Since the rise of Social Media, influencer marketing has been a go-to marketing strategy for every single brand and company that wanted to get great exposure for a small price, but in the past few years, things have changed.
Instead of being a cheap and effective marketing method, working with big influencers became more expensive because influencers have reached some really big numbers when it comes to their following, plus they learned the value they provide to brands.
Free Download: A List of 150 Micro-Influencers in Every Niche
At the same time, the effectiveness of these campaigns with big influencers went down because people donโt have that deep of a relationship with someone who has millions of followers.
Thatโs why, most brands have shifted from working with ultra big influencers towards having campaigns with influencers with smaller followings, or so-called micro-influencers. This has been an ongoing trend in every single industry, including the pet industry.
Make sure that you stick around until the end of this article because we will provide you with a free list of the 50 best pet (mostly dog & cat) micro-influencers.
4 Reasons Why You Should Use Pet Micro-Influencers
Influencer marketing has enormous potential to increase your pet brandโs visibility as more people are finding products and supplements for their cats or dogs through pictures shared by their favorite influencers.
Choosing the right influencers to work with can make or break your influencer marketing campaign, and while many businesses assume that going with bigger influencers in the pet niche is better, that is not always the case.
Pet micro-influencers are often underrated when it comes to the exposure and sales they can provide to a brand, so many brands in the pet niche use them as a secret tool that separates them from their competition. Micro-influencers are a pretty new topic, so thatโs why weโll explain how in this case going smaller is better.
Lower Promotion Costs
As follower counts increase, the cost to work with an influencer in the pet industry goes up too, so this creates a situation where a lot of brands must use all of their marketing dollars on a single influencer post. This has two flaws:
The first one is the fact that Instagramโs algorithm is unpredictable, so thereโs a chance that the post doesnโt perform as well as previous posts, and because you put all of your marketing dollars in that single post, there is no second chance.
And even if the post performs great and a lot of people see your promotion, the goal of your campaign isnโt to get views, but to convert those people who have seen your post into buyers.
Micro pet influencers are much better at converting people from casual viewers to buyers because of the deeper relationship that they have built with their smaller, but more valuable fan base.
Their Availability
Because they have larger audiences, cat and dog influencers with a big following are in higher demand from brands in the pet industry. This leads to more complicated and longer arrangements that make things harder for brands that want to get sales.
Working with pet micro-influencers that donโt have as many followers makes it easier for brands to make a deal faster.
The lower availability of the big influencers in the pet and dog niches (as they are the two biggest) also means they have a higher promo rate too.
Small and Focused Following
Micro-influencers have a smaller following, but smaller isnโt always bad. Fewer followers means the micro-influencer has more time to have direct communication with every single follower, which creates a much deeper relationship between the influencer and the followers.
This means that when a micro-influencer in the pet industry recommends a product or a service, there is a higher chance that someone will buy it. There is a study that shows that 82 percent of consumers are more likely to buy something if a micro-influencer recommends it.
Find Pet Micro-Influencers for Free
Now, after we have discussed the benefits of working with pet micro-influencers, the next step is to find the best ones. Because the whole topic around micro-influencers is pretty new, finding good micro-influencers can be pretty hard sometimes.
We have tried searching for micro-influencers manually and it takes a pretty long time, so thatโs why we decided to create a free tool that allows anyone to search for influencers or micro-influencers by a given keyword, for example, โdog loverโ, โcat loverโ, โpet loverโ, etc.
If you are interested in diving deeper into how to find micro-influencers for free, check the full post that we have written on that topic.
Finding dog & cat micro-influencers is an easy task when you have a tool like this one, so there is only one step that is separating you from running your micro-influencer marketing campaign โ contacting the influencers,
2 Ways to Reach Out to Pet Micro-Influencers
There are two methods that you can use to reach pet micro-influencers, however, we strongly recommend using the second one if you are looking to do this at scale.
Using Instagram DMs to Connect with Pet Micro-Influencers
Using Instagram messages to contact micro-influencers is pretty easy and straightforward, but there are a few caveats to this method.
The first problem is that micro-influencers, despite their small following, receive a lot of messages because they have more personal communication with their fans, so they might not even see your message.
Influencer Marketing is also getting more and more popular on a daily basis, so there are more brands messaging pet micro-influencers, which means it can be pretty hard for you to cut through the noise in their inbox.
The second problem is that Instagram has limits on how many DMs you can send per day in order to avoid spam on their platform. Nobody knows the correct number, but this limit is around 20 โ 30 messages per day.
This limit makes scaling your dog and cat micro-influencer campaigns nearly impossible.
Using Email to Connect with Pet Micro-Influencers
Since weโre an email data provider most of our clients use us to get targeted influencer email lists.
At Influencers Club, we provide businesses like yours with email addresses from influencers and creators of any kind and size. We have a database of 40M+ influencers and micro-influencers that can be used in your Influencer Marketing campaigns.
There are many services that are providing businesses in the pet niche with email addresses, but the problem with most of them is that they have outdated information that is a few years old.
Unlike them, we have up-to-date email addresses because we get our data by finding pet owners through specific keywords they have used in their Instagram bio, such as โpet ownerโ, โdog ownerโ, โcat loverโ, and โlabrador retriever loverโ, etc.
We also validate every single email address before we provide the data to our customers. We do this to remove any bad email addresses and lower the bounce rate of your campaigns, which will protect your domain reputation in the long term.
On top of this, we also offer clients filtered data by their needs, such as age, gender, location, etc.
Free List of 50 Pet Micro-Influencers
We really appreciate you reading our article until the end. As we promised, here we have a free list of the top 50 cat and dog micro-influencers that will help get you into the micro-influencer marketing game.
Number | IG Username | Followers | Bio | |
1 | alfredoauau | 79386 | Pet Influencer e Mamรฃe ๐น MAIS DE 600 MIL DE VISUALIZAรรES NOS MEUS REELS, VEM ASSISTIR ๐ฉ alfredoauau@hotmail.com Cupons de desconto no link abaixo โคต๏ธ | hidden |
2 | ronniewoodpug | 46092 | Living my best life ๐๐26th Jan๐ถPet #Influencer ๐ถโค๏ธโฝ๏ธ #lfc CODE:ron5off @postmanpooch ยฃ5 off first box ๐ฆ To help my buddy Lee click here ๐๐ป | hidden |
3 | snow.thedog | 36867 | ๐พ Dog Influencer ๐ผ01.11.2017 ๐ฑ๐ปโโ๏ธ @marisa.gbk ๐ง๐ป @ykassabian ๐ถ Tinker Bell | hidden |
4 | batino_and_voltaire | 31838 | #Lifestyle ๐ฅ ๐พ Mom IG : @maddy.studio TikTok: batino_and_voltaire #petlovers #influencer #ketolifestyle #keto Online Order โฌ๏ธ | hidden |
5 | wisconsinmommy | 27478 | Award Winning Lifestyle Blogger ๐ฅ Influencer ๐ธ Travel Lover โ๏ธ Mom to a teen and a rescue dog ๐ถ Milwaukee, Wisconsin | hidden |
6 | pennyg_thedog | 19858 | The story of the greatest dog of the world ๐ถโค๏ธ๐ I love food ๐ and I love playing ๐พ but I still prefer food ๐ญ #petinfluencer ๐ฎ๐น DM for collaboration ๐ฆ | hidden |
7 | thekrystalhall | 19502 | Plus Size Influencer + Content Creator โจ ๐ฉ๐ฝโ๐ป Personal Stylist & Founder at @krysstylez.co ๐ NCAT Alumna ๐ Charlotte, NC | hidden |
8 | shenksforthememories | 18520 | Proud midsized life & style influencer circa 2015 ๐ฐ๐ ๐ก๐ข dog momma to @woofluencernoodle Potential collaborations please email! #shenksforwearingamask | hidden |
9 | mrgizmothepug | 17704 | ๐ฌ๐งProfessional Pug Model/Actor Star of @visiondirect @boomerangtoons & @nissan All imagesยฉ Pet Influencer & PR friendly mrgizmothepug@gmail.com | hidden |
10 | aleiageleia | 16062 | ๐ถ Influencer Pets ๐ธ Dog Model ๐ฌ thedogleia@gmail.com ๐ง๐ท Brazil ๐ @worldveterinaria ๐พ#leiageleia #bulldogs #frenchie #frenchbull | hidden |
11 | bentley.the.fluffy.pomeranian | 13418 | ๐พ Keeping Up With The Pomeranians ๐พ ๐น๐๐๐ฅ๐๐๐ช & ๐พ๐ฆ๐๐๐ ๐ป Fluffy Poms ๐ Dog influencers ๐ธ๐ฝ @kelli.js ๐ ๐ง๐ช #doginfluencer #pomeranian #blackskindisease | hidden |
12 | laykatriciclo | 13291 | GoldenRetriever Motociclista CรฃoTerapeuta DogInfluencer @hospitalveterinarioleao @ladiesdobem @taaufg @terapiaassistidaporcaesgo | hidden |
13 | lou_beagle | 12793 | โข ๐ Beagle โข ๐ Girl โข ๐ 07.05.2015 โข ๐ Dog model & influencer โข ๐ฅ Mascot of @my_riga โข ๐ซ๐ท French โฃ ๐ฑ TikTok | hidden |
14 | nique_sobossy | 12200 | โ โIโm Hardly Ever Regularโ๐ Chasing ATL SZN 4 @chasing.rlty ๐ @cutzbynique Pet Industry Influencer โข Webseries Personality โข ๐@ant.irl | hidden |
15 | cathekarate | 11383 | ๐จ๐ดCali- ๐บ๐ธ Miami Executive Director @EmpirexCapital ๐ฐCryptocurrency Investments ๐ ๐คฉSelf-Development & Positive Influencer ๐ Pet Mom @rasiandcats | hidden |
16 | alvarocaozinhosafado | 10996 | Dog influencer Sou um carioca que mora em Minas Modelo da @cruf.art Colunista no site @sigamundoela Filho da @deboracruf | hidden |
17 | picklessayscheese | 10635 | โญ๏ธโข Dog Influencer ๐ฉโข Ireland ๐ฎ๐ช ๐ โข Shop @picklesandpals1 ๐โข Irish Adventurer ๐โข TikTok picklessayscheese | hidden |
18 | mexicanalovesfirenze | 10549 | Mexican Influencer in FlorenceโขInspiringโข โ๏ธ. Travelers. ๐ฒ๐ฝTEX-MEX๐บ๐ธ & ๐ฎ๐นโขLife StyleโขfashionโขArtโขDog Lover | hidden |
19 | healthandbeautyquest | 8690 | Lifestyle Influencer & Blogger Wife & Mom of Two๐จโ๐ฉโ๐งโ๐ฆ Foodie๐ฅ Green Thumb Wannabe๐ Pet Owner๐ถ๐ DM for collab | hidden |
20 | jerky_pino | 8579 | Hello, my name is Pino ๐ Iโm a strange and crazy cat from germany๐ฉ๐ช Looking for Influencer collaborations๐ฝ๐ | hidden |
21 | kelathegsd | 8129 | โก just a pretty & crazy girl livinโ life โ dog influencer & model โพ Mแดษดแดแดสสแดส, แดแดxษชแดแด๐ฒ๐ฝ โ Codes in the captions My Mom๐ @_.ashleyypark_ | hidden |
22 | neikothefrenchybulldog | 7482 | ๐พ N E I K O ๐พ The French boy bulldog ๐ซ๐ท ๐ถ โจ 19.09.2017 โจ ๐NANTES, France๐ Dog Model & Influencer ๐ฏ ๐L.O.F๐ TikTok: neikothefrenchy | hidden |
23 | olliefluffballie | 6230 | ๐ค8yrOld Rescue๐ค ๐Soft Fluffy Boi Meh Hobbiez: -bein a CAT #influencer ๐โโ๏ธ -not givin a fluff๐ -chasin de red dot๐ด -attackin all de bugs๐ -de TREATZ๐ป | hidden |
24 | slaki._ | 5426 | Greek Twitch Partner ยฆ 100% Influencer ยฆ Cat lover Gamelab Partner | Battlenet Partner | hidden |
25 | kedicigdem | 5316 | ๐ป#cat ๐พ#chincilla ๐#kediรงiฤdem #kedi ๐More than a cat #influencer ๐น๐ทFrom #istanbul #turkey ๐Reklam ve iลbirlikleri iรงin ๐ฒkedicigdem@hotmail.com | hidden |
26 | servicedogdrills | 5177 | Go cheak out are amazon influencers page https://www.amazon.com/shop/servicedogdrills #amazoninfluencer #amazonpage #amazondog #doginfluencer #pup | hidden |
27 | vegasrockdog | 5114 | Radio TV Host ~ Vegas Rock Dog Radio ~ Fox 5 Vegas Pet Pal Pro ~ Pet Lifestyle Expert ~ Pet Influencer ~ Brit ๐ฌ๐งVegas | hidden |
28 | pixel_manel | 4791 | Modelo fotogrรกfico | ๐ต๐นPT Digital Pet Influencer 2020 PetFestival @alojadamariabeatriz 10% PIXELMANEL10 ๐ฅ Canal de YouTube | hidden |
29 | bruna_golden | 4759 | Hola๐พ me llamo Bruna ๐ถ. ๐Bogotรก โ Colombia ๐ก๐จ๐ด ๐พNaci el 06/01/2017 ๐๐๐พ ๐ influencer dog ๐ฃ Que esperas para seguirme ๐คญ | hidden |
30 | mister_goliat | 4707 | โช๏ธCAT MODEL โ INFLUENCER ๐ผ๐บ โช๏ธEl Rey del condominio ๐ โช๏ธSantiago Centro ๐ โช๏ธMi humana-manager: @paulinatapia.r๐ธ๐ผ๐ป๐ | hidden |
31 | goldendailyscoop | 4481 | Dog Mom ๐พ | Golden Lover ๐ | Dog Blogger ๐ถ | Brand Influencer ๐ป | Living a Healthy Life in MA ๐ก | Follow our Golden Adventures โคต๏ธ | hidden |
32 | malu_pom.pom | 4305 | |Spitz Alemรฃo anรฃo |3 aninhos |20.11 |Pet influencer |Parceria via direct ou e-mail | hidden |
33 | marcus.boxer | 4264 | ๐ธ Dog influencer ๐ฎ๐น Born on December, 18th 2017 #boxer | hidden |
34 | ottobullterrier | 3539 | My name is Ottoโค๏ธ Iโm an English bull terrier ๐พ Born 29.11.14 ๐ถ From Galicia, Spain ๐ช๐ธ Dog influencer ๐ธ | hidden |
35 | bobbers789 | 3402 | Ambassador of God Wife, Mother of 4, Influencer Dog Lover Florida #brandbacker https://linktr.ee/bobbers789 Bobbers789@Hotmail.com | hidden |
36 | thepetsagency | 3393 | The UKโs ๐ฌ๐ง Global Influencer Agency For Sassy Pets and Sassy Pet Owners! Casting for TV/Print/Socials ๐ฅ ๐ธ ๐ถ๐ฑ๐ท๐น | hidden |
37 | shiro.minischnauzer | 3376 | Pet Influencer & Brands Ambassador TikTok & YouTube: shiro1110 @pet360.my @naturalcoremy @socialpetsmarketing @thepawscollective.my | hidden |
38 | alaskapomsky | 3267 | IโM POMSKY BABY GIRL๐ผ๐พ MODEL & PET INFLUENCER IN PROCESS๐ธ๐ฅ๐พ FEMALE ๐ GรERITOโS SISTER๐๐ผ๐ BIRTHDAY 24โข11โข2018๐ | hidden |
39 | preto_tkvet | 3161 | ๐นDog Influencer ๐ธ ๐นResgatado das ruas! ๐ฅฐ ๐นCuidado com muito amor por @karolgiurizatto @tomazmelotti ๐ฉโโค๏ธโ๐จ ๐นRecepcionista na @tkvetclinica | hidden |
40 | jodywolf34 | 2946 | Transformation influencer + Business Mentor Newlywed ~ Boy Mom ~ Dog Mom ~ Kayak Lover ~ Virtual Fitness Application ๐๐ผ | hidden |
41 | lovchellee | 2941 | โข ๐ฝ Model | Influencer | Cat Mom | #MLRBeauty | hidden |
42 | ovegina_ivonne | 2734 | Maestra y Youtuber de la isla del encanto ๐ต๐ท Beautyvlogger/#beautytips/beautyinfluencer Love makeup๐cat mom๐ฑ๐ฑ๐ฑ para contacto- ovegina1@gmail.com | hidden |
43 | thepawscollective.my | 2555 | ๐พ | Pet Influencer Marketing โญ๏ธ | Campaigns + Collabs + Community ๐ฏ | Check out Highlights for campaigns โฌ๏ธ | hidden |
44 | aliyubillions | 2390 | Realtor | Blogger | Comedian | Auto Dealer | Dog Lover | Brand Influencer www.facebook.com/aliyu.billions DM for Advert @aliyubillionsblog | hidden |
45 | aleckalc | 2261 | ๐413 -> ATL | influencer | dog mom ๐ถ ๐ฉ๐ผโ๐ปExecutive Assistant | Published Researcher ๐ | hidden |
46 | pacoca_maria | 2179 | ๐ธ Dog influencer ๐ถ Vira lata com pedigree ๐ ๐ถ ๐ฑ ๐๐Duda, Malรบ, Lola e Granola, irmรฃzinhas ๐ช Encontrei a mamรฃe em 16/09/15 ๐ ๐ฉ IG da mamรฃe @gabisouza. | hidden |
47 | soylorenzook | 2121 | ๐ โโ.โโ.โโ #GotchaDay ๐ฑ #DogInfluencer ๐ #TravelDog โ ๐พ #teckelpeloduro ๐ ๐ฃ๐พ ๐ข๐๐๐ฝ๐๐ป๐บ,๐ ๐๐๐พ๐๐๐๐๐บ ๐ ๐จ๐๐บ๐ ๐๐บ ๐๐ปMi tรญo @soytoribiook | hidden |
48 | billy_urni | 1966 | ๐ถBilly, not a dog not a wolf ๐ฎ๐น Piano di Sorrento(NA) ๐พI love passeggiata ๐I hate bagnetto #petinfluencer ๐ง๐ผ๐ง๐ปowners @chiaraciampa23 and @aaadri94. | hidden |
49 | remarkable_pets | 1924 | Pet Influencer Agency | Remarkable Pets Podcast in link ๐ง | Chief Furry Officer @natt.a.lia | tag to be featured | hidden |
50 | sachitheexplorer | 1815 | Philippines ๐ต๐ญ Dog Traveler ๐ Content Creator at CollabPH Pet Vlogger & Influencer ๐ฅ We Tour Dogs Every Week check me on FaceBook DM for Collabs. | hidden |
In our table, we have included data such as a link to their profile, as well as their username, number of followers, and text in bio.
You can go and try to reach these people through their DMs on Instagram, but as weโve said before, if you want to scale your micro-influencer outreach, I would definitely recommend you start using email outreach, because you canโt do much with Instagram DMs
If you are interested in getting the email addresses from these micro-influencers and many more, make sure to book a free 30-minute call with our team.
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