

The first thing you need to do when setting up pet campaigns is choosing a campaign objective. The objective you’re going to choose depends on the nature of the campaign you wish to run. Therefore, if you’re looking to boost engagement on your Facebook page, then that would be your campaign objective.

The next step of setting up an ad campaign is defining your target audience. This is often one of the most difficult parts of running effective pet campaigns. Following are some of the best practices and targeting tips to get your pet ads in front of the right people.

1. Location Targeting

When it comes to defining your target audience, this is the first set to consider. Facebook has advanced location targeting settings that allow you to target people owning a pet by country, state, zip code, and even some specific roads. You can also select to exclude places from your query that may have audiences you don’t want to reach.

Location targeting, blue checkmarks for appropriate targets, while a red x for any unsuitable ones.

2. Demographic Targeting

In this section, we can set the language, age, and gender of our target group.
Also, if you’d like to target people who are speaking certain languages, this is the place where you can make the appropriate setting.

Options for demographic targeting include age range, gender as well as language.

3. Detailed Targeting

The detailed targeting section allows you to dive into the specifics of who you’re targeting, and narrow down your target audience. You do this by leveraging demographics, interests, and behaviors, which Facebook collects on a daily basis from its users.

For example, we can set our pet campaigns to appear in front of prospects who have expressed an interest in dogs or cats. We can also set the interest targeting to spot people who had shown interest in purchasing pet food. With detailed targeting, you can also exclude certain interests where needed.

Detailed Targeting is the section where you can see if your keyword has any traction to it

Go ahead and test these settings and parameters until you are satisfied with your target audience. .

As a matter of fact, the Facebook ads platform has some incredible targeting capabilities, but with the latest limitations that Apple’s update imposes targeting individual pet owners can be hard.

Fortunately, there is an effective way to bypass these limitations and target pet lovers on Facebook. Read on to find out our prime strategy for targeting pet owners.

Targeting Pet Owners By Using Consumer Email Lists

The Facebook ads platform allows you to import email addresses from potential consumers as your target audience, and run ads only to users within that database. This is referred to as creating a custom audience.

What Is A Facebook Custom Audience?

Creating your own custom audience can be better than using one that's already there

A Facebook custom audience enables you to precisely identify a target market for your pet care products and services.

Due to the high targeting control, this is the most ROI-positive way to target pet owners. When creating a custom audience you can import pet owners’ email addresses and run your ads only on the people from that list.

The best part about these custom audiences is that Facebook doesn’t ask for confirmation that the people in your database are opt-in on your list. This way you can target pet owners, dog influencers, etc on Facebook with ease. 

Creating A Custom Audience With Pet Owners’ Email Addresses

Here, we have laid out the process  for creating a custom audience on Facebook with pet owners’ email addresses:

1. In the Facebook Ads Manager click on the Create Audience field

An example of how to create a custom audience

2. Next, choose from where you’d like to source your information.

Choosing which source your information comes from, each of the options offer a unique approach

3. After clicking the Customer List option, you can begin importing your customer list. You can do this in two ways:

  • By importing a customer list from Mailchimp
  • By importing a CSV or text file (pay attention to your formattings here, you want to be sure that Facebook understand all of the data you’re giving) After clicking the Customer List option, you can begin importing your customer list

When you’re done, hit Import and Create, and you’re good to go!

How To Micro Target Pet-Owners On Facebook

Now it’s time to cover how to get the email list of the pet owners you want to reach.

We have one of the largest social media databases in the world with millions of profiles that can be accessed and filtered through our dashboard.

In this screenshot below we can see how I was able to identify 81k profiles that have used the hashtags #PetLovers and #Petsofinstagram.

There’s no limit to the number of hashtags you can add so those 81k results can easily become 500k or more.

How To Micro Target Pet-Owners On Facebook

Now, not all those people that use these hashtags are relevant to you so you can also combine other filters like:

  • Location
  • Gender
  • Keywords in bio (you can use this to go very niche)
  • Number of fans
  • Or any of the other 50+ filters.

Once you’re finished you can export the list of profiles and get a CSV with all the data points we have for every profile, but most importantly their verified public email addresses that you can use in your ad campaign.

Use the form below to get a free trial and test it out yourself.

Access Millions of Pet Owners

Easily find your ideal customers, download their emails, and use them in your campaigns

To sum up

Whether you’re a pet shop selling pet accessories, or you’re about to start a dropshipping business for pet care products and services, we at Influencers Club can help you effectively target pet lovers through your Facebook account.

By pairing our in-house team of researchers and the powerful Instagram bio search engine, we can find users with keywords in their bio that are relevant to your pet niche. Other than that we can also help you sneak a peek into your competitors’ followers, and get their emails for you.

An effective advertising strategy is rooted in having valid and up-to-date data. So we regularly run our emails through Neverbounce to verify them and ensure that they’re active and regularly used.

Plus, we pay for an additional enrichment service called ClearBit to add missing information about every single prospect in our list, which allows pet care businesses to better understand their audiences and strengthen their engagement strategy.

So if you’re ready to take your pet campaign to the next level, schedule a quick call with our team, and get your targeted consumer email lists today!


Get validated pet owner email lists and discuss your targeting on a free strategy session.


Free Download: List of Pet Owners (With Emails)